Research Report: COVID-19 Impact on Leadership at Asda

This report investigates the impact of the COVID-19 pandemic on leadership and management practices, using Asda as a case study. It explores how companies responded to the crisis, the consequences of COVID-19 on leadership and management within Asda, the best practices implemented to manage the pandemic, and the challenges faced during implementation. The research employs a deductive approach and positivism philosophy, utilizing quantitative research methods and both primary (questionnaires) and secondary (books, journals, articles) data collection techniques. The report aims to provide insights into effective leadership strategies during times of crisis and organizational resilience.

BM631 Research Methods
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Table of Contents
Working Title: “Impact of Covid-19 on leadership and management practices”...........................3
Background of the research ............................................................................................................3
Research rationale............................................................................................................................3
Research Aim and objectives ..........................................................................................................3
Research Questions..........................................................................................................................4
Literature review..............................................................................................................................4
Research methodology....................................................................................................................6
References.......................................................................................................................................8
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Working Title: “Impact of Covid-19 on leadership and management
practices”.
Background of the research
Covid-19 has changed the world and the way of people doing their work. Leaders and
manager are able to perform effectively and manage their way of thinking to manage the
organisation in an more effective and appropriate manner. This is very important for the
managers to think and understand the different factors that has been affected to address
concerning about different management and abilities to achieve the work and affected in more
appropriate manner. Team leaders should have their focus on different constraints and establish
the norms which are helpful for employees to conduct the changing circumstances in different
platform and team goals (Markey and et.al., 2021). This research is basically about the chosen
perspective and growth in retail industry and their managers should have the ability to work and
manage appropriately within the organisation. The present research include about the research
rationale, aim and objectives to accomplish the growth. A secondary research will be conducted
and appropriate use of research methodologies have been discussed in an effective manner.
Research rationale
The reason for choosing this management problem is to identified the impact of Covid-19
on different type of leadership and approaches to work effectively and manage various kind of
practices within an organisation. The reason for choosing ASDA, is it help their employees to
work effectively and enhance their productivity to manage their own perspective after the impact
of Covid-19. In the context to personal growth, it is analysed that with the help of conducting
research, researcher can enhance their skills, motivation, ability to complete research on time and
manage research methodologies in an effective ways (Mochari-Greenberger and Pande, 2021).
Research Aim and objectives
Research aim:
“To analyse the effect of Covid-19 on leadership and management practices in an organisation.
A study on Asda.”
Research Objectives
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 To understand the responding nature of the companies to Covid-19 Crisis in their
management practices.
 To analyse the consequence of Covid-19 on leadership and management practices in
Asda.
 To analyse best pattern for managing Covid-19 within Asda.
 To determine different challenges Asda faced while implementing best leadership and
management practices.
Research Questions
 What are the responding nature of the companies to Covid-19 Crisis in their management
practices?
 What are the impact of Covid-19 on leadership and management practices in Asda?
 What are the best pattern for managing Covid-19 within Asda?
 What are the major challenges Asda faced while implementing best leadership and
management practices?
Literature review
What are the responding nature of the companies to Covid-19 Crisis in their management
practices?
As per the view of tourish (2021), The impact of coronavirus and its impact basically
make an economic effect that coincides different challenges. Maintain the use of leadership is
basically helpful for generalise the statement to make effective business rights to manage crises
in their management practices. Many of the companies are responding effectively to make
Covid-19 to achieve crises in their effective management practices in an effective and
appropriate sector. The major impact of Covid-19 has been related to practical and make more
ethical imperative for managing different factors to work in more effective and better world (The
Coronavirus Crisis and Leadership in Business, 2021).
According to the view of Clift (2020), There are dramatic spread for Covid-19 which has
disrupted lives to make business worldwide in more effective management practices (Burrell,
2021). Many of the company to work in more effective systematic changes which are helpful for
the companies but at the same time it will produce a significant major challenges to determine
different kind of policies and practices to take best economic outcome (How are companies
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responding to the coronavirus crisis?, 2020). Different firm respond to this factor with different
kind of strategies that will help and relies on some appropriate growth and management
practices.
What are the impact of Covid-19 on leadership and management practices in Asda?
As per the view of De Smet (2020), The impact of Covid-19, many of the people and
leaders have their own demand in different kind of business and beyond. The company is needed
to be able to faces to achieve crises to achieve first thing leaders must to achieve to achieve onset
and make high level crises to grow into similar familiarity and circumstances in their own
mistakes. Leader and manager of ASDA should think and applied different impactful activities
to manage their practices and applied in different ways (Leadership in a crisis: Responding to
the coronavirus outbreak and future challenges, 2020).
What are the best practices for managing Covid-19 within Asda?
As per the view of Mesaglio (2021), There are different kind of practices which Asda is
using with more effective and appropriate ways. In order to managing and practising the best
Covid-19 to provide a significant growth in different challenges. Asda manager or leader choose
the central and prioritise list of practices which are helpful for their employees to work and
manage different perspective (Actions to Be a Strong Leader During COVID-19 Disruption,
2021).
According to the view point of Segel (2021), most of the managing leaders are able to
work and provide a significant growth in managing their business activities. They are adopting
right and appropriate ways to considered effective methodologies to work and accomplish the
emotional challenges with effective planning and appropriate output challenges (Positive
leadership in uncertain times, 2020). With the help of these skills the company is able to work
and provide way in addressing the challenge and make sure to provide appropriate growth in
business activities (Luu, 2021).
What are the major challenges Asda faced while implementing best leadership and management
practices?
According to the view of Wooll (2021), There are different kind of challenges which a
company faced while they are applicable to society and manage basic perspective for
implementing practices. Some of the major challenges of leadership are related to getting
inspiration, developing others, lead the change, handling different employees perspective and
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other issues (Most common leadership challenges, 2021). These challenges are needed to be
overcome by Asda managers and leaders as they are implementing best leadership practices in
their daily based activities (Mittal and et.al., 2021).
Research methodology
Research methodology is defined as the chapter which is associated with development
the research in such a way that aims & objectives can be achieved. There are various research
methodologies that are used within the current research and these are elaborated as under:
Research Approach: Research approach is defined a processes that is adopted
researcher to create the research in organized manner. For executing the research in appropriate
manner, research approach is holding high degree of importance. There are two types of research
approaches such as inductive & deductive. In the respect of present research which is analyse the
impact of covid-19 on leadership and management practices deductive approach will be used as
this will be helpful in developing the research in quantitative manner.
Research Philosophy: Research philosophy is characterised as such convictions that are
to be utilized by the investigator to predict results and significant outcomes as well. There are
two research philosophy that includes postivism and interpretivism. In the respect of research,
positivism research philosophy will be used as this will assist in developing the research in
effective and organised manner (Pérez-Zepeda, García-Peña and Gutiérrez-Robledo, 2018). With
the help of positivism research philosophy research can be executed in prominent manner which
lead into developing the research into real time.
Research Strategy: Research strategy is characterized as strategy in which information
can be gathered and evaluated related with research topic. By using of appropriate research
strategy this would be helpful in executing the investigation in right way. The major motive of
research strategy is to collect information related with research. There are various types of
research strategy such as survey, action research, case study and many others. In the context of
current research survey research strategy will be adopted by the researcher so that to attain
research objectives.
Research Choice: Research choice is manner in way information would be collected in
research. There are two types of research choice such as quantitative & qualitative. Under the
current research, quantitative research choice to be used so that to evolving the research and to
acquire aims and objectives in research.
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Data Collection: Data collection is the process in which there is measuring related with
data and content of research is exerted. With help of data collection methods information can be
gathered within research which is related with research topic. There are two methods of data
collection that includes primary & secondary (Silverman, 2020). In this research both of these
methods of data collection are taken. In terms of primary method questionnaire will be adopted
in secondary methods books, journals and articles will be used.
Sampling: Sampling is the procedure of collecting small samples out of overall
population which represents the whole population. There are two types of sampling methods
such as probabilistic and non-probability sampling method. In research probabilistic sampling
will be adopted in which sample size is taken as 30.
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References
Books & Journals
Burrell, D.N., 2021. Managerial adaptability and business strategic change in age of COVID-19.
PSU Research Review.
Luu, T.T., 2021. Activating salesperson resilience during the COVID-19 crisis: The roles of
employer event communication and customer demandingness. Industrial Marketing
Management, 96, pp.18-34.
Markey, K., Ventura, C.A.A., Donnell, C.O. and Doody, O., 2021. Cultivating ethical leadership
in the recovery of COVID‐19. Journal of nursing management, 29(2), pp.351-355.
Mittal, A., Mantri, A., Tandon, U. and Dwivedi, Y.K., 2021. A unified perspective on the
adoption of online teaching in higher education during the COVID-19 pandemic.
Information Discovery and Delivery.
Mochari-Greenberger, H. and Pande, R.L., 2021. Behavioral health in America during the
COVID-19 pandemic: meeting increased needs through access to high quality virtual
care.
Pérez-Zepeda, M. U., García-Peña, C. and Gutiérrez-Robledo, L. M., 2018. The Need for
Differentiated Research Methodology in Aging. In Aging Research-Methodological
Issues (pp. 1-9). Springer, Cham.
Silverman, D. ed., 2020. Qualitative research. Sage.
Online
The Coronavirus Crisis and Leadership in Business, 2021. [Online]. Available through:
<https://ilaglobalnetwork.org/the-coronavirus-crisis-and-leadership-in-business/?
gclid=EAIaIQobChMIjMqw0pmz9AIV1JhmAh3aOAwaEAMYASAAEgIhUfD_BwE
>. {Last accessed on 25th November 2021}.
How are companies responding to the coronavirus crisis?, 2020. [Online]. Available
through:<https://www.weforum.org/agenda/2020/03/how-are-companies-responding-
to-the-coronavirus-crisis-d15bed6137/>. {Last accessed on 25th November 2021}.
Leadership in a crisis: Responding to the coronavirus outbreak and future challenges, 2020.
[Online]. Available through:<https://www.mckinsey.com/business-functions/people-
and-organizational-performance/our-insights/leadership-in-a-crisis-responding-to-the-
coronavirus-outbreak-and-future-challenges>. {Last accessed on 25th November 2021}.
Actions to Be a Strong Leader During COVID-19 Disruption, 2021. [Online]. Available
through:<https://www.gartner.com/smarterwithgartner/4-actions-to-be-a-good-leader-
during-covid-19-disruption>. {Last accessed on 25th November 2021}.
Positive leadership in uncertain times, 2020. [Online]. Available
through:<https://www.mckinsey.com/business-functions/people-and-organizational-
performance/our-insights/positive-leadership-in-uncertain-times>. {Last accessed on
25th November 2021}.
Most common leadership challenges, 2021. [Online]. Available
through:<https://www.betterup.com/blog/leadership-challenges>. {Last accessed on
25th November 2021}.
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