Leadership, Management & Digital Technology in Service Sector

This report provides a comparative analysis of leadership skills and the application of digital technology within the service industry, focusing on restaurant chains Hazev, Haz, Tas, and Starbucks. It examines the leadership styles of finance, marketing, and restaurant managers, highlighting the use of situational, democratic, and strategic leadership. The report contrasts the implementation of digital technologies for finance management, marketing automation, and operational efficiency across the organizations. While Hazev, Haz, and Tas effectively leverage digital technology for innovation and dynamic orientation, Starbucks appears to lag in its integration. The analysis suggests that democratic leadership, combined with strategic digital technology adoption, is crucial for effective staff management and enhanced business performance. Desklib offers a wealth of resources, including similar reports and past papers, to aid students in their studies.

Comparison and
Contrast Leadership
Skills and Digital
Technology Uses of
Hazev, Has and Tas with
Starbucks
Name of the Student
Name of the University

Uses of Digital Technology Applied
by Finance Manager of Hazev
• The finance manager of Hazev has
involved digital technology in their
business for efficiently managing their
finances and expenses (Selwyn 2014).
• They have applied the uses of digital
technology with management style of
bureaucratic management. Since, they
are following a hierarchical chain of
commands, it has become easy to
implement the change.

Major Leadership Skills Applied by Finance
Manager of Hazev
• Finance manager of Hazev is
following situational leadership
style for their work.
• For this reason, he is able to adjust
to any situation easily and hence
change is being managed without
much complexity.

Uses of Digital Technology Applied
by Marketing Manager of Haz
• Digital technology has enabled process
automation in Haz and this is extremely
important for marketing manager.
• The business models are being enhanced
with this technology after involvement of
proper management skills.
• The management style followed by the
marketing manager is scientific
management and the major skills are
communication and collaboration.

Major Leadership Skills Applied by
Marketing Manager of Haz
• Leadership style followed by the
marketing manager of Haz is democratic
leadership (Oldham and Da Silva 2015).
• He allows his team members to share
their own views and ideas for the
betterment of the organization.
• The major leadership skills that are
being applied by the marketing manager
of Haz are team collaboration,
motivation and innovation.

Uses of Digital Technology Applied
by Restaurant Manager of Tas
• The restaurant manager in Tas restaurant
chain has applied digital technology for
ensuring efficiency and productivity.
• He has decided to make the services
extremely effective and efficient in respect to
others and hence involving better
technological advancements.
• The management style used by him to manage
his staff is administrative management and he
is able to understand the requirements of his
staff without much complexity.

Major Leadership Skills Applied by
Restaurant Manager of Tas
• The restaurant manager of Tas has
been using strategic leadership in his
work and thus he provides subsequent
strategies for resolving issues.
• He is using several strategies so that
the staff will follow his instructions.
• The major leadership skills that are
being applied by the restaurant
manager in Tas are responsibility,
creativity, delegation and positivity.

Comparing the Leadership Skills in
Hazev, Haz and Tas with Starbucks
• The leadership skills that are being
used by the finance, marketing and
restaurant managers of the three
restaurant chains, Hazev, Haz and
Tas are quite effective in terms of
maintenance of integrity.
• The most significant leadership skills
used by them are communication,
creativity, innovation, delegation and
many more.

Comparison Contd..
• Starbucks Corporation is one of the
most popular organizations that has
serving its customers for more than
47 years. After comparing the leader
skills and styles of this organization
with Hazev, Haz and Tas, it is being
analysed that that they are using
democratic leadership, much similar
to Haz (Daft 2014).

Comparison Contd..
• Starbucks, similar to Haz restaurant
chain is being using leadership skill of
creativity and innovation and leadership
style of democratic in their business and
thus effectiveness is enhanced majorly.
• Starbucks has another significant
similarity to Haz that they have included
collaboration and innovation.

Contrasting the Uses of Digital
Technology within Hazev, Haz and
Tas with Starbucks
• The finance, marketing and
restaurant managers of organizations
in Hazev, Haz and Tas have been
using some of the most significant
uses of digital technology.
• The major uses of digital technology
used by them are innovation,
creativity and dynamic orientation.

Contrast Contd..
• When the uses of digital technology of
Hazev, Haz and Tas chains are compared
with the Starbucks, it is being analysed that
the management of Starbucks is much
inefficient in respect to the others.
• This is mainly because digital technology is
not properly implemented within their
business (Newman and Scurry 2015).