Analysis of Leadership, Management, and Globalisation at Dwell

This report provides an in-depth analysis of leadership and management practices at Dwell, a UK-based furniture retailer. It begins with an introduction to the company and its operations, followed by an examination of its functional areas, including finance, sales and marketing, production, and quality check, and the hierarchical structure of its management. The report then explores the importance of communication in leadership and management, highlighting its role in fostering employee relations and facilitating efficient operations. Furthermore, it delves into the drivers of globalisation, such as technological advancements, international trade, and investment, and assesses their impact on businesses like Dwell. Finally, the report compares democratic and autocratic leadership styles, offering recommendations for Dwell to enhance its operational efficiency and productivity. The report concludes by referencing relevant sources to support its findings.

Introduction
To
Business

Table of Contents
INTRODUCTION...........................................................................................................................3
Main Body.......................................................................................................................................3
Functional areas and hierarchy of management.....................................................................3
Communication in Leadership and Management...................................................................4
Drivers of Globalisation and their impact on businesses.......................................................5
Comparison of styles of Leadership/Management Dwell......................................................1
Conclusion.......................................................................................................................................2
REFERENCES ...............................................................................................................................3

INTRODUCTION
Business is referred to a group of individuals or functions who performs functions and
produce products and services so that through fulfilling requirements and expectations of
customers profitability can be earned by them in marketplace. All these functions or activities are
monitored by managers or leaders through providing guidance and support to their employees so
that desired goals can be obtained effectively. Chosen organisation for this project is Dwell
which is a retailer in UK and offers designed furniture products to their customers. This
assignment will describe several functions and hierarchy of management along with this,
leadership and management styles which are adopted by Dwell for managing their functions. At
last, report will covers comparison between leadership and management.
Main Body
Functional areas and hierarchy of management
Dwell is a UK based furniture retailer which offers designed furniture products to the
customers through offline and online channels in the whole market of UK. Company is also
doing its operations at medium level within the UK (Ganson and Wennmann, 2018).
Organisation was founded in 2003 with an aim of updating whole furniture market of United
Kingdom and now company successfully operating its business in 36 stores through out the UK.
Along with this, management of Dwell have categorise the whole functions within several
departments like finance, sales, operations and quality checking so that through using their
efforts goals of firm can be achieved effectively. These departments and their functions are
given as below: Finance: This division of Dwell is responsible for providing and managing the funds to
each department of business organisation so that business operations can be carried out in
smooth manner. This department also assist the management of Dwell in purchasing
advanced tools and techniques which are important for carrying out the business
operations effectively without facing any difficulty. Sales and marketing: This division of Dwell have responsibility to deal with clients and
promoting the offerings of firm in market. In addition, marketing division also conduct
market research so that current needs and requirements of customers from the offerings

of Dwell can be identified effectively. This department is also responsible for publishing
tenders and job vacancies of firm and promoting products of firm in market. Production: It is also an important department of Dwell which is liable for manufacturing
designed furniture products as per the demands of customers. This department takes
effective support from several divisions of Dwell so as to perform its functions. Such as
they collect informations about the needs and wants of customers from Marketing
department and takes funds from finance department for up-gradation of techniques or
purchasing raw materials so that all functions of department can be managed effectively
(Gilding, Gregory and Cosson, 2015).
 Quality check: This department is accountable for checking quality of furniture products
which are produced by production department so that products can be delivered in market
without errors or faults. If any error is founded in furniture products then those products
will be discarded and return back to the production department for removing faults. These
are the functions which are performed by quality department of Dwell that not only
supports in manufacturing quality based furniture products but also helps them in
fulfilling expectations of customers.
Hierarchy of management

Managers of Dwell uses hierarchical organisational structure in their workplace and
according to it they have segmented their employees in three levels such as lower, middle and
upper. Lower level employees directly reports to middle level who will report to upper level.
Managers in middle level are responsible for managing and resolving the issues and grievances
of lower level employees and upper level managers are responsible for making strategies so that
issues and difficulties of employees can be resolved effectively. Through using this structure,
Dwell is operating its functions and operations successfully in marketplace. So that, it can be
said that this structure is very beneficial for Dwell in managing their business operations and
completing each activity with support of their staff members of different level (Goetsch and
Davis, 2014).
Communication in Leadership and Management
Communication provides very important support in working of leaders and managers
because when they will not interacts with their employees then staff members will not able in
performing their duties in well manner which is not good for brand image of Dwell in
marketplace. Therefore, it can be said that communication is very important for managers and
leaders in order to communicating strategies and other necessary informations like goals and
objectives of firm to employees. Along with this, good and effective communication skills also
helps the managers and leaders in making effective relations with the employees which leads in
removing conflicts and issues from the workplace. Through using communication in each
functions, leaders and managers can provide their better support to their employees which
ultimately encourage them to perform their duties in well manner. Effective communication is
also important within the workplace because it not only provides support to the employees in
discussing their issues but also helps the managers in resolving their conflicts so that each
functions can be executed effectively (Kim, Li and Li, 2014). Along with this, communication
also essential for managers and leaders in conveying necessary informations and support to
different divisions of firm so that they will carry out their each activity in desired manner. For
e.g. production department of Dwell produce furniture products which are then delivered in
marketplace. These furniture products are produced on the basis of research and needs of
customers which are provided them by the marketing and sales division of Dwell. Whereas,
funds are also needed for carrying out each functions which are fulfilled by finance department
of Dwell. All these functions are carried out by these department by using effective

communication channels such as phone calls, messages, e-mails etc. so that it can be said that
communication is very important for enhancing satisfaction of customers.
Drivers of Globalisation and their impact on businesses
Globalisation is a process in which an organisation expands its business operations from
a nation to another nation with an aim of enhancing sales and profitability as well as customer
base so that long time sustainability and growth can be acquired in global market. Several factors
and drivers are situated in globalisation process which impacts the whole expansion process of
organisation in negative manner. Some of these drivers are given as below: Technological advancements: These factors are very important for the globalisation
process and related with advancement of technology which makes easier for the
individuals products and ideas to travel beyond the boundaries for fulfilling needs of
market. For example- advancement in transportation system made possible for people to
travel from one place to another in shorter period of time (Korschun, Bhattacharya and
Swain, 2014). Apart from that, advancement in communication have increased
interrelation between individuals of different geographic locations because advance
communication channels not only decreases distance between individuals but also
supports them in sharing their ideas and informations. Advancement of technologies have
also supports the organisations in terms of enhanced productivity and profitability. International trade: It can also considered as an important driver of globalisation process
because it not only encourages the local players to expand their operations but also helps
the nation in increase its trade business. In current scenario, any country can't become
self-independent in terms of natural resources and funds due to which they have to import
products from outside of nations for meeting with expectations and requirements of their
citizens. Most of the nations across the world imports products and services from other
nations so as to maintain living standard of their people. Due to this, several local
organisations expanding their business operations in each year with an aim of enhancing
profitability of their operations. For example- elimination of trade barriers and support of
national governments are also encouraging the organisations in creating their global
presence in market (Saeidi and et. al., 2015).
 International investment: This factor also drives globalisation process by enhancing
economic integration. In previous years, international investments are highly increasing

in terms of commercial loans, FDI, Foreign portfolio investments etc. Several
governments of nations also attracting the foreign organisations to make expansion in
their country so that economic growth of nation can be done in effective manner. This is
very beneficial because when a foreign organisation make expansion in other nation then
it provides several opportunities such as job employment, productive enterprises, new
source of income etc. that supports the individuals in raising their living standard.
These factors of globalisation can prove beneficial for Dwell because now it is operating
its function at small level and fulfilling attractive furniture products to their customers. But in
future, company can expand its operations for increasing customer base and profitability.
Impact of these factors on business
From the above discussed factors of globalisation, it has been clearly identified that
globalisation not only supports the citizens of nation in improving their living standard but also
helps the nation in terms of removing unemployment, increasing source of income etc. All these
factors supports the local economy in which business expands their operations. For e.g.
elimination from trade barriers and reduction in foreign investments attracts the foreign firms in
expanding their business in local nation (Steele and Beasor, 2017). Apart from that, Foreign
direct investments(FDI) and foreign portfolio investments etc. are also beneficial because they
not only attracts the foreign organisations for establishing their operations but also foreign
government also provide financial support in terms of FDI and FPI to these organisations. These
factors can provide impact in both manner such as positive or negative because if trade barrier
and foreign investment restrictions will be increased then small companies like Dwell can face
loss in new nation which will not beneficial for their sales and profitability (Wallace and
Sheldon, 2015).

Comparison of styles of Leadership/Management Dwell
It can be seen that there are number of leadership and management styles that are being
applied in Dwell. To enhance the overall position of a business manager and leader of the
organisation are using these style. In context of the company, the management team is using
democratic and autocratic style for their employee's so that better decision can be taken for
them. Detail description about the leadership and management style has been explained below as
that is being applied by the manager and leader of the Dwell company:
Basis Democratic style Autocratic style
Meaning In this type of style, leader and
manager do takes the help of
their subordinate so that more
number of ideas can be
generated.
Leaders and manager are only
the responsible person because
every single decision are taken
by themselves.
Idea collection To take proper decision ideas
need to be taken from the
employee's who takes active
participation in decision
making process.
Leaders and manger do no
consider ideas and plan of any
member.
Behaviour orientation It is based on relation oriented. This is totally task oriented.
Suitability It is mainly used whenever
worker and subordinates are
well experienced in any
specific field.
It is one of the style which is
used whenever employee's or
subordinates are unskilled and
uneducated.
From the above difference, some recommendations are provided to the leaders and
managers of Dwell that, they should use democratic style in the workplace and their each
functions because it will be beneficial in improving efficiency and productivity of their business
operations. According to this style of leadership, when managers and leaders will take
suggestions and involve their employees in decision-making then it will directly impacts
positively on the workability of their employees. By doing these, employees feel motivated and
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important at workplace which ultimately leads the Dwell towards increased growth and customer
base in marketplace. For example- management of an organisation is using autocratic leadership
style in their working which is increasing employee turnover in the workplace. For removing this
influences from the operations management have started using democratic leadership style so
that employees can be retained in workplace. Therefore, it can be said that democratic leadership
style is very beneficial as it provide profitable outcomes to the organisation in terms of retaining
their employees at workplace for long time period (Hierarchical structure, 2013).
Conclusion
From the above assignment it has been concluded that the leaders and managers are an
important part of an organisation and makes great contribution in the success of an organisation.
In addition to this, it has been also concluded that it is important for the leaders and managers to
have some important skills and qualities in order to ensure the smooth running of the
organisation. Further it is also concluded that the consideration should also be made about the
different functional areas of an organisation so that coordination can be established among them
and organisation could achieve their goals and objectives effectively. Lastly, it is also concluded
that as the company is operating in the dynamic environment so it is important for the leaders
and managers to develop their own skills and competencies in relation to the change.
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REFERENCES
Books and Journals
Ganson, B. and Wennmann, A., 2018. Business and conflict in fragile states: The case for
pragmatic solutions. Routledge.
Gilding, M., Gregory, S. and Cosson, B., 2015. Motives and outcomes in family business
succession planning. Entrepreneurship Theory and Practice. 39(2). pp.299-312.
Goetsch, D. L. and Davis, S. B., 2014. Quality management for organizational excellence. Upper
Saddle River, NJ: pearson.
Kim, Y., Li, H. and Li, S., 2014. Corporate social responsibility and stock price crash risk.
Journal of Banking & Finance. 43. pp.1-13.
Korschun, D., Bhattacharya, C. B. and Swain, S. D., 2014. Corporate social responsibility,
customer orientation, and the job performance of frontline employees. Journal of
Marketing. 78(3). pp.20-37.
Saeidi and et. al., 2015. How does corporate social responsibility contribute to firm financial
performance? The mediating role of competitive advantage, reputation, and customer
satisfaction. Journal of business research. 68(2). pp.341-350.
Steele, P. T. and Beasor, T., 2017. Business negotiation: A practical workbook. Routledge.
Wallace, M. and Sheldon, N., 2015. Business research ethics: Participant observer perspectives.
Journal of Business Ethics. 128(2). pp.267-277.
Online:
Hierarchical structure. 2013. Available through<https://pingboard.com/blog/types-business-
organizational-structures/>
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