Comprehensive Report: Leadership, Management, and Google's Operations

This report provides an in-depth analysis of leadership and management practices within Google. It begins by defining the roles and characteristics of both leaders and managers, emphasizing the importance of setting vision, maintaining communication, inspiring teams, and effective time management. The report then delves into the differences between leadership and management roles in various situations, such as staff turnover and increased workload, applying situational and contingency theories. The report also covers the factors affecting operational management and decision-making, along with the impact of the business environment. It highlights the significance of strong organizational skills, clear communication, and experience for managers, and explores how leaders motivate and empower teams. The report concludes by assessing how these management and leadership principles contribute to achieving Google's business objectives and navigating challenges in the wider business environment, and how these roles are applied to Google's operational needs.

Management and Operations

Table of Contents
INTRODUCTION...........................................................................................................................1
ACTIVITY 1....................................................................................................................................1
Roles and characteristics of leader and manager in an organisation......................................1
Different Role of Manager and Leader in Different Situation...............................................5
ACTIVITY 2....................................................................................................................................7
Covered in the presentation....................................................................................................7
Factors affecting operational management & decision making of leaders & managers........7
Factors affecting business environment & wider community................................................9
Applications of operational management & factors affecting wider business environment..9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Management is the administration of organization or a business. This department handles
the organization but operation department of the company handles the business practices of
company to improve the performance. Operation department is more concerned about the
business activities with in company. This report is explaining management department of
Google. Google is large size multinational organization which is providing the largest search
engine and software facility to customers. Report is explaining the difference of roles and
characteristics of manager and leader. This study gives brief about the function of leader and
manager in different situation. Report is explaining different theories and models of approaches
for situational leadership, system leadership and contingency (Chiu and Lo, Western Digital
Technologies Inc, 2016). The report is consisted of key approaches of the operation management
and role that leader and management plays. This report is giving importance of operation and
management to achieve business objective. The report is assessing the factors that have impact
on the business environment.
ACTIVITY 1
Roles and characteristics of leader and manager in an organisation
The leader is a person who is able to influence group of people to achieve predefined
goal. Leader is a person who leads team and set an example for their team members. The
position of leader needs deep commitment to complete the goal (Johnstone, 2016).
Roles and responsibilities of leader
Set Vision
The main role of a leader is to set a vision for group to complete the goal which is
allocated by Google. The leader makes team aware of the company goals and procedure or
approach which will be followed by team to accomplished goal. This is the responsibility of
leader to keep team focused and aware of individual role to complete task provided by Google
(Flake, Western Digital Technologies Inc, 2017.).
Form Structure and Maintain Communication
To maintain effective communication within team, is also part of role of the leadership.
team leader conducts team meetings to solve the issues with in team by setting the proper
communication protocol. Become an effective role model for team is important to motivate and
encourage them to perform better. If group leader is not behaving good with group and being
1

rude to team can affect the behavior of members and it can harm the working performance of
group. So to behave and perform in most important for team leader to encourage team members.
Inspire and Motivate
It is the most important role of the leader to keep team motivated and inspired to work
and perform. As a team leader the goal completion is the responsibilities and it is important to
keep team motivated and inspired to work and perform better.
Delegate and Empower
A good leader surround themselves with people to achieve better leadership. This helps
team leader to complete the goals effectively. By the empowerment and delegation of team is
required most to achieve the goals which are set by Google.
Time Management
Time management within the is the basic need to complete the goal with in the time limit
or deadline. By the effective time management in team. If the work and goals are not achieved
by team it will reduce the efficiency of company. Time management helps team to set target with
the particular time limit. This is role of the leader and this is also personal quality of the
individual. Time management makes the timely delivered performance more crucial and
important.
Facilitator
A good facilitator can become the good team leader. By this behavior team leader makes
the good arrangements with in team. This is helpful for members to complete their work with
efficiency. The optimization of problems can be achieved by this skill which improves the
performance of team.
Task Allocation
In team different tasks are assigned to team members by leader. On the higher level in the
Google the work division is conducted by the leadership. Through this the different teams are
assigned with the respected task to complete with in the time limit. It is important to assign the
task as per the personal qualification of the particular team or the person.
Characteristics of leader
For the leader the there are some qualities are required in the person. These
qualities make the person more effective team leader. These qualities also have the impact on
team. These qualities of leader encourages team to perform better and made the positive
2

impression on team members. These qualities are the characteristics of the person to deliver the
good and timely work to team members. This type of team leader makes team works and operate
perfectly.
Clear Communicator
Clear communication is good quality of person and this is essential for role of team
leader. The clear communication makes team members more clear about their task and
responsible. This helps member to communicate with the leader and makes the communication
more effective. This quality of communication improves understanding of the problem in team
mates. Good and clear communication improves listening skills of team members. Good
effective communication over all improve the performance of team.
Strong Organizational Skills
The strong organisation skills helps person plan team objectives and strategy to achieve
company goals. This skill helps team leader to manage work and perform efficient to achieve the
target with in time. This improves the goals and target understanding with in team which helps
individual to perform better. Team are more organized and efficient with this quality of team
leader.
Confidence
This is the best quality of leader and it is basic need for position of leadership. This
quality of leader energized the whole team and improve energy level of individual.
Respect the feelings of the group
This is the most essential quality of person to become a team leader. This quality makes
team members more reliable towards leader. This quality improves trust and belief of individual
member in leader. This thing makes team more effective and work as a team. This improves the
performance of individual and team. This develop mutual understanding in team members and
leader.
Fair and Kind
This quality of leader makes team more effective and trust worthy. This develops more
trust in leadership. In this quality, leader treats each team member fairly regarding to the reward
management. Apart from the reward management leader maintain the discipline within team by
taking disciplinery action against team member without partiality.
3

Roles and Characteristics of Manager
For the post of the manager there are some roles which has to follow. Roles of person
helps him to manage the work of Google. These roles are as follows-
Organizer
This is main role of manager in google. The manager is person who is head of
department or team. For this role the person has to manage operation of particular department.
The manager is person who is responsible for controlling or administrating the organisation or a
group. team manager is person who is in charge of the different groups who are performing
different tasks (Morschett, Schramm-Klein and Zentes, 2015).
Strong Leadership
This is one of important role of manager to play as leader and take responsibilities of
team which is following him. The person is in charge of team or department. So manager have
work like leader (Pierce, and Wolchyn, Gps Systems International Pty Ltd, 2018.).
Liaison
In this role the manager have to interface with the internal and external persons of the
google to maintain the continuity performance. This role of manager helps to keep organisation
or the department running. This role decides success or failure of the person as manager.
Manager have to interface with others to develop the new policies and projects.
Monitor
As the manager, it is the important role to monitor the operation and work of team
members. This role helps the person to maintain the operation of the department and helps him to
take the decision about the department. In this role the manager have to organize the work of the
Google by monitoring of the departmental function (Thomas, Deblecker and Ioakimidis, 2018.).
Public Speaker
This role of manager is leads to the public speaking. As a manager it is the responsibility
of the person to aware of the google policies and new changes in the procedure and operation of
the company. In this role manager speaks to team member to deliver the information.
Disturbance Handler
The manager is head of body or department. This the responsibility of the person to
resolve the problem or the disturbance in the department. To improve the efficiency of the
department and keep the work of the organisation going on.
4

Resource Allocator
Manager is the head of department so it responsibility to allocate resources to different
departments. The arrangement of the resources is done by manager.
Negotiator
The manager is person who deals with the employees and other resource providers to
make negotiation about the work. This role allows manager helps to final the deals for the good
of company.
Characteristics of Manager
Strong Leadership
The manager is the head of the department and to manage the working of team the leader
ship skills are most required. These skills help him to manager the operation much better of the
organisation (Zhao, Zhang and Wang, 2018).
Experience
As a manager, it is needs to take important decision to keep Google's department running.
For this manager need to have knowledge of working and operation of company this can help
him to work more efficiently. This experience improves the performance of manager.
Good Communication
The good communication helps person to make other person aware of information. This
helps to make good understanding between employees and manager. Good communication
makes the conversation effective and this lead to good implementation of ideas and information.
Knowledge
In any business, knowledge is the most important thing. To make the decision and final
the deals the person need high level knowledge. By having good knowledge of business, a
person can take better decision which are good to complete the goals of the Google.
Different Role of Manager and Leader in Different Situation
In the different situation role of manager and leader is changes according to situation.
The role of the manager and leader is explained as per the given situation.
Situation 1
For the situation of the staff turnover the employees are leaving the Google. The different
employees are leaving the organization because they are facing different problems.
5

The contingency theory says that role of leadership is not fixed. It is varied as per the
external and internal factors. The roles and responsibilities of the manager and leader are the
reflection of their skills and experience. Their actions are depended on the current situation they
are facing.
The role of manager in this situation is to consult with employees who are leaving
organisation by using exit interview. Further the manager can change some actions and
procedure to facilitate the employees and for the worst condition the manager can organize the
recruitment. The role of leader in this situation is to talk to team members and consult with them
to solve their problem by consulting with the manager of the department.
Strangth
1. This theory is easy to understand.
2. Gives more clear solution for the situation.
Weaknesses
1. It dosn't provides a particular approach.
Situation II
For the condition of the work load increasing and the employees have concern about this
and the situation of team is getting bad. The environment of Google is becoming negative.
The situational theory explains decision making approach in the organization which
works on four points telling, selling, participating and delegation. In the telling authorities takes
decision and tell this to the employees. In the selling authorities takes decision and try to
convince the employees to work. In participating leader tries to take decision with help of
employees and support them to work. In last condition delegation the leader gives responsibility
of decision making to employees and monitor the whole process.
According to this theory the manager's approach will be selling. Manager will take the
decision for employees about their work load and tries to convince the employees to work
according to the new work load. The approach of leader will be participating. The leader may try
to make the new plan to reduce the work load by taking the employees in the decision making.
Strengths
1. Gives more clear options to take the decision in the organisation.
2. It is effective theory in decision making.
Weaknesses
6

1. Decision making process is not explained in theory for particular approach.
Situation III
In the condition of internal conflict. Relation between the employees is getting worst
because of this conflict the work and goals are affecting. This is lead to the loss of the company
profit.
According to the System theory, leader tries to keep the external relation of organisation
good. For different situation, external factor can help him to resolve the internal issues of the
organisation. For this the leader develops the better structure to alternate the chose condition and
to achieve purpose of the organization.
According to this theory, manager can develops different structure and purposes to solve
the internal conflict of organisation. Approach of leader will slightly different to manager.
Strength
1. It is adeptive and dynamic.
2. Focus on the multiple dimention of the management.
Weakness
1. It is not implementable for all type of organisations.
2. Limited functionality.
ACTIVITY 2
Covered in presentation
Factors affecting operational management &
decision making of leaders & managers
Operations management process of
Google is affected by various internal &
external factors and it also affects decision
making process of managers & leaders of
company. External factors which affects
operation management of company are
discussed below -
Political Factors- Political factors includes
various policies, guidelines and rules made by
government & political party such government
stability, taxation policy, trade restrictions and
foreign trade policy of country. Google has to
change its approach of operation management
according to the change in rules & regulation of
the government. Change in taxation policy of
government also leads to change in production
process of company. Managers & leaders also
make changes in their decisions regarding use
of resources, training techniques, cost
minimisation with change in taxation policy.
Thus, this factor also affects decision making of
7

managers & leaders (Zinovieva, Kuznetsova
and Limareva, 2016).
Economic Factors- Economic factors such as
inflation, taxation, interest rate & GDP affects
operation management & decisions of
managers & leaders. Because, if there is a
situation of inflation in an economy than
purchasing power of individuals reduces with
this. Managers of Google also has to make its
decisions which is favourable to changing
economic situation. Leaders has to make
decisions which boost morale of employees
(Mason, Nicolay and Darzi, 2015).
Social Factors- Google also has to manage its
operations according to beliefs, attitude and
opinion of society & its individuals as these all
are social factors. Thus, social factors affects
operation management of Google. Managers &
leaders of the company also has to make
decisions which satisfy society. Leaders have to
make decisions by such as providing benefits to
the employees and customers and managers has
to develop various social programmes in the
favour which attracts society. (Furterer, 2016).
Technological Factors- Technological factors
includes innovation & advancement in
technology and software's. Technology is most
powerful & useful factor which is to be
considered by Google. All operations of Google
is affected by technology so it has to change its
operation management technique with adopting
new technologies. Decisions of managers are
because they have bring new technology &
software's in company and role of leaders of
company are affected because they have to
organise time to time training programme for
motivating employees to use new technology
(Ross, 2017).
Legal Factors- Legal factors such as change in
legislation & provisions affects operation
management because Google cannot avoid
provisions of law so it has to manage its
operation according to change in legal factors
and this further affects managers & leader
decision.
Environmental Factors- Environmental
factors includes lack of raw material, pollution
and carbon footprint. Change in all this factors
affects operations of Google. Managers of
company has to make decision about producing
environment friendly products and impact on
decisions of leaders is they have to motivate &
develop a programme to guide the employees to
use environmental friendly techniques. (Widya
Yudha, Tjahjono and Kolios, 2018).
Factors affecting business environment & wider
community
All these external factors discussed
above affects business of Google & society.
Because, Google has to change its production
process, policies, decisions and regulations
according to change that takes place in any of
8

the factor and if company is not able to make
changes in these factors than it can not achieve
success in future and company suffers losses.
Change in these factors also affects
communities. For Example- economic factors
affect demand, income & purchasing power of
individuals of society and society also has to
adapt changes in these factors.
Applications of operational management &
factors affecting wider business
environment
Application of Operation Management
According to Nakamura, Shimoda and
et. al., 2015, Application of operational
management is necessary to improve quality, to
enhance profits and to meet objectives of
company. Operation management is applied or
used by Google for managing its operations
such as supply chain management, inventory
management, cost minimisation & for
providing quality products to its customers.
Factors affecting wider business
environment
Various factors affect business
environment that can be internal factors &
external factors. Internal factors includes all
factors which can be controlled and available in
company itself that are customers, competitors,
suppliers, stakeholders and employees. All
these internal factors affect Google because
company has to manage its operations by
satisfying its internal factors and if internal
factors such as customers or employees are not
satisfied than it will impact profits of company.
External factor also impact operation of google
which includes political, environmental, legal,
economic, technological and social factors.
These factors is uncontrollable by company and
it affects decisions of managers & leaders of
Google. If company does not adapt changes in
these factors, than it reduces its performance in
market(Archer, Carey, and Smith, 2017).
CONCLUSION
This report is concluding the roles and characteristics of the leader and manager. This
report is giving the brief reviews on the role of the leader and manager according to the system
theory, contingency theory and situation theory to provide more approach to make leadership and
management effective. This study giving the information of functions of manager and leader in
the different situation to maintain the performance of the organization. Further this report is
concluding the importance and value of operation and management to achieve the goal of the
organisation. This study is gives the assessment of factors which have impact on the operation,
management and decision making of the leaders and managers in an organization.
9

REFERENCES
Books and Journals
Widya Yudha, S., Tjahjono, B. and Kolios, A., 2018. A PESTLE policy mapping and
stakeholder analysis of Indonesia’s fossil fuel energy industry. Energies. 11(5). p.1272.
Nakamura, T., Shimoda, E. and Morino, K., Shimizu Corp, 2015. Operation management
apparatus, operation management method, and operation management program. U.S.
Patent 9,031,703.
Archer, C.J., Carey, J.E., Sanders, P.J. and Smith, B.E., International Business Machines Corp,
2017. Collective operation management in a parallel computer. U.S. Patent 9,571,329.
Ross, J.E., 2017. Total quality management: Text, cases, and readings. Routledge.
Furterer, S.L., 2016. Lean Six SMason, S.E., Nicolay, C.R. and Darzi, A., 2015igma in service:
applications and case studies. CRC press.
Mason, S.E., Nicolay, C.R. and Darzi, A., 2015. The use of Lean and Six Sigma methodologies
in surgery: A systematic review. The Surgeon. 13(2). pp.91-100.
Zinovieva, C.G., Kuznetsova, M.V. and Limareva, J.A., 2016. Study of external and internal
factors affecting enterprise’s stability. Advances in Systems Science and
Applications. 16(1). pp.62-71.
Chiu, L.S. and Lo, J., Western Digital Technologies Inc, 2016. Optimized management of
operation data in a solid-state memory. U.S. Patent Application 15/048,565.
Johnstone, S., 2016. Labour and management co-operation: workplace partnership in UK
financial services. Routledge.
Flake, L., Western Digital Technologies Inc, 2017. Electronic system with servo management
mechanism and method of operation thereof. U.S. Patent 9,581,978.
Hasegawa, H., NEC Corp, 2017. Operation management device, operation management method.
U.S. Patent 9,778,972.
Morschett, D., Schramm-Klein, H. and Zentes, J., 2015. Strategic international management (pp.
978-3658078836). Springer.
Pierce, M. and Wolchyn, D., Gps Systems International Pty Ltd, 2018. Management of operation
and use of recreational vehicle. U.S. Patent Application 15/567,143.
Thomas, D., Deblecker, O. and Ioakimidis, C.S., 2018. Optimal operation of an energy
management system for a grid-connected smart building considering photovoltaics’
uncertainty and stochastic electric vehicles’ driving schedule. Applied energy. 210.
pp.1188-1206.
Qi, J., 2019, March. Analysis of the Application of Students Self-management in Nursing
Operation Teaching. In 2018 8th International Conference on Education and Management
(ICEM 2018). Atlantis Press.
Zhao, L., Zhang, L. and Wang, D., 2018, July. Security Management and Operation Mechanism
of Digital Libraries in Military Academies. In 3rd International Conference on
Contemporary Education, Social Sciences and Humanities (ICCESSH 2018). Atlantis
Press.
10