Report on Leadership and Management Behaviors at Kellogg's Company

This report provides an analysis of leadership and management behaviors within the Kellogg's company, a multinational food manufacturer. It begins by defining leadership and management, highlighting their importance in achieving organizational objectives. The main body of the report explores key leadership and management behaviors observed at Kellogg's, including ethics and integrity, clear vision and planning, building trust, effective decision-making, motivation, and encouraging innovation and creativity. The report emphasizes how these behaviors contribute to successful business operations and organizational growth. The analysis draws on various academic sources to support its claims, ultimately concluding that these factors are essential for effective leadership and management within the company.

Introducing the Modern
Workplace

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................3
REFERENCES ...............................................................................................................................4

INTRODUCTION
Leadership refers to an act of leading a group of persons and influencing them to achieve
specific goal. Management refers to making others work through a systematic arrangement of
tasks and activities at a work place. Both are the essential elements at the workplace as they
result in successful function of business operations and lead to the achievement of organizational
objectives. This report is based on the Kellogg's company which is an American multinational
food manufacturing company being headquartered in United States. The products of Kellogg's
are served, manufactured and marketed in 180 countries across the world. The company has the
revenue of US$ 12.923 billion and consists of 32,944 employees working in it. This report will
state the Leadership and Management Behaviour of the personnels at Kellogg's.
MAIN BODY
Leadership- Leadership can be defined as an art of leading a group of people and
influencing them to perform specific tasks for the achievement of a particular goal(Dabke, 2016).
It involves one person a leader leading a group of people known as subordinates or followers.
Management- Management is a process of conducting all the activities in a systematic
manner by planning of the things, organizing the tasks, directing the people to perform it as well
as controlling and monitoring the tasks with a view of accomplishing specific objectives through
task completion.
Leadership and Management Behaviours- In order to initiate successful business operations of
Kellogg's, its managers posses following components in their behaviour which can be useful in
successful outcomes from their strategies and decisions-
Ethics and Integrity- This factor represents the commitment of doing right things for
right reasons. The managers of Kellogg's are very much committed to the ethics of the
organization and follows the culture and the policy of the organization. This enables them being
maintain the high quality of professional standards and make them consistent enough for doing
their work correctly(Xu and et.al., 2016). This behaviour of manager reflects on their employees
and subordinates and make them follow the same.
Clear vision and ability to plan the objectives- It includes the thinking ability and the
ability to visualize things in advance by a person. It helps the managers to match as per the goals
and objectives of the company to the activities being planned. The managers of Kellogg's
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company are clear with their vision and the better in planning the activities as per their
knowledge. This helps the company to perform accordingly as per the planned objectives and
forecasted outcomes by the managers. It helps the company to successfully achieve its
determined goals and objectives and initiate the growth of its business and market share
worldwide.
Building Trust- It is the most important quality of a leader as to build up the trust in the
eyes of his subordinates. The trust factor creates a faith in a mind of individuals working and
which make them contribute more efforts as per the instructions of their leader(Afsar and
Umrani, 2019). The leaders in Kellogg's have build up a trust factor in the minds of their
subordinates and team members by creating transparency. They have developed this behaviour
by communicating with the employees, understanding their needs and considering their views at
workplace.
Effective Decision Making- Making decisions is a simple task but as in case of critical
decisions considering the organizational policies and the employees interest or it may be related
to change of any concept etc. is the difficult job which is initiated by an manager. Manager has to
make the decisions by considering all the interests of the stakeholders and in favour of both
company and the employees. The managers of Kellogg's make effective decisions for the
company whether it may be regarding the new product launch, expansion of business or changes
in production etc. The managers have to stand with their decision even when it is not accepted by
other members.
Motivation- This is the important element of the manager and leader's behaviour as it
includes the influencing factor of their subordinates. The managers must be able to motivate their
employees to work efficiently in the interest of the company. Motivation can be initiated in the
form of rewards and incentives as well as through praising and recognition of the employees.
Motivation leads to improvement in efficiency and productivity of the employees and make them
contribute more for the organization(Osland and et.al., 2015). Managers in Kellogg's motivate
their employees and enhance their productivity for the growth of the company's business.
Encouraging Innovations and Creativity- Innovations and change always bring out
prosperity top the organization. A business without any innovation cannot survive for long term
and hence the change is necessary for the growth and survival of the business. As a leader one
has to encourage the creative ideas and concepts of their subordinates so that they can get better
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techniques of work performance of related to the innovation of product. Encouraging the
creativity of subordinates also makes them responsible enough to contribute more creative ideas
in favour of the company that may posses positive outcomes and benefits to the organization.
Leaders in Kellogg's company highly appreciates the creative ideas of their team members and
tries to implement them in their management process for well being of organization as well as
their employees.
Thus, it can be observed that the above discussed factors are the basic behaviours of the
effective leadership and management that initiates the organizational growth and better operating
activities of the company.
CONCLUSION
From the above report it is summarized regarding the understanding of leadership and
management in an organization. The report stated the different behavioural elements that
describes the effective leadership behaviour of the managers and leaders in the organization and
also explained the need and importance of these type of behaviours for better management and
growth of the organization.
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REFERENCES
Books and Journals
Osland and et.al., 2015. Organizational behavior. Wiley Encyclopedia of Management, pp.1-
5.
Afsar, B. and Umrani, W.A., 2019. Transformational leadership and innovative work
behavior. European Journal of Innovation Management.
Xu and et.al., 2016. Ethical leadership behavior and employee justice perceptions: The
mediating role of trust in organization. Journal of Business Ethics. 134(3). pp.493-504.
Dabke, D., 2016. Impact of leader’s emotional intelligence and transformational behavior on
perceived leadership effectiveness: A multiple source view. Business Perspectives and
Research. 4(1). pp.27-40.
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