In-depth Analysis of McDonald's CEO's Leadership and Management

This report provides an in-depth analysis of McDonald's CEO, Andrew Gregory, examining his leadership and management strategies within the context of the company's operations. The report begins with a historical overview of McDonald's expansion and establishment in various countries, including Australia. It then delves into the company's vision, mission, and values, highlighting how these elements contribute to the organization's purpose and stakeholder support. The report further explores the different managerial functions, such as planning, organizing, leading, and controlling, and how these functions are implemented at different management levels, specifically comparing the roles of the CEO and assistant managers. The analysis extends to the CEO's skills, including technical, human, and conceptual abilities, and how these skills contribute to the company's sustainability and customer service focus. The report also discusses the CEO's role in communication, innovation, and leadership, as well as the company's competitive strategies in a dynamic business environment. Finally, it contrasts the roles of CEOs in for-profit and non-profit organizations, highlighting the distinct responsibilities and focuses of each.

Running head: MCDONALD’S CEO
MCDONALD’S CEO
Name of the Student:
Name of the University:
Author Note:

1
MCDONALD’S CEO
Question no. 1
Ray Kroc first established the McDonald’s franchise in the year 1955 in Illinois. It
was one of the many restaurants that it started to expand in every part of the USA within next
20 years. Now in every developed and developing countries have McDonald branches in their
notable cities. In Australia, the McDonald store was established in Sydney in the year 1971.
After a decade in 1985 the Ronald McDonald house Charity had been registered as n an
Australian charity (Mcdonalds.com.au 2019). In 1986 the company established its 9000
restaurant it in Sydney weather every of these stores had employees on an average hundred
stuff in 1993, Melbourne had the country’s first McCafe and till 2018 McDonald’s has been
operating in 900 stores in all over Australia.
Question no. 2
As an organisation McDonald’s has a very strong vision mission and values
statement. The purpose of this company is to achieve the company’s values through the
support of the stakeholders including the employees as well as customers. The purpose of this
organisation is the driving force which defines the reason for their operation. This encourages
the customers to know what the company actually is and what their overreaching goals are.
Along with this the outwitting goals of the company and who they are serving has been also
detailed (Erasmus, Strydom and Rudansky-Kloppers 2016). The company is highly dedicated
to meet the purpose of having satisfaction through customer service and support the
communities associated with the function of the company. This aims to provide a stable and a
pleasant positive work environment for the employees. The company believes that it needs to
maintain method of continuous innovation and operations so that profitability can be
achieved in one hand and gain the support of the communities on the other. The chief aim of

2
MCDONALD’S CEO
the company is to value the experience of the customers in the stores which will be insured
through the services provided by the customers.
Question no. 3
The managers of the company are known for undertaking different functions in their
workplace which includes planning, leading, organising and controlling the objects, elements
and the subordinates. These four functions can be divided into different activities and the
roles of the managers. Despite the fact that every level of management can perform every
function to some extend but some amount of emphasis are out on every function that varies
from department to department (Vivaldini and Pires 2016). The planning function is related
with the purpose of the organisation and how this purpose will be properly executed. The
name of the managers always remain to keep the employees motivated and focused to
achieve the common goal. In this case Andrew Gregory will play the role of the entrepreneurs
who will search the micro environment of opportunities for improving effectiveness to meet
their purpose. He will be planning perfect organisational structure that would suit the
operations of the company. Comparatively assistant manager will be thinking about the
managerial staffs as well as plan for assigning them with the role in which they will perform
their best (Noe et al. 2017). Andrew Gregory job focuses on a big picture where the company
we will meet its purpose and the assistant manager would focus on planning a direct task of
the employees.
In the case of organising function of the CEO Andrew Gregory will play the role of
the resource locator where is the assistant manager will organise off the non-managerial
employees for setting up the promotion in store. The decision of Andrew Gregory will be
different from that of assistant manager because this will involve distribution of promotional

3
MCDONALD’S CEO
materials on the large scale and the assistant manager will delegate specific setup tasks for
promotion.
In taking the role of the leader Andrew Gregory will be motivating his employees to
become more efficient as well as innovative in the work environment of the company. As a
transactional leader he can provide incentives through promotion process or pay hike to the
managers on the basis of the performance (Duggal and Alexander 2018). Assistant manager
do not possess the power for doing this but can motivate the non-managerial employees as a
transformational leader by listening to their suggestions and providing every answers to their
questions along with praising for their performances publicly.
Finally the controlling measure of Andrew Gregory will be e relating to the
disturbance Handler who will mitigate the conflict among the managers and give constructive
feedback so that they can improve their interpersonal communication skills (DeCenzo,
Robbins and Verhulst 2016). On the other hand the assistant manager will provide the
feedback to only the non-managerial staff relating to the correction of the job specific skills
and address the employee when you will not perform his task correctly. The difference of
Andrew Gregory and the assistant manager will be as followed. the CEO of top level
manager hence control the performance as well as behaviour of the employees and the
assistant manager will control only the non managerial employees.
Question no. 4
Andrew Gregory, the CEO of McDonald's Australia comma encourages the company
E for having sustainable work practice throughout the countries market by the incorporation
of his already activate knowledge about managing a global company. His technical skills may
include the ability of completing tasks proficiently in which he will utilise his knowledge and
techniques already acquired. Andrew Gregory has the knowledge of customer service

4
MCDONALD’S CEO
assistance in his previous company therefore he had gained a valuable knowledge of
providing customer service efficiently (Ansoff et al. 2018). In addition to this he also had a
part time I’m working knowledge of cooking in a restaurant that had help theme to have
knowledge of cooking in depth. In addition to this he had also learnt about the effect of
excess food wastage for the reputation as well as cost of the company. While he was working
as the accountant in McDonald’s Australia, he gained how the knowledge how badly the
expenses of the company increases with food wastage. Hence he promotes sustainability
though the waste management of food in the company.
The human skill relates to his ability to you learning and listening to the employees to
produce Innovation and motivation among them. Andrew Gregory therefore instrument in
such a culture in the organisation which will empower the employees where II they will take
place in the decision making process of the company.
The conceptual skill of Gregory is to create it and environment it where the customer
service will be focused. It is his concern to make the managers capable to understand and
overcome complicated internal and external factors. Therefore McDonald’s have a dynamic
environment where the customers have a multitude of options to choose from and allowed to
give both positive and negative feedback about the service.
Question no. 5
a. Gregory facilitates the conferences with the management team weekly where he plays the
role of communicator. This would involve the responsibility of giving information to the
Employees collected from macro and micro environment (Rodrigues, Nikhil and Jacob
2016).
b. Gregory as this so can develop new programs, services and products for grabbing the
opportunities of the environment and the demand of the market (Berry, Broadbent and Otley

5
MCDONALD’S CEO
2016). He can bring changes and initiate improvement in the organisation by adding new
products in the McDonald’s menu.
c. Andrew Gregory undertakes the role of leader that encompasses convincing the employees
to follow the value of the company to serve the customers at their best. A new training
relating to interpersonal skills development can be provided for the employee motivation.
Question no. 6
In this constantly changing world of business the companies are becoming more
competitive and following aggressive rule of capturing market. As mentioned before
McDonald’s operate in a dynamic environment not only competing with the existing Food
Chain but also the new entries. As the CEO of the company Andrew Gregory has overcome
this problem and created advantage over the competitors through who the method of
perpetual innovation in the customer service improvement. The Other managers therefore
learn to maintain focus on the innovation for or maintaining profitable market share from
Andrew Gregory.
There are multitudes of differences of being a CEO of a non-profit organisation and
the CEO of McDonald’s Australia. McDonald’s is a for profit organisation therefore the main
purpose of this company is turning profit and increasing monitor is done for the employees
and the owners on the other hand the non-profit organisations have the purpose of using the
profit for benefiting the people in need . Therefore the outlook of the CEO of this type of
organisation will definitely differ from Gregory. The CEO of McDonald’s indulgence in
more planning so that at the company does not face issues in the competitive nature of the
market. On the contrary the non-profit organisation’s CEO has less responsibility than the
former as their duties are completely different from one another.

6
MCDONALD’S CEO
References:
Mcdonalds.com.au (2019). Our Story | About Macca's | McDonald's AU. [online]
Mcdonalds.com.au. Available at: https://mcdonalds.com.au/about-maccas/maccas-story
[Accessed 26 Apr. 2019].
Erasmus, B., Strydom, J.W. and Rudansky-Kloppers, S. eds., 2016. Introduction to business
management. Oxford University Press Southern Africa.
Noe, R.A., Hollenbeck, J.R., Gerhart, B. and Wright, P.M., 2017. Human resource
management: Gaining a competitive advantage. New York, NY: McGraw-Hill Education.
DeCenzo, D.A., Robbins, S.P. and Verhulst, S.L., 2016. Fundamentals of Human Resource
Management, Binder Ready Version. John Wiley & Sons.
Ansoff, H.I., Kipley, D., Lewis, A.O., Helm-Stevens, R. and Ansoff, R., 2018. Implanting
strategic management. Springer.
Berry, A.J., Broadbent, J. and Otley, D.T. eds., 2016. Management control: theories, issues
and practices. Macmillan International Higher Education.
Vivaldini, M. and Pires, S.R., 2016. Sustainable logistical operations: the case of McDonald's
biodiesel in Brazil. International Journal of Logistics Systems and Management, 23(1),
pp.125-145.
Duggal, R. and Alexander, P., 2018. Staff management training in McDonalds.
Rodrigues, J., Nikhil, S. and Jacob, S., 2016. Promotional Strategies of McDonalds and
Market Effects. Journal of Management Research and Analysis, 3(1), pp.53-55.