Analysis of Organisational Theory and Practice: A Morrisons Case Study

This report provides a detailed analysis of organisational theory and its practical application within Morrisons, a prominent UK supermarket chain. It explores key management functions such as planning, staffing, and directing, and examines the steps Morrisons takes to achieve high performance, including analysis, cultural assessment, and communication strategies. The report delves into the leadership style of CEO David Morrison, highlighting his military background and its influence on his approach. It also investigates the effects of power, influence, and conflict within the organisation, as well as the motivational techniques employed. The report incorporates corporate examples and relevant literature to support its findings and concludes with suggestions and recommendations for enhancing organisational performance. The report emphasizes the importance of understanding organisational theory and practice for business success.

Organisational Theory and
Practice

Table of Contents
INTRODUCTION...........................................................................................................................3
MANAGEMENT FUNCTIONS.....................................................................................................3
STEPS TAKEN FOR ACHIEVING HIGH PERFORMANCE......................................................4
LEADERSHIP STYLE OF CEO....................................................................................................5
EFFECTS OF POWER, INFLUENCE AND CONFLICT.............................................................6
MOTIVATION EMPLOYED.........................................................................................................7
CORPORATE EXAMPLES AND LITERATURE........................................................................8
SUGGESTIONS AND RECOMMENDATIONS TO INCREASE ORGANISATIONAL
PERFORMANCE............................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1

INTRODUCTION
The entire report emphasizes upon the organisational theory which will include the practices that
are being adopted by the organisation in order to move ahead with the circumstances of where it
is operating. Organisational theory will bring forward the practices that are being adopted by
different organisations at some point of time where they need to cope up with the existence of
their policies as well as the different ideologies they grab to adopt it (Gunasekaran and et.al,
2018). The entire report brings forth the different organisational theory is that are usually
incorporated by the companies as well as the firms in order to move ahead with their targets and
objectives. The organisation that is adopted in this regard is Morrisons. Morrisons is regarded as
one of the fourth largest retailers in the United Kingdom and is known for its best Supermarket
chain. Being a retailer Morrisons organisation is incorporated into finely divided policies and
theories that made it to establish as one of the most prominent retailers of the world.
MANAGEMENT FUNCTIONS
Management is said to be provided with all the necessary information by the authorities of the
company in order to make sure that the workforce is in proper structure as well as they will guide
them in all the possible ways in order to move ahead with the completion of their tasks. The
entire management of Morrisons company is said to be one of the asset for the company in order
to move ahead with the so-called activities that are designed by the authorities of the company
(Larson and Foropon, 2018). Every retailing factor is said to be provided with major amenities
that are to be recorded in the format that is in need for the company. The different functions that
are taken up by the management are as follows:
Planning: the CEO of the company Morrisons is said to be one of the finest asset for the
company. There seems to be a pace that is maintained by the management which is well
designed by the CEO.
Staffing: staffing is said to be the major priority of every company. One of the major resources
that every organisation will contain involves the staff. The workforce is said to be contained in
such a way that Morrisons being the supermarket chain will have to carry forward things that are
required for it to increase its sales. When there is a sufficient staffing that is allocated to the
company then it becomes easy for the transactions as well as the purchase of its customers and
the clients can also be accompanied by staff in order to explain the details of the market.

Therefore, one of the finest things that management deals with is to with stand proper staffing
(Kontinen, 2018).
Directing: guidelines are a must while doing the operations of the company. There seems to be a
proper addition of things that can only be explained by the management. Every sector that is
provided in the company is provided with a manager that will direct the team in the means and
prospects of Management. These things will only be identified by the management and therefore
they will try to incorporate the same a midst of their employees. Direction is said to be one of
those essential factors of management in order to make their work for as sharp as possible.
STEPS TAKEN FOR ACHIEVING HIGH PERFORMANCE
High performance is said to be one of the essential factors that is to be achieved within the
stipulated resources. The steps taken in order to achieve the high performance are as follows:
Analysis: the management will first have to analyse the general factors that are existing in the
organisation in order to start successfully where the work that is being done in identifying the
choices that they make. This will start from the analysis of every small corner of the company
that will inhibit the users as well as the stipulated areas.
Measuring the current culture: when organisation is running under one culture and there
seems to be prevailing another culture outside the organisation then there must be a balance that
will have to be maintained by the organisation in order to cope up with the societal culture (Enya
and et.al, 2018). Therefore this step will have to be a point on time where your organisation
culture will have to be assessed at every point by taking the surveys with the employees opinions
as well as the customers opinion in order to cope up with the trust that the organisation will
maintain. This will also in written help the organisation to achieve the vision values and goals
that are being allotted.
Inhibiting change: change is said to be one of those common factors that is to be followed by
the organisation. For this that must be a proper alignment of the management with the CEO and
the changing process of the organisational culture as well as the efforts that are being placed in
improving certain areas and issues. Upon this was decision the management will have to
inculcate the cultural changes that are in need for promoting more information about the support
that is being rendered to the organisation (Kaasch and et.al, 2019). Upon accepting the choices
that are made by the CEO a management will therefore inculcate the same in the employees.

Knowing clearly organisation’s purpose and values: it is an important stimulator for the
performance of the organisation in order to first start with identifying the purpose on values of
goals and vision. It is not on till when these factors are known perfectly the organisation can
move ahead with the help of achieving them. That seem to be different aspects where the
organisation will have to create a purpose in order to establish its target without destroying trust.
Therefore, identifying these factors will help the organisation to move ahead upon building
foundation on the trust which will be successful in the long run (Hussain and Mubarak, 2021).
Maintaining communication with employees: employees are said to be the major asset for
retailing Industries. Therefore, a proper communication is important and it is must and should to
communicate with all the workforce about the policies and deals of the organisation unless and
until they are too critical to be discussed with full stop for this purpose the CEO will have to
conduct meetings in order to stimulate the purpose of what they are working for and such that
kind of motivation will be developed in the employees to work upon their stipulated time. This is
important in order to gather the performance appraisal system which is one of the most common
factors of stimulator among the employees.
Teaching manager: the CEO will have to involved in teaching and building trust among the
manager which is responsible for them to again deal with their employees. The CEO will have to
conduct regular meetings for the managers in order to discuss the foregoing situations in the
organisation which will also be in return solved with greater space.
LEADERSHIP STYLE OF CEO
The CEO of the company Morrisons is David Morrison. It is much greater privilege to
understand the life of David Morrison which is clearly a wonderful personified version of
leadership style. He was at first being known as one of the military man who was successful in
his tenure with all the aspects and tremendous impact that he created. Later upon expanding his
life into the business background he decided to go with one of the most reliable retail stores that
will provide people with their desired entities and that has made him to accomplish one of the
best target of his life (Alsted, J. and Haslund, D., 2019). Upon identifying the leadership style
that was employed by David Morrison it will be a clear understanding that it is full of challenges
that are encountered upon the various stages of getting into this background. There seem to be
different inventions that took place in the life of David Morrison upon expanding himself as one
of the best leader. There is not a particular leadership tell that is being employed by David

Morrisons in order to catch you on the parade of being the best supermarket chain and the entire
United Kingdom. The entire supermarket depends upon expanding this growth by reliance upon
the stake holder as well as increasing that shares has been one of the best times of management.
Previously the CEO have emphasized on the things of gaining delivery shops tell that will
include perseverance which is one of the best quality in order to develop a strategy to be
implemented in the organisation. Moving ahead facing challenges and excelling in everything
that is being done in the organisation will definitely corporate for the growth of the company is
what the CEO usually believe in.
EFFECTS OF POWER, INFLUENCE AND CONFLICT
There seems to be different forms of influences in the organisational authority. When the
management with us around things that are incorporated in the organisation there seem to be
different attacks that are summed up in order to move ahead in the direction of growth. There
seems to be different impacts of these influences like that of the managerial authority over it
work for who will incorporate things in the organisation and if not done in the prospect of
delivering the outputs then there will be certain responsibilities of the authority in order to take
charge over the workforce for not stipulated completion of their work. This balance between the
responsibility and authority is regarded to be one of those forms that will influence the
workforce.
Power: power is often considered to be a dynamic factor in the organisation that will determine
the behaviour of everybody that is working in the organisation. Power has the capability of
recognising people according to their work done and their influence will be such that the
organisation will tremendously go in the form of growth. There seems to be different power
differences that occur in the organisation between the supervisors and the subordinates as well as
between the managers and the workforce. When this relation is maintained in a proper and a
stable manner there seems to be a pace that is achieved their official relationship can be
maintained. There are different types of powers in the organisation and they are as follows:
Rational and legal power: this type of power is often seen between the subordinates as well as
the agreement between the rules and regulations which are liable in the organisation. Reward
power: there is a power with regards to the rewarding where people in the organisation will get
rewarded for the work they have done and this will shape up the behaviour of the interstitial
things of the organisation. Coercive power: with coercive power people will intermediate the

kind of payments as well as the treatment that is offered to the employees by not maintaining
their workplace. This will in turn affect the employees performance since they will have to take
it in a positive manner upon deriving the sources.
Organisational conflict: conflicts are a part of organisational workplace where people in the
organisation will have typical differences upon not accepting the choices that are made by the
management as well as the people that are residing over their. Organisational conflicts are part of
thing that is usually carried by the individual or a group of people upon identifying the goals as
well as their ideas upon maintaining the philosophies and orientations that are in regards to their
development. Conflicts are identified as a central part of the organisation and is almost seen in
all the organisations since people are with different perceptions and mindsets and will not agree
upon one particular thing. This will in turn rise into disputes as well as conflicts.
MOTIVATION EMPLOYED
Motivation is an essential factor in the organisation. When a management is working up on
employee needs and regulations then it is a major aspect for the management to try for
motivational things. There are different kinds of motivation that are being employed by the
company in order to speed up their employee performance. Employees are not always bounded
towards working and pressurized upon things that are only required by the organisation. The
management at times will inhabit motivational thoughts and ideas that are required for the
employees in order to move ahead with their work (Tourish, 2020). There are two kinds of
motivation that is being followed by the Morrisons company and they are as follows:
Intrinsic motivation: intrinsic motivation is such a kind of motivation which is not a reward
base. Here the employees will be provided with the encouragement that is provided by the
management in order to speed up with their work. Upon whatever kind of idea that come up with
the manager for the team will appreciate them in in a sense of moving ahead with their work in a
more diversify minor. Appreciation is a kind of motivation that will regain the strength of the
employee and therefore they will be able to work with more enthusiasm when compared to the
prior aminities.
Extrinsic motivation: extrinsic motivation as a kind of reward motivation where the employees
are provided with certain rewards upon their work that is being done. These rewards will include
any kind of things that will speed up their pace. Some people are bound to rewards and therefore
the management will have to identify such people and they will be provided with the stipulated

rewards but only on the basis of the work they are offering to the organisation. The extrinsic kind
of motivation has got a lot of impact upon people who are more towards developing themselves
rather than contributing to the company. Therefore, the company in return will have to identify
their choices upon which they will have to move ahead with the certain circumstances that will
have to be achieved by the kind of employees that they have recruited into the organisation and
they will have to maintain the same pace.
CORPORATE EXAMPLES AND LITERATURE
There seems to be different corporate examples that are required by the organisation to inhibit
changes. These corporate action plants will help to increase the visibility of the organisation in
all prospects. The different examples of a corporate action plan of the organisation are as
follows:
Dividend: dividend is related to the distribution of resources which are found to be surplus in the
organisation. The Morrison retailer super market is known for providing best groceries as well as
things that are required for individuals upon the domestic needs as well as certain needs. There
seem to be surplus of this stock that is there in the organisations which will have to be recycled
at regular intervals of time such that there will not be any wastage and the other people who are
willing to buy the stock will be benefitted. Therefore the distribution that is related to this stock
as well as the one that is inherited along with certain assets to the share holders will fall under
the category of dividends.
Stock split: it is important to increase the number of shares often by employing things that are
required to encounter more current after. Therefore it is necessary to split the stock in order to
increase the revenue that is generated upon buying them.
Reverse stock split: this is usually done when the number of shares that are going to be
displayed will be decreased and there can be an exchange and the number of shares that are
currently preparing for less. This step will be useful in increasing the share price. The
organisation can also meet the minimum price wages for exchanging this items.
Mergers and acquisitions: the organisations will have to consolidate with different companies
upon various typical financial transactions. This can fall under the pace of reaching new shares
that got distributed by the shared folder that are currently existing and play market.

Tender offer: the tenders are often done by the ones that will build the share or the price for the
stock that is being left in the organisation. This well in return generate the amount of sales or will
also offer the price that is usually higher than the one that is being sold in the market.
SUGGESTIONS AND RECOMMENDATIONS TO INCREASE
ORGANISATIONAL PERFORMANCE
The recommendations in regards to the improvement of organisational facilities for the company
Morrisons are as follows:
Making use of human resources: The company will have to rely more upon the human
resources management which help in maintaining the standards by cooperating with the
employees as well as the different managerial aspects (Wittrock and et.al, 2021). Upon giving
the authority to human resources part then the company will therefore stimulate the ideas as well
as in corporate management facilities that will in return contribute towards the growth.
Focus on growth: There seems to be different retailers that are operating in the entire Universe.
Therefore, it is necessary to focus upon the inculcation of growth aspects that are required for it
to move ahead. The different innovation ideas and brainstorming ideas that are required from the
employees will have to be taken into consideration by the organisation. This will in turn increase
the growth of the company.
Maintaining customer base: Being retailers it is the most important aspects to increase their
customer base. Customers are the major assets for the supermarket. Therefore, there must be
different ideas that are to be incorporated by the management in order to increase the customer
base such that that can also be an increase in the number of cells. If there is the maximum
number of sales then the company will move ahead in prospering.
CONCLUSION
The entire report concludes upon highlighting the aspects of organisational theory and practice.
The different management functions that are involved in the company are being explained in a
perfect manner with the sense of understanding planning, staffing and directing steps that are
incorporated in the company. There are different stages of achieving high performance in an
organisation and that can be achieved by following different factors which include analysis
measuring the current culture inhibiting change and clearly knowing the organisation purpose.

These are being explained in the report in a perfect sense which will help the users to understand
the different aspects of the company Morrisons. The leadership style that is followed by the CEO
of the company will help to understand how the company is able to achieve greater heights. The
power, influence and conflict are explained in a perfect manner with the sense of motivation that
is employed by the organisation is clearly put forth. The corporate examples will help to
understand the different letter is a style that's being followed by the organisation. Finally the
recommendations in order to increase the organisational performance is put forth in this report.

REFERENCES
Books and journals
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Gunasekaran and et.al, 2018. Bridging humanitarian operations management and organisational
theory.
Hussain and Mubarak, 2021. MEASURING HUMAN RESOURCE ATTITUDE USING
ORGANISATIONAL THEORY OF RELATIONSHIP: THE WAY FORWARD.
International Journal of Management Studies. 28(1). pp.57-88.
James, Completing the affective turn in educational organisational theory: educational organising
as an emotion Michael Connolly (University of South Wales, UK).
Kaasch and et.al, 2019. Exploring theoretical approaches to global social policy research:
Learning from international relations and inter-organisational theory. Global Social Policy.
19(1-2). pp.87-104.
Kontinen, 2018. Learning and Forgetting in Development NGOs: Insights from Organisational
Theory. Routledge.
Larson and Foropon, 2018. Process improvement in humanitarian operations: an organisational
theory perspective. International Journal of Production Research. 56(21). pp.6828-6841.
Tourish, 2020. Towards an organisational theory of hubris: Symptoms, behaviours and social
fields within finance and banking. Organization. 27(1). pp.88-109.
Wittrock and et.al, 2021. Implementing Responsible Research and Innovation: Organisational
and National Conditions.
Online
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