Leadership and Management Concepts: Nisa Local and Corus Entertainment

This report delves into the core concepts of leadership and management, providing a comparative analysis of the roles and characteristics of leaders and managers. It utilizes the Nisa Local retail store and Corus Entertainment as case studies to illustrate how leadership and management principles apply in different situational contexts, such as staff turnover, sales reduction, and technological changes. The report explores various leadership theories, including situational, contingency, and system theories, and examines their application in organizational settings. Furthermore, it assesses key approaches to operations management, highlighting the roles of leaders and managers in achieving business objectives. The study also investigates factors within the business environment that influence decision-making and operational management. The report concludes with a discussion on the importance of effective leadership and management for organizational success, offering insights into the practical application of these concepts within the business world. This report is available on Desklib, a platform that provides students with AI-powered study tools and past assignments.

LEADERSHIP AND
MANAGEMENT
CONCEPTS

Table of Contents
INTRODUCTION...........................................................................................................................3
LO 1 ................................................................................................................................................3
P1 Comparison of different roles and characteristics of leader and manager. ...........................3
LO 2.................................................................................................................................................6
P2 Role of leader and function of manager in different situational context...............................6
P3 Different theories of leadership.............................................................................................6
LO3..................................................................................................................................................8
P4 Approaches to operation management along with the role managers and leaders play........8
P5 Importance and value of operation management for achievement of business objectives....9
LO4................................................................................................................................................11
P6 Factors within business environment affecting decision-making and operational
management by managers and leaders......................................................................................11
CONCLUSION..............................................................................................................................13
REFERENCE.................................................................................................................................14

INTRODUCTION
Leader plays and important role as it provides clear vision and motivates the employees
to work. Leader sets down goals for the organization and assigns role to individuals. Manager is
a person who is responsible for supervising and motivating the staff towards the progress of staff.
Manager manages all the task in the organisation develop different strategies and plans for
achieving the desired objective. Nisa Local is the retail store which is located at fuel station
in UK. The report will highlight different role and characteristics of leader and manager, the
study will contain detail comparison of roles of leader and manager.
Corus entertainment is a mass media company which is having its headquarter in Corus
Quay. The company was founded in the year 1999. Doug Murphy is the CEO of the company
and Heather Shaw is the president of the company. The company is having number of employees
as 5000.
Further the study will highlight that how roles of leader and function of manager apply in
different situational context (staff turnover, sales reduction, technological changes). Moreover,
the report highlights different theories of leadership (situational, contingency and system) and
application of these theories according to organizational context. Key approaches to operation
management and role that are been played by leaders and managers. Moreover, the study will
also explain the importance and value of operations management in achieving business
objectives. Report will assess factors within the business environment that impact upon
operational management and decision-making by leaders and managers.
LO 1
P1 Comparison of different roles and characteristics of leader and manager.
Leader
Leadership is an art of motivating a group of people to acts towards achieving a common
goal. Leadership is the ability to adopt the setting so everyone feels empowers to contribute
creatively to solving the problem. A leader sets clear vision for organization and motivates and
guides the workers, guides employees through the work process and builds morale. A good
leader motivates the staff by findings the needs and wants of workers, gives them what they
require and praise them when good job is done. A leader has good communication skills which
he uses in motivating people and doing different task (Conger, 2015).

Acc. to Cribbin, J.J. leader is individual who influence people to follow guidelines and
perform task assigned by managers for attainment of organizational goals.
Acc. to Rauch & Behling leader is a person influencing activities of organizational group
for the attainment of company's objective.
Manager
Manager is a person who is responsible for supervising and motivating workers and for
directing progress of an organization. Responsibility of a manager is to control various activities
and business dealings. Duty of a manager is to set training and development programmes for the
employee so that they can learn better and perform well in the job. The purpose of the manager is
to achieve results through the activities of other people. As when the managers succeed the
business benefits directly and effectiveness of manager plays a vital role in achieving personal
growth of employee.
Acc. to Henri Fayol manager is individual who controls departments in company, manage
manpower to work for them and take decisions for organizational activities. The individuals must
be able to the following planning, organizing, leading, co-ordinating and controlling.
Acc. to Peter Drucker manager is a person performing multipurpose tasks to manage
business and workers associated with it.
Comparison of roles and characteristics of leader and manager.
Basis Leader Manager
Create a vision Leaders are responsible for
setting up vision for
organization. They also
motivate employees for
attainment of those goals such
as Martin Luther King Jr. who
aimed at civil right moments
with non-violence.
Role of a manager is to create
goals for an organization along
with managing the activities so
that goal for final achieved.
Acts as a philosopher or
guide
As a philanthropist leader
utilizes his intelligence and
A manger can also act as a guide
but as leaders only set vision and

experience to guide employees.
The individual is responsible
for suggesting and
implementing of plans for
enterprise programmes as King
with high morale acted for civil
rights.
give suggestion but to work on
that suggestion manager arrange
the board meetings and take
decision from them to direct the
business (Northouse, 2018).
Representative of the
organization
Leader as representative of
organization represents
concerns in seminars , general
meetings and conferences.
They are responsible to
communicate rationale of
company to public outside.
Leader is also responsible for
addressing departments they
lead. As Martin acted on behalf
of his people addressing social
dilemma.
The manager is a spokesperson of
an organization. As their job is to
share the information with people
outside organisation. Manager
passes the information collected
to the subordinates so that it can
be helpful in achieving the
desired objective.
Risk management Leaders are responsible for
addressing risk and take
corrective measures for their
achievement as Martin was
stabbed and terrorized but did
not leave his aim behind for
equality.
The job of administrator is to
minimize the risk which are taken
by leader. Administrator makes
different policies and programmes
by the concern of top level
executive so that the risk taken
can be minimised to some extent.
Builds relationship,
system and process
Leader is individual responsible
for relationship building from
people within organization
resulting in working with
Manager build systems and
procedure for achieving the goals
of organisation. They focus on
analytical and ensures systems are

diverse teams. As Martin
Luther King Jr faced lack of
equal rights found for his
people connected him with
them (Antonakis and Day,
2017).
in place so that desired outcomes
can be attained. They work with
individuals and their goals and
objectives.
There are several similarities between Martin Luther King Jr and a manager.
Self Confidence
King posses self-confidence that can be considered its resemblance with today's
managers as in current scenario managers to work with different employees must have self-
confidence about the achievement of organizational target and are accountable to work hard for
it.
Determination
As King was determined to fulfil his dream of being treated equally one day and worked
hard for it a manager must also focus on final goal and work hard no matter how many obstacles
comes and achieve what they have desired (Robertson, 2016).
LO 2
P2 Role of leader and function of manager in different situational context.
There are various situations which are been faced by the Nisa Local, so how role of
leader and function of manager responds to that is as follows-
Staff turnover
Nisa Local facing staff turnover must ensure several retention policies to be developed by
managers and leaders on other hand must be hold responsible to train them to work effectively in
workplace.
Sales reduction
Nisa Local on reduction of sales must train their marketing staff along with store workers
effective marketing and leaders on other hand are responsible for training effective practices to
boost sales such as promotional techniques (Grint and et.al., 2016).
Technological changes

Nisa Local must cope up with technological changes where managers are responsible for
availability of updated resources and leaders are responsible to train employee’s for their
effective usage.
P3 Different theories of leadership.
Situational leadership
Situational leadership refers to when a leader or manager of an organization must adjust
his style to fit in the development level of followers he bis trying to influence. The style may
change to meet the needs of others in organization based on situation. This style of leadership is
also known as micro management as leader is involved and closely supervises the people who
are working in Nisa Local. In this style director act according to the situation and make decisions
which are the best suitable for the current situation. As Nisa local is facing an issue of sales
reduction so according to that leader will take the decision which assist in raising the sales.
Various policies and framework must be provided by director so that the situation can be handled
properly. All policies and guidelines created will be in the context of situations in business. The
participating and supporting style of situational leadership assigns more responsibility to
employees or followers. So facing current situation of sales reduction responsibility will be
assign to employees as they have to search for why sales are going down and make measure for
improving it ; the applicability of such approach will result in assessing need for flexibility and
create healthy working environment for employees whereas on other hand it might ignore long
term needs of Nisa Local and may even lead to confusion for them (Komives, 2016).
System leadership
System leadership enables directors in company to create the conditions where people at
all levels work productively to their high potential. This approach uses sound principles about
human behaviour to create models of good leadership, organisational strategies, system designs
and social process. It also helps in building effective systems which drives productive behaviour
and lead to a more effective realisation of the Nisa Local purpose. This approach helps in the
realisation of purpose as the purpose of the Nisa Local is to increase market sales and reduce
labour turnover ratio. As Nisa Local is facing an issue of staff turnover so for dealing with that
leader will create an effective system so that the problem of staff turnover can be reduced.
According to this theory director creates an effective conditions, so that employees at all levels
and work to their great extent, as good conditions will be created the employee will not leave an

organisation, thus assist in reducing labour turnover in Nisa Local. The applicability of such
approach will help Nisa Local in achieving multiple dimension such as boost sales, eliminate
turnover staff and boost technological will lead to achievement of final objective but may delay
decision making process (Priest and Gass, 2017).
Contingency leadership
This theory states that leader’s effectiveness is contingent upon how his or her leadership
styles match the situation. Contingency theories assume that styles are behaviours which cannot
be modified or influenced. This style is contradictory to leadership style which stressed the needs
of leaders to adopt to the current situation. A contingent leader implies his own style of
leadership to the right situation. As the current issue Nisa Local is facing is that the sales are
continuously reducing so according to situation leader will make various measure to increase the
sales, social media advertising and online website will be adopted so that proper marketing of
firms products can be done. According to contingency leadership style leaders change their style
and act according to situation so for solving staff turnover issue the director will create suitable
conditions and provide them various benefits which keep them in the organisation. Leader will
offer high salary to staff so that potential employee can be retained in Nisa Local. The
applicability of such approach for Nisa Local will allow it's managers change policies according
situation such as reduces sales but on other hand applicability of such approach is difficult for
Nisa Local as it requires lot of training (Martin and et.al., 2017).
LO3
P4 Approaches to operation management along with the role managers and leaders play.
Approaches of operation management with the role of managers and leaders.
Total quality management
Total quality management is continuous process of detecting and eliminating errors from
manufacturing process. The process focuses on all the aspect from manufacturing to supply of
goods to final party holding accountability for overall quality of finished products along with
services. Nisa Local company on implementation of these practices will attain management of
their practices along with developing efficiency in staff activity by developing their overall
practices such as communication, efficiency and other work practices. The factor may include
development in processes, infrastructure and practices of overall store activities. The leader in
this case in responsible for management of quality of products produces in the proses for better

customer satisfaction focusing on employee efficiency along with the manager managing overall
working condition for goal attainment (Renz and Herman, 2016).
Kaizen
Kaizen refers to continuous improvement of all the functions involving staff from CEO to
lie workers in the organization. The process can be adapted by Nisa Local in a manner to bring
efficiency in their processes including communication, accepting orders and staff practices. The
practices can be benefited in following ways as staff in Nisa Local will develop self motivation
practices. The effect of continuous practices in field of retaining effective staff and employees in
Nisa Local along with asking reasons for reduce in sales due to some managerial activities
affecting business practices and target reduction of operation cost for retail store. The manager in
Nisa Local is accountable for improving activities on a regular basis of the development of firm's
process whereas leader makes the things come to by ensuring practices and assessment along
with providing regular training enduring development of employee’s skills and practices. These
practices will run in continuous basis to ensure that employees in Nisa Local are up to the best
practices (Klenke, 2016).
Lean Six Sigma
Lean Sigma is term developed aiming improvement in performance eliminating defats
and mismanagement in the organization namely Nisa Local. These practices for Nisa Local
develop philosophies of its practices by eliminating waste of physical resources, efforts, time
ensuring the best quality organizational practices in Nisa Local. The manager in this case will
focus on up dation of technology along and develop policies to control staff turnover and several
for booting sales whereas leader will train employees to work under up dated technology and
policies (Herman, 2016).
Business Process Re-Design
The concept of business process re-design is complete sum of business key processes
covering factors such as return on investment, quality of service also covering reduction of
unnecessary cost in business. Nisa Local on restructuring business process and design for further
development will aim to gain competitive advantage among its rivals and other businesses of
same type. The manager of Nisa Local will re-design practices of business by adapting

technology changes and policy modification of marketing and employee retention to overcome
employee turnover and decreased sales (Bernheim and Bodoh-Creed, 2017).
P5 Importance and value of operation management for achievement of business objectives.
Need of operation management to attain business objectives set by Nisa Local.
Manage daily activities
Nisa Local to attain business objective of increasing sales along with reduction of staff
turnover and controlling high operational cost in running for their retail store must follow
management function of planning business type and processes, organizing activities and
procedures for Nisa Local to perform business operation along with staffing of effective and
efficient employees for attainment of set objectives using maximum efforts by Nisal local's
resources such as labour, law material and others (Mendenhall and et.al., 2017).
Boost Overall productivity and govern mechanism
The implementation of operation management activities by Nisa Local will boost overall
productivity of retail store by ensuring efficiency in managers as well as employees. The factor
in Nisa Local will follow disciplinary approach to attain company objective to boost up sales
figure affecting overall productivity. The implication of best practices in business operation will
raise stake of business type among rivals and competitors as they focus on governing mechanism
of inter office communication, along with ensure effective use of financial forms governed by
supervisors and superiors. The function will also focus on controlling training and performances
of business type, so they never have to face issues during business operations (Sanders, 2017).
Bend according to consumer demand
The effect of practices of operational management will help Nisa Local bend according to
demand of customers and trend in the market as well. The factor is considered as heart of
organization as by bending according to customer demand Nisa Local will boost up sales figure
by the business along with earning high level of profit will reduce the operation cost of business
eliminating unnecessary activities of business. The management of these types of practice will
help such as eliminate unnecessary stock maintained that are out of trend and not required or
consumed by customer's these days (Rosenbach, 2018).
Optimum utilization of resources
Nisa Local to reduce the cost of operation for its business type will help in full and
effective use of resources for attainment of company's objective for increasing sales figures

amongst its rivals. The optimum utilization of resources in business will aim to maintain
employee satisfaction for maintain ethical and proper business operations along with help in
maximizing or regain the sales figure in market. The optimum utilization of resources for Nisa
Local will also develop effective work practice that will directly affect the increases operational
cost of business and will stabilize it (Conger, 2015).
Develop effective goodwill amongst customers
The involvement of practices of operation management in businesses play a vital role in
bringing effectiveness and sustainability for them. The effect of operation management in
practice of Nisa Local will develop health environment within the organization by keeping
peaceful and fruitful working conditions along with maintaining health business environment
outside the organization by keeping the customers of business motivates and motivates their trust
for the Nisa Local. The involvement of operational management practice will also act as auditor
for working process and condition by detecting ineffective practices in Nisa Local such as fall in
sales, increase turnover of staff and increase high involvement of funding for keeping the
business operational. The effectiveness in these practices will ensure increased goodwill among
customers and helps in boosting footfall of consumers (Komives, 2016).
LO4
P6 Factors within business environment affecting decision-making and operational management
by managers and leaders.
Factors in business environment affecting decision-making and operation management by
leader and manager.
Strength of employees
Employees are hard-working assets in organization who are motivated, talented and hard-
working. The Nisa Local employees are proved to be essential factor for retail store business.
The employees in Nisa Local are essential to meet objectives of the firm such as controlling of
turnover, along with boost up reduces sales and control high operational cost in business
procedures. The number of employees for each particular department will address the working
condition of business as these days’ formation of union is common and employees have every
right to mould the decision of business activities thus can affect that of Nisa Local by
considering regard of employees also (Klenke, 2016).

Strategic risks
The change in technology conditions along with the demand of customer form business
will affect the operational management and decision-making of firm. The managers and leader
will modify the activities of business procedures according to turnover of staff, along with
reduction in sales figure and high operation cost will lead the business to take more risk to gain
competitive advantage among customers will affect decision-making by managers as well as
leaders for managing operational activities. The amount of risk covered in attainment of
business objective by Nisa Local will affected decision making of management (Sanders, 2017).
Innovation
The operation management of along with decision-making of Nisa Local will be affected
as the developing new products and type of practices in their business type will need to train the
employees using current technology and procedure and are bored leaving the organization along
with dissatisfaction of customers resulting in decrease of sales. Thus the managers of Nisa Local
are responsible for taking decisions of innovating new technological practices in their business
where leader is responsible to arrange training session for employees to work under such
circumstances and develop their sense of business practices that also aim in increasing sales of
their business and reduce staff turnover by keeping their morale and motivation maintained
(Sanders, 2017).
Organizational and operational
The organizational and operation is part of operational and administration procedures.
These factor include type of organization, hierarchy structure as well as shareholders and
investors that are the cause of running of organizational managerial activities of business
(Leadership and Management Concepts, 2019). Nisa Local in order to minimise operational cost
must modify operational actives and retain employees by motivating them and rewarding at
times. The type of organizational structure such as flow of command will affect decision-making
factor of organization type. The leader in Nisal Local will have to look at company operational
practices in taking any further decision.
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