Leadership & Management in Operation Management: A Case Study

This case study examines the operation management practices within Riniaco Consultancy Pvt Ltd, focusing on leadership and management roles. It defines leaders and managers, compares their roles and characteristics within the organization, and explains how these roles apply in different situations. The study highlights the importance of both leadership and management in achieving organizational goals, using examples such as the company's response to the 'Business blogging' introduction and a vehicle recall crisis. It further explains how a manager at Riniaco carries out functions like planning, organizing, leading, and controlling. The application of situational and contingency leadership models within the organization is also analyzed, using Mr. Chakraborty, a senior manager, as an example. Additionally, the study includes an Amazon case study, detailing its operation management approach, the role of its leaders and managers, and the factors impacting its business environment.

Operation Management
Name of the Student:
Student ID:
Name of the University:
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Table of Content
s
Task 1: Case Problem......................................................................................................................3
Introduction ………………………………………………………………………………………3
a)Definitions of Leaders and a manager ………………………………………………………….3
b) Comparisons of the roles and characteristics of leaders and managers giving examples within
your
organization…………………………………………………………………………………………
.5
c) Explanation of how the following apply in different situations using example………………..8
I.The roles of leader……………………………………………………………………….8
II.The function of manager within the organization of Riniaco Consultancy Pvt Ltd……8
d) Explanation of how a manager you identified carry out his/ her functions giving examples
……………………………………………………………………………………………………..9
e) Application of at least 2 leadership models (which could include situational leadership,
systems leadership and contingency leadership) to explain how they are applied in the
organization by any manager ……………………………………………………………………10
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Conclusion……………………………………………………………………………………….12
Task 2: Amazon Case study..........................................................................................................12
Introduction....................................................................................................................................13
a) Explain the key approach to operations management...............................................................16
b) Explain the role of Amazon leaders and managers with regards to its operations management
......................................................................................................................................................17
c) Explain the importance and value of operations management in achieving Amazons business
objectives………………………………………………………………………………………...18
d) Assess the factors within the business environment that impact upon Amazons……………….
Conclusion.....................................................................................................................................19
Reference………………………………………………………………………………………...20
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TASK 1: Case Problem
Introduction:
This assignment is based on the operation management of one organization. Researcher in this
assignment has chosen Riniaco Consultancy Pvt Ltd. Riniaco Company is the large city based
organization and wants to prepare its staff for future leadership and management role. The main
task of this section is based on the sub task and highlighted some main issue, importance, role,
characteristics, model theory of leader and management.
a. Definitions of a leader and manager
The initial thing that should have known all staffs what the actual definition of leader and
manager. What is the actual definition of leadership and management? If one person wants to
grow in professional life then he has to pass through three skills. Person has to develop technical
skill if he / she want little growth in career. If person wants little more growth in career then
he/she has to develop managerial skill but if person wants unlimited growth in career then he/she
has to develop people skill. High level of organization utilizes 90% attitude and 10% technical
skill and lower level organization utilizes 10% attitude and 90% technical skill (Certo, 2018). If
people want to move the position from managerial position to leadership position then he/she
needs to develop people skill. Now the 2nd question is what the people skill is. Researcher, in
this case defines two terms that is personal power and positional power to make understand the
term people skill. For example, Netaji Subhash Chandra Bose had personal power where, some
political leader in present state has positional power. Therefore, it can say that leadership is not
by positional power, it is by personal power. Leadership is not by instruction it is by inspiration.
Follower only follows the leader.
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Figure 1: Manager and Leader
[Source: Certo, 2018]
On the other hand, manager only controls, coordinate, command, plan the process and take care
all the process are doing organized or systematic way or not. A leader should develop the
personal effectiveness before the interpersonal effectiveness (Goleman, 2017). When the
person’s personal effectiveness is good then interpersonal effectiveness will be better
automatically. In this organization many issues or problems are happening so as a leader it is
required to behave based on the what the person feel what has happened to his or herself not to
focus on the what has happened to his or herself. If the person focus on what has happened to
him or her then it creates negative cycle reciprocation then it turns to the negative lead to the
people. Therefore, it can say that manger only manage some task, which has been assignment to
him or her to achieve the goal of the organization by playing some key role. Whereas leaders
inspires, motivates, align people and lead the direction.
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The Basic Function of Manger
 Problem solve and controlling
 Staffs and organizes
 Budget and plans
The Basic Function of Leader
 Lead the direction
 Align people
 Inspires, motivates
b. Comparisons of the roles and characteristics of leaders and managers giving
examples within your organization
Researcher in this section, compares the roles and characteristics of leaders and managers of
Riniaco Consultancy Pvt Ltd. Before starting Comparisons between them, it is required to draw
the outline of similarities between them and inter changeability of the principles.
Similarities between the roles and characteristics of leaders and managers
 Leaders and managers both surround with people and they both necessary to work
with people.
 Leaders and managers both creates organizational foundation and structure of
organizational function (Goleman, 2017)
 Leaders and managers both make an impact on the work environment and
structure
 Leaders and managers both are concerned of the objective of organizational goal
 Leaders and managers both are concerned to allocate the organizational available
resources and ensure that the resources utilized efficiently and effectively.
The most important comparisons of the roles and characteristics of leaders and managers of
Riniaco Consultancy Pvt Ltd-
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Process Roles and characteristics
of leaders
Roles and characteristics
of managers
Set the vision  Set and lead the
direction and
expand the vision
 Develop the plans of
organization
strategy and reach
the vision
 Shows very intense
attitude on the
organizational goal
and vision
 Set the
organizational
budget and plan
 Develops steps of
process and
establish the
timelines
 Shows impersonal
attitude on the
organizational goal
and vision
Development of employee
and organizational network
 Align people and
organization
 Communicates with
the direction,
mission and vision
 Influence or make
an impact on the
creation of
partnership, teams,
and coalitions who
will realize the value
of vision and accept
the organizational
vision
 Shows high
emotions
 Staffs and
organizes
 Maintain the
organizational
structure
 Delegate
organizational
authority
 Delegates
organizational
responsibility
 Implement the
organizational
vision
 Set the
organizational
authentic procedure
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 Increase the choice
of employee
and policy execute
the vision
practically
 Shows little
emotion
 Limits the choices
of employee
Execute the vision  Inspire and
motivates staffs or
employee of
organization
 Encourage and
enthusiasms the
staffs to deal the
barriers successfully
to change
 Satisfies the basic
needs of human
 Takes and initiatives
to handle the
approach of high
risk to solve the
problem
 Controls and mange
the organizational
procedure and
policy
 Identifies the
organizational
problem and solve
the problem
 Monitor the
outcome
 Takes and
initiatives to handle
the approach of low
risk to solve the
problem
Result of vision  Promotes dramatic
and useful changes
to develop the
relationship of
employee or labor
and produce new
products
 Produce expected
outcome
consistently to
other stakeholders
and leadership
 Manage vision
predictability
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Table 1: Difference between roles and characteristics of leaders and managers of Riniaco
Consultancy Pvt Ltd
[Source: Created by Author]
c. Explanation of how the following apply in different situations using example
This section is provided the role of leader and function of manager within the organization of
Riniaco Consultancy Pvt Ltd in different situations. Riniaco Consultancy is basically customer
specific business organization. The objective of this organization is to delivery good quality
product and service to customer within time. This organization’s main goal is to retain the
existing customer and attract the new customer. Therefore, to progress the business new level
leaders as well manager has to take important responsibilities.
I. The role of leader
Maxwell, (2018) commented that the style of leadership should vary based on the situation or
task. According to the market survey, it is stated that this organization required skilled employee
at entire level to keep the position number one in this competitive market and leaders are the best
inspiration in this case. Researcher, in this highlights some examples-
Example:
When the concept of “Business blogging” is newly introduced in market, then Riniaco
Consultancy encourage their 210,000 staffs to initiate the company blogs. The leaders of this
organization take initiative to draft the blogging policy in corporate world to energize and
motivate staffs. As a result, this organization is now one of the most trusted and loyal technology
blogs and produces a lot of page review. Leaders are always prefer to the situation based
leadership model to handle the situation.
II. The function of manager within the organization of Riniaco Consultancy Pvt
Ltd
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The managers of Riniaco Consultancy Pvt Ltd also plays vital role to achieve the organizational
goal. In past decades, this organization suffers different challenges and issue. Researcher, in thin
section highlights one example to make understand the importance of manager role and
responsibility in this organization.
Example:
Recently update in news that this company recollect 1.2mn vehicles for defective brake system.
Outrage came across the public through media. This can be tarnishing the brand image of this
company. However, applying little strategy of manager handles the situation better (Maxwell,
2018). Manger handles this situation by open interview in front of press conference and discuss
about the matter. Transparency management helps to control the situation. They gave answer of
more than thousand question of media and collected question of public. Meeting with employee
and open interview with press handle the situation better.
d. Explanation of how a manager you identified carry out his/ her functions giving
examples
According to the primary research, researcher highlights four major managerial role of Riniaco
Consultancy Pvt Ltd. Planning
According to the market survey, and discuss with higher authority of managerial department of
Riniaco Consultancy Pvt Ltd, researcher stated that entire activity of this organization is pre-
planned. The higher authority manager of Riniaco has commented that entire activity of
management involves the planning process before structuring as well as introducing new product
and service in this market. It is observed that high level of Riniaco management is engaged to
improve the strategic planning. Operational planning as well as tactical planning are take care by
the departmental manager and management of mid-level in this organization. (Maxwell, J.C.,
2018) commented that a good managerial department of organization always follow a proper
planning hierarchy. Organizing
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Organizing is the most vital function of Riniaco Consultancy Pvt Ltd. In this company, the
function of organizing is connecting with the fund, human resource and raw materials of
managerial department. The management of HR has been focusing promotional activity so that
retention of employees is high. The managerial department of this organization always discuss
openly to their staffs about the job description, requirement, job role of each employee and
targets so that, plan of work process can be executed effectively and efficiently to meet the goal
of this organization. Leading
In this organization, management department also plays leadership role to motivate and
encourage employee. High level of management has been adopting the theory of situation
leadership so that they can handle the situation better (Carsten et al, 2017). Based on the
situation, management also adopted democratic and participative style of leading activity. Controlling
After discussion with the higher authority of this organization, researcher understands the
controlling system of this organization is very powerful. Organization set a desirable benchmark
for organization staffs in order to maintain the organizational performance.
e. Application of at least 2 leadership models (which could include situational
leadership, systems leadership and contingency leadership) to explain how they are
applied in the organization by any manager
After analyzing the market and discussion with higher authority of Riniaco Consultancy Pvt Ltd,
researcher concluded that this organization prefers to follow the situational leadership and
contingency leadership model.
Application of situational leadership model
Mr. Chakraborty is a senior manager of Riniaco. Under his control, total number of departmental
manager is 18 and staffs near about 250. Mr. Chakraborty always prefers democratic
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management style. He always motivate their staffs to think creative way and give opportunity to
departmental manager for taking necessary operational decision. He always consults with his or
her team and gives opportunity to everyone for participating the meeting. During the program of
huge stock reduction, he encourages its employee for developing creativity and also motivate the
departmental managers to participate in plan and idea development. As a senior manager, he
faces many challenges and tough situation. Sometime he utilizes dictatorial style when any
accident or any serious things happened in the store.
Figure 2: Situational leadership theory
[Source: Carsten et al, 2017]
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