Analysis of Leadership and Management in Operations: Unit 04 Report

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This report provides an analysis of management and leadership concepts within the context of Unilever, a multinational fast-moving consumer goods (FMCG) company. It explores key operational functions, including improving health and well-being, reducing environmental impact, and enhancing livelihoods, and examines approaches such as Total Quality Management, Just-In-Time, and Total Productivity Maintenance. The report evaluates the impact of Corporate Social Responsibility, culture, values, ethics, sustainability, and shareholder expectations. It also outlines strategies like market penetration, product development, and diversification. The report concludes by differentiating between the roles of a manager and a leader, highlighting their shared goal of enhancing organizational productivity and growth. The report references several academic sources to support its findings.
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Management
and
Operations
Name of the Student
Name of the University
Author’s Note
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Unilever, a UK based company was founded
in the year 1929, is a multinational company
that provides fast moving consumer
products (FMCG).
Product categories like savoury, ice cream,
food & beverages, savoury and dressing;
personal care and home care products.
The company aims to help more than a
billion of people in improving their wellbeing
and health by providing top quality products
2
Introduction
-
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3
Unilever Leadership
Executive
Department / Role Year of Appointment
Conny Braams Chief digital marketing
officer
January, 2020
Marc Engel Chief supply chain officer January, 2016
Fabian Garcia President of North
America department
-
Hanneke Faber President of food and
refreshment department
May, 2019
Sunny Jain President of beauty and
personal care
June, 2019
Sanjiv Meheta President of Unilever
South Asia and Chair and
Managing Director
May, 2019
Leena Nair Chief HR officer March, 2016
Nitin paranjpe Chief operating officer May, 2019
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4
Key
Operationa
l functions
.
Improving Heath
and well- being
of the people
Reducing
Environmental
impact
Enhancing
livelihood of their
customers.
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5
Approache
s
TOTAL QUALITY
MANAGEMENT
JUST IN TIME TOTAL
PRODUCTIVITY
MANTAINANCE
1 2 3
.
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6
Evaluation
of the
Impact
.
CORPORATE
SOCIAL
RESPONSIBILITY
CULTURE VALUES
ETHICS SUSTAINIBILITY SHAREHOLDER’S
EXPECTATIONS
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7
Strategies towards
the success of
UNILEVER
Managers and leaders of the
Unilever help in determining the
values, vision and mission of the
organization and manages the
entire organization to collectively
work towards achieving the same.
Some of the strategies are
- Market penetration
- Product development
- Diversification.
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8
Conclusion
A manager is always the leader of the
organisation, however, a leader might not be the
manager. It is vital to understand that both the
leader and the manager of an organisation aims at
improving the productivity of the organisation and
strives at growing and taking the organisation to
another level. This report helped at analysing the
difference between the function of a manager and
the role of a leader. It briefly explained the
characteristics, behaviours and traits which
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9
References
Jurietti, E., Mandelli, A. and Fudurić, M., 2017. How do virtual corporate social responsibility
dialogs generate value? A case study of The Unilever Sustainable Living Lab. Corporate Social
Responsibility and Environmental Management, 24(5), pp.357-367.
Dirisu, J.I., Iyiola, O. and Ibidunni, O.S., 2013. Product differentiation: A tool of competitive
advantage and optimal organizational performance (A study of Unilever Nigeria PLC). European
Scientific Journal, 9(34).
Tepic, M., Omta, S.W.F., Fortuin, F.T.J.M. and Saris, A., 2013. Managing co-innovation partnerships:
the case of Unilever and its preferred flavour suppliers. In Open innovation in the food and
beverage industry (pp. 254-275). Woodhead Publishing.
Murphy, P.E. and Murphy, C.E., 2018. Sustainable living: Unilever. In Progressive Business
Models (pp. 263-286). Palgrave Macmillan, Cham.
Yahya, F., Ali, S.A., Mir, Z., Yaqoob, M. and Khan, U.A., 2013. Significant Analysis for Financial
Statements: An Empirical Study of National and Unilever Foods. Research Journal of Finance and
Accounting, 4(1), pp.26-34.
Raj, K. and Aithal, P.S., 2018. A ‘Desi’Multinational–A Case Study of Hindustan Unilever
Limited. International Journal of Case Studies in Business, IT and Education (IJCSBE), 2(1), pp.1-
12.
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