Report: Leadership and Management in the Service Industry (Primark)

This report provides a comprehensive analysis of leadership and management practices within Primark, a prominent fashion retailer. It begins by defining leadership and management, setting the context for the study. The report then delves into the current and future leadership skills required, differentiating between hard skills (such as cloud computing and IT proficiency) and soft skills (including team-building, creativity, motivation, and positivity). It further explores futuristic management and leadership skills, such as machine operating and strategic planning. The report also examines change management methods and leadership styles, specifically focusing on how Primark adapts to change. The conclusion highlights the importance of leadership in motivating employees and the role of management in organizational control and planning, emphasizing the impact of internal and external factors on Primark's competitive advantage. References from academic journals and publications are included to support the analysis.

Leadership and Management for
Service Industries

Table of Content
• Introduction
• Current & Future Leadership skills
• Leadership and management skill need by firm
• Change management method
• Conclusion
• References

Introduction
• Leadership and management is defined as the way through which a
manager or leader of any organisation carry out its functions and
actions In context to Primark, which is a fashion retailer and its
headquarters in Dublin, Ireland and founded in the year 1969 that
deals in food processing, clothing, cosmetics and so on. This PPT is
based on current & future leadership skills for management

Current & Future Leadership skills
• It is very essential for leader and manager to follow both soft and hard skill
that helps them in performing their work in systematic manner. In context of
Primark, the soft & hard skill which is adopted by supervisor of this
company which is mentioned below:
• Current management hard and soft skills at Primark:
Management skill is described as a capabilities and attributes by which
leader and manager fulfil their work in effective manner. There are different
hard and soft skill which is given below:

Cont.……
• Hard skills
• Cloud computing: With the help of cloud computing, the manager
of Primark all information and data in systematic way.
• Proficiency in foreign language: It is compulsory for manager of
Primark to have a knowledge of different languages such as Hindi, French
and Spanish to serve its user in appropriate manner.

Cont.……
• Soft skills
• Team-building: The supervisor of Primark motivates
employees to work in a team that helps in accomplishing goal and
objective within given time period.
• Creativity: In context of Primark, the supervisor creates
and innovate innovative concepts on continuous basis that attract
customer toward company.

Current Leadership soft and hard skill
• Hard skills
• Project management: It is necessary to have a good project
management skill through which supervisor of company handle project in
effective manner .
• Information technology: In reference of Primark, the manager of
this company must have skill and knowledge regarding IT Sector which
helps in reducing time as well as execute difficult work in less time period.

Cont.……
• Soft skills
• Motivation: The leader of Primark must have good motivational
skill that helps in encouraging employees to provide best performance
within organisation.
• Positivity: In reference of Primark, the leader creates positive
environment that increases morale and satisfaction level of employees.

Futuristic management and leadership
skills needed by a business firm
• There are various leadership and management skill adopted by leader
& manager of Primark, but in some circumstances business firm fail
to satisfy their customer. Therefore, it is not possible for firm to
accomplish goal and objective within given time period. As per
Primark, there are different skill which must be adopted by the
manager and leader of this company which is going to be mentioned
below:

Cont.……
• Machine Operating: The supervisor of Primark must have knowledge
and skill to operate machine in effective manner. Therefore, they give
training to its employees to utilise machine to execute their work in
better way.
• Strategic Planning: The manager and leader of Primark make
effective strategies, plan and policies for assessing the need and
requirement of customer in order to satisfy them. It helps company in
increasing future sales and growth of company.

Cont.……
• Persuasion: In context of Primark, the manager and leader of this
company focuses on influencing customer to buy their products and
services that helps them in increasing future sales and profitability level.
Also it assists company in retaining customer for longer time period.

Change management methods and
leadership for applying change
• Change management is defined as the instruction through which a way a
manager could ready, support and provides employees to acquire and
controlled the modifications for the future success
• In context to Primark, their main aim of change management is to transfer
the similar methodological analysis in an organised manner. It involves
various forms of changes that are undertaken in a daily basis. In this
assistance the comparability of two service sector which is transfer in
relation to change management method and style of leadership in applying
those changes.