Leadership and Management Report: JW Marriott Case Study Analysis
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AI Summary
This report examines leadership and management principles through a case study of JW Marriott. It begins by comparing different management styles, including autocratic, democratic, and laissez-faire, and identifies the autocratic style as being applied by JW Marriott. The report then details three key characteristics of leadership: creative skills, communication skills, and confidence, and explores the communication process, covering verbal, non-verbal, and written communication, along with common communication barriers. It further analyzes organizational culture and change within JW Marriott, considering demographic and economic factors. The report then delves into the author's own management skills, providing a SWOT analysis of their leadership abilities and outlining targets and objectives for personal development. The report concludes by discussing strategies for leading and motivating a team, and justifying management decisions in support of goals and objectives, offering a comprehensive overview of leadership and management concepts in a practical context.

MANAGEMENT
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Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ..........................................................................................................................................1
1.1 Compare between different styles of management..........................................................1
1.2 Three characteristics of leadership...................................................................................2
1.3 Process of communication................................................................................................3
1.4 Organisation culture and change......................................................................................4
TASK 2............................................................................................................................................5
2.1 Own skills of management...............................................................................................5
2.2 Analysed personal SWOT analysis of leadership............................................................6
2.3 Targets and objectives for developing my potential.........................................................6
TASK 3............................................................................................................................................7
3.1 Leading and motivating a team for achieving goals and objectives.................................7
3.2 Justify decisions of management which are in support of meeting objectives, goals and
recommendations....................................................................................................................7
TASK 4............................................................................................................................................8
Covered in PPT.......................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES ...............................................................................................................................9
INTRODUCTION...........................................................................................................................1
TASK 1 ..........................................................................................................................................1
1.1 Compare between different styles of management..........................................................1
1.2 Three characteristics of leadership...................................................................................2
1.3 Process of communication................................................................................................3
1.4 Organisation culture and change......................................................................................4
TASK 2............................................................................................................................................5
2.1 Own skills of management...............................................................................................5
2.2 Analysed personal SWOT analysis of leadership............................................................6
2.3 Targets and objectives for developing my potential.........................................................6
TASK 3............................................................................................................................................7
3.1 Leading and motivating a team for achieving goals and objectives.................................7
3.2 Justify decisions of management which are in support of meeting objectives, goals and
recommendations....................................................................................................................7
TASK 4............................................................................................................................................8
Covered in PPT.......................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES ...............................................................................................................................9

INTRODUCTION
Management is the process of planning, organising, staffing, directing and controlling of
all activities for meeting objectives and goals of the company. It assist in maintaining all
functions of firms on time properly (Brigham and Houston, 2012). JW Marriott is an luxury
chain of hotel in international. It is an industry of Hospitality. Headquarters of this hotel are in
US, Maryland and Bethesda. The owners of this hotel is Marriott international. In this
assignment, understand about management styles also discussed about the characteristics of
leadership. Process of communication selected by enterprise and also analysed companies
change as well as its culture.
TASK 1
1.1 Compare between different styles of management
Management
Management assist in coordinating functions of an business for achieving goals and
objectives. It mainly contains as a manufacturing factors with machines, materials and money.
This term of management involve both marketing as well as innovation.
Autocratic style: This types of leaders do all activities by their own. They maintain their
workforce intimidation or position, rewards, punishment, threats and authority. In this
superiors, managers and leaders are having specific authorities of taking decisions
without involving their workers.
Advantages: Better for the employees who are not experienced, control, easy to learn etc.
Disadvantages: Lack of motivation, skilled employees, depends on leaders etc.
Democratic style: In this management styles, managers stimulate employees as well as
leaders for taking part while making a decisions also involve their feedbacks. They listen
their workers ideas and plans. They create a healthy and effective interaction between
workers and management (Hill, Jones and Schilling, 2014).
Advantages: Good business fits, create a strong groups through democratic leaders, solution of
difficult problems etc.
Disadvantages: Become appear uncertainty, consumes time, apologetic etc.
1
Management is the process of planning, organising, staffing, directing and controlling of
all activities for meeting objectives and goals of the company. It assist in maintaining all
functions of firms on time properly (Brigham and Houston, 2012). JW Marriott is an luxury
chain of hotel in international. It is an industry of Hospitality. Headquarters of this hotel are in
US, Maryland and Bethesda. The owners of this hotel is Marriott international. In this
assignment, understand about management styles also discussed about the characteristics of
leadership. Process of communication selected by enterprise and also analysed companies
change as well as its culture.
TASK 1
1.1 Compare between different styles of management
Management
Management assist in coordinating functions of an business for achieving goals and
objectives. It mainly contains as a manufacturing factors with machines, materials and money.
This term of management involve both marketing as well as innovation.
Autocratic style: This types of leaders do all activities by their own. They maintain their
workforce intimidation or position, rewards, punishment, threats and authority. In this
superiors, managers and leaders are having specific authorities of taking decisions
without involving their workers.
Advantages: Better for the employees who are not experienced, control, easy to learn etc.
Disadvantages: Lack of motivation, skilled employees, depends on leaders etc.
Democratic style: In this management styles, managers stimulate employees as well as
leaders for taking part while making a decisions also involve their feedbacks. They listen
their workers ideas and plans. They create a healthy and effective interaction between
workers and management (Hill, Jones and Schilling, 2014).
Advantages: Good business fits, create a strong groups through democratic leaders, solution of
difficult problems etc.
Disadvantages: Become appear uncertainty, consumes time, apologetic etc.
1
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Laissez Faire style: Higher authorities which are working within companies are having a
very low involvement within the activities of companies. In this management styles,
workers manage their task by themselves as well as employees take their own decisions.
Advantages: Employees are relaxed, confident and should be resourceful.
Disadvantages: Lack of coordination and neglect the process of planning.
Comparison of management styles
Differences
Autocratic In this management style, all decisions are
taken by leaders and managers themselves.
They are having a authority of centralised as
well as higher level of control.
Democratic In this management styles, leaders share their
decisions, responsibilities and powers with
their groups or workers. It is having a authority
of decentralised along with that having a lower
level of control (Hitt, Ireland and Hoskisson,
2012).
Laissez Faire In this management style, managers allow
employees and groups to take decisions. It
mainly leads to a lower productivity within
group.
JW Marriott is applying a Autocratic management style in their company. As they take
their own decisions so that effective management of operations and time can take place.
1.2 Three characteristics of leadership
JW Marriott is having a proper leadership as well as management for managing a entire
activities in an proper manner. Some characteristics of leadership are discussed below in detail: Creative skills: Leaders can manage and enhance creative and innovative ideas within the
company (Jacobs, Chase and Lummus, 2014). They carry out new styles of working as
well as techniques for properly use of employees for better productivity within JW
2
very low involvement within the activities of companies. In this management styles,
workers manage their task by themselves as well as employees take their own decisions.
Advantages: Employees are relaxed, confident and should be resourceful.
Disadvantages: Lack of coordination and neglect the process of planning.
Comparison of management styles
Differences
Autocratic In this management style, all decisions are
taken by leaders and managers themselves.
They are having a authority of centralised as
well as higher level of control.
Democratic In this management styles, leaders share their
decisions, responsibilities and powers with
their groups or workers. It is having a authority
of decentralised along with that having a lower
level of control (Hitt, Ireland and Hoskisson,
2012).
Laissez Faire In this management style, managers allow
employees and groups to take decisions. It
mainly leads to a lower productivity within
group.
JW Marriott is applying a Autocratic management style in their company. As they take
their own decisions so that effective management of operations and time can take place.
1.2 Three characteristics of leadership
JW Marriott is having a proper leadership as well as management for managing a entire
activities in an proper manner. Some characteristics of leadership are discussed below in detail: Creative skills: Leaders can manage and enhance creative and innovative ideas within the
company (Jacobs, Chase and Lummus, 2014). They carry out new styles of working as
well as techniques for properly use of employees for better productivity within JW
2
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Marriott. For example: Companies hire entrepreneurs for making their work more
innovative and creative. Communication skills: It is necessary to have a better skills of communication within
the companies culture of JW Marriott. They have to be a good speaker and listener which
help in interacting in each situation. As they have to deal with different persons like as
travellers, tourist etc. who provide different services. For example: organising a seminars
they are having a good communication through that they can understand in a same way
they have to convey a message.
Confidence: For an good leaders, they should confidence during interacting with workers
but not overconfident. They should reflect confidence in a manner so that employees can
trust (Kamien and Schwartz, 2012). For example: Person is giving presentation with full
confidence it will aid the listeners to listen and apply on them too.
Managers of JW Marriott are having all characteristics of leaders at a same time, through
that it aid in managing all functions properly and effective as well.
1.3 Process of communication
Process of communication understand and convey information from sender who will send
a message and receiver who will receive a message within JW Marriott. It is a way of
exchanging message within sender and receiver by using behaviours, signs, symbols, body
language, gestures etc.
Processes of
Communication
Explanation with Example
Verbal
It refers to communication which is transfer Verbally. This is done
by oral or written. Communication objective is to make
understand other person what they are communicating. For
example: JW Marriott makes interaction within their organisation
by using conferences and mobile phone (Kapferer, 2012).
Non-verbal In this kind of communication, it is receiving as well as sending
information which is not in words. Non verbal language is all
about speaker’s body language. It is a communication different
from written and oral For example: tone of voice, body language,
gesture, facial expression etc.
3
innovative and creative. Communication skills: It is necessary to have a better skills of communication within
the companies culture of JW Marriott. They have to be a good speaker and listener which
help in interacting in each situation. As they have to deal with different persons like as
travellers, tourist etc. who provide different services. For example: organising a seminars
they are having a good communication through that they can understand in a same way
they have to convey a message.
Confidence: For an good leaders, they should confidence during interacting with workers
but not overconfident. They should reflect confidence in a manner so that employees can
trust (Kamien and Schwartz, 2012). For example: Person is giving presentation with full
confidence it will aid the listeners to listen and apply on them too.
Managers of JW Marriott are having all characteristics of leaders at a same time, through
that it aid in managing all functions properly and effective as well.
1.3 Process of communication
Process of communication understand and convey information from sender who will send
a message and receiver who will receive a message within JW Marriott. It is a way of
exchanging message within sender and receiver by using behaviours, signs, symbols, body
language, gestures etc.
Processes of
Communication
Explanation with Example
Verbal
It refers to communication which is transfer Verbally. This is done
by oral or written. Communication objective is to make
understand other person what they are communicating. For
example: JW Marriott makes interaction within their organisation
by using conferences and mobile phone (Kapferer, 2012).
Non-verbal In this kind of communication, it is receiving as well as sending
information which is not in words. Non verbal language is all
about speaker’s body language. It is a communication different
from written and oral For example: tone of voice, body language,
gesture, facial expression etc.
3

Written
In this process of communication, signs or symbols are used while
interacting. In written communication, it influence by vocabulary
and grammar used, precise, language clarity as well as writing
style. For example: JW Marriott, written communication within an
company is used by email, memo, report, letter etc.
Three Barriers
of
Communication
Explanation
Taboos and
Emotional
barriers
Some workers identify very complex to express some emotions
and topics. Taboos involve disabilities, religion and politics etc.
which are seem not popular.
Use of jargon Over complicated, unfamiliar and Technical terms (Monczka and
et. al., 2015).
Cultural
differences
Norms of social cultural are raising in different cultural. In which
they expressed their emotions. Attribute of individual person vary
between cultural and social differences.
1.4 Organisation culture and change
JW Marriott Change
Companies services as well as operations are depend on economic and democratic factors
which are given below: Demographic: Modifications of demographics because of structure changing of families
such as household chores, childcare, parenting etc. along with that diversity of labour
force such as women participation, ethical, religious diversity etc. Economic: Nature of competitors are faced by JW Marriott on their financial resources,
services are available in economy (Tedeschi ed., 2013).
JW Marriott Culture
It shows acceptable norms through employees in an effective way. It reflects JW Marriott
vision, mission and comfort level of workers. Employees are likely to work in a safe as well as
secure working environment. It will assist in giving efforts of achieving targets. Organisation
4
In this process of communication, signs or symbols are used while
interacting. In written communication, it influence by vocabulary
and grammar used, precise, language clarity as well as writing
style. For example: JW Marriott, written communication within an
company is used by email, memo, report, letter etc.
Three Barriers
of
Communication
Explanation
Taboos and
Emotional
barriers
Some workers identify very complex to express some emotions
and topics. Taboos involve disabilities, religion and politics etc.
which are seem not popular.
Use of jargon Over complicated, unfamiliar and Technical terms (Monczka and
et. al., 2015).
Cultural
differences
Norms of social cultural are raising in different cultural. In which
they expressed their emotions. Attribute of individual person vary
between cultural and social differences.
1.4 Organisation culture and change
JW Marriott Change
Companies services as well as operations are depend on economic and democratic factors
which are given below: Demographic: Modifications of demographics because of structure changing of families
such as household chores, childcare, parenting etc. along with that diversity of labour
force such as women participation, ethical, religious diversity etc. Economic: Nature of competitors are faced by JW Marriott on their financial resources,
services are available in economy (Tedeschi ed., 2013).
JW Marriott Culture
It shows acceptable norms through employees in an effective way. It reflects JW Marriott
vision, mission and comfort level of workers. Employees are likely to work in a safe as well as
secure working environment. It will assist in giving efforts of achieving targets. Organisation
4
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involve power, role, achievement and culture support. It is based on types of roles as well as
responsibilities (Vestbo and et. al., 2013).
TASK 2
2.1 Own skills of management
There are various management skills which are posses by leaders for further desired task
and responsibilities in an effective manner. I am having various skills of management which
shows effectiveness of organisation. My management skills are given below:
Skills Performance Level and Practical Example
Management skills I able to manage all activities effectively within an
organisation. I manage all work like as delegation, time
management, decision making etc.
For example: I manage all management functions of
organisation like as planning, organizing, directing,
coordinating and controlling.
Leadership skills This skills assist me in maintaining better relations with
workers. Effective skills of management improves
skilfulness of leadership abilities.
For example: I resolved disputes within team members I
solve their problems in a proper manner.
Interpersonal skills I communicate and interact with workers.
For example: I had taken a interview of job in which I
communicate with others persons.
Communication
skills
I like to interact with various persons and gain new ideas
and knowledge. My skills are better but sometimes it
makes me feel hesitate.
For example: I interact with my workers daily and ask
problems if any within a workplace.
5
responsibilities (Vestbo and et. al., 2013).
TASK 2
2.1 Own skills of management
There are various management skills which are posses by leaders for further desired task
and responsibilities in an effective manner. I am having various skills of management which
shows effectiveness of organisation. My management skills are given below:
Skills Performance Level and Practical Example
Management skills I able to manage all activities effectively within an
organisation. I manage all work like as delegation, time
management, decision making etc.
For example: I manage all management functions of
organisation like as planning, organizing, directing,
coordinating and controlling.
Leadership skills This skills assist me in maintaining better relations with
workers. Effective skills of management improves
skilfulness of leadership abilities.
For example: I resolved disputes within team members I
solve their problems in a proper manner.
Interpersonal skills I communicate and interact with workers.
For example: I had taken a interview of job in which I
communicate with others persons.
Communication
skills
I like to interact with various persons and gain new ideas
and knowledge. My skills are better but sometimes it
makes me feel hesitate.
For example: I interact with my workers daily and ask
problems if any within a workplace.
5
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Thus, as per effective skills of management. I am still working on myself so that I can
work more properly as well as on time.
2.2 Analysed personal SWOT analysis of leadership
It is an duty of leadership to manage all activities and operations of an organisation in a
effective way. They should have leadership skills like as better communication, solving conflicts,
quickly taking of decisions etc. For analysing my own analysis of SWOT and its abilities are
discussed in given table:
Strengths Weaknesses
I am good while interacting with others
peoples as well as I can manage organisation
activities in an proper manner.
I am having a short tempered nature which
shows my weakness along with that for being a
successful leader I have to control my
angerness. Sometimes I get hesitate while
communicating with strangers or unknown
peoples.
Opportunities Threats
Choosing a new programme of learning and
training skills of lifelong which assist in high
position within a organisation.
Behaviour of employees effect on the
performance of managers. As they are working
in a reputed company which are having lots of
works and due to that it is difficult to manage
all activities.
2.3 Targets and objectives for developing my potential
For overcoming from my all potential development and weakness for grabbing
opportunities. I have to learn all necessary skills which should be their within leaders. By making
my own objectives, aims and targets are facing problems and challenges within life.
Objectives Conflict management: This skills should be in managers for resolving disputes among
workers. For enhancing skills within myself they have to calm for handling conditions of
conflicts by providing appropriate solutions and they have to control themselves. Feedbacks: Receiving as well as giving feedbacks aid in analysing myself through that it
aid in identifying of issues and resolve them by developing potential.
6
work more properly as well as on time.
2.2 Analysed personal SWOT analysis of leadership
It is an duty of leadership to manage all activities and operations of an organisation in a
effective way. They should have leadership skills like as better communication, solving conflicts,
quickly taking of decisions etc. For analysing my own analysis of SWOT and its abilities are
discussed in given table:
Strengths Weaknesses
I am good while interacting with others
peoples as well as I can manage organisation
activities in an proper manner.
I am having a short tempered nature which
shows my weakness along with that for being a
successful leader I have to control my
angerness. Sometimes I get hesitate while
communicating with strangers or unknown
peoples.
Opportunities Threats
Choosing a new programme of learning and
training skills of lifelong which assist in high
position within a organisation.
Behaviour of employees effect on the
performance of managers. As they are working
in a reputed company which are having lots of
works and due to that it is difficult to manage
all activities.
2.3 Targets and objectives for developing my potential
For overcoming from my all potential development and weakness for grabbing
opportunities. I have to learn all necessary skills which should be their within leaders. By making
my own objectives, aims and targets are facing problems and challenges within life.
Objectives Conflict management: This skills should be in managers for resolving disputes among
workers. For enhancing skills within myself they have to calm for handling conditions of
conflicts by providing appropriate solutions and they have to control themselves. Feedbacks: Receiving as well as giving feedbacks aid in analysing myself through that it
aid in identifying of issues and resolve them by developing potential.
6

Time management: Leaders and managers should enhance skills of managing a time as
they should manage effective timing of work. For this they should be time punctual as
well as manage all functions within a given span of time.
TASK 3
3.1 Leading and motivating a team for achieving goals and objectives
I will encourage my groups members by developing their capabilities and skills. As I cant
able to raise their payments. Some of points for stimulate group members are discussed below:
I will communicate and make a plan of goal with group members. Measure a plan on
daily basis.
I will assist employees to meet their routine goals so that help in improving
performance.
I will provide rewards and appraise in front of all workers so that it aid in enhancing
productivity on regular basis.
Recognise system of employees for its performance as well as efforts.
Encourage employees for creative or innovative ideas which help in developing a self-
confidence.
3.2 Justify decisions of management which are in support of meeting objectives, goals and
recommendations
Managers of JW Marriott have to enhance strategies and plans for raising employees all
over productivity and profitability (Amsterdam and et. al., 2014). They have to control as well as
regulate all business activities which are carry out by their group members. Their success not
depend on only perfect techniques and resources. They play a very main role while providing
quality of performance. So, decisions of managers are influencing directly on organisation profits
and goals.
Recommendations and area of improvements of JW Marriott are discussed below: Feedbacks: Organisation managers aid in encouraging employees for taking part in
decision making. Healthy environment: its an duty of management to enhance their working environment
for raising employees productivity. Developing services: It aid in enhancing plans and strategies for developing services.
7
they should manage effective timing of work. For this they should be time punctual as
well as manage all functions within a given span of time.
TASK 3
3.1 Leading and motivating a team for achieving goals and objectives
I will encourage my groups members by developing their capabilities and skills. As I cant
able to raise their payments. Some of points for stimulate group members are discussed below:
I will communicate and make a plan of goal with group members. Measure a plan on
daily basis.
I will assist employees to meet their routine goals so that help in improving
performance.
I will provide rewards and appraise in front of all workers so that it aid in enhancing
productivity on regular basis.
Recognise system of employees for its performance as well as efforts.
Encourage employees for creative or innovative ideas which help in developing a self-
confidence.
3.2 Justify decisions of management which are in support of meeting objectives, goals and
recommendations
Managers of JW Marriott have to enhance strategies and plans for raising employees all
over productivity and profitability (Amsterdam and et. al., 2014). They have to control as well as
regulate all business activities which are carry out by their group members. Their success not
depend on only perfect techniques and resources. They play a very main role while providing
quality of performance. So, decisions of managers are influencing directly on organisation profits
and goals.
Recommendations and area of improvements of JW Marriott are discussed below: Feedbacks: Organisation managers aid in encouraging employees for taking part in
decision making. Healthy environment: its an duty of management to enhance their working environment
for raising employees productivity. Developing services: It aid in enhancing plans and strategies for developing services.
7
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Quality of products and services: It assist in making a positive brand image within a
market.
TASK 4
Covered in PPT
CONCLUSION
From the above report, it has been concluded that enhancing skills of managers are very
important for organisation for improving the consumers satisfaction level. They can plan, direct,
evaluate and control workers performance for achieving organisation objectives and goals.
Managers of JW Marriott able to enhance techniques and plans for raising employees
productivity as well as profitability. They require to control and regulate whole business which
carry out by all group members.
8
market.
TASK 4
Covered in PPT
CONCLUSION
From the above report, it has been concluded that enhancing skills of managers are very
important for organisation for improving the consumers satisfaction level. They can plan, direct,
evaluate and control workers performance for achieving organisation objectives and goals.
Managers of JW Marriott able to enhance techniques and plans for raising employees
productivity as well as profitability. They require to control and regulate whole business which
carry out by all group members.
8
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REFERENCES
Books and Journals
Amsterdam, E.A., and et. al., 2014. 2014 AHA/ACC guideline for the management of patients
with non–ST-elevation acute coronary syndromes: a report of the American College of
Cardiology/American Heart Association Task Force on Practice Guidelines. Journal of
the American College of Cardiology. 64(24). pp.e139-e228.
Brigham, E. F. and Houston, J. F., 2012. Fundamentals of financial management. Cengage
Learning.
Hill, C. W., Jones, G. R. and Schilling, M. A., 2014. Strategic management: theory: an integrated
approach. Cengage Learning.
Hitt, M. A., Ireland, R. D. and Hoskisson, R. E., 2012. Strategic management cases:
competitiveness and globalization. Cengage Learning.
Jacobs, F. R., Chase, R. B. and Lummus, R. R., 2014. Operations and supply chain management
(pp. 533-535). New York, NY: McGraw-Hill/Irwin.
January, C.T., and et. al., 2014. 2014 AHA/ACC/HRS guideline for the management of patients
with atrial fibrillation: a report of the American College of Cardiology/American Heart
Association Task Force on Practice Guidelines and the Heart Rhythm Society. Journal
of the American College of Cardiology. 64(21). pp.e1-e76.
Kamien, M. I. and Schwartz, N. L., 2012. Dynamic optimization: the calculus of variations and
optimal control in economics and management. Courier Corporation.
Kapferer, J. N., 2012. The new strategic brand management: Advanced insights and strategic
thinking. Kogan page publishers.
Larson, E.W. and Gray, C., 2013. Project management: The managerial process with MS
project. McGraw-Hill.
Monczka, R. M. and et. al., 2015. Purchasing and supply chain management. Cengage Learning.
Tedeschi, J.T. ed., 2013. Impression management theory and social psychological research.
Academic Press.
Vestbo, J., and et. al., 2013. Global strategy for the diagnosis, management, and prevention of
chronic obstructive pulmonary disease: GOLD executive summary. American journal of
respiratory and critical care medicine. 187(4). pp.347-365.
9
Books and Journals
Amsterdam, E.A., and et. al., 2014. 2014 AHA/ACC guideline for the management of patients
with non–ST-elevation acute coronary syndromes: a report of the American College of
Cardiology/American Heart Association Task Force on Practice Guidelines. Journal of
the American College of Cardiology. 64(24). pp.e139-e228.
Brigham, E. F. and Houston, J. F., 2012. Fundamentals of financial management. Cengage
Learning.
Hill, C. W., Jones, G. R. and Schilling, M. A., 2014. Strategic management: theory: an integrated
approach. Cengage Learning.
Hitt, M. A., Ireland, R. D. and Hoskisson, R. E., 2012. Strategic management cases:
competitiveness and globalization. Cengage Learning.
Jacobs, F. R., Chase, R. B. and Lummus, R. R., 2014. Operations and supply chain management
(pp. 533-535). New York, NY: McGraw-Hill/Irwin.
January, C.T., and et. al., 2014. 2014 AHA/ACC/HRS guideline for the management of patients
with atrial fibrillation: a report of the American College of Cardiology/American Heart
Association Task Force on Practice Guidelines and the Heart Rhythm Society. Journal
of the American College of Cardiology. 64(21). pp.e1-e76.
Kamien, M. I. and Schwartz, N. L., 2012. Dynamic optimization: the calculus of variations and
optimal control in economics and management. Courier Corporation.
Kapferer, J. N., 2012. The new strategic brand management: Advanced insights and strategic
thinking. Kogan page publishers.
Larson, E.W. and Gray, C., 2013. Project management: The managerial process with MS
project. McGraw-Hill.
Monczka, R. M. and et. al., 2015. Purchasing and supply chain management. Cengage Learning.
Tedeschi, J.T. ed., 2013. Impression management theory and social psychological research.
Academic Press.
Vestbo, J., and et. al., 2013. Global strategy for the diagnosis, management, and prevention of
chronic obstructive pulmonary disease: GOLD executive summary. American journal of
respiratory and critical care medicine. 187(4). pp.347-365.
9
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