This report examines leadership and management principles through a case study of JW Marriott. It begins by comparing different management styles, including autocratic, democratic, and laissez-faire, and identifies the autocratic style as being applied by JW Marriott. The report then details three key characteristics of leadership: creative skills, communication skills, and confidence, and explores the communication process, covering verbal, non-verbal, and written communication, along with common communication barriers. It further analyzes organizational culture and change within JW Marriott, considering demographic and economic factors. The report then delves into the author's own management skills, providing a SWOT analysis of their leadership abilities and outlining targets and objectives for personal development. The report concludes by discussing strategies for leading and motivating a team, and justifying management decisions in support of goals and objectives, offering a comprehensive overview of leadership and management concepts in a practical context.