Leadership and Management Analysis: Amazon's Strategic Approaches

This report provides a comprehensive analysis of leadership and management concepts, focusing on the operational strategies of Amazon. It begins by differentiating the roles and characteristics of leaders and managers, highlighting their responsibilities in creating vision, setting goals, managing change, and controlling risk. The report then examines various leadership theories and models, including behavioral, situational, contingency, and systems leadership, evaluating their strengths and weaknesses. Furthermore, it explores key approaches to operation management, such as just-in-time and TQM, and assesses their importance in achieving business objectives. The report also evaluates how leaders and managers can improve operational efficiencies and considers the impact of the business environment on operation management and decision-making processes. Finally, it analyzes factors affecting the business environment and community, concluding with a critical evaluation of operation management applications and their impact on the wider business environment.

Leadership
and
management concept.

Table of Contents
INTRODUCTION...........................................................................................................................3
ACTIVITY 1....................................................................................................................................3
Roles and characteristics of leaders and managers.....................................................................3
Role of leader and functions of manager in situational contexts................................................4
Theories and models of approaches ...........................................................................................6
Strengths and weaknesses of approaches...................................................................................7
ACTIVITY 2....................................................................................................................................7
Explain the key approaches to operation management and their role that leaders and manager
plays............................................................................................................................................7
Explain the importance and values of operation management in achieving business objectives.
.....................................................................................................................................................8
Evaluate the leaders and manager can improve the efficiencies of operation management to
achieve goals of organization. ....................................................................................................9
Assess the factors within the business environment impact on operation management and
decision making process of leaders and manager.....................................................................10
Analyse different factors affect the business environment and community.............................11
Critically evaluate application of operation management and factors that impact on wider
business environment................................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Leadership and management changes can be analysed as widely strong and highly
essential for bringing on corporate growth within new scale horizons for upscaling motivation
scenarios and imperative keen scenarios widely. Amazon is one of the best brand within
multinational company within Washington focusing on e-commerce, cloud computing and
digital streaming where it has commercially expanded into various parts of world profoundly.
The report will be discussing role and characteristics differences between leaders and managers
at work, where there are various paradigms coming on among new scale diversity scenarios.
Report will be further analysing theories and models of leadership approaches which bring on up
scaled market arenas, for up scaling efficacy goals widely. The report will explain the key
approaches of operation management like just-in-time and TQM. After that, this will covers
importance and values of operation management for achieving objective of company in effective
manner. At the end of report will highlight those factor which have affect to company from
outside the business.
ACTIVITY 1
Roles and characteristics of leaders and managers
There are various aspects within role and characteristics of leaders and managers at
Amazon, which can be analysed based on various work growth domains critically for generating
stringent up scaled work growth targets and new scale functional innovation (Ding, Choi, and
Aoyama, 2019). Leaders create vision, managers create goals: Leaders at Amazon work with developed
ethical advanced vision for new creative goals advanced for generating new dynamic
changes on up scale competitive industry domains. The leaders have role to train
employees by motivating their vision and new scale efficacy widely for generating new
effective implementation changes and also for creative avenues at work domains. Leaders
have targets to bring on achievement aspects, where there are new domains enriched
within longer run and also to frame new connective goodwill of brand. However, role of
manager is to attain overall success horizons effectively and also to frame new revenue
targets widely on which the best resource planning goals are framed imperatively.

Mangers hold responsibility for potential developing dynamic changes at business
standards for longer scale goals and also to evolve on new competitive targets. Leaders are change agents, managers maintain status quo: The leaders at Amazon
have focus for bringing changes among employees to bring on new scale diversity for
training employees and also for creative enhanced new functional growth goals. Leaders
as change agents have role to train employees for new changes effective performance
mentoring and new imperative targets, where role of managers is to frame long term
goals for Amazon for all departments and new scale functional growth avenues. Leaders
as change agents have role to be active for up scaled market domains and ethical
functional scale goals to train with new skills whereas managers have role to potentially
focus on up scaled work growth targets on longer time synergy. Managers focus on
keen strengths of goals framing and monitoring new efficacy work scenario within longer
scale goals to bring on revenue targets, consumers goodwill arenas which boosts overall
business performance horizons.
 Leaders take risk, managers control risk: The leaders at Amazon have dynamic
functional standards on which varied up scaled risks are being taken for generating new
scale growth by taking advanced decisions based on varied situations. Managers at
business within Amazon have role to monitor and control risks by framing work growth
monitoring aspects, benchmarks for attainment within longer frame and also to form new
scale work growth efficacy within longer run. Leaders take risk at short term for dynamic
work evolving scenarios and mangers have role to control risks effectively by keen new
profound targets developing efficacy collectively (Bush, Bell and Middlewood,. Eds.,
2019).
 ROLE OF LEADER- They focus on team planning, goals development wihin profound
scale scenarios for new informative aspects to raise up keen domains to generate higher
performance goals.
 ROLE OF MANAGER- There is specific focus on evolving new informative work
diversity towards decisions for effective scaled up higher targets actively.
ns and roles of leaders and managers by applying contextual theories.

Role of leader and functions of manager in situational contexts
The role of leaders and managers at work has various domains on which they can be
differentiated imperatively to evolve on new scale connective strengths and bring on keen
targets at frame, where Amazon has vast competitive performance horizons.
 When new employees are hired within teams at Amazon, leaders have role to bring on
training and development to them, orientation at work and also to up scale targets
among employees. The leaders at Amazon build relationships at work with employees for
operational innovation and inspiring growth parameters on longer time frame. Managers
on other hand develop system and procedures at work for keen new scale evolution
domains where Amazon managers have role to bring on dynamic growth within
procedures and services impacting rise in goodwill horizons along with targets of revenue
goals. This enables us to analyse that leaders motivate and inspire employees with their
charismatic leading style and managers on other hand haver role to bring on up scale
functional horizons within systems and procedures.
 For bringing on imperative growth and evolving operational scale connective strengths
there is fundamental role to focus on where new changes implementation are developed
at work by providing training , where leaders have role to train them with new skills..
Managers have role to monitor new changes and procedures developed at work and form
new informative targets for longer scale connective strengths where Amazon has been
bringing on new scenarios within keen avenues of upscaled collective strengths. The
leaders' role is variedly differentiated from manager for technical scale productive
evolution horizons, for keeping up new informative growth goals within competitive
industry paradigms (Gümüş, Bellibaş and Hallinger, 2020).
 Leaders coach team members at work by bringing on best charismatic style at
departments under their focal point for training them with strategic vision and up scaled
productive goals imperatively evolving within new scale horizons. Managers have role
to implement changes widely at work by bringing inspiration and charismatic functional
horizons at pace where leaders have role to bring on scaled connective strengths, make
innovative up gradation practically. This can be analysed by bringing on analysis where
leaders encourage people at work for keen performance horizons, effective yielding
synergy on longer run and also for evolving within keen paradigms.

 Managers assign tasks and authorities to various leaders for generating vision oriented
growth goals at business evolving aspects where,leaders have role to encourage new
vision oriented scale connective strengths in various scale connective functional
connectivity. The leaders know importance of gut motivation to bring on upscaled tasks
done in specific functional scale connective strengths for longer scale connective
strengths. Managers at business within Amazon have role to bring on controlling at work,
enriched productivity passionately and also leverage new scale connective strengths
within new horizons.
The above discussed factors explains varied situational aspects where managers
and leaders role vary differently, at Amazon for strategic developing avenues harnessed within
varied domains. Leaders have role to strategically enhance overall team functioning and
managers on other hand have role to monitor teams and departments targets completion goals
within longer time frame for developing strategic growth competitively. Managers bring on
informative strategic vision oriented scale connective strengths, for enhanced diversity at work
and also for keen new connective avenues where Amazon aims to be dynamic within new
changes operationally ( Hammad, Samier and Mohammed, 2020).
Theories and models of approaches
There are various theories and models which can be analysed as varied scale leadership
theories which can be analysed as follows:
Behavioural theory of leadership is one of the most advanced theory of leadership where there is
profound focus on developing strategies based on behaviour of employees, to motivate their
vision and also for evolving towards larger scale scenarios widely for competent efficacy.
Situational leadership: The situational leadership can be analysed as one of the best leadership
theory where it enables leaders to take best fit decisions at goals among employees working
criteria for keen strengthened positioning metrics. Situational leadership enables departments to
strategically move ahead within new direction strengths for creative strengths' enhancement
among employees. By using situational leadership, it enables companies to move ahead
positively , for developing new creative domains informatively and also keeps new scale
connective strength.

Contingency leadership: The contingency leadership is based on aspects where leader take
contingent decisions based on varied decisions and larger informative aspects where various
situational aspects bring on keen scale connective productivity. Amazon as one of the fastest
expanding company has been constantly focusing on up scaled connective viable performance
metrics and new leveraged goals for creative evolving changes implementation. Contingency
leadership profoundly grows competitive avenues professionally within new skilled domains
imperatively and also raises connective strengths, which also up scale synergy for exploitative
horizons (Reynolds and Mckimm, 2020).
Systems leadership: The system leadership can be analysed as one of the widely growing theory
where system level changes and collaborative strengths mobilize changes imperatively with
innovation and decentralized targets widely. The systems leadership enhances new creative
strengths within employees and motivation among employees, on which connective stable
efficacy can be maintained widely. System leadership enhances work strengths widely at up
scaled work goal connectivity widely, for technical strengthened position aspects and also for
generating new scale growth within varied domains strategically.
Strengths and weaknesses of approaches
 The strengths of this leadership style is that it enables business to move on positively
whee Amazon leaders have been ideally focusing on up scaled targets widely, weakness
of this is implementation takes time by leaders
 The strengths of contingency leadership is based on aspects where new scale decisions
enhance goodwill of company on longer performance horizons, weakness of contingency
theory is widely focused on avenues where new scale investments have to be planned
forward.
 Strengths of system leadership is based on aspect that it enhances new creative profound
up scaled scenarios as procedures have functional reach imperatively, and boosts
connective strengths variably on longer scale connective strengths. The weakness is
based on aspects that it may be time taking for strategic implementation (Thomas, Trucks
and Kouns, 2019).

ACTIVITY 2
Explain the key approaches to operation management and their role that leaders and manager
plays.
There are different types of the approaches of operation management which are help to
the complete work on time at the workplace. But, Amazon use those approaches for managing
their quality of product and services at company and market place in effective manner. This
creates more effectiveness for company to achieve goals and objective as well as the attraction of
customers towards the better quality of products in effective manner. Explanation of those
approaches are as follows:
Just-in-time:
This is the best process which is help to the make their complete focus on the process of
production work. Production process is complete with the time and achieving target. This helps
to obtain the result of the sets earlier in the planning of work and its process of work. With the
help of this Amazon is able to reducing wastage of resources as well as using them to its full of
the potential, process which become just-in-time. In this machinery and various tools are
required complete care and cleaning process (Just-in-time, 2020). This is effective and valuable
for company in effective manner. Here leaders and manager plays an important role within the
company. The main role of leaders to analyse the needs as well as desire of employees and to
motivate them as per need. On the other side, role of manager is to maintain the good relations
with supplier when ordering. For that manager need to put right people at the right place or right
job.
Total quality management:
TQM is the best process which is help to the make better planning for long period of time
to getting success by managing quality of products and services in effective manner. In this
success come with longer period of time and help to earning a greater profits of company in
effective manner. This is help to the maintaining the quality of products along with the price of
the products and services which are offered by Amazon company in effective manner. With the
help of this company is able to manage complete quality (Alzahrani, Zohdy and Yan, 2019). In
this leaders and manager are plays their important role. The role of manager to manage the
resources as per the skills and potential. On the other side, role of leaders is to increasing work
the potential and productivity of employees in effective manner.

Those are the best approaches of operation management which are help to achieve goals
and objective of company by maintaining quality of products and services which are offered by
Amazon to its customers.
Explain the importance and values of operation management in achieving business objectives.
In organization the values and importance of operation management is to be understood
by the achieving goals and objectives of company. As that, Amazon understood the importance
and value of operation management in effective manner. The importance and values of operation
management in the context of Amazon are as follows:
Increase revenue:
Operation management helps to increase ratio of profit margin. With the help of this,
Amazon is able to expand their business in the different areas and to gathered new target market
(Agrawal, 2019). Through that business have opportunity to increase profits also result in
making new target for achieve goals and objective of company in effective manner.
Controlling and distribution system:
The controlling and the distribution system function is more important and effective for
maintaining the values of operation management into the company. For that management is
responsible for controlling the production process and ensuring the proper distribution of
products for achieving goals and objective of Amazon in effective manner. As per that Amazon
is effectively use their resource for completing work on time. This will help to company for
adopting the strong control system and to improve the logistic infrastructure of company to meet
the business objective of company inn effective manner.
Transformation of raw material into finished good and services:
This is one of the best function of operation management to create their effective
importance and values of company (Ludolf and Oliveira, 2017). With the help of this company
in able to analyse the demand of customers of products the raw material of products are utilize
there product in order to produce final product with the help of resources. This help to Amazon
for achieve goals and objective of company by using complete resources of company as well as
tools and equipments in effective manner.
Capacity management:
With the help of better operation management company is able to manage their capacity
of work in proper manner. This create complete importance and value of operation management

within the company. This is refers with the process of production so that no excess goods are
produced in the particular production process as it will increase the pressure of the production
process. This help to Amazon to achieve their goals and objective of company by developing
products by sustainable development.
Those are the importance and values of operation management which help to company to
make their effective growth at company place in effective manner. With the help of this,
company is able to achieve their goals and objective in effective manner.
Evaluate the leaders and manager can improve the efficiencies of operation management to
achieve goals of organization.
As the above discussion in the report that manager and leaders are plays a significant role
in the organization Amazon. The proper and effective relationship between the leaders and
managers are create the positive working environment at the workplace and help to achieve goals
and objectives of company in effective manner (Byrne and Srivastava, 2020). Leaders are
motivate their subordinates for giving their hard giving better work performance. Through that
productivity of company is increased in positive manner. Leaders are empowering remote
employees to work productivity. On the other side, manager are also increase the efficiencies of
company by hiring right people for right job in effective manner. They are help to improve
collaboration between the employees are help to understand employees to each other and
effective for managing success at working place. For the manager have to creating incentive
program are help to motivate employees for giving better work performance. Through that
employees are ready to give their hard contribution and Amazon efficiency is improved for
achieving goals and objective of company.
Assess the factors within the business environment impact on operation management and
decision making process of leaders and manager.
There are different external factors which are affect to business environment and its
operation as well as the decision making process of the leaders and managers. Those factors are
describe are as follows:
Corporate social responsibilities:
This is defined as the business approach which are contribute to the sustainable
development by delivering economic, social and environmental benefits to all the stakeholders.
The leadership and management within the company have play great role in the context of CSR.

This give their impact on the operation management in order to produce excess products by
putting maximum pressure even if it is not need and the CSR policy should ensure about the
contribution (Van Dun and Wilderom, 2016). Like if Amazon is deliver their products to
customers, then company need to make control on their population. This affect the decision
making system of organization too because in that manager and leaders need to take decision as
per CSR policy in effective manner.
Culture:
Culture is refers with the ideas, custom and social behaviour of people at the place of
work and products. This can give impact on operation management of company because in that
company need to produce products and services as per the need of customers and their taste and
wants. Every person have own taste and need with product as per their culture. Like if Amazon is
not produce product with every culture then company is affected direct with the operation
management. This affect the decision making process because in that leaders and manager are
take their decision as per the culture of people is help to take better decision.
Values:
Values are refers with the standard of the behaviours of people in effective manner. This
creates more effectiveness for the business and give impact on operation management of
Amazon in respective manner (Musa, Ramli and Hasan, 2019). In the operation management
values are considered as the important aspects which is help to finalize the standard of the
production and also to set the working standard of company. This impact the decision making
process of values which are given ample importance the values of people of the particular place
helps the organization to plan the decision making process.
Those are the factors which can affect the business environment from outside the
business as well as decision making process of leaders and managers in effective manner.
Analyse different factors affect the business environment and community.
Ethics is followed by work of company is ethically or not. In that management need to
work with ethical behaviour with employees. Like if management not behave ethically with
employees than it is affect to business environment and community. In that manager need to
promote the welfare of stockholders for encouraging sustainable development (Van Hong and
Nguyen, 2020). On the other side, sustainability in the operation management guarantees that
any resources are purchased by the business utilized efficiently without the mismanaging fund of

company. For that management need to see the objectives and strategies of company are
sustainable to nature.
Critically evaluate application of operation management and factors that impact on wider
business environment.
The application of operation management with the control and distribution system with
the controlling and operating production as well as the manufacturing process for results in the
action. This creates more positive impact on the business by reviewing of operation that have
work with effective (Mendling and et.al., 2018). On the other side, negative impact is if
distribution channel will not be effective manner. This creates more effectiveness for company in
effective manner.
CONCLUSION
From the above study it had been concluded that the management and operation played
their important role in the organization. Leaders and managers has plays their important role in
the business. Situational leaders and contingency management theories has the approaches of
leadership and management which has help to maintain performance of employees. Just-in-time
and total quality management has the approaches of operation management which had been
helped to maintain quality of product. Operation management helped to increase revenue and
management capacity for work. CSR, values, ethics, sustainability has affect to decision making
process of leaders and manager as well as the business environment of company.

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ONLINE
Just-in-time. 2020. [Online]. Available through: <https://www.investopedia.com/terms/j/jit.asp>