Detailed Report: Leadership, Management, and Uber Technologies
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This report provides a detailed analysis and comparison of the roles, characteristics, and functions of managers and leaders within the context of a business, specifically using Uber Technologies as a case study. It explores the distinctions between leadership and management, examining how leaders motivate and delegate, while managers focus on planning, organizing, and staffing. The report identifies situations where managerial functions and leadership roles are applied, and it evaluates the application of leadership theories like contingency, system leadership, and situational leadership. Furthermore, it assesses the importance of operational management, its role in achieving business objectives, and the factors influencing decision-making in operations management. The report aims to provide insights into effective leadership and management practices within a dynamic business environment.

UNIT 4
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Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
P1. Analysis and comparison of various characteristics and roles of a manager as well as of a
leader............................................................................................................................................1
P2. Identification of the different situations in which functions of a manager and role of a
leader apply..................................................................................................................................3
P3. Application of the models and theories which also includes contingency, system
leadership, and situational leadership..........................................................................................5
PART 2............................................................................................................................................6
P4. Detailed evaluation of management of operations and the role that a manager as well as a
leader play....................................................................................................................................6
P5. Examination of the importance that operational management possesses and its role in
achieving business objectives successfully.................................................................................7
P6. Identification of the factors that influence decision making regarding management of
operations by both a manager and a leader..................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
P1. Analysis and comparison of various characteristics and roles of a manager as well as of a
leader............................................................................................................................................1
P2. Identification of the different situations in which functions of a manager and role of a
leader apply..................................................................................................................................3
P3. Application of the models and theories which also includes contingency, system
leadership, and situational leadership..........................................................................................5
PART 2............................................................................................................................................6
P4. Detailed evaluation of management of operations and the role that a manager as well as a
leader play....................................................................................................................................6
P5. Examination of the importance that operational management possesses and its role in
achieving business objectives successfully.................................................................................7
P6. Identification of the factors that influence decision making regarding management of
operations by both a manager and a leader..................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Management is one of the most important as well as crucial part for every business firm that
is working in the industry since it helps in the management of the activities that are performed by
the company so that it can help in the growth and development of the enterprise in the long run
(Kahraman and Topcu, 2018). While operations are an integral part of each and every company
since it is very critical to strike a balance between all the operations that are performed by the
company in order to earn profitability in the current market scenario that is highly competitive as
well as dynamic in nature. So it can be said that both the concepts that are operations and
management possess a lot of value in the market and thus has to be analysed and evaluated in an
accurate and precise manner so that it can help the firm to sustain and survive in the industry for
a much longer time period as compared to its rivals that are also operational in the similar market
conditions. Uber technologies is a firm that is operational in the UK and is working since a very
long time in the industry and thus has captured a considerable amount of share in the market as
well and thus is very profitable in the long run. In this report there is a detailed examination and
evaluation of different concepts that are related with a leader and a manager. In addition to that
this report also includes analysis of importance, role, approaches, etc. that are related with a
leader and a manager. Further this report also covers a detailed evaluation of the factors that
impacts the overall working of the leaders and managers when taken as a whole.
PART 1
P1. Analysis and comparison of various characteristics and roles of a manager as well as of a
leader
There are a number of different functions and activities that are performed by both a
manager as well as a leader and thus possess a lot of importance for each and every business firm
(Leontaris, Morales-Nápoles and Wolfert, 2016). All the operations that are performed by them
are highly important and thus it is very crucial and critical at the same time to do all the things in
a very systematic and sequential manner so that it can lead to the growth and prosperity of the
company in the long term. All the concepts are further explained below and a comparison of the
two are also done in a systematic way-
Leader- A person that is capable of leading from the front in every circumstance so that
it can lead to the achievement of the desired goals and objectives that are laid down at the
Management is one of the most important as well as crucial part for every business firm that
is working in the industry since it helps in the management of the activities that are performed by
the company so that it can help in the growth and development of the enterprise in the long run
(Kahraman and Topcu, 2018). While operations are an integral part of each and every company
since it is very critical to strike a balance between all the operations that are performed by the
company in order to earn profitability in the current market scenario that is highly competitive as
well as dynamic in nature. So it can be said that both the concepts that are operations and
management possess a lot of value in the market and thus has to be analysed and evaluated in an
accurate and precise manner so that it can help the firm to sustain and survive in the industry for
a much longer time period as compared to its rivals that are also operational in the similar market
conditions. Uber technologies is a firm that is operational in the UK and is working since a very
long time in the industry and thus has captured a considerable amount of share in the market as
well and thus is very profitable in the long run. In this report there is a detailed examination and
evaluation of different concepts that are related with a leader and a manager. In addition to that
this report also includes analysis of importance, role, approaches, etc. that are related with a
leader and a manager. Further this report also covers a detailed evaluation of the factors that
impacts the overall working of the leaders and managers when taken as a whole.
PART 1
P1. Analysis and comparison of various characteristics and roles of a manager as well as of a
leader
There are a number of different functions and activities that are performed by both a
manager as well as a leader and thus possess a lot of importance for each and every business firm
(Leontaris, Morales-Nápoles and Wolfert, 2016). All the operations that are performed by them
are highly important and thus it is very crucial and critical at the same time to do all the things in
a very systematic and sequential manner so that it can lead to the growth and prosperity of the
company in the long term. All the concepts are further explained below and a comparison of the
two are also done in a systematic way-
Leader- A person that is capable of leading from the front in every circumstance so that
it can lead to the achievement of the desired goals and objectives that are laid down at the

starting is the functions that are performed by a leader of high quality. All the leaders have the
quality of foresightedness and this enables them to make and formulate plans that can bind every
individual that is working in the company and also can work to the maximum of their abilities
that can prove beneficial from the company’s point of view in the long term scenario. A leader
must also ensure that every person has its limitation beyond which that person is not able to work
in an effective and efficient manner so a leader must figure out plans that can help them to work
in a coordinated manner with other workers that are working with the organisation. Uber
Technologies have qualified and experienced leaders in their team that helps the firm to grow
and develop in the market of stiff competition so that it can stand well ahead of all its rivals that
are working in the similar industry.
Manager- A manager is a very important as well as a responsible position in the
company and thus it is very crucial for a firm to have qualified and intellectual employees in that
regard so that it can help the company to grow in the long term circumstances. They are very
educated and experienced personnel’s that knows each and every concept about the operation of
the firm and thus analyses and evaluates all the transactions that are operated in the company
with full accuracy and effectiveness so that chances of errors and frauds can be minimised and
can help the company to increase its profitability volume in the market in which it is operating.
Uber Technologies is a firm that recruits its managers after analysing all the skill set that they
have and then matches it with the required one so that best candidate can be selected so as to
improve the conditioning of the enterprise in the long run (Loch, 2017).
There are many similarities as well as differences between a manager and a leader and
thus all of them are discussed below in detail-
Leader Manager
There are many qualities and skills that
a leader possesses like motivating
skills, communication, faith building in
employees, etc. that is used by a leader
so as to accomplish the goals and
objectives that are laid down at the
starting so that it can prove beneficial
as a whole. Uber Technologies have
Managers are individuals that are very
skilled and possess good management
skills that helps them to understand the
current market position of the firm so
that they can make plans that can be
implemented in the near future which
can prove useful for the organisation in
the long run. Uber Technologies has a
quality of foresightedness and this enables them to make and formulate plans that can bind every
individual that is working in the company and also can work to the maximum of their abilities
that can prove beneficial from the company’s point of view in the long term scenario. A leader
must also ensure that every person has its limitation beyond which that person is not able to work
in an effective and efficient manner so a leader must figure out plans that can help them to work
in a coordinated manner with other workers that are working with the organisation. Uber
Technologies have qualified and experienced leaders in their team that helps the firm to grow
and develop in the market of stiff competition so that it can stand well ahead of all its rivals that
are working in the similar industry.
Manager- A manager is a very important as well as a responsible position in the
company and thus it is very crucial for a firm to have qualified and intellectual employees in that
regard so that it can help the company to grow in the long term circumstances. They are very
educated and experienced personnel’s that knows each and every concept about the operation of
the firm and thus analyses and evaluates all the transactions that are operated in the company
with full accuracy and effectiveness so that chances of errors and frauds can be minimised and
can help the company to increase its profitability volume in the market in which it is operating.
Uber Technologies is a firm that recruits its managers after analysing all the skill set that they
have and then matches it with the required one so that best candidate can be selected so as to
improve the conditioning of the enterprise in the long run (Loch, 2017).
There are many similarities as well as differences between a manager and a leader and
thus all of them are discussed below in detail-
Leader Manager
There are many qualities and skills that
a leader possesses like motivating
skills, communication, faith building in
employees, etc. that is used by a leader
so as to accomplish the goals and
objectives that are laid down at the
starting so that it can prove beneficial
as a whole. Uber Technologies have
Managers are individuals that are very
skilled and possess good management
skills that helps them to understand the
current market position of the firm so
that they can make plans that can be
implemented in the near future which
can prove useful for the organisation in
the long run. Uber Technologies has a
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qualified leaders that have all the skill
set that are required in this job and also
they perform all the activities in a very
effective and efficient way.
Leaders play an important role in
getting a desired target and thus they
are regarded as an integral part of every
firm without which a company cannot
perform in an effective manner. Uber
Technologies recruits skilled and
intellectual individuals to perform this
job role so that it can improve the
market value and positioning of the
enterprise in the long run.
great team of experts that are employed
by the firm in this job role so that their
expertise knowledge can be used in the
betterment of the company as a whole.
Manager’s plays a very important role
since they help in taking appropriate
decisions for the improvement in the
volume of sales and subsequently
profitability that can help the company
in standing well beyond the rivals that
also operates in the market similar as
the company. Uber Technologies have
good team of managers that performs
all of their roles with full effectiveness
and that too within a limited time frame
(Ma and Zhang, 2017).
P2. Identification of the different situations in which functions of a manager and role of a leader
apply
There are many roles that a leader has to perform during the tenure while on the other hand
there are many functions as well that has to be performed by a manger during the tenure of the
job and thus all of them are examined and elaborated below in detail-
Role of a leader- There are a number of different roles that a leader performs for a company
so as to accomplish the desired goals and also to stand up to the expectations of the firm’s higher
authorities. All the prescribed roles of a leader are evaluated below-
Vision- It is a very crucial role that a leader performs and it is also very much important
for a leader to be far sighted so that the person can take decisions about the things that
can be done in the company which can help it to grow in the current market situation.
Uber Technologies leaders have a defined vision set and thus it is one of the reasons for
its huge success in the industry and that too for such a long time period.
Motivation- It is the foremost role of a leader since there are many persons that follows
the order of a leader and follows their foot paths and thus it is very crucial to make them
set that are required in this job and also
they perform all the activities in a very
effective and efficient way.
Leaders play an important role in
getting a desired target and thus they
are regarded as an integral part of every
firm without which a company cannot
perform in an effective manner. Uber
Technologies recruits skilled and
intellectual individuals to perform this
job role so that it can improve the
market value and positioning of the
enterprise in the long run.
great team of experts that are employed
by the firm in this job role so that their
expertise knowledge can be used in the
betterment of the company as a whole.
Manager’s plays a very important role
since they help in taking appropriate
decisions for the improvement in the
volume of sales and subsequently
profitability that can help the company
in standing well beyond the rivals that
also operates in the market similar as
the company. Uber Technologies have
good team of managers that performs
all of their roles with full effectiveness
and that too within a limited time frame
(Ma and Zhang, 2017).
P2. Identification of the different situations in which functions of a manager and role of a leader
apply
There are many roles that a leader has to perform during the tenure while on the other hand
there are many functions as well that has to be performed by a manger during the tenure of the
job and thus all of them are examined and elaborated below in detail-
Role of a leader- There are a number of different roles that a leader performs for a company
so as to accomplish the desired goals and also to stand up to the expectations of the firm’s higher
authorities. All the prescribed roles of a leader are evaluated below-
Vision- It is a very crucial role that a leader performs and it is also very much important
for a leader to be far sighted so that the person can take decisions about the things that
can be done in the company which can help it to grow in the current market situation.
Uber Technologies leaders have a defined vision set and thus it is one of the reasons for
its huge success in the industry and that too for such a long time period.
Motivation- It is the foremost role of a leader since there are many persons that follows
the order of a leader and follows their foot paths and thus it is very crucial to make them

motivated if they fell low so that it can help in the attainment of the goals and that too
within the stipulate time period. Uber Technologies have leaders that are already highly
motivated and also have the capability to do the same to other employees too that are
working for the company.
Delegation- It is very important role of a leader to delegate all the appropriate authorities
and responsibilities to its subordinate and the workers that are working under a leader so
that all the tasks can be done with full accuracy and effectiveness and the things can be
done within a limited time period that can prove beneficial for the overall working of the
company in the long run. Uber Technologies have leaders that are responsible enough
and knows about the thing that has to be done by them in order to make a change in the
company as well as in the employees that are working in the firm (Oloruntoba, Hossain
and Wagner, 2019).
Functions of a manager- There are a number of different functions that has to be performed
by a manager and are very important too from the company’s point of view and thus all of them
are elaborated below in detail-
Planning- It is a functions that is performed at the every starting since it is very
important as well as crucial to plan for everything well in advance so that the firm cannot
encounter any unforeseen accident in the near future. Thus it is the foremost functions of
a manager to plan for each and every activity that the organisation performs so that it can
be done in a well systematic and sequential way that can add value to it in the long run.
Uber Technologies managers also does and performs the same role of planning and thus
it helps the company to make and formulate plans from which decisions can be taken for
the working of the company that can help in improvement of the level of sales and
profitability in the industry in which it is working.
Organising- This function is related with creating different and various job positions
with the help of linking that job roles with appropriate powers so that it can help in
ensuring that all the efforts are directed towards a similar goal that can prove useful for
the company in the long run. Uber Technologies has managers that does a detailed
examination of the job positions and then related that with powers so that it can be done
with effectiveness and can add to the market value of the enterprise.
within the stipulate time period. Uber Technologies have leaders that are already highly
motivated and also have the capability to do the same to other employees too that are
working for the company.
Delegation- It is very important role of a leader to delegate all the appropriate authorities
and responsibilities to its subordinate and the workers that are working under a leader so
that all the tasks can be done with full accuracy and effectiveness and the things can be
done within a limited time period that can prove beneficial for the overall working of the
company in the long run. Uber Technologies have leaders that are responsible enough
and knows about the thing that has to be done by them in order to make a change in the
company as well as in the employees that are working in the firm (Oloruntoba, Hossain
and Wagner, 2019).
Functions of a manager- There are a number of different functions that has to be performed
by a manager and are very important too from the company’s point of view and thus all of them
are elaborated below in detail-
Planning- It is a functions that is performed at the every starting since it is very
important as well as crucial to plan for everything well in advance so that the firm cannot
encounter any unforeseen accident in the near future. Thus it is the foremost functions of
a manager to plan for each and every activity that the organisation performs so that it can
be done in a well systematic and sequential way that can add value to it in the long run.
Uber Technologies managers also does and performs the same role of planning and thus
it helps the company to make and formulate plans from which decisions can be taken for
the working of the company that can help in improvement of the level of sales and
profitability in the industry in which it is working.
Organising- This function is related with creating different and various job positions
with the help of linking that job roles with appropriate powers so that it can help in
ensuring that all the efforts are directed towards a similar goal that can prove useful for
the company in the long run. Uber Technologies has managers that does a detailed
examination of the job positions and then related that with powers so that it can be done
with effectiveness and can add to the market value of the enterprise.

Staffing- It is a functions that is related with creating different job roles within the
organisation and filling them up with suitable candidates that are available in the market.
Also this function includes giving appropriate training and development sessions to the
individuals so that they can work in accordance with the company’s rules and regulations,
policies and procedures. Uber Technologies managers closely observe the skill set that is
required for a particular position and then appoints a person that possesses all the
required things so that the individual can perform to its maximum that can help the firm
to grow and prosper the current market scenario (Schönsleben, 2020).
Directing- It is a very crucial function since it is related with directing all the employees
of the company by instructing and guiding them so that they can perform their duties in a
well prescribed manner that can prove beneficial from the organisation’s point of view. It
is a function that bridges the gap that has been created between the above explained
functions which are known as preparatory function with the last function that is
controlling. Uber Technologies managers also performs this function in a very effective
and efficient manner and that too within a short time frame that carters the needs,
requirements, and demands of the firm in the long run.
Controlling- In this function a detailed comparison is done of the performance of the
company by comparing the standards that are set at the starting with the actual
performance so that deviations can be analysed and evaluated that can help in better
performance in the near future. Uber Technologies sets its standards at a nominal point so
that it can be reached by applying reasonable efforts so that it can help in better
performance of both the company as well as its employees (Sheng, Amankwah-Amoah
and Wang, 2017).
P3. Application of the models and theories which also includes contingency, system leadership,
and situational leadership
There are many theories and approaches and possess a lot of value in the present market
and thus all of the things are explained in a detailed manner below with context of the company
that has been explained above-
Situational leadership- It is a style of leadership that is related with adapting to the
different situations that are prevailing in the current market conditions so that the firm
can gain advantage over other rivals that are operating in the similar market conditions. It
organisation and filling them up with suitable candidates that are available in the market.
Also this function includes giving appropriate training and development sessions to the
individuals so that they can work in accordance with the company’s rules and regulations,
policies and procedures. Uber Technologies managers closely observe the skill set that is
required for a particular position and then appoints a person that possesses all the
required things so that the individual can perform to its maximum that can help the firm
to grow and prosper the current market scenario (Schönsleben, 2020).
Directing- It is a very crucial function since it is related with directing all the employees
of the company by instructing and guiding them so that they can perform their duties in a
well prescribed manner that can prove beneficial from the organisation’s point of view. It
is a function that bridges the gap that has been created between the above explained
functions which are known as preparatory function with the last function that is
controlling. Uber Technologies managers also performs this function in a very effective
and efficient manner and that too within a short time frame that carters the needs,
requirements, and demands of the firm in the long run.
Controlling- In this function a detailed comparison is done of the performance of the
company by comparing the standards that are set at the starting with the actual
performance so that deviations can be analysed and evaluated that can help in better
performance in the near future. Uber Technologies sets its standards at a nominal point so
that it can be reached by applying reasonable efforts so that it can help in better
performance of both the company as well as its employees (Sheng, Amankwah-Amoah
and Wang, 2017).
P3. Application of the models and theories which also includes contingency, system leadership,
and situational leadership
There are many theories and approaches and possess a lot of value in the present market
and thus all of the things are explained in a detailed manner below with context of the company
that has been explained above-
Situational leadership- It is a style of leadership that is related with adapting to the
different situations that are prevailing in the current market conditions so that the firm
can gain advantage over other rivals that are operating in the similar market conditions. It
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is very important since it is helps in adapting to the changing business environment and
Uber technologies leaders have that skill that helps the firm in gaining an upper hand in
the market and in its performance too.
System leadership- It is a style of leadership that is related with systematic evaluation
and analysis of all the aspects so that it can add value to the firm in the long run and Uber
technologies leaders uses that approach so that it can prove beneficial for the company in
the long run (Thomas, 2018).
Contingency- It is an approach that is related with preparing for the unforeseen things
that can arise in the near future and Uber technologies maintains enough funds that helps
it to carter the needs of it for the future.
PART 2
P4. Detailed evaluation of management of operations and the role that a manager as well as a
leader play
There are a number of different roles and operations that are performed by a manger and all of
them are discussed below in detail-
Types of Operation management approaches-
Six sigma- This is an approach that uses different tools and techniques so that the firm
like Uber technologies can sustain in the market environment for a longer time period.
Total quality management- This is an approach that is closely related with analysing
and evaluating the quality of the performance so that it can add value to the company like
Uber technologies in the near future.
Lean production- This approach is related with reducing the amount and volume of
wastage that has been done in the company like Uber technologies so that the resources
that are available with the firm can be utilised to its maximum (Villarreal, Garza-Reyes
and Kumar, 2016).
P5. Examination of the importance that operational management possesses and its role in
achieving business objectives successfully
Operations in management possess a lot of value and thus it is very important as well as
crucial to analyse and evaluate all the aspects in detail and thus all the points that are related with
it are explained in detail below-
Uber technologies leaders have that skill that helps the firm in gaining an upper hand in
the market and in its performance too.
System leadership- It is a style of leadership that is related with systematic evaluation
and analysis of all the aspects so that it can add value to the firm in the long run and Uber
technologies leaders uses that approach so that it can prove beneficial for the company in
the long run (Thomas, 2018).
Contingency- It is an approach that is related with preparing for the unforeseen things
that can arise in the near future and Uber technologies maintains enough funds that helps
it to carter the needs of it for the future.
PART 2
P4. Detailed evaluation of management of operations and the role that a manager as well as a
leader play
There are a number of different roles and operations that are performed by a manger and all of
them are discussed below in detail-
Types of Operation management approaches-
Six sigma- This is an approach that uses different tools and techniques so that the firm
like Uber technologies can sustain in the market environment for a longer time period.
Total quality management- This is an approach that is closely related with analysing
and evaluating the quality of the performance so that it can add value to the company like
Uber technologies in the near future.
Lean production- This approach is related with reducing the amount and volume of
wastage that has been done in the company like Uber technologies so that the resources
that are available with the firm can be utilised to its maximum (Villarreal, Garza-Reyes
and Kumar, 2016).
P5. Examination of the importance that operational management possesses and its role in
achieving business objectives successfully
Operations in management possess a lot of value and thus it is very important as well as
crucial to analyse and evaluate all the aspects in detail and thus all the points that are related with
it are explained in detail below-

Utilisation of resources- It is very important to utilise the available resources in an
effective and efficient manner so that it can help in reducing the cost and increasing the
level of profitability of the company and Uber technologies puts a lot of attention to this
aspect and thus it helps the firm to increase its level of performance in the current market
scenario.
Inventory management- Stock of a company possess a lot of importance so it is very
crucial to maintain sufficient amount of inventory in the firm that can foster the growth
and can help the company in smooth functioning of the enterprise. Uber technologies also
manages its inventories volume very effectively so that it can help the company in
striking a balance between the sales and cost.
P6. Identification of the factors that influence decision making regarding management of
operations by both a manager and a leader
There are many aspects that impacts the working of a business firm and thus the important
ones are described and discussed below in detail with reference to the above mentioned
company-
Economic- It includes aspects like rate of exchange, employment, etc. and thus impacts
the overall working of the company and Uber technologies analyses all the economic
factors in detail since it is a big firm and all the factors if goes against the enterprise it can
result in the steep downfall of the organisation.
Legal- It includes factors like rules and regulations, legal terms and conditions, laws and
legislations, etc. and thus it is very important for Uber technologies to work in
accordance with these laws so that it can help in the improvement of the company in the
long run.
Environmental- It includes environmental and related factors like footprints of carbon
and its emission that a company does and Uber technologies work with minimum
requirements so that it can help in providing a sustainable environment to the society
(Zou, Arruda and Ergan, 2018).
effective and efficient manner so that it can help in reducing the cost and increasing the
level of profitability of the company and Uber technologies puts a lot of attention to this
aspect and thus it helps the firm to increase its level of performance in the current market
scenario.
Inventory management- Stock of a company possess a lot of importance so it is very
crucial to maintain sufficient amount of inventory in the firm that can foster the growth
and can help the company in smooth functioning of the enterprise. Uber technologies also
manages its inventories volume very effectively so that it can help the company in
striking a balance between the sales and cost.
P6. Identification of the factors that influence decision making regarding management of
operations by both a manager and a leader
There are many aspects that impacts the working of a business firm and thus the important
ones are described and discussed below in detail with reference to the above mentioned
company-
Economic- It includes aspects like rate of exchange, employment, etc. and thus impacts
the overall working of the company and Uber technologies analyses all the economic
factors in detail since it is a big firm and all the factors if goes against the enterprise it can
result in the steep downfall of the organisation.
Legal- It includes factors like rules and regulations, legal terms and conditions, laws and
legislations, etc. and thus it is very important for Uber technologies to work in
accordance with these laws so that it can help in the improvement of the company in the
long run.
Environmental- It includes environmental and related factors like footprints of carbon
and its emission that a company does and Uber technologies work with minimum
requirements so that it can help in providing a sustainable environment to the society
(Zou, Arruda and Ergan, 2018).

CONCLUSION
It can be concluded from the above that both managers and leaders are equally important and is
very critical to strike a balance between the two so that it can help a company like Uber
technologies to grow in the near future.
It can be concluded from the above that both managers and leaders are equally important and is
very critical to strike a balance between the two so that it can help a company like Uber
technologies to grow in the near future.
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REFERENCES
Books and journals
Kahraman, C. and Topcu, Y. I. eds., 2018. Operations research applications in health care
management. Springer International Publishing.
Leontaris, G., Morales-Nápoles, O. and Wolfert, A. R., 2016. Probabilistic scheduling of
offshore operations using copula based environmental time series–An application for
cable installation management for offshore wind farms. Ocean Engineering. 125.
pp.328-341.
Loch, C. H., 2017. Creativity and risk taking aren't rational: Behavioral operations in MOT.
Production and Operations Management, 26(4), pp.591-604.
Ma, Y. and Zhang, H., 2017. Enhancing knowledge management and decision-making capability
of China’s emergency operations center using big data. Intelligent Automation & Soft
Computing. pp.1-8.
Oloruntoba, R., Hossain, G. F. and Wagner, B., 2019. Theory in humanitarian operations
research. Annals of Operations Research. 283(1). pp.543-560.
Schönsleben, P., 2020. Integrales Logistikmanagement: operations und supply chain
management innerhalb des Unternehmens und unternehmensübergreifend. Springer-
Verlag.
Sheng, J., Amankwah-Amoah, J. and Wang, X., 2017. A multidisciplinary perspective of big
data in management research. International Journal of Production Economics. 191.
pp.97-112.
Thomas, A., 2018. Developing an integrated quality network for lean operations systems.
Business Process Management Journal.
Villarreal, B., Garza-Reyes, J. A. and Kumar, V., 2016. Lean road transportation–a systematic
method for the improvement of road transport operations. Production Planning &
Control. 27(11). pp.865-877.
Zou, Z., Arruda, L. and Ergan, S., 2018. Characteristics of models that impact transformation of
BIMs to virtual environments to support facility management operations. Journal of
Civil Engineering and Management. 24(6). pp.481-498.
Books and journals
Kahraman, C. and Topcu, Y. I. eds., 2018. Operations research applications in health care
management. Springer International Publishing.
Leontaris, G., Morales-Nápoles, O. and Wolfert, A. R., 2016. Probabilistic scheduling of
offshore operations using copula based environmental time series–An application for
cable installation management for offshore wind farms. Ocean Engineering. 125.
pp.328-341.
Loch, C. H., 2017. Creativity and risk taking aren't rational: Behavioral operations in MOT.
Production and Operations Management, 26(4), pp.591-604.
Ma, Y. and Zhang, H., 2017. Enhancing knowledge management and decision-making capability
of China’s emergency operations center using big data. Intelligent Automation & Soft
Computing. pp.1-8.
Oloruntoba, R., Hossain, G. F. and Wagner, B., 2019. Theory in humanitarian operations
research. Annals of Operations Research. 283(1). pp.543-560.
Schönsleben, P., 2020. Integrales Logistikmanagement: operations und supply chain
management innerhalb des Unternehmens und unternehmensübergreifend. Springer-
Verlag.
Sheng, J., Amankwah-Amoah, J. and Wang, X., 2017. A multidisciplinary perspective of big
data in management research. International Journal of Production Economics. 191.
pp.97-112.
Thomas, A., 2018. Developing an integrated quality network for lean operations systems.
Business Process Management Journal.
Villarreal, B., Garza-Reyes, J. A. and Kumar, V., 2016. Lean road transportation–a systematic
method for the improvement of road transport operations. Production Planning &
Control. 27(11). pp.865-877.
Zou, Z., Arruda, L. and Ergan, S., 2018. Characteristics of models that impact transformation of
BIMs to virtual environments to support facility management operations. Journal of
Civil Engineering and Management. 24(6). pp.481-498.
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