Exploring Leadership and Management Roles in Contemporary Business
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MANAGEMENT AND OPERATIONS
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Table of Contents
INTRODUCTION........................................................................................................................2
LO1. DIFFERENCE BETWEEN THE ROLE OF A LEADER AND THE FUNCTION OF A MANAGER IN
AN ORGANIZATION.................................................................................................................. 3
LO2. EXAMINING THE ROLE OF LEADER AND FUNCTION OF THE MANAGER USING VARIOUS
MANAGEMENT THEORIES........................................................................................................6
LO3. ROLE OF LEADERS AND MANAGERS IN THE OPERATIONS FUNCTION OF ORGANIZATION
................................................................................................................................................. 9
LO4. UNDERSTANDING THE RELATIONSHIP BETWEEN LEADERSHIP AND MANAGEMENT IN A
CONTEMPORARY BUSINESS................................................................................................... 13
CONCLUSION.......................................................................................................................... 16
REFERENCES........................................................................................................................... 17
1
INTRODUCTION........................................................................................................................2
LO1. DIFFERENCE BETWEEN THE ROLE OF A LEADER AND THE FUNCTION OF A MANAGER IN
AN ORGANIZATION.................................................................................................................. 3
LO2. EXAMINING THE ROLE OF LEADER AND FUNCTION OF THE MANAGER USING VARIOUS
MANAGEMENT THEORIES........................................................................................................6
LO3. ROLE OF LEADERS AND MANAGERS IN THE OPERATIONS FUNCTION OF ORGANIZATION
................................................................................................................................................. 9
LO4. UNDERSTANDING THE RELATIONSHIP BETWEEN LEADERSHIP AND MANAGEMENT IN A
CONTEMPORARY BUSINESS................................................................................................... 13
CONCLUSION.......................................................................................................................... 16
REFERENCES........................................................................................................................... 17
1

INTRODUCTION
The organization is a group or unit of people that is created and managed to achieve
common goals. Every organization requires certain management structure that defines
various tasks that employee need to perform. Organization requires proper management
and leadership for setting up strategic goals and motivating people for doing there task. The
main context of this assignment is to understand the role of both managers and leaders in
an organization and the difference between them with the help of theories. It also includes
the study of Vodafone UK one of the leading telecommunication group. This assignment
helps in understanding the application of management and leadership in various
organizational situations in Vodafone. It also analyzes the impact of managers and leaders
on future decisions and growth of an organization.
2
The organization is a group or unit of people that is created and managed to achieve
common goals. Every organization requires certain management structure that defines
various tasks that employee need to perform. Organization requires proper management
and leadership for setting up strategic goals and motivating people for doing there task. The
main context of this assignment is to understand the role of both managers and leaders in
an organization and the difference between them with the help of theories. It also includes
the study of Vodafone UK one of the leading telecommunication group. This assignment
helps in understanding the application of management and leadership in various
organizational situations in Vodafone. It also analyzes the impact of managers and leaders
on future decisions and growth of an organization.
2
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LO1. DIFFERENCE BETWEEN THE ROLE OF A LEADER AND THE
FUNCTION OF A MANAGER IN AN ORGANIZATION
There are certain interpersonal roles of every organization which concerned with managing
the interpersonal relations and also motivating employee for efficient working. Every
organization therefore needs a leader as well as managers.
Managers- Manager is a person who manages and organizes the work of an organization
with the help of five main functions planning, organizing, directing, staffing, and controlling
towards the predetermined objective of the organization. The main role of managers is to
formulate strategies and policies and assign the respective task to the staff in order to attain
the objective of a business. According to General Theory and Contemporary Theory of
management, the role and function of a manager is as follow-
Roles Performed by Manager- According to Henri Fayol general theory of management, the
manager’s role is divided into three categories-
Interpersonal Roles- It is the manager's role to complete every legal process and
routine duty of an organization and to manage all the activities related to staff.
Informational Roles- It is also the role of manager to monitor and receives
information that is important for an organization for decision making and
communicates information with colleague and team.
Decisional Roles-The main role of manager is to control changes within
organizational by generating new ideas and implementing them in an organization. It
is also the role of manager to mediate disputes and negotiate within the team or
department of an organization.
Function of Manager-According to Fayol there are five fundamental functions of a manager
as follow-
Planning-It is the main function of manager in an organization to plan and develop future
strategic objective that is required to achieve. Manager defines the goal and objective of the
business and future possibility of growth. The manager needs to analyze the past
performance of Vodafone UK and understand recent trend before planning.
3
FUNCTION OF A MANAGER IN AN ORGANIZATION
There are certain interpersonal roles of every organization which concerned with managing
the interpersonal relations and also motivating employee for efficient working. Every
organization therefore needs a leader as well as managers.
Managers- Manager is a person who manages and organizes the work of an organization
with the help of five main functions planning, organizing, directing, staffing, and controlling
towards the predetermined objective of the organization. The main role of managers is to
formulate strategies and policies and assign the respective task to the staff in order to attain
the objective of a business. According to General Theory and Contemporary Theory of
management, the role and function of a manager is as follow-
Roles Performed by Manager- According to Henri Fayol general theory of management, the
manager’s role is divided into three categories-
Interpersonal Roles- It is the manager's role to complete every legal process and
routine duty of an organization and to manage all the activities related to staff.
Informational Roles- It is also the role of manager to monitor and receives
information that is important for an organization for decision making and
communicates information with colleague and team.
Decisional Roles-The main role of manager is to control changes within
organizational by generating new ideas and implementing them in an organization. It
is also the role of manager to mediate disputes and negotiate within the team or
department of an organization.
Function of Manager-According to Fayol there are five fundamental functions of a manager
as follow-
Planning-It is the main function of manager in an organization to plan and develop future
strategic objective that is required to achieve. Manager defines the goal and objective of the
business and future possibility of growth. The manager needs to analyze the past
performance of Vodafone UK and understand recent trend before planning.
3
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Organizing- It is the responsibility of the manager of Vodafone UK to organize and align the
activities of an organization and ensure that there is sufficient capital, raw material, and
staff in organization.it is a function of a manager to build a proper working structure.
Directing-It is the manager's duty to tell the employee that what they exactly need to do.
Managers need to provide proper working instruction according to the task need to be
complete. It is a function of a manager to keep their team motivated.
Staffing-Managers recruit employee that is best suited for the respective job. It is also a
function of a manager to ensure that there is sufficient workforce in the organization. It is
important to recruit sufficient skilled and educated workforce in the organization.
Controlling-The last function of the manager is to control various activities of an
organization and measure the actual performance from the planned performance and
standards.
Leaders- Leader is responsible for the growth of an organization. Leadership is a process of
influencing people and directs them towards the objective of a business. The main goal of a
leader is to get work done by the employee in the organization. The main role of a leader is
to influence and motivate an employee to work with their highest potential that helps in the
productivity of an organization.
Role performed by leaders- According to the behavioral theory of organizational leadership
is a result of learned skill as the role of leader is almost at every level of an organization.
Following are the defined role of leader-
The leader is important at every level of an organization for the proper execution of
plans and policies that are decided by an organization.
It is the role of a leader to communicate the organizational goals to the outside
public.
Leader helps in the proper coordinating personal goal of an employee with an
organizational goal.
Leader supports their subordinates and guides them by problem-solving approach.
4
activities of an organization and ensure that there is sufficient capital, raw material, and
staff in organization.it is a function of a manager to build a proper working structure.
Directing-It is the manager's duty to tell the employee that what they exactly need to do.
Managers need to provide proper working instruction according to the task need to be
complete. It is a function of a manager to keep their team motivated.
Staffing-Managers recruit employee that is best suited for the respective job. It is also a
function of a manager to ensure that there is sufficient workforce in the organization. It is
important to recruit sufficient skilled and educated workforce in the organization.
Controlling-The last function of the manager is to control various activities of an
organization and measure the actual performance from the planned performance and
standards.
Leaders- Leader is responsible for the growth of an organization. Leadership is a process of
influencing people and directs them towards the objective of a business. The main goal of a
leader is to get work done by the employee in the organization. The main role of a leader is
to influence and motivate an employee to work with their highest potential that helps in the
productivity of an organization.
Role performed by leaders- According to the behavioral theory of organizational leadership
is a result of learned skill as the role of leader is almost at every level of an organization.
Following are the defined role of leader-
The leader is important at every level of an organization for the proper execution of
plans and policies that are decided by an organization.
It is the role of a leader to communicate the organizational goals to the outside
public.
Leader helps in the proper coordinating personal goal of an employee with an
organizational goal.
Leader supports their subordinates and guides them by problem-solving approach.
4

Function of leaders-According to contingency theory of management the leadership
function changes with the change in an organizational situation but the basic function of
leader are-
Setting a clear vision-The main function of a leader is to clear the vision of employee and
motivate them towards the common objective of an organization.
Motivating employees-Leader communicates with their employee and understands their
needs and want from an organization.
Guiding employees-Leader helps the employee in understanding their role and
responsibility towards the organization and helps them in performing a task.
Building Morale-Leader helps the employee to know that how much their work appreciated
and what is standard performance expected from them .leader increase the morale of the
team in stressful situations.
Difference between leader and manager
Managers Leaders
The manager creates goals. Leader helps in pursuing the goals created
by managers.
Managers create policies and communicate
them with the leader.
A leader communicates and motivates
employee about the goals and policies of
the organization.
Managers work to control the problem and
minimize the risk of a business.
Leaders try a new approach to motivate
employee.
Managers focus on building a system and
process of an organization.
Leader focus on building a relationship
between employee and management.
Managers give direction to the employee. Leaders help and motivate employee.
5
function changes with the change in an organizational situation but the basic function of
leader are-
Setting a clear vision-The main function of a leader is to clear the vision of employee and
motivate them towards the common objective of an organization.
Motivating employees-Leader communicates with their employee and understands their
needs and want from an organization.
Guiding employees-Leader helps the employee in understanding their role and
responsibility towards the organization and helps them in performing a task.
Building Morale-Leader helps the employee to know that how much their work appreciated
and what is standard performance expected from them .leader increase the morale of the
team in stressful situations.
Difference between leader and manager
Managers Leaders
The manager creates goals. Leader helps in pursuing the goals created
by managers.
Managers create policies and communicate
them with the leader.
A leader communicates and motivates
employee about the goals and policies of
the organization.
Managers work to control the problem and
minimize the risk of a business.
Leaders try a new approach to motivate
employee.
Managers focus on building a system and
process of an organization.
Leader focus on building a relationship
between employee and management.
Managers give direction to the employee. Leaders help and motivate employee.
5
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LO2. EXAMINING THE ROLE OF LEADER AND FUNCTION OF THE
MANAGER USING VARIOUS MANAGEMENT THEORIES
A leader requires at initial phases of the project while a manager is important at every
moment of a project whenever major changes and problem arises this shows that the role
of leader and function of a manager is very important for keeping organizational work in the
right direction. There are different trait and style of leadership that helps in the proper
functioning of management function. Vodafone developed strategies to become the best
data Provider Company in the market by providing far reachable coverage and reliable
network to the customer. There are several theories of management which when involved
with leadership skill help Vodafone in growth and development in various situations –
The Contemporary theory of management is a set of approaches that are applied by
Vodafone in order to understand the current trend of technology and cost of production. It
helps in understanding the various approach that a manager can use in different situations It
mainly includes three approaches –
First is the Quantitative approach that can help the management of Vodafone UK to define
their strategies after analyzing various statistics and using various mathematical techniques.
Second one is systems approach under which Vodafone can define its management as a
system by generalizing everything and creating a hierarchy of subsystem or unit that will
help in cost efficiency and creating the economy of scale. And lastly, contingency approach
helps the managers to interconnect their style with the current situation of Vodafone this
approach help organization to understand their potential of learning from certain situations.
Classical management theory helps the manager in Vodafone to make policies in order to
enhance productivity and introduce new services. Under this theory, the participative style
of leadership has applied that help in improving the production by the input of both worker
and manager. The manager selects Right skillset worker and develops a standard operating
procedure under this theory.
The Behavioral theory of leadership helps in building strong leadership which leads to
effective role behavior in an organization. Therefore it is important for Vodafone UK to
6
MANAGER USING VARIOUS MANAGEMENT THEORIES
A leader requires at initial phases of the project while a manager is important at every
moment of a project whenever major changes and problem arises this shows that the role
of leader and function of a manager is very important for keeping organizational work in the
right direction. There are different trait and style of leadership that helps in the proper
functioning of management function. Vodafone developed strategies to become the best
data Provider Company in the market by providing far reachable coverage and reliable
network to the customer. There are several theories of management which when involved
with leadership skill help Vodafone in growth and development in various situations –
The Contemporary theory of management is a set of approaches that are applied by
Vodafone in order to understand the current trend of technology and cost of production. It
helps in understanding the various approach that a manager can use in different situations It
mainly includes three approaches –
First is the Quantitative approach that can help the management of Vodafone UK to define
their strategies after analyzing various statistics and using various mathematical techniques.
Second one is systems approach under which Vodafone can define its management as a
system by generalizing everything and creating a hierarchy of subsystem or unit that will
help in cost efficiency and creating the economy of scale. And lastly, contingency approach
helps the managers to interconnect their style with the current situation of Vodafone this
approach help organization to understand their potential of learning from certain situations.
Classical management theory helps the manager in Vodafone to make policies in order to
enhance productivity and introduce new services. Under this theory, the participative style
of leadership has applied that help in improving the production by the input of both worker
and manager. The manager selects Right skillset worker and develops a standard operating
procedure under this theory.
The Behavioral theory of leadership helps in building strong leadership which leads to
effective role behavior in an organization. Therefore it is important for Vodafone UK to
6
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ensure that employee gets proper support, encouragement, and enthusiasm to achieve the
business goal. Under this approach, the leader can use three skills to motivate their
employee these skills are –
Technical skill by which a leader provides technical knowledge or process knowledge
to motivate and lead employee.
The human skill of a leader refers to the ability to interact and communicate.
The conceptual skill of leaders includes the ability to set up and manage a different
management plan.
The situational theory of leadership-This theory suggests that effective leaders are those
who are able to change their style of leading according to the situation and type of task. It
states that a leader should able to adopt a different approach depends on the nature of the
group and situational factors. A different situation arises in Vodafone in which it is
important to understand team behavior and how to motivate them for getting performance
benefits. Various Situations like an economic slowdown in the market which leads to a
reduction in the demand, increased competition that leads to a reduction in market share of
Vodafone, delay in innovation or development of new technology require tackling with
different leadership skills and approach. According to Goldman theory of leadership, there is
six styles of leadership that can be used according to the changing needs of an organization.
Vodafone follows inclusive leadership styles in which leaders are people-oriented, great
listeners and motivates the teams in a very patient and understanding manner.
System theory of leadership-This theory helps a leader to create the condition in an
organization under which every individual at all level can work productively according to
their potential. It takes the principle of human behavior to create various organizational
strategy, system design, and better leadership. This kind of leadership views the
organization as a different subsystem that works with their whole efforts towards the
common goal of an organization.
Contingency theory- According to this theory there is no set way of leading or managing the
organization. The leadership style of a business depends on the internal and external factors
like the size of an organization, operation activities, adaptive environment, and technology
used, etc. Vodafone applies this theory in order to understand the effectiveness of the
7
business goal. Under this approach, the leader can use three skills to motivate their
employee these skills are –
Technical skill by which a leader provides technical knowledge or process knowledge
to motivate and lead employee.
The human skill of a leader refers to the ability to interact and communicate.
The conceptual skill of leaders includes the ability to set up and manage a different
management plan.
The situational theory of leadership-This theory suggests that effective leaders are those
who are able to change their style of leading according to the situation and type of task. It
states that a leader should able to adopt a different approach depends on the nature of the
group and situational factors. A different situation arises in Vodafone in which it is
important to understand team behavior and how to motivate them for getting performance
benefits. Various Situations like an economic slowdown in the market which leads to a
reduction in the demand, increased competition that leads to a reduction in market share of
Vodafone, delay in innovation or development of new technology require tackling with
different leadership skills and approach. According to Goldman theory of leadership, there is
six styles of leadership that can be used according to the changing needs of an organization.
Vodafone follows inclusive leadership styles in which leaders are people-oriented, great
listeners and motivates the teams in a very patient and understanding manner.
System theory of leadership-This theory helps a leader to create the condition in an
organization under which every individual at all level can work productively according to
their potential. It takes the principle of human behavior to create various organizational
strategy, system design, and better leadership. This kind of leadership views the
organization as a different subsystem that works with their whole efforts towards the
common goal of an organization.
Contingency theory- According to this theory there is no set way of leading or managing the
organization. The leadership style of a business depends on the internal and external factors
like the size of an organization, operation activities, adaptive environment, and technology
used, etc. Vodafone applies this theory in order to understand the effectiveness of the
7

individual employee in a particular role. It helps in implementing changes in the role and
responsibility of an employee. It helps a leader to influence an employee to make
operational changes in the business in order to meet uncertainty in the market. This theory
is based on the situational approach to leadership. It is important for a manager to identify a
management style that is suitable for current condition quickly
8
responsibility of an employee. It helps a leader to influence an employee to make
operational changes in the business in order to meet uncertainty in the market. This theory
is based on the situational approach to leadership. It is important for a manager to identify a
management style that is suitable for current condition quickly
8
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LO3. ROLE OF LEADERS AND MANAGERS IN THE OPERATIONS
FUNCTION OF ORGANIZATION
The main concerned of organizational management is to design and control the process of
production.it refers to supervision of the process of business to increase efficiency and
effectiveness in the best possible way. Vodafone understands the role of leader and
managers in the development of product and services. In order to enhance the quality of
services along with the product offered to customers, Vodafone developed the team of
leader and managers to monitor the performance. In order to maintain the basic element of
operational management various models and theories of operation are applied by managers
and leaders of Vodafone-
Figure 1 -Six sigma theory
Source: Examprepro, 2019.
Six Sigma - Under this model, the main focus is to produce 99.99% defect free product. The
main focus of this theory is to maintain statistic modeling and manufacturing process of
business. It helps the manager in solving the various quality related issue. It helps in solving
various complex quality matters that may cause loss of customer reliability. This is an
9
FUNCTION OF ORGANIZATION
The main concerned of organizational management is to design and control the process of
production.it refers to supervision of the process of business to increase efficiency and
effectiveness in the best possible way. Vodafone understands the role of leader and
managers in the development of product and services. In order to enhance the quality of
services along with the product offered to customers, Vodafone developed the team of
leader and managers to monitor the performance. In order to maintain the basic element of
operational management various models and theories of operation are applied by managers
and leaders of Vodafone-
Figure 1 -Six sigma theory
Source: Examprepro, 2019.
Six Sigma - Under this model, the main focus is to produce 99.99% defect free product. The
main focus of this theory is to maintain statistic modeling and manufacturing process of
business. It helps the manager in solving the various quality related issue. It helps in solving
various complex quality matters that may cause loss of customer reliability. This is an
9
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effective quality management tool that helps a manager in improving network connectivity
services so as to enhance the satisfaction of the customer from the service that is offered.
Lean production-This model help in cutting out waste and improve quality in the
manufacturing system of organization. It helps in determining the product that gives less
value and using the resource for the product that adds value in services. This model helps
the manager in eliminating waste products in an organization and increases the speed,
efficiency, and quality of the product. This model helps Vodafone in determining a
competitive pricing strategy for the targeted market segment.
Queuing theory- This theory is used by operational management of Vodafone in order to
render immediate services to the customer. It helps the manager in fulfilling the speed
objective of operational management. The main focus of the manager to render fast
network services to their customer.
The operational management focuses on transforming various resources into a finished
product. There are four V’s of operational management that are volume, variety, variation,
and visibility. The main focus of Vodafone is to understand the role of these elements in the
development of product and services.
Volume-It includes the number of product and services that are required to offer. A
manager needs to analyze the requirement of product and service in the market.
Variety-It is also the role of a manager to determine the variety of product and services in
the market. Variety in product and services helps in satisfying the customer. Therefore
Vodafone offers a wide variety of product and services to a customer.
Variation-The demand of customer varied from time to time so in order to expand in a
targeted market area, it is important to have variation in services and product offered.
Visibility- visibility includes an internal working process that is exposed to a customer for
promotion of product and services.
Importance of operational management in achieving the business objective-
Managing Product quality-The main focus of operational management is to ensure the
proper quality of product and services. The quality of the product is checked on the basis
10
services so as to enhance the satisfaction of the customer from the service that is offered.
Lean production-This model help in cutting out waste and improve quality in the
manufacturing system of organization. It helps in determining the product that gives less
value and using the resource for the product that adds value in services. This model helps
the manager in eliminating waste products in an organization and increases the speed,
efficiency, and quality of the product. This model helps Vodafone in determining a
competitive pricing strategy for the targeted market segment.
Queuing theory- This theory is used by operational management of Vodafone in order to
render immediate services to the customer. It helps the manager in fulfilling the speed
objective of operational management. The main focus of the manager to render fast
network services to their customer.
The operational management focuses on transforming various resources into a finished
product. There are four V’s of operational management that are volume, variety, variation,
and visibility. The main focus of Vodafone is to understand the role of these elements in the
development of product and services.
Volume-It includes the number of product and services that are required to offer. A
manager needs to analyze the requirement of product and service in the market.
Variety-It is also the role of a manager to determine the variety of product and services in
the market. Variety in product and services helps in satisfying the customer. Therefore
Vodafone offers a wide variety of product and services to a customer.
Variation-The demand of customer varied from time to time so in order to expand in a
targeted market area, it is important to have variation in services and product offered.
Visibility- visibility includes an internal working process that is exposed to a customer for
promotion of product and services.
Importance of operational management in achieving the business objective-
Managing Product quality-The main focus of operational management is to ensure the
proper quality of product and services. The quality of the product is checked on the basis
10

of two aspects reliability and durability. Operational management help Vodafone in
continuously improving their network connectivity services that lead to satisfaction of
customer they have been assisted.
Increasing customer satisfaction-The key of success to any business objective is directly
depended on customer satisfaction. Operational management focuses on waste
management and uses resources in improving quality and services that help in ensuring
that customer needs are satisfied.
Help in increasing revenue- The improvement in quality and customer satisfaction
towards product and services helps Vodafone in increasing sales revenue and efficiency
of the entire firm.
Waste reduction-operational management help in managing waste production and
using a resource for the production of a product that adds value to the firm’s profit.
Managing supply chain-Another main function of operational management in Vodafone
is to keep track of quantities that are required to produce or the stock in hand and
future demand.
Role of leaders and managers in improving the efficiency of operational management-
This is the role of a manager to monitor the operational performance of an
organization in order to ensure that the company is performing at its best potential.
It is objective of the operational leader to align various operational tasks with the
cooperative objective of a business.
Operational manager of Vodafone analysis the desired needs and demand and offer
the same to them in order to retain the attention of the customer to increase the
profitability of a business.
Operational managers also handle the requirement of the workforce and also
engage in training and development program of an employee as they are aware of
various requirements in the operation department.
It is the role of the operations manager to oversee different issue related to budget
and also monitors expenses in each area of the company.
11
continuously improving their network connectivity services that lead to satisfaction of
customer they have been assisted.
Increasing customer satisfaction-The key of success to any business objective is directly
depended on customer satisfaction. Operational management focuses on waste
management and uses resources in improving quality and services that help in ensuring
that customer needs are satisfied.
Help in increasing revenue- The improvement in quality and customer satisfaction
towards product and services helps Vodafone in increasing sales revenue and efficiency
of the entire firm.
Waste reduction-operational management help in managing waste production and
using a resource for the production of a product that adds value to the firm’s profit.
Managing supply chain-Another main function of operational management in Vodafone
is to keep track of quantities that are required to produce or the stock in hand and
future demand.
Role of leaders and managers in improving the efficiency of operational management-
This is the role of a manager to monitor the operational performance of an
organization in order to ensure that the company is performing at its best potential.
It is objective of the operational leader to align various operational tasks with the
cooperative objective of a business.
Operational manager of Vodafone analysis the desired needs and demand and offer
the same to them in order to retain the attention of the customer to increase the
profitability of a business.
Operational managers also handle the requirement of the workforce and also
engage in training and development program of an employee as they are aware of
various requirements in the operation department.
It is the role of the operations manager to oversee different issue related to budget
and also monitors expenses in each area of the company.
11
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