Analysis of Leadership, Recruitment, and Team Dynamics at Virgin Media

This report analyzes leadership and recruitment practices within Virgin Media, a telecommunications company. It begins by outlining the job description and person specification for a store manager, detailing the legal and ethical considerations impacting the recruitment process. The report then explores the selection process, addressing potential conflicts and ineffective practices. The second task focuses on leadership skills, contrasting leadership and management, and examining various leadership styles and methods for motivating staff. Furthermore, it highlights the benefits of team working and reviews team effectiveness. Finally, the report covers the factors involved in planning, monitoring, and assessing work performance, including the development needs of the store manager and an evaluation of the assessment process. The report provides an overview of the recruitment and selection processes, leadership attributes, and team dynamics within the context of Virgin Media.

Working with and Leading
People
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TABLE OF CONTENTS
INTRODUCTION................................................................................................................................3
TASK 1.................................................................................................................................................3
1.1 Prepare documentation to select and recruit a new member of staff.........................................3
1.2 The impact of legal, regulatory and ethical considerations to the recruitment and selection
process.............................................................................................................................................4
1.3 The selection process of the store manager in Virgin Media.....................................................4
3.2 Any conflict/difficult situations which the Manager may face to deal with employees in the
selection process..............................................................................................................................5
1.4 The possible reasons for ineffective and unfair recruitment practices in selection and recruitment
and the evaluation............................................................................................................................5
TASK 2.................................................................................................................................................6
2.1 The skills and attributes needed for leadership..........................................................................6
2.2 The difference between leadership and management................................................................7
2.3 Compare leadership styles for different situations.....................................................................7
2.4 The ways to motivate staff to achieve objectives......................................................................8
TASK 3.................................................................................................................................................8
3.1 The benefits of team working for Virgin Media........................................................................8
3.3 Review the effectiveness of the team in achieving the goals.....................................................9
4.1 The factors involved in planning the monitoring and assessment of work performance..........9
4.2 Plan and deliver the assessment of the development needs for the“Virgin store Manager”......9
4.3 Evaluate the success of the assessment process.......................................................................10
CONCLUSION..................................................................................................................................10
REFERENCES...................................................................................................................................11
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INTRODUCTION
To lead the people, the leader should have the quality of the leadership. This is defined as both
research area as well as practical skill which helps the individual to lead the individuals, teams or entire
organizations. The leader should have the ability to united all the members and do the work effectively
and efficiently. For conducting the current research, Virgin Media has been chosen. The company is a
public limited company which deals in the landlines and mobile telephone, television and broadband
internet services (Virgin Media, 2016). The organization is located in the United Kingdom and it is a
telecommunications media industry. The present report comprises of four tasks in which first task is
about preparing the advertisement to recruit new employees as well as its impacts and its
ineffectiveness in the recruitment and selection process. Second task is all about the leadership,
management and motivating the staff. Furthermore, the third task includes preparation of training news
letter and planning the monitoring of work performance and the evaluation of the successful
assessment process.
TASK 1
1.1 Prepare documentation to select and recruit a new member of staff
Job description and Person specification of Store Manager of Virgin Media:
Job title- Store Manager
Reporting to- HR Manager
Purpose of the Job
role-
To serves the customers by providing products and services and to
supervise the staff.
Main duties  Complete store operational requirements by giving duties and
assigning work to the employees.
 Maintains the store staff by recruitment and selection process.
 To trained the staff through coaching and counselling to give
better results.
 Accomplishes the financial objectives by preparing an annual
budget.
 To meet the current needs and requirements of the consumers to
satisfy them (Weisband, 2013).
 Ensures availability of merchandise and services by approving
contracts.
Hour of work- 10:00 am to 10:00pm
Knowledge and Skills-  Customer Focus
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 Tracking Budget Expenses
 Vendor Relationships
 Market Knowledge
 Strategic Planning
 Verbal Communication
Expected Salaries: £ 19k to £40k
Person Specification:
Qualification &
Education:
 Bachelor in Business Administration (Virgin Media, 2016)
 Management Proficiency
Experience:  2- 3 years in the electronic and advertisement market
Skills and abilities:  Results driven
 Happy to take on plenty of Responsibility
 Good leadership quality
1.2 The impact of legal, regulatory and ethical considerations to the recruitment and selection process
The recruitment and the selection process is very lethargic because it constitutes various
practises of human resource in choosing of the skilled and talented staff. The selection process
comprises of the various laws which has to be followed by the organization which can affect the
company outcomes and its objectives (Glickman, Gordon and Ross-Gordon, 2012). On the other hand,
these laws and regulations are create to make the process fair and equal for all the employees as well as
it helps in to go the process smoothly. The positive impact which can create through legal, regulatory
and ethical considerations are eliminating the discrimination between the genders. This discrimination
should be removed from salaries, job position etc. which are creating differences between male and
female employees. The workforce which are from diverse cultures and also from other countries has to
follow the rules and regulation of the UK government and its policies (Parker, 2011). The laws and
regulatory framework of the UK government which governing recruitment and selection process are
Sex Discrimination Act, Racial Relations Act, Employment Equality Regulations, and Disability
Discrimination Act etc.
1.3 The selection process of the store manager in Virgin Media
The role which I play in the organization is to recruit the new store manger for the company.
The recruitment process in my firm is very complex which takes time to recruit any skilled employees.
This is because the process has some steps which has to followed by the employees to passed in the
selection and recruitment process. The steps which are needed in the selection process are job
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description, person specification, job advertisement, group discussion, personal interview, hiring and
the probation period. Virgin Media is an established company which has written documents which
evaluates the jobs and the suitable employees for that job position. However, whenever the recruitment
or selection process takes place, these documents are reviewed, retrieved and updated to provide new
information. In the selection, we take the interview of those only who are capable of the particular job
and for the interview, manager of the each department sat for the interrogation to know candidates
from each manager's perspectives.
3.2 Any conflict/difficult situations which the Manager may face to deal with employees in the
selection process
The goal of selecting one application:
After completion of the interview, when the employer has to choose one best candidate then it
is the most difficult task. So for that, the firm can considered a consistent method which helps in
selecting the best candidate from the rest. The interviewer can ask the other interviewee to give their
response on that chosen candidates (Khandelwal and Agrawal, 2015). The other way can be the
employer can cross check the references and the background checks to know the candidates very well.
After checking from both options, the HR manager can select the best candidates from the rest
candidates.
To deal with the conflicts:
The conflicts can be of two types that is positive and negative conflicts. Positive conflicts
includes giving innovative ideas, opinions about the various products and services because every
employees have different mindsets, skills, and backgrounds which will give different perspectives. On
the other hand, negative conflict can be arise to make demotivate other employees with their acts and
try to be unsupported with others (Horvath, 2015). These both conflicts can be solve through open
communication should be established between them. The employer should ensure that each member
have equal time when stating their perspectives.
1.4 The possible reasons for ineffective and unfair recruitment practices in selection and recruitment
and the evaluation
The possible reasons for ineffective and unfair recruitment practices in selection and
recruitment process can be the complex process and the rules and regulations which are set by the UK
government. The process which are taking place in the Virgin Media should be consultative and
transparent to the UK government. The firm ensured that the whole process should be guided by the
equality, objectivity and accountability etc. so that the process should be done effectively. But,
sometimes it becomes hectic for organization as well for the employees to follow all regulatory
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framework and ethical considerations (Kabak, Burmaoğlu and Kazançoğlu, 2012). So this should be
make easy and more fairer process. To cut shot this type of long process, the HR manager of the chosen
firm should conduct the written test and only passed and selected candidates should be available for the
interview. This will shortened the interview as well as the company and employees will not have to
grow through long process. So, the Virgin Media should choose this type of selection and recruitment
process which is more effective and fairer.
M1
The other recruitment process which helps in recruitment and selection is use of the technology.
Virgin Media can use the MIS system that is Management information System which helps in storing
the data of the new applicants (Horvath, 2015). The organization can introduced the online test for their
candidates in which they will be recruit or selected for the interview on that basis.
D1
It has been concluded that both are different ways of recruitment and selection process which
assists in ineffective and unfair recruitment practices (Riggio and Tan, 2013). In this, written test
process is not that long and can be adopted by the organization. Hence, the store manager should
choose the best method for the organisation.
TASK 2
2.1 The skills and attributes needed for leadership
The skills and attributes which are needed for the leadership in Virgin Media are as follows:
The skills and attributes needed for leadership and its importance
Inspiring and motivating others
To achieve the goals and objectives of the organization, the company needed the motivating
workforce (Anderson and Anderson, 2010). To create the vision of the future and to gained the
competitive advantages, the leader should have the ability to motivate their employees through
incentives, bonus and rewards etc.
Having high integrity and honesty
The leader should be honest and transparent so that they runs the organization effectively. It is
important for the leader should have the integrity to talk to with customers of the Virgin Media to know
their needs and requirements.
Drives for results
It is necessary for the organization to achieve their targets so that their sales increases and they
generate more revenue (Barling, Slater and Kelloway, 2010). The leader should have the passion for
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the work and always try to give their best results through motivating the employees as well as try meet
the expectations of the consumers.
Team Building
The team building is important for organization because it helps the employees to work more
effectively and able to achieve the target more quick. Leader of the Virgin Media will encourage
employees to work together so that they can get more productivity as well as helps in improvise the
morale of the employees.
Effective Communication
The communication done on formerly basis or informally, it is helpful in the achievement of the
goals and objectives of the organization (Dugan, 2011). Secondly, it clearly explains the tasks and
projects to the staff while communicating the importance of the assigned work. The leader of Virgin
Media should be good communicator that listens the staff perspectives effectively so that no
miscommunication can take place.
2.2 The difference between leadership and management
The leadership is defined as the process in which leader has followers which follow them to do
their work whereas the management is refer as the procedure in which employees follows the
guidelines of the manager to complete their work. For example, Management helps in planning,
organizing, staffing budgeting etc. While leadership is about the aligning the people to the vision,
motivation and inspiration (Parker, 2011). Virgin Media needs both leaders and managers because to
accomplished the goals and objectives of the firm. The main differences between management and
leadership are as follows:
Leadership Management
 Leaders developed the organization  Management helps in maintaing the
employees and organization.
 The Leadership is all about focusing on
the people skills.
 The management focuses on the
systems and structures.
 The leaders has a long range
perspective (Ehrich and English,
2012).
 The managers has a short term view
(Leadership vs. Management, 2016).
 The leader does the right thing.  The managers does things right.n
 The leadership helps in innovating the
new ideas and the merchandise.
 The management helps in controlling
the various tasks and activities.
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2.3 Compare leadership styles for different situations
There are various leadership styles which is used by the Virgin Media managers and these are
democratic leaders and Laissez – Faire leadership styles and they are as follows:
Demographic Leadership styles
These types of leaders make the final decisions but these leaders take consideration about
employees in the decision making process. The leader of Virgin Media encourages creativity and
innovations in their projects, tasks as well as in their activities (Jogulu, 2010).
Laissez-faire Leadership styles
In this, the leaders gives lot of freedom to their employees to do their work and to set the
deadlines for their work. Virgin Media's leader provides support with the necessary resources advices
when needed in the organisation (Penn 2016). This leadership style can lead to the high job satisfaction
among workforce. This leadership can be suited best when the employees are self motivated and
skilled.
2.4 The ways to motivate staff to achieve objectives
There are various ways through which employees can motivate and inspire their employees to
do their work effectively. But, Virgin Media motivates its employees through Maslow’s hierarchy of
needs theory. In this theory, there are five needs which should be fulfilled in motivating the employees.
The first need is Physiological needs which includes water, food and clothing but in context to the
employees, the company is offering the job which is the first necessary for the employee (Pilbeam,
Jenkins and Adam-Smith, 2012). Second is safety needs in which the firm is taking the responsibility
to safeguard their job and the individual in form of salary and wages. Moreover, the third need is
friendship and formal relationship with the colleagues and superiors so that the employee feel
comfortable and done their work effectively. The fourth needs is all about the esteem and status needs
in that employee wants, he should be recognize by the others and for that company motivate and give
confidence by providing promotion to him. Furthermore, In this, employees able accept the facts and
helps in problem to solve but as a human being, his needs does not stop and he want more and more
(Pereira. and et.al., 2015).
M1
There are various strategies which helps in the problem like labour turnover. The workforce of
the Virgin Media is leaving the firm because of the workload and hectic schedule and are less
motivated so the leader should be effective in making the strategies which are more appropriate to the
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employees end (Barling, Slater and Kelloway, 2010). The company should motivate their employees
and try to fulfilled their needs and requirements. This is because if there are motivated employees then
they will do the work more efficiently.
M2
Maslow's hierarchy theory has been chosen as the techniques which helps in motivating the
employees. This theory will give same solution to these three levels of management that is Directors,
Managers and Supervisors (Dugan, 2011). It will helps them in giving their job, securing the job and
assists them in giving promotions and try to realize them for self actualization. The management will
need only that type of motivation which helps them in perform well in the firm and accomplished the
organizational goals.
D1
As working as the store manager, I should motivate my subordinates so that they perform well
give best results in fulfilling the objectives of the organization. The manager comprises of one of the
management style which they incorporate in their business life to possess as the good leader. The
qualities of the democratic leader is to make decisions by the support of the subordinates. In this,
leader encourages their employees (Penn, 2016). Whereas, in laissez-faire, the employees and leader
are not that involved in the decision process and makes decisions individually. I believe that
democratic style is better for the organization in which involvement of all people are important and
decisions are made accurately.
TASK 3
3.1 The benefits of team working for Virgin Media
There are five benefits of team working for Virgin Media and they are as follows: Improved Morale: It helps in taking more responsibilities for the decision making and useful in
adapting more control of the work. If employees take the responsibility, it helped in improvise
the morale as well as it also benefits the Virgin media. Increased Innovation: There different employees from various culture which has several
innovative ideas (Long, 2016). By creating a teamwork will enhances the creativity of the
individual which they used in the products and services of Virgin Media. Build Trust: Teamwork established strong relationships with the co workers which helps in
building a trust among them. This will be useful in minor conflict, which can be easily solved
because of the trust they have for each other. Complementary Strengths : This will helped in developing the skills like self motivating. This
is because, by seeing the competitive side of others will motivate the individual to developed
their abilities and try to be like innovative skills (Siavelis, 2012). This will automatically
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developed the skills and abilities of the employees.
 Healthy Risk Taking: When employee work individually, he fails to take any risk but in team, it
motivate him to take risk which will give him success in their targets. To achieve the goals, the
brainstorming sessions are held to produce new ideas for the Virgin Media.
3.3 Review the effectiveness of the team in achieving the goals
The effectiveness of the team in achieving the goals can be accomplished by the various
objectives and goals such as increasing of the sales, extending of the market share, growth of their
goodwill etc. The effectiveness of the team goals can be created through doing the market research,
making plans for promoting the products and services of the company. In addition to this, they can
measure through the surveys, feedbacks and other documentation (Hunt and Jones, 2015). These are
created when all team members contribute and agreed to the same objectives. If there are any change in
the team objectives then it should be communicate properly and immediately. The project decisions
should be made on the basis of established goals. Training methods also helps the employees to gained
the desired results as well as to meet with objectives of the Virgin Media.
4.1 The factors involved in planning the monitoring and assessment of work performance
The factors involved in planning the monitoring and assessment of work performance are as
follows:
 The alignment of the individual employees learning styles helps in maintaining the strategic
objectives with their innovative ideas and creation.
 An effective performance management provides transparency and clarifying the accountability
related to the performance expectations and requirements (Fernandez and et.al., 2015).
 The process also measures the evaluation of the individual productivity to support the
compensation and career planning decision.
 This management process helps in establishing focus for skill development and the various
learning activity choices (Virgin Media, 2016).
 Management can optimize their productivity through creating documentation for legal purposes
and also helps in supporting decisions and reduces the conflicts and disputes.
4.2 Plan and deliver the assessment of the development needs for the“Virgin store Manager”
Plan and deliver the assessment of the development needs for the“Virgin store Manager” are as
discussed. The development needs can be identify through the performance appraisal, reviewing team
members job descriptions, meeting them personally and observing their work on the regular basis.
Moreover, they can gather additional data to analysed their work and tasks (Riggio and Tan, 2013).
Virgin Media can identify through skills, can use the emotional intelligence , questioning techniques
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and active listening to all. The company can asses the needs on the quarterly basis and this need can be
identified in developing their skills and abilities through online courses, job rotation means transferring
the employees from place to another or can be through job enlargement etc.
4.3 Evaluate the success of the assessment process
The success of the assessment process of the virgin Media can be evaluated through various
methods and they are on – the – job training, mentoring and conferences. As per the view of Piccolo
and Buengeler (2013), stated that on-the-job training will help the employees to take training from the
employees to developed their skills which also lowered the cost of the chosen company (Piccolo and
Buengeler, 2013). On the other hand, Glickman, Gordon and Ross-Gordon (2012) asserted that,
mentoring helps the employees in the team without going out of the organization which helps in
developing professionally as well useful in learning new skills in quick time (Glickman, Gordon and
Ross-Gordon, 2012). Weisband (2013) concluded that, the employees can go for conferences and
seminar to developed their needs and skills (Weisband, 2013).
M3
It has been achieved because Harvard referencing already used in the task.
D2
The four main roles in the Belbin’s theory which helps in completing the task are as follows: Resource Investigator: This will helps in market research to find the competitors and market
environment through scanning them and try to build contacts with other outside the
organization. Team worker: This is important employee in the team who will be co operative and try to make
an effective team (Belbin Team Roles. 2015). Co-ordinator: This member in the team will make the objectives to accomplished the task. The
other role of this member will be to delegate the task to their subordinates.
 Monitor Evaluator: This member will provide its impartial decisions to all and will tries to see
all options and from them, choose the best one.
D3
An alternative strategy that would adopt to assess the work and development needs of
individuals to improve employee performance at Virgin Media can be various training courses and
programmes (Long, 2016). The manager can provide some coaching and mentoring programmes for
their who will helps them in training them and improvise their performance. This will benefit both of
them such as the employees will gets motivated and work hard which will results in the higher
productivity and profitability.
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CONCLUSION
The report concluded that leadership is the important aspect of the organization which helps in
developing the skills and capabilities of the organization. In addition to this, it also states that the
leaders are most important in the recruitment and selection process. The company should comply with
the UK government to follow the rules and regulations as well as the ethical considerations.
Furthermore, Virgin Media has make the plan of the developing needs and by evaluating the various
methods assess the effectiveness of the plan.
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