Leadership & Management: Impact of Sustainability in Service

This report examines the positive impact of sustainable leadership in the service industry, focusing on waste reduction and the adoption of organic products. It analyzes the Lewin change management model (Unfreeze, Change, Freeze) and its influence on sustainability, highlighting benefits such as increased business efficiency and alignment with industry trends. The report further explores the response to sustainable tourism through effective change management and leadership skills, emphasizing the importance of incorporating sustainability into business strategies and raising awareness of energy consumption and renewable energy sources. The document is available on Desklib, a platform offering a wide range of study tools and resources for students.

LEADERSHIP AND
MANAGEMENT FOR
SERVICE INDUSTRY
TASK 4

POSITIVE IMPACT OF SUSTAINABLE
LEADERSHIP
Sustainable leadership is the act of an executive leadership team
managing the organization's operations while keeping the
environment, society, and long-term sustainable development goals
in mind. Sustainable leadership seems to have a good influence;
some of these benefits are listed below:
◦ Dump reduction- There are various ways that might assist a
firm in decreasing the waste it has generated. There are various
ways that might assist a company in decreasing trash generated
by the company.
◦ Organic goods- Because organic products are better for the
environment and have a lower carbon footprint than damaging
products provided by a firm, businesses could convert to natural
and organic products to reduce their negative effect and
demonstrate their dedication to sustainability.

LEWIN CHANGE MANAGEMENT MODEL
AND ITS INFLUENCE ON SUSTAINABILITY
Kurt Lewin established the Lewin change management model, which
emphasizes that the process of change begins with the creation of a sense of the
need for change. The following are the three phases of the Lewin change
management model:
◦ Unfreeze- This is the first phase in the Lewin change management model,
and it focuses on accepting and understanding change, as well as changing
one's operational method.
◦ Change- It is the second level of Lewin's change management model, which
has been implemented after the first level and is a result of the uncertainty
that was produced during the first phase of unfreezing.
◦ Freeze- This is the final step of the Lewin change management model, when
business changes take shape and aid the organisation in internalizing and
institutionalizing the changes.

IMPACT OF CHANGE MANAGEMENT ON
SUSTAINABILITY
◦ Increased Business Efficiency- Change may improve the efficiency of work
operations, resulting in happier consumers and workers.
◦ Staying Current with Industry Trends- Change may assist a company in
staying present with industry trends, making it more appealing to new consumers
as well as retaining current ones.
◦ Pollution will be reduced in the hotel industry since eco-friendly goods would be
available.
◦ The amount of money spent on waste disposal, which was previously spent by
businesses, will be decreased.
◦ Energy conservation will relieve pressure on natural resources while also
extending the life of nonrenewable resources.

DETERMINE THE RESPONSE TO SUSTAINABLE TOURISM DUE TO
SUSTAINABLE CHANGE MANAGEMENT AND LEADERSHIP SKILLS
Response to sustainable tourism due to sustainable change
management
◦ Several hospitality companies have created sustainability
plans. This strategy includes incorporating long strategy into
all parts of the business.
◦ In the tourism business, tourists' perceptions of a company's
brand will be influenced if they learn that the firm is not
making the required steps to eradicate or considerably decrease
its negative environmental effect.

CONTD.
Response to sustainable tourism due to leadership skills
◦ It will assist in recognizing energy use and ensuring effective energy consumption
with the aid of good leadership.
◦ Leadership skills will be an efficient method of raising sustainability knowledge and
importance.
◦ The leadership will assist in the development of a number of successful energy
management initiatives.
◦ Leadership can assist in raising awareness and shifting the attention to the use and
importance of renewable energy sources.

REFERENCES
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Ponting, S. S. A., 2020. Organizational identity change: impacts on hotel leadership and employee
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Shek, D. T. and Chung, P. P. Y., 2015. Promoting service leadership qualities in university students.
Singapore: Springer.
Suriyankietkaew, S., 2016. Effects of sustainable leadership on customer satisfaction: Evidence from
Thailand. Asia-Pacific Journal of Business Administration.
Tan, G. and Chapman, A., 2017. Design Leadership and Management: A Case Study in Singapore. Springer.