Retail Marketing Assessment - Leadership and Organizational Behaviour

This report provides a comprehensive analysis of leadership within the context of retail marketing. It delves into various leadership theories and their practical applications, examining how these theories influence organizational behavior and employee motivation. The report highlights the importance of understanding different leadership styles and strategies to effectively manage and direct teams towards achieving organizational goals. It also discusses the roles of leaders and stakeholders in shaping the vision of the organization. Furthermore, the report evaluates the significance of motivational theories in enhancing leadership effectiveness and improving employee performance. The report includes a self-assessment of leadership styles, identifying strengths and weaknesses to provide a personalized perspective on leadership capabilities. Finally, the report stresses the importance of understanding organizational behavior for effective leadership.

RETAIL MARKETING ASSESSMENT

Table Of Content
 Importance of Understanding all Leadership Theories and Organizational
Behaviour for Leader
 Role of Leader and Stakeholder in Making Vision and Vision of
Organization
 Importance of Leadership Strategies for and Aspiring Leader
 Importance of Motivational Theories for Leader
 Potential Leadership Style
 Self Evaluation

Importance of Understanding all Leadership Theories and
Organizational Behaviour for Leader
There are different situation a leader have to face in organization. To take
efficient action it is important to understand various theories of leadership and
behaviour of organization. This theories can improve the productivity of leader.

Role of Leader and Stakeholder in Making Vision and Vision of
Organization
Work of leader in organization is to direct the employees and people in the
organization to complete mission and vision of organization. Role of employees
in execution of mission and vision to give their best performance to make
organization achieve these goals.

Importance of Leadership Strategies for and Aspiring Leader
Leadership strategies are important to understand because these strategies can be
used in different perspectives to deliver better performance to meet organizational
goals.
It is important to select right strategy for particular operation to improve
productivity of action.

Importance of Motivational Theories for Leader
Motivation theories make the leadership more effective for employees.
Motivational theories provide different ways to improve performance of
employees in different operation. Theories like Maslow hierarchy of needs, other
process and content theories can be used to improve motivation of employees.

Potential Leadership Style
As per my evaluation my leadership style is coaching leadership.
Strengths
 Task Allocation
 Decision Making
 Problem Solving
Challenges
 Not good at relationship with employees.

Self Evaluation
Ass per the evaluation of scoring from questionnaire my task handling is of high
range and I am not good with employee relationship.