Analysing Leadership Styles Impacting Marketing Start-ups in the UK

This report explores the impact of different leadership styles on the performance of marketing start-ups in the UK. It begins by introducing the importance of effective leadership in driving organizational performance and highlights the increasing number of advertising agencies in the UK market. The research aims to analyse leadership styles and their influence on decision-making processes to improve organizational performance. Objectives include analysing literature, conducting questionnaires with managers and employees, and providing recommendations for adopting effective leadership styles. The study uses a positivism research philosophy and a deductive research approach, finding that transformational leadership can positively impact marketing start-ups. The research covers various aspects including marketing concepts, leadership styles (autocratic, transformational, transactional), factors affecting organizational performance, and relevant leadership theories. The report uses both primary and secondary data sources, and concludes with recommendations for managers to adopt effective leadership styles to foster growth in the advertising industry. Desklib provides access to similar reports and solved assignments for students.

Running head: MARKETING
Effective leadership style in marketing Start-up
Name of the student
Name of the university
Author note

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Abstract
In introduction chapter the researcher has provided the detail information regarding the
importance of effective leadership style in case of driving the organizational performance in
marketing start-ups. The significance of the research is here the effectiveness of leadership
style and its impact in case of driving the decision making process in the organizations has
been mentioned. The chapter has provided detail information regarding the significance of
the research. By highlighting different objectives and questions of the researcher has
completed the chapter.
In literature review chapter the detail information regarding the topic has been provided. By
highlighting different theories and models on leadership, its implementation results has been
mentioned by the researcher. By highlighting different leadership styles, the chapter has
provided detail views of the topic.
In case of outlining the research methodology chapter, different research tools have been used
in the proper manner. With the effective uses of Positivism research philosophy the
researcher has highlighted the research objectives. Based on the previous models and theories
the research has been developed using deductive research approach.
Analysing different perspectives of the participants, it has been identified that
transformational leadership style can be considered as one of the important leadership
practices which can bring the positive growth in the marketing start-ups.

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Acknowledgement
I would like to thank all the people who have helped me for conducting the research. I would
like to thank my supervisor Mr. ________________________, I am thankful to my parents
for their love and support.
Thanking you all,
Yours sincerely
(Signature)

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Table of contents
Chapter 1: Introduction..............................................................................................................6
1.1 Introduction......................................................................................................................6
1.2 Background of the study..................................................................................................6
1.3 Problem statement............................................................................................................6
1.4 Research aim....................................................................................................................7
1.5 Research objectives..........................................................................................................7
1.6 Research questions...........................................................................................................7
1.7 Research Hypotheses.......................................................................................................8
1.8 Purpose of this study........................................................................................................8
1.9 Significance of the study..................................................................................................8
1.10 summary.........................................................................................................................9
Chapter 2: Literature Review...................................................................................................10
2.1 Introduction....................................................................................................................10
2.2 Conceptual framework...................................................................................................10
2.3 Concept of marketing business......................................................................................10
2.4 Types of leadership style:...............................................................................................11
2.5 Factors affecting organizational performance................................................................13
2.6 Organizational performance indicators..........................................................................15
2.7 Leadership theories........................................................................................................17
2.8 Summary:.......................................................................................................................19

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Chapter 3: Research methodology...........................................................................................20
3.0 Introduction:...................................................................................................................20
3.1 Research method outline:...............................................................................................20
3.2 Research Onion:.............................................................................................................20
3.3 Research Philosophy:.....................................................................................................21
3.3.1 Justification for the chosen research philosophy:...................................................21
3.4 Research Approach:.......................................................................................................21
3.4.1 Justification for the chosen research approach:......................................................22
3.5 Research Design:............................................................................................................22
3.5.1 Justification for the chosen research design:...........................................................22
3.6 Research strategy:..........................................................................................................22
3.6.1 Justification for the selection of Research Strategy................................................23
3.7 Selection of Sampling Methods and Sample size:.........................................................23
3.8 Data collection method:.................................................................................................23
3.8.1 Primary Research:.......................................................................................................23
3.8.2 Secondary research......................................................................................................23
3.8.2.1 Quantitative Data Collection Method:.................................................................24
3.9 Data analysis:.................................................................................................................24
3.10 Research ethical consideration:....................................................................................24
3.11. Research limitation:....................................................................................................24
3.12 Time Horizon...............................................................................................................24

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3.13 Summary:.....................................................................................................................24
Chapter 4: Data Presentation....................................................................................................25
4.1 Reliability test................................................................................................................25
4.2 Quantitative Analysis.....................................................................................................27
4.2 Regression analysis........................................................................................................43
Regression analysis and model development for transformative leadership style...............43
Regression analysis and model development for transactional leadership style..................45
Regression analysis and model development for democratic leadership style....................46
4.2 Analysis..........................................................................................................................48
Chapter 5: Conclusion and recommendation...........................................................................51
5.2 Linking objectives..........................................................................................................51
5.3 Recommendations..........................................................................................................52
5.4 Future scope of the study...............................................................................................52
Reference list and bibliography...............................................................................................53
Appendix..................................................................................................................................57

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Chapter 1: Introduction
1.1 Introduction
Effective leadership is being considered as the strong character that helps to exhibit
honesty as well as trustworthiness and ethics.in case of developing a marketing start-up the
significance of the leader cannot be denied (Shin and Konrad 2017). A positive leader should
be responsible for creative strong vision in the company so that it can inspire others towards
achieving the organizational goals and objectives. In the competitive business environment,
marketing has brought strong impact in case of developing strong relationship with the
customers. In this chapter the researcher has provided the detail information regarding the
importance of effective leadership style in case of driving the organizational performance in
marketing start-ups.
1.2 Background of the study
In order to encourage individuals' performance in the workplace, effective leadership
plays an important role (Gunasekaran et al. 2017). In case of introducing an effective
marketing practices in the small organizations, it is very important for individuals to
understand the major objectives of marketing. A positive leader allows the employees to
make right decision, which increase employee engagement. Analysing the significant impact
of leadership practices in case of influencing organizational performance, the researcher has
tried to highlight the present situation. The research has shed light on effective leadership
practices and its necessity in the UK emerging industries. As the advertising agency is an
emerging business, in that case ensuring the performance standard, requirement of leadership
style cannot be denied.

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1.3 Problem statement
Analysing the business environment in UK, it has been identified that from the last
few years, the availability of advertising agencies have been increased. Based on the analysis,
it has been identified that in between the year 2016 and 2018, the total numbers of 12564
advertising have been incorporated in the UK market (Petrenko et al. 2016). In case of
effectively introducing the advertising benefits in the market, effective leadership practices in
the workplace is required. Due to increasing demand of marketing, it has become necessary
for implementing effective leadership practices in the case of encouraging individuals
towards achieving the goals.
1.4 Research aim
The aim of the research is to critically analyse the different leadership styles and its
significant impact on the case of managing the decision making process of the managers so
that the organizational performance can be improved.
1.5 Research objectives
 To analyse literature review critically on leadership styles and the survival (as well as
the growth) of small marketing and advertising companies in the UK
 To organize in-depth self-administered questionnaires with a total of 200 managers
and employees of small marketing and advertising companies and start-ups in South
East region of UK
 To collect data and analyse the relationships between leaders/managers and the
performance of these small marketing and advertising companies
 To provide a set of recommendations to managers in order to adopt an effective
leadership style in the way they manage a small marketing and advertising companies
and start-ups

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1.6 Research questions
 What are the leadership style that brings strong impact of small business marketing
management?
 Does the performance of small marketing and advertise companies get affected by the
style of leadership in positive manner?
1.7 Research Hypotheses
H0: Transformational leadership style does not have impact on the marketing start-ups
H1: Transformational leadership style have impact on marketing start ups
H0: Democratic leadership style does not have impact on the marketing start-ups
H1: Democratic leadership style have impact on marketing start ups
H0: Transactional leadership style does not have impact on the marketing start-ups
H1: Transactional leadership style have impact on marketing start ups
1.8 Purpose of this study
Effective leadership practice has become the major concern in the emerging
advertising industry. In order to improve the internal management practices and involve
individuals in the organizational growth, effective leadership initiative has been identified as
the important growth driver. Due to emerging numbers of advertising organizations in the UK
market, growth initiative in this industry has become the important concern. Using both the
primary and second data sources, the research information has been collected.
1.9 Significance of the study
The significance of the research is here the effectiveness of leadership style and its
impact in case of driving the decision making process in the organizations has been
mentioned. Highlighting the importance of leadership style, decision making ability of the

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managers, which brings impact on the organizational performance, the researcher has
conducted the entire research. Leadership is the essential aspect for business growth in the
UK advertising industry. By continuing this it can also be said that the research project may
increase the scope of further research in emerging advertising business in the UK market.
Analysing the emerging advertising industry, researcher has realized the importance of
leadership practices in its performance improved, as due to improper internal management
practices, organizational performance become the major concern in this industry. Due to this
reason the research has been conducted. This research may help the advertising agencies for
ensuring the further business growth.
1.10 summary
The chapter has provided detail information regarding the significance of the research.
By highlighting different objectives and questions of the researcher has completed the
chapter.

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Chapter 2: Literature Review
2.1 Introduction
In this chapter the detail information regarding the topic has been provided. by
highlighting different theories and models on leadership, its implementation results has been
mentioned by the researcher. Through this chapter the researcher has tried to develop the
relationship between independent and dependent variables of the research topic. Using
different theoretical approaches the effectiveness of leadership practices have been
highlighted.
2.2 Conceptual framework
2.3 Concept of marketing business
The marketing concept is being considered as the marketing philosophy that helps the
firm to analyse the needs and demands of the customers. Based on the need analysis, the
organizations take the decision which helps to satisfy the customer need and gain competitive
advantage in market. With the changing needs and demands of the customers, advertising
business has become highly popular in the UK market. Analysing the role of advertising
agencies, it has been identified that advertising agencies plays an important role in case of
serving the clients effective service, so that they can develop as well as enhance their position
in the market. the perception of these advertising agencies are very important in case of
delivering the standard service to the individuals in the market (Namada 2017). Adverting
helps the customers to get the knowledge regarding the product or services introduced by the
Leadersh
ip Style
Product
Quality
Market
share
Profitabi
lity
Growth
Democratic
style
Transaction
al style
Organizati
onal
performan
ce

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company. Analysing the principles of marketing organizations, it has been identified that
based on the case of managing the situation, it has been identified that it performs as the
vehicle of marketing decision. These organizations play an influential role in case of
developing strong relationship between the marketing specialists and personals.
2.4 Types of leadership style:
Autocratic leadership
The autocratic leadership style is being considered as the process in which the boss
centered activities are being implemented. In the autocratic leadership practice, the decisions
are being made by the leaders. Without involving others in the decision making process, the
leader makes the decision and expects that the subordinate will make the implementation
(Corvellec 2018). In the autocratic leadership practices the flexible working environment is
being avoided. Analysing the impact of autocratic leadership style, it has been identified that
the autocratic leader focuses on bringing the final output rather than focusing on the long
term employee engagement.
Transformational leadership
Transformational leadership style is being considered as one of the important
leadership practices for bringing positive growth in the organization (Namada 2017).
Transformational leadership is being considered as the important form of leadership in which
the leaders encourage individuals for bringing changes in the workplace. Depending on the
transformational leadership practices, it becomes easier for the leader to enhance innovation
as well as creativity in the organization (Tzabbar, Tzafrir and Baruch 2017). By inspiring
individuals, the transformational leader focuses assuring the future success in the company.
The motto of developing the transformational leadership in the workplace is to provide
something more than a work environment so that both the personal as well as professional