Leadership Strategy Analysis: Ooredoo Oman Telecommunications Company

This report provides a comprehensive analysis of the leadership strategy employed by Ooredoo Oman Telecommunications Company. It begins with an introduction to leadership styles and their impact on organizational growth, emphasizing the role of leaders in motivating and guiding employees. The report then focuses on Ooredoo Oman, examining its organizational structure, which is based on a traditional model. It delves into the Seven Leadership Mindsets Theory (vMEME) to assess the company's leadership, considering aspects like decision-making and ethical values. The discussion covers various leadership styles such as democratic, and their influence on employee performance. The report also assesses the company's leadership in comparison to its competitors and highlights both positive and negative aspects of these differences. The report also provides an analysis of the company's progress over the years, sectorial differences with its competitors and changes required enhancing the organization’s success. The conclusion summarizes the key findings and emphasizes the importance of effective leadership in achieving sustainable success.

Running head: ANALYSIS OF LEADERSHIP STRATEGY
Analysis of Leadership Strategy
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1ANALYSIS OF LEADERSHIP STRATEGY
Abstract
The objective of this paper is to analyse the critical role of the leadership style of a multinational
company which operates across the Middle East countries, African nations, India, Oman and the
Southeast Asia. The paper has considered Ooredoo Oman Telecommunications Company as to
analyse the impact of the leadership in the company growth over the last couple of years. Then,
the paper has highlighted the possible socioeconomic aspects through the Seven Leadership
Mindset Theory (vMEME).

2ANALYSIS OF LEADERSHIP STRATEGY
Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................4
Seven structures and systems present in the organization........................................................4
Analysis of present Leadership Value Systems and Structures................................................6
Impacts of organizational structure on leadership, management and staff.............................7
Assess the leadership with the competitors................................................................................8
Positive and negative aspects of these differences.....................................................................8
Analysis of the company’s progress over the years...................................................................9
Sectorial differences with its competitors................................................................................10
Positive and negative aspects of these differences...................................................................11
Changes required enhancing the organization’s success.......................................................12
Example of specific type of leadership advancing the organization’s growth.......................12
Key actions for sustainable success..........................................................................................13
Conclusion.....................................................................................................................................14
Reference List................................................................................................................................15

3ANALYSIS OF LEADERSHIP STRATEGY
Introduction
The leadership is the emerging concern for an organization. In terms of the growing
complexities in the socio-economic environment leadership is considered as a key determinant
way to obtain the goal of the sustainable development. It has been observed that modern leaders
associated with the politics, civil society or corporate sector are facing severe challenges from
international trends and pressures. In this context, identification of the appropriate leadership
style is the most challenging task for a leader. In recent days, the rapid evolvement of the socio-
economic factors including the environmental issues seems like a group of fundamental issues
for any organization. Leadership style accounts for the development of the organization. It assists
the leader to build a strong association with the employees within the organization. Employees
are the pillar of strength for an organization (Schoemaker, Heaton and Teece 2018). Therefore,
employers are required to be trained and motivated in a proper way to boost their involvements
within the organization. In this regard, leadership style as well as the organizational structure
needs to be effective in order to enhance the productivity of the organization.
Apart from that, different organizations follow different types of leadership styles. In this
regard, the report has considered the Ooredoo Oman Telecommunications Company as to
evaluate the role of leadership style in enhancing the growth of the organization. According to
the researchers, Seven Leadership Mindsets Theory (vMEME) is taken as the best effective to
identify the true capability of the management or the leader of the organization. The effective
measurement of the Seven Leadership theory depends on the appropriate mind set including life
standard, socio-cultural elements and ethical values. The paper has attained to critically evaluate

4ANALYSIS OF LEADERSHIP STRATEGY
the role of this theory in terms of the impacts of history, culture and geographic life conditions
on the employability and productivity of Ooredoo.
Discussion
The concerned company is a giant tech company in the world. The company’s
headquarter is situated at Doha at Quartar and operates a number of nations including the Middle
East, Oman, Southeast countries and North Africa. The company is the leading tech service
provider in Qartar. The organizational structure of Ooredoo. is based on the traditional
organization.
Seven structures and systems present in the organization
According to the researchers, there are seven structures of leadership style an
organization can follow to operate its business. Theses seven types of leadership styles include
democratic leadership style, laissez-faire leadership style, autocratic leadership style,
transformational leadership style, bureaucratic leadership style, strategic leadership style and
transactional leadership style (Messiliti 2015). Considering the leadership structure of Ooredoo
Oman Telecommunications Company, the democratic is the dominant leadership structure for
the organization. The management has been reported to control its employees by the means of
democratic leadership style. Ooredoo Oman Telecommunications Company. holds a significant
position in the global technology market. Its strong market position denotes the strong
involvement of the employees’ in the decision-making process. This further helps to mitigate the
conflicts among the team members (Crooke, Csikszentmihaly and Bikel 2015). However, it is
stated that study of mind-set of the management and employee results in more effective outcome
for the organization. Acknowledging the trait of the existing workers within the organization
leverages the work capacity of the organization (Grant 2016). A growth-minded leader always

5ANALYSIS OF LEADERSHIP STRATEGY
tries to lead the organization in an innovative production process to secure a position in the
competitive technology market.
As per the Seven Leadership Mind-Sets theory, different shades of colour are used to
measure the direction of leadership style. The theory states that colour is the admiring objective.
It determines the dynamic aspects of the mind-set of the leaders. Different types of colours stand
for different states of mentality of the leaders. The theory has been explained in the following
way:
Purple: This colour symbolizes that the decision of the leaders influenced by their emotions.
These kinds of the leaders own emotionally driven mentality. Ritual importance and family value
are most important concept for these sorts of leaders. Considering the nature of decision taken by
the CEO of Ooredoo Oman Telecommunications Company, it is clear that the technical solution
is concerned with the social needs (Heracleous and Klaering 2014). The company manufactures
tech and digital products like laptops and computers particularly for general public like teachers
and students.
Red: It refers to the aggressiveness nature of working culture of the leaders. Apart from that
aggressive characteristic, red denotes that leaders are energetic as well as self-centred in nature.
This will may help the company to achieve the short-term goal however the goal is not bring
sustainable growth for the company (Hunt and Cangemi 2014). Therefore, the leaders of the
concerned company cannot be recognized under this colour.
Blue: Most perfect type of leaders is recognized by this colour. This type of leader emphasizes
on the implementation of the ethical values among the existing employees within the

6ANALYSIS OF LEADERSHIP STRATEGY
organization. As far as concerned with the leaders related to Ooredoo, ethical value is the
important feature of the leader’s role.
Orange: This colour represents the cautious nature of the leaders to the future risk. This cautious
nature will in turn mitigate the company’s risk associated with the political uncertainty, financial
risk and natural disaster (Jaros 2014). This kind of leaders takes precautionary steps to counter
the negative impact of the future crisis. Considering the company’s continuous growth in the
technology sector in the Middle East economy, the leaders can be counted under this category.
Beige: It concentrates on the instant solution for the survival strategy. This is the initial stage of
Graves’s model. The leaders under this category owns limited amount of self-awareness (Kane et
al. 2015). This kind of leader is not appropriate for the concerned company as it manufactures
important tech products. Any sort of negligence can bring regressive impact on the company.
Yellow: This identifies the eagerness of the leaders to learn new things. This eagerness will
further lead the company to an advanced condition. The continuous effort on learning new things
provides the company a strong position both in the domestic and international market. As
Ooredoo manufactures tech solutions, the leaders must be updated with the advancement features
of the telecom market (Leavy 2014). This will in turn strengthens the company’s position in the
international telecom sector.
Analysis of present Leadership Value Systems and Structures
According to data, the company owns a significant leadership system and structures. It
has been viewed that the domestic leadership is the fundamental style of the leadership structure.
This democratic leadership system provides freedom to the each and every entity of the
organization. The freedom in work culture encourages the involvement of the workers in the

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organization. The managers as well as the employees feel encouraged to participate in more size.
Mass involvement of the workforce, empowers the labour force and enhances the productivity of
the organization (Allio 2015). Further, it will encourage the company to produce the diversified
products as the injection of mass number of skilled workers in the organization.
Impacts of organizational structure on leadership, management and staff
Since 1987, the company has been running its telecom business in internet and broadband
voice service. In addition to that, the company vends WiFi related commodity and service for
schools, restaurants and hotels. In this regard, the company requires skilled management service
in order to deal with its customer base. The comprehensive effort of every employee is the key
reason for its huge success in the telecom industry (Aithal and Kumar 2015). Its employees are
expertise in the telecom knowledge in the international level and own the capability of working
in the intensive international competitive market. The company is always aimed at providing
work freedom to its all staffs. This has resulted in the improvement in the working skill of the
existing employees (Oudjani and Abermil 2017). During last couple of years, the company has
been reported to receive a number of prestigious awards for innovative telecom products in the
telecom industry. This effect outcome draws attention to its strong focus on the company’s
research and development department. In this case, the leaders have been playing an enthusiastic
role to support the employees in the product development process. Further, the company’s
durable customer service has played a key role in enhancing the company’s popularity in the
telecom market. On this account, Ooredoo has achieved the best Telecom awards in 2017 in
terms of providing supreme customer service quality.

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Assess the leadership with the competitors
On the face of numerous numbers of competitors, it is difficult for the Ooredoo leader to
keep brand loyalty and perception. Vodafone, Telstra, Zain and Mobily are the largest
competitors for Ooredoo. Apart from all these large size competitors, Omantel is considered as a
head to head competitor in the domestic market. Recently, Ooredoo along with Omantel has
renewed their licences for extra 15 years from the Telecommunication Regulatory Authority in
Oman. As a result of that, Ooredoo is expecting a serious competition with respect to 4G
spectrum in the national telecom business (ArabianBusiness.com 2019). Ooredoo is widely
known for the production of advanced telecom products compared to the telecom services
provided by Telstra and Vodafone (Merabet and Benhabib 2017). The total market size of
Ooredoo is worth of approximately QAR 30billion. Apart from that, Ooredoo owns unique
internet service for tech products including smartphones, laptops, computers and son on. This is
concerned as a key feature to hold its market strength in the global telecom market. In this
regard, the leaders of the competitive companies are striving to sell products and services
comparatively at lower price than Ooredoo. Leaders of the smartphone competitors, like, Telekm
Malyasia, Smart Communications Philippines and these companies offer affordable price rate for
telecom service to the regional customers than Oredoo. Lower price structure of the competitors
triggers a serious challenge to the Ooredoo leaders. Nonetheless, the precautionary business
strategy of the Ooredoo’s leader has helped the company to hold a strong position in the telecom
market (Peirce 2016). The company has successfully recorded the highest level of profit even
after facing great completion in terms of low price strategy of the competitors. The leader of
Ooredoo has been continuously focusing on the advancement of the technology.

9ANALYSIS OF LEADERSHIP STRATEGY
Positive and negative aspects of these differences
The huge difference in the features of the tech commodity and services is considered as
the positive aspect of the company. This has built up a strong customer base for Ooredoo. Its
resilient customer base helps the company to hold a strong position in the market even if the
customers charged for relatively high prices for the Ooredoo products (Lee et al. 2016). Its
worldwide business has obtained a huge market share in the international tech sector. Further, its
significant global presence has an encouraged the foreign investors to invest for Ooredoo.
Therefore, this strengthens the financial condition of Ooredoo. The company has registered a
record number of stakeholders during the last couple of years (Maner 2016). Apart from that,
franchise business is the strongest focus of the Ooredoo leader. Its giant franchise business has
improved the company’s financial strength in respect of its competitors.
In terms of the negative aspect, the company often falls behind the business revenue due
to fraudulent activities of its competitors. The Ooredoo leader has lodged complaints against
Samsung for stealing its unique technology solutions. A number of legal complaints have been
reported to get filed as a consequence of the technical battle between Ooredoo with other local
telecom service providers. In this aspect, the Ooredoo leader has been stated to take stern
decision in its technical ground. The leader is also focused on improving the privacy of the data
and information of its customers (Gunawan 2016). On this account, the company implements
protected software system in its hardware products. Consequently, its complex software system
sometimes makes it less attractive to its customers. Therefore, excessive emphasize on the
improvement of the product features may cause a serious challenge to the Ooredoo leader.

10ANALYSIS OF LEADERSHIP STRATEGY
Analysis of the Ooredoo’s progress over the years
Ooredoo operates under the tertiary sector. It manufactures final products using its own
technology. According to data, three year cumulative profit growth of Ooredoo has successfully
surpassed the target revenue. The market capitalization has accrued more than $8 billion in the
last year. This impressive growth indicates the effective performance of its workforce. Its
renowned workforce is highly efficient in the technical field (Aithal and Kumar 2015). The
primary products of Ooredoo are subject to the public portfolio. It has been observed, the
democratic organization structure has strongly influenced by the fundamental structure of the
telecom industry. The products are manufactured with the aim of producing professional and
consumer software applications (Maalouf 2018). Instead of tech product and services, the
company has also expanded its abroad venture in the telecom business. Therefore, the company’s
operation has been expanded from domestic economy to international market. Its overwhelming
presence in these two sectors denotes its sectorial advantageous in comparison with its
competitors. The growing sectorial evolvement can be explained through its new product and
services (Heracleous and Klaering 2014). All the latest features of the concerned company are
incorporated in the tech products with the aim to produce tech solution to the public. Its idea of
vast range of service and tech accessories is mostly driven by the leader of Ooredoo.
Sectorial differences with its competitors
Owing to its expanding venture in the Southeast countries, Ooredoo has some
fundamental difference with respect to its competitors. In case of telecom services, Telstra,
Vodafone and Optus can be considered as its competitors. All these telecom service providers
are comparative advantageous position as they have been operating their business in the
Southeast region for a long year. Ooredoo holds a giant share in the telecom market, but not in

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the Southeast market. Therefore, this fundamental difference in the sectorial perspective raises a
serious concern for the Ooredoo leaders (Alamanda et al. 2017). Moreover, the concerned
organization develops physical products which are sold in the market as to meet the demand of
its target consumers. Customers are able to gain the benefits directly from the consumption of the
products. On the other hand, the virtual products cannot be accessed directly by the consumers in
the physical term. Another medium of communication needs to be implemented as to access the
facility of the virtual products. Therefore, the Ooredoo products are able to get direct feedbacks
from its consumers. This has helped to build a strong association with its customers.
Nonetheless, advertisement strategy is the strongest part of Ooredoo as to own a different
product image in the telecom sector. On the contrary, its competitors who produce do not
emphasize on the advertisement strategy for their virtual products (Myatt 2014). This is one of
the organizational differences in the business decision making process.
Positive and negative aspects of these differences
In terms of the positive aspect of the sectorial difference, Ooredoo is reported to hold
beneficial position in regard of its opponents. Its diversified product strategy has helped the
Ooredoo leader to accrue a significant market share in the advanced telecom sector. In the
respect of the final products of its rival companies are not diversifies like the Ooredoo products.
Moreover, the Ooredoo products are renowned for supreme quality and quantity. Diversifies
production strategy assures that the company will incur less loss if one of its product segment
face with sudden loss. On the account of growing consumer demand for the advanced products,
the Ooredoo leader always attempts to construct tech products endowed with latest advanced
technical features. As a result of that, the modern tech sector is significantly dependent on the
Ooredoo products.