Comprehensive Report: Leadership, Management, and Operations at Amazon

This report delves into the realms of leadership and management, focusing specifically on the operational strategies employed by Amazon. It begins by differentiating between the roles and characteristics of leaders and managers, highlighting their distinct functions and contributions to organizational success. The report then explores the functions of a manager, including planning, organizing, directing, staffing, coordinating, and controlling, and elucidates the pivotal role of a leader within each function. Furthermore, it examines various leadership approaches and models, such as systematic, contingency, and situational leadership, providing a comprehensive understanding of their applications and effectiveness. The report also presents key approaches to operation management in Amazon, including insights into the importance and value of Amazon's operational management system. Finally, it describes the factors that affect the business environment of the operational management system of Amazon, offering a holistic view of the company's operational landscape.

Management and
Operations

Table of Contents
INTRODUCTION ..........................................................................................................................1
LO 1.................................................................................................................................................1
P1 Explaining the difference between roles and characteristics of leader and manager........1
LO 2.................................................................................................................................................2
P2 Examining role of a leader and the purpose of a manager................................................2
P3 Describing several approaches and models of leadership style such as systematic
leadership, contingency and situational leadership................................................................5
LO 3.................................................................................................................................................5
P4 Presenting the key approaches of operation management in Amazon..............................5
P5 Presenting the importance and value of operational management system of Amazon.....5
LO 4.................................................................................................................................................6
P6 Describing the factors that affect the business environment of operational management
system of Amazon..................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Operation management is one of the most essential department within the organisations.
This area of management will help to describe the new managing and effective leadership styles
that affect the business growth and long term goals. Operation is the best specific management
area that helps company to managing and controlling the process into more proper manner. This
are also look upon the planning, controlling, organising etc. present study will be based on
Operation and management of Amazon. Further study will going to explain the role and different
functions of managers and leaders that affect the overall business growth and management
targets. Further, study will also going to present the long term goals and make the better goals
and objectives. Study also describe the several approaches to operation management.
LO 1
P1 Explaining the difference between roles and characteristics of leader and manager.
Manager is person who manage the management duty & who design activity of
company (Northouse, 2018). It helps to sustained the company position effectively and
efficiently. Manager is the role player who effectively make the strategies for the company to
accomplish the better goals and objectives. Moreover, it helps to determine the long term goals
in order to meet out the result and best product outcomes.
Leaders of the organisation are the person who manage their work into more appropriate
manner and growth (Hill, 2017). Leaders are the backbone of employees who support them in
every certain situation. Leaders plays a most crucial role in the process of employee motivation
of Amazon through their different styles of leadership and communication skills. It helps to
make the leading and challenging goals into more appropriate manner. This can be be possible in
case of effective management style.
Difference between manager and leader
The role of manager and leader are totally different from each other. One who manage
the work on the other side other can motivate employees to perform that particular work or task
into appropriate manner (Goetsch and Davis, 2014). Moreover, it helps to create the new
managing and effective learning outcomes.
Manager Leader
1

Mangers are the person who set the company
goals and objectives.
Leaders are the individuals who developed
enthusiasms to perform that set objectives or
task that created by managers.
Managers who pass the policies and structure
to the leaders.
Leaders communicate and enhance motivation
power between the leaders and managers. It
affects the long term growth and effective
management task performance.
Managers focus on the set objectives and goals Leaders focus on their employees motivation
and performance productivity as well.
Managers followed the company rules and
policies
Leaders follows the thing which is required for
that particular situation.
Amazon is the fast growing online trading company who make dynamic features for their
potential customers (Rosenbach, 2018). The effective management of the company make the
customer service more powerful and efficient. It is the most effective way of performing work
possible action plan it helps to create the new managing and effective goals and targets. The role
of manager differentiated in an effective manner that the role of leaders within the Amazon.
Overall, it helps to create the long term growth within the company to create the best outcome
results and following great and influencing target market performance. The managers of Amazon
creates the best outcome results in order to meet out the best performing goals and new creating
market deals. Overall, it helps to create the new managing successful business growth.
Leaders & managers both are person who full fill the employees or organisation goals
respectively.
LO 2
P2 Examining role of a leader and the purpose of a manager.
There are different functions of manager in the management to perform the particular
activity or goals. Every organisation should needs to follows the some set of leading targets and
make the best outcome results and goals (Chuang, Jackson and Jiang, 2016). There are some
functions and in that what the role performed by leader.
2

Planning : the most and initial step of the management is planning process. It helps to
create the long lasting goals and make the best outcome results and goals. Planning is the process
where manager plans for the company further goals and objectives to be followed by all other
employees within the company. The strategies prepared by Amazon will help to recognise the
best outcome results and growth in order to meet out the productive outcomes. In this overall
process the role of leader is to motivate employees to perform that particular objectives and goals
(McGivern and et.al., 2015). Apart from that, it also helps to continue that function further.
Leader applies different leadership styles so that, employees can focus on the main goals.
Overall, planning is the dynamic function which is useful for every kind of stage or process.
Planning helps to know about what actually company wants to do to accomplish their target
result outcomes.
Organising : it is the another function of management that is significant to utilise the
resources and tools and techniques in order to take the planning into action (Glaser, Stam and
Takeuchi, 2016). Amazon is based on online business for that, it is very essential for the
company to analyse the market trend and needs of the customers in order to make new strategies
and goals. In this function of manager. Leaders role is to ensure that weather resources are
allocated properly or not to perform such task and process. Organising main function is to
execute the planning or business plan by evaluating the proper resources. That process helps
managers or leaders to make the further contingency plans in order to reduced the chances of risk
or some uncertain events.
Directing : it is the next process or stage of function that helps to sustained the planning
within the business environment (Avgerou and Walsham, eds., 2017). It helps to make the
overall process creating and long lasting. Directing is the best part to performed the long lasting
results and new making charges. Overall, directing process make the planning more productive.
In order to meet out the new managing and effective goals. Directing process assist to ensure
weather employees work properly or not. Sometimes, new freshers or employees could not
understand the proper work. For them, leaders and managers make them understand the process
of effective work outcomes (Northouse, 2018).
Staffing : it is the next process, to make the new managing and productive goals.
Directing is the process and managing effective goal that helps to accomplish the different
functional task. Staffing function main aim is to select or recruit the best employees to perform
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the particular task and goals. It assist to create negotiate and efficient performance making task.
The leaders keep on motivating the staff and allocate the work as per their skills and
qualification. Productive outcomes and efficient goals oriented process can creates better
objectives and best outcome results. Overall, this process is quite significant and important for
the business to affect more (Dinh and et.al., 2014). Due to not hired productive employees.
Company might be facing troubles and challenge during the whole process.
Coordinating : Employees of the Amazon are enough motivated to work in an
appropriate manner such as Manager which coordinate work in the best possible manner. The
functions of different departments such as production department of the company for better
outcomes. Coordination is the required function to ensure the all activities and task. It helps to
fulfil the long lasting goals and helps to create the new managing effective performance to meet
the outcomes results. In this function. The role of leader is to motivate employees and enhance
their enthusiasm level to keep the interest of employees alive (Sosik and Jung, 2018). More apart
it is also very essential to give the market growth more effective and challenging for the leader to
make employees happy and satisfied.
Controlling : it is the last and most required function in which manager formulated the
managers and implementation of these strategies by the leaders in Amazon. This function assists
to make sure about the desired results. Controlling is the most required in order to meet out the
final outcomes and results. It helps to sustained the long term and managing successful business
growth. The role of leader is that to manage the effective goals and effective management target
performance. Leaders also ensures the outcomes and best outcome results by controlling the
activities and make sure that work is properly going on as per the planning process.
The benefit out of this process is that, Amazon can easily measure which employee is
more productive or those are not (Meuser And et.al., 2016). Overall, it helps to make some
potential working or effective performance target goals.
Overall, in every function of manager, leader plays the most important role in order to get
the success for the organisation. On the basis of all functions of management leader is partially
responsible for all the activities (Mendenhall and et.al., 2017). They responsible to have best
outcome results and effective leadership profitability growth. Mainly, leadership styles
accountable for taking care of employees and their interest to keep them satisfy and happy. Best
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leaders always supportive and cooperative with their employees. Besides, it helps to make some
effective working outcomes and growth.
P3 Describing several approaches and models of leadership style such as systematic leadership,
contingency and situational leadership.
Contingency Approach
This is the first leadership approach that helps to lead the management and hold
employees into effective manner. Contingency leadership which has been set on some specific
principles or rules. This is the best way to manage the situation effective, planning, organising
and leadership (Sosik and Jung, 2018). With the help of this leadership style, it can help to
sustained the long term target and take the best productive goals and new ideas. In which leaders
ask question to employees that now what should next to do. Overall,
Systematic Approach
This is the another style of leadership style that helps leaders to make the effective
environment within the company structure and affect the best outcome results. Systematic
approach of leadership helps to contained the long term growth within the purposeful growth.
With the helps of this leadership style and approach (Avgerou and Walsham, eds., 2017). Leader
can easily make the effective outcomes and better opportunity to manage the issues with some
specific result outcomes. Systematic approach guide individual with some coaching, mentoring
session.
Situational Approach
Situational approach influence leader influence the result to accomplish the company
goals and objectives (McGivern and et.al., 2015). Situational approach applies methods on the
basis of some specific result outcomes. It helps to identify the best productive result growth and
best outcome results.
LO 3
P4 Presenting the key approaches of operation management in Amazon
Enclosed in PPT
P5 Presenting the importance and value of operational management system of Amazon
Enclosed in PPT
5

LO 4
P6 Describing the factors that affect the business environment of operational management
system of Amazon
Booklet
Factors affecting the business environment of operational management system
As operational management system plays a
crucial role in managing the things in effective
way and as a result, there are so many factors
that also affect the company’s brand images as
well as operational management system and
this are as mentioned below:
Competition: It is one the most affecting
factor that affects the overall operational
system of the company in adverse way. In this
competitive world, the competition is also high
and due to this, the company also making those
product which help to attract wide range of
customers towards them and this can be
possible only if the company offered products
at cheap rate (Ramos, de Morais and Barbosa-
Póvoa, 2018). As a result, rival company did
not focus on the quality of the products and
hence, the offered product is not at high class.
Through this competition, Amazon also
produces those product which meet out the
demand of their customers so that it will be
helpful for them to maximize the profit.
Further, by continuous producing new and
innovative products, the company can gain
Such that by using new and advance technique
into workplace will help to enhance the level of
production as well as profitability too.as well
as time so that it directly affect the financial
position of the company. Such that by using
new and advance technique into workplace will
help to enhance the level of production as well
as profitability too.
Social Responsibility issues: as the customers
also changes the need because of changing
trend and at that time this directly affect the
operational management system of the
company (Peña and et.al., 2018). To meet out
the demands of their customers, it is quite
necessary for Amazon to produces those
product that help to attract wide range of
customers towards them. The social
responsibility issue further includes that all the
customers need new and innovative product
from their brand and now it is the duty of the
brand to produce the product as per the demand
of their peoples.
Quality and customer service: It also affect
the operational management system in another
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high competition in the world and fulfil the
demand of their customers.
Technology: In today’s world there is a rapid
expansion of the technologies and if further
affect the company’s operational system and
due to new and advance technologies
introduction, there are many company who
cannot gain high market share because of not
fulfil the need of their customers. The
expansion of such technologies also affect the
operational system because by using those into
working area will be helpful for Amazon to
save the cost as well as time so that it directly
affect the financial position of the company.
such that if the quality of the products are good
then it will help to lead a business at further
level of success. In addition to this, as Amazon
produces best variety of products at reasonable
rates with top quality of products and thus, it
have good customer base (Tjiptono, 2017). But
on the other side, if the system did not offer
best quality of product then it affect entire
working system and the customers will shift
their purchasing from another one. Therefore,
it is quite necessary for the company to
produces the best and top quality products so
that its operational management system will
automatically enhances and offer best customer
service as compared to their rivals .
CONCLUSION
On the basis of above above section it has been summarized that, managers and leaders
perform different function in their working area but their main aim is to attain the defined goals
as well as objectives. Report further concluded that by applying situational or contingency theory
in working area will be more helpful for Amazon in order to lead a team towards achieving goals
of the company. Likewise, study also concluded about the operational management importance
in order to monitored the overall plan. in the working area and it also help in monitoring,
controlling and designing of the products. Further report also concluded that if the operation
system of Amazon is effective then it will easily attain the target and meet out the needs of their
customers too but on the other side, there are some factors that affect operational system and it is
quite necessary to overcome those.
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