Management and Operations Report: Leader, Manager Roles and Amazon
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This report delves into the critical roles of leadership and management in business operations, using Metcalfe's and Amazon as case studies. It begins by defining leaders and managers, contrasting their characteristics, and explaining how their roles apply within an organization. The report then examines the functions managers perform, such as planning, organizing, leading, and controlling, and explores the roles leaders undertake, including monitoring, entrepreneurship, and resource allocation. The report also discusses various leadership models, including situational and contingency styles, and analyzes the importance and value of operations management in achieving business objectives. Finally, it identifies factors within the business environment that impact operational management and decision-making, particularly within Amazon. This analysis provides a comprehensive understanding of effective management and leadership practices.

MANAGEMENT AND
OPERATIONS
OPERATIONS
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Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
LO 1 & LO 2....................................................................................................................................1
a) Definition of leader and manager............................................................................................1
b) Comparison of roles and characteristic of leaders and managers...........................................2
c) How roles of leader and functions of managers apply in the organisation.............................3
d) How managers carry their functions in the businesses...........................................................4
e) Leadership models..................................................................................................................5
TASK 2............................................................................................................................................7
LO 3 & LO 4....................................................................................................................................7
a) Key approaches to operation management.............................................................................7
b) Roles of Amazon leaders and managers in the operations management................................8
c) Importance and values of operations management to accomplish business objectives........10
d) Factors within the business environment that impact on Amazon operational management
and decision-making by its leaders and managers....................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
LO 1 & LO 2....................................................................................................................................1
a) Definition of leader and manager............................................................................................1
b) Comparison of roles and characteristic of leaders and managers...........................................2
c) How roles of leader and functions of managers apply in the organisation.............................3
d) How managers carry their functions in the businesses...........................................................4
e) Leadership models..................................................................................................................5
TASK 2............................................................................................................................................7
LO 3 & LO 4....................................................................................................................................7
a) Key approaches to operation management.............................................................................7
b) Roles of Amazon leaders and managers in the operations management................................8
c) Importance and values of operations management to accomplish business objectives........10
d) Factors within the business environment that impact on Amazon operational management
and decision-making by its leaders and managers....................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

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INTRODUCTION
Management and operations considered important role in the business success and
outcomes. In this aspect, every business develop their effectiveness through involve planning,
organising, managing, controlling on the manufacturing processes. In this aspect, effectiveness
will be developed in successful way to increase profitability and productivity as well (Patel,
Guedes and Pearce II, 2017). Further, it is also important to look towards the new program
through operations will be undertaken on the basis of creativity. In this consideration, present
report based on the Metcalfe's food business and Amazon. Metcalfe's is food business which
considered different food products in several areas of UK. In addition to this, another Amazon is
online shopping website that provides precious kinds of goods and services through online
method (Valta, Kosanovic and Loizidou, 2015).
In respect to gain insight information towards the present report, it includes roles and
characteristics of leader and manager in the selected business. Furthermore, it covers theories
and models of the leadership program that helps to determines systematic functions at workplace.
Moreover, importance and value of operations management included that play important role in
success of the organisation. At last, factors explained which impact on Amazon to operate
systematic work performances.
TASK 1
LO 1 & LO 2
a) Definition of leader and manager
Leader is a person in Metcalfe's who set new directions and vision to accomplish
objectives and goals at workplace. In this consideration, they are developed strategies which
need to be taken to develop more creative results at workplace. There are several elements are
determines to spread information for new direction. On the other hand, manager is a person that
control people and resources in the business as per their principles and values that are taken into
the important consideration (Wang, Mathiyazhagan and Diabat, 2016). These also established to
perform functions and operations at workplace. They are mainly focuses on the effective results
that manage by the process to attain creativity and effectiveness at workplace. In this way,
managers are able to identify loopholes in the business environment that impact negatively on
functions and operations.
1
Management and operations considered important role in the business success and
outcomes. In this aspect, every business develop their effectiveness through involve planning,
organising, managing, controlling on the manufacturing processes. In this aspect, effectiveness
will be developed in successful way to increase profitability and productivity as well (Patel,
Guedes and Pearce II, 2017). Further, it is also important to look towards the new program
through operations will be undertaken on the basis of creativity. In this consideration, present
report based on the Metcalfe's food business and Amazon. Metcalfe's is food business which
considered different food products in several areas of UK. In addition to this, another Amazon is
online shopping website that provides precious kinds of goods and services through online
method (Valta, Kosanovic and Loizidou, 2015).
In respect to gain insight information towards the present report, it includes roles and
characteristics of leader and manager in the selected business. Furthermore, it covers theories
and models of the leadership program that helps to determines systematic functions at workplace.
Moreover, importance and value of operations management included that play important role in
success of the organisation. At last, factors explained which impact on Amazon to operate
systematic work performances.
TASK 1
LO 1 & LO 2
a) Definition of leader and manager
Leader is a person in Metcalfe's who set new directions and vision to accomplish
objectives and goals at workplace. In this consideration, they are developed strategies which
need to be taken to develop more creative results at workplace. There are several elements are
determines to spread information for new direction. On the other hand, manager is a person that
control people and resources in the business as per their principles and values that are taken into
the important consideration (Wang, Mathiyazhagan and Diabat, 2016). These also established to
perform functions and operations at workplace. They are mainly focuses on the effective results
that manage by the process to attain creativity and effectiveness at workplace. In this way,
managers are able to identify loopholes in the business environment that impact negatively on
functions and operations.
1
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b) Comparison of roles and characteristic of leaders and managers
In respect to look towards the leaders and managers, following are certain differences exist
that take place in the business environment of Metcalfe's:
Basis Leader Manager
Characteristics In Metcalfe's leaders are play
their functions with innovative
and unique characteristics.
On the other hand, managers
consider same approach to
develop their effectiveness at
workplace.
Orientation Further, in the other
consideration it has been
stated that leaders of the
selected business targets
achieved to attain profitability
in the business environment.
In the company, leaders focus
to effective functioning.
Beside this, manager focuses
to maintain products quality so
that in Metcalfe's activities are
operating to perform various
functions and operations.
Focus In the selected business,
leaders need to focus on
producing products with
making certain changes to
develop their vision and set
targets to increase profits and
results as well (He, Huang and
Wu, 2018).
However, in the business
manager focuses on the
planning and budgeting the
activities to attain desired
results at workplace. In
addition to this, managers
concentrate to accomplish their
results in systematic manner.
Vision Leaders of the chosen
organisation need to motivate
to attain effective results in the
business environment. With
this regard, profits of the
enterprise to satisfy people in
the company.
In this context, manager
considered their vision to solve
issue and control the activities
to develop incentives programs
at workplace. It is the best way
to attract more customers at
workplace.
2
In respect to look towards the leaders and managers, following are certain differences exist
that take place in the business environment of Metcalfe's:
Basis Leader Manager
Characteristics In Metcalfe's leaders are play
their functions with innovative
and unique characteristics.
On the other hand, managers
consider same approach to
develop their effectiveness at
workplace.
Orientation Further, in the other
consideration it has been
stated that leaders of the
selected business targets
achieved to attain profitability
in the business environment.
In the company, leaders focus
to effective functioning.
Beside this, manager focuses
to maintain products quality so
that in Metcalfe's activities are
operating to perform various
functions and operations.
Focus In the selected business,
leaders need to focus on
producing products with
making certain changes to
develop their vision and set
targets to increase profits and
results as well (He, Huang and
Wu, 2018).
However, in the business
manager focuses on the
planning and budgeting the
activities to attain desired
results at workplace. In
addition to this, managers
concentrate to accomplish their
results in systematic manner.
Vision Leaders of the chosen
organisation need to motivate
to attain effective results in the
business environment. With
this regard, profits of the
enterprise to satisfy people in
the company.
In this context, manager
considered their vision to solve
issue and control the activities
to develop incentives programs
at workplace. It is the best way
to attract more customers at
workplace.
2

Targets In the Metcalfe's, leaders
considered their targets to
attract new people to attain
their desired results which
assist to accomplish
systematic results as well.
Managers of the selected
business unit considered
responsibilities and targets to
perform their functions for
develop culture. It makes
systematic way and make
more creative results in the
business.
c) How roles of leader and functions of managers apply in the organisation
In respect to accomplish desired results, manager and leaders both play vital role in the
business success. In this consideration, in Metcalfe's quality of food products developed in
systematic manner. Therefore, it is privately owned several aspects which helps to concentrate
on maintain high standards of the products and services in systematic consideration. In several
situations' leader perform different role and manager considered different function (Banaeian,
Mobli and Omid, 2018). As results, it is important to look to perform creative action and
consideration for business development. Following are roles of leaders and functions of
managers explained to attain creative results:
Functions of managers Planning: Manager of Metcalfe's has role to make plan their activities and tasks which
they want to accomplish. In this consideration, for new product implementation they
gather resources and considered effective process to work on it. It will help to develop
creativity in the business environment. Organising: Furthermore, manager of the chosen enterprise need to organise different
activities and developed according to the time. In this consideration, several elements
considered at workplace which helps to make new product at workplace. In this way,
aims and objectives of enterprise accomplish in systematic manner. Leading: In addition to this, manager needs to make their concentration on leading
different people at workplace. As per their own development programs, activities design
and developed to provide right direction to each member at workplace. This is because; it
assists to increase effectiveness of each person at workplace.
3
considered their targets to
attract new people to attain
their desired results which
assist to accomplish
systematic results as well.
Managers of the selected
business unit considered
responsibilities and targets to
perform their functions for
develop culture. It makes
systematic way and make
more creative results in the
business.
c) How roles of leader and functions of managers apply in the organisation
In respect to accomplish desired results, manager and leaders both play vital role in the
business success. In this consideration, in Metcalfe's quality of food products developed in
systematic manner. Therefore, it is privately owned several aspects which helps to concentrate
on maintain high standards of the products and services in systematic consideration. In several
situations' leader perform different role and manager considered different function (Banaeian,
Mobli and Omid, 2018). As results, it is important to look to perform creative action and
consideration for business development. Following are roles of leaders and functions of
managers explained to attain creative results:
Functions of managers Planning: Manager of Metcalfe's has role to make plan their activities and tasks which
they want to accomplish. In this consideration, for new product implementation they
gather resources and considered effective process to work on it. It will help to develop
creativity in the business environment. Organising: Furthermore, manager of the chosen enterprise need to organise different
activities and developed according to the time. In this consideration, several elements
considered at workplace which helps to make new product at workplace. In this way,
aims and objectives of enterprise accomplish in systematic manner. Leading: In addition to this, manager needs to make their concentration on leading
different people at workplace. As per their own development programs, activities design
and developed to provide right direction to each member at workplace. This is because; it
assists to increase effectiveness of each person at workplace.
3
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Controlling: At last, manager of the selected enterprise need to control negative elements
which could be impact on the business. In this consideration, loopholes of Metcalfe's
identify by them and focus on that to attain systematic results at workplace.
Leader’s roles Monitor: In respect to develop effective results, leader of Metcalfe's need to monitor on
activities which played in the business for their development. In this consideration, all
activities focus and considered to make sure that effectiveness will be developed in
positive consideration. Entrepreneur: Further, leader also needs to play role of entrepreneur to make innovations
and creativity at workplace of the Metcalfe's. In this way, they create new direction and
consideration through activities developed in the systematic manner. As results, it
increases profitability in the business. Resource allocator: Further, leader need to promote their role as resource allocator. In
this way, they set fund and resource for each activity that helps to make effective results
in the business environment. Therefore, chosen business will able to deliver effective
results at workplace. Negotiator: Negotiator considered role as the development of the business in systematic
manner. In this regard, performance developed to undertake innovative activities in the
business environment. It will help to make systematic work performances in the business
development (Wang, Mathiyazhagan and Diabat, 2016).
Disturbance handler: In order to make effective results, further role considered that is
handler disturbance. In this aspect, business will able to consider their aims and
objectives in systematic manner. It will help to enhance systematic work performances in
the business (Patel, Guedes and Pearce II, 2017).
d) How managers carry their functions in the businesses
In the different aspect of the business, there are several activities promoted by the
business manager to look towards the effective results. In this consideration, aims and objectives
will be completed to offers positive activities in the enterprise. As per the aims and objectives,
functions are developed to look towards the new parameters that help to develop creativity at
workplace. In the following consideration, manager of Metcalfe's carry their functions in
systematic manner:
4
which could be impact on the business. In this consideration, loopholes of Metcalfe's
identify by them and focus on that to attain systematic results at workplace.
Leader’s roles Monitor: In respect to develop effective results, leader of Metcalfe's need to monitor on
activities which played in the business for their development. In this consideration, all
activities focus and considered to make sure that effectiveness will be developed in
positive consideration. Entrepreneur: Further, leader also needs to play role of entrepreneur to make innovations
and creativity at workplace of the Metcalfe's. In this way, they create new direction and
consideration through activities developed in the systematic manner. As results, it
increases profitability in the business. Resource allocator: Further, leader need to promote their role as resource allocator. In
this way, they set fund and resource for each activity that helps to make effective results
in the business environment. Therefore, chosen business will able to deliver effective
results at workplace. Negotiator: Negotiator considered role as the development of the business in systematic
manner. In this regard, performance developed to undertake innovative activities in the
business environment. It will help to make systematic work performances in the business
development (Wang, Mathiyazhagan and Diabat, 2016).
Disturbance handler: In order to make effective results, further role considered that is
handler disturbance. In this aspect, business will able to consider their aims and
objectives in systematic manner. It will help to enhance systematic work performances in
the business (Patel, Guedes and Pearce II, 2017).
d) How managers carry their functions in the businesses
In the different aspect of the business, there are several activities promoted by the
business manager to look towards the effective results. In this consideration, aims and objectives
will be completed to offers positive activities in the enterprise. As per the aims and objectives,
functions are developed to look towards the new parameters that help to develop creativity at
workplace. In the following consideration, manager of Metcalfe's carry their functions in
systematic manner:
4
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Planning: In Metcalfe's, planning considered several actions and functions to evaluate
the goals and set successful activities as well. In this consideration, existing activities and
tasks will be accomplish through create schedule in business. Managers need to know
about the activities that helps to get operational strategy at workplace (Lebovka, Chemat
and Vorobiev, 2016). Organising: Organisation functions also bring effectiveness in the business. In this
aspect, resources are considered together at workplace of Metcalfe's by managers. For
example, material, personnel, finance, etc. In respect to delegate the tasks, manager able
to attain creative results in the business environment easily (Saguy and Sirotinskaya,
2014). Staffing: Further, manager of Metcalfe's need to staffing proper employees as per the
business tasks and goals in systematic manner. In this consideration, company need to
understand ability to serve to the customers. Hence, key staff position assess in the
business for their development and attain desired results as well (Leonard, 2018). Leading: Leading activities in Metcalfe's ascertained through needs of the business. In
this way, each member need to take proper support from the whole business to attain
systematic manner. Directing and leading functions are same so that it is important to
ascertained responsibilities towards the each member at workplace. Directing functions
helps to provide simple order and supervision to motivate people in business.
Controlling: Control system belong to the process in which leaders and manager need to
concentrate on the successful results of the company. In this consideration, functions are
established in Metcalfe's to identify performance standards, measure actual performance
and compare it with the metrics activities. Hence, in this aspect, the chosen organisation
able to deliver systematic work performance and attain desired results at workplace (He,
Huang and Wu, 2018).
e) Leadership models
In respect to attain effective results in the business, it is important to perform functions
and operations with different leadership styles. All these styles helps to focus on the distinctive
situation of Metcalfe's. Hence, following leadership styles and model could be adopted in the
business:
5
the goals and set successful activities as well. In this consideration, existing activities and
tasks will be accomplish through create schedule in business. Managers need to know
about the activities that helps to get operational strategy at workplace (Lebovka, Chemat
and Vorobiev, 2016). Organising: Organisation functions also bring effectiveness in the business. In this
aspect, resources are considered together at workplace of Metcalfe's by managers. For
example, material, personnel, finance, etc. In respect to delegate the tasks, manager able
to attain creative results in the business environment easily (Saguy and Sirotinskaya,
2014). Staffing: Further, manager of Metcalfe's need to staffing proper employees as per the
business tasks and goals in systematic manner. In this consideration, company need to
understand ability to serve to the customers. Hence, key staff position assess in the
business for their development and attain desired results as well (Leonard, 2018). Leading: Leading activities in Metcalfe's ascertained through needs of the business. In
this way, each member need to take proper support from the whole business to attain
systematic manner. Directing and leading functions are same so that it is important to
ascertained responsibilities towards the each member at workplace. Directing functions
helps to provide simple order and supervision to motivate people in business.
Controlling: Control system belong to the process in which leaders and manager need to
concentrate on the successful results of the company. In this consideration, functions are
established in Metcalfe's to identify performance standards, measure actual performance
and compare it with the metrics activities. Hence, in this aspect, the chosen organisation
able to deliver systematic work performance and attain desired results at workplace (He,
Huang and Wu, 2018).
e) Leadership models
In respect to attain effective results in the business, it is important to perform functions
and operations with different leadership styles. All these styles helps to focus on the distinctive
situation of Metcalfe's. Hence, following leadership styles and model could be adopted in the
business:
5

Situational leadership style: As per this leadership style, there are coercive and
negotiable tools implemented at workplace to solve issue of the business. In this way,
problems are undertaken on the basis of effective results. Hence, roles and
responsibilities towards each member define as per the person capabilities. In Metcalfe's
this model helps to generate high profits and revenue in systematic manner. It also
develops effective results to work on generate ideas and work on it effectively. Beside
this, in the business as per the situation, manager and leader need to perform their
activities which helps to generate creativity at workplace. On the basis of this leadership
style, workers will perform their functions in systematic manner. This is because, leaders
and managers direct people to perform several functions.
Contingency leadership style: According to this style, manager of the business emphasis
on the situation which operates by the leaders. In this consideration, performances
developed in Metcalfe's through taking roles and responsibilities towards the goals and
objectives. As per the decision making activity, relations maintains with position in the
particular business environment. This theory design and concerned to the situation to
effectively matching leader with the chosen business situations (Banaeian, Mobli and
Omid, 2018).
Systematic leadership style: In order to develop effective results, manager of the chosen
business need to make their focus on the functions that are carried in the enterprise. As
per the aims and objectives, of the chosen business. In addition to this, in this leadership
model leader of the chosen business set activities as per the situation. Therefore, they will
able to attain creative performances in systematic manner. In this aspect, organisation put
themselves as the new kind of leadership strategy. It will assist to considered leadership
development program which improves leadership as well. Leadership mindset also
increasing intervention towards the business development. Towards the failure activities,
it is essential to move to make changes through business will get systematic perspective.
6
negotiable tools implemented at workplace to solve issue of the business. In this way,
problems are undertaken on the basis of effective results. Hence, roles and
responsibilities towards each member define as per the person capabilities. In Metcalfe's
this model helps to generate high profits and revenue in systematic manner. It also
develops effective results to work on generate ideas and work on it effectively. Beside
this, in the business as per the situation, manager and leader need to perform their
activities which helps to generate creativity at workplace. On the basis of this leadership
style, workers will perform their functions in systematic manner. This is because, leaders
and managers direct people to perform several functions.
Contingency leadership style: According to this style, manager of the business emphasis
on the situation which operates by the leaders. In this consideration, performances
developed in Metcalfe's through taking roles and responsibilities towards the goals and
objectives. As per the decision making activity, relations maintains with position in the
particular business environment. This theory design and concerned to the situation to
effectively matching leader with the chosen business situations (Banaeian, Mobli and
Omid, 2018).
Systematic leadership style: In order to develop effective results, manager of the chosen
business need to make their focus on the functions that are carried in the enterprise. As
per the aims and objectives, of the chosen business. In addition to this, in this leadership
model leader of the chosen business set activities as per the situation. Therefore, they will
able to attain creative performances in systematic manner. In this aspect, organisation put
themselves as the new kind of leadership strategy. It will assist to considered leadership
development program which improves leadership as well. Leadership mindset also
increasing intervention towards the business development. Towards the failure activities,
it is essential to move to make changes through business will get systematic perspective.
6
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TASK 2
LO 3 & LO 4
a) Key approaches to operation management
Operation management consist essential part in the business success and its development.
In this way, company make their standards and values which considered with design and
controlling the several activities as well. Each and every activity of Metcalfe's need to take
carefully because it provides food products in different areas of the world. It will help to focus on
the innovative activities and performances to lead with several aspects such as decision-making,
etc. In the business, different key approaches of operation management need to be followed that
assists to accomplish desired results and outcomes. They are as follows: Six sigma: Six sigma is the systematic process which assists to Amazon to look towards
the improvements in the business. With this consideration, business performances will be
developed to reduce negative impact and increases profits in the positive consideration.
These systems used by the chosen business to make their products and services are
following effective quality and there are no errors and defect which harm to the
customers. Therefore, it will assist to increase profits and revenue in the business in
systematic manner (Beske, Land and Seuring, 2014). Lean theory: Lean theory is the systematic and value stream mapping. It is originated
from the production system and initially applied in the manufacturing of the Amazon
products and services. According to this term, the chosen business need to concentrate on
the improvement of their efficiency and effectiveness in systematic manner. Therefore,
they need to eliminate elements that are not giving proper value and results to customers.
As per this consideration, effectiveness will be increasing to develop target market and
ascertained systematic results at workplace (Davis, Lockwood and Pantelidis, 2018).
Queuing theory: This theory is known as the mathematical consideration which assists to
create waiting lines and queues. This model helps to constructed queue as per the
priorities activities and tasks. In other words, Amazon need to make their concentration
to deliver systematic work performance in the business environment. Therefore, they are
able to attract different people to accomplish their results and outcomes as well. It is also
7
LO 3 & LO 4
a) Key approaches to operation management
Operation management consist essential part in the business success and its development.
In this way, company make their standards and values which considered with design and
controlling the several activities as well. Each and every activity of Metcalfe's need to take
carefully because it provides food products in different areas of the world. It will help to focus on
the innovative activities and performances to lead with several aspects such as decision-making,
etc. In the business, different key approaches of operation management need to be followed that
assists to accomplish desired results and outcomes. They are as follows: Six sigma: Six sigma is the systematic process which assists to Amazon to look towards
the improvements in the business. With this consideration, business performances will be
developed to reduce negative impact and increases profits in the positive consideration.
These systems used by the chosen business to make their products and services are
following effective quality and there are no errors and defect which harm to the
customers. Therefore, it will assist to increase profits and revenue in the business in
systematic manner (Beske, Land and Seuring, 2014). Lean theory: Lean theory is the systematic and value stream mapping. It is originated
from the production system and initially applied in the manufacturing of the Amazon
products and services. According to this term, the chosen business need to concentrate on
the improvement of their efficiency and effectiveness in systematic manner. Therefore,
they need to eliminate elements that are not giving proper value and results to customers.
As per this consideration, effectiveness will be increasing to develop target market and
ascertained systematic results at workplace (Davis, Lockwood and Pantelidis, 2018).
Queuing theory: This theory is known as the mathematical consideration which assists to
create waiting lines and queues. This model helps to constructed queue as per the
priorities activities and tasks. In other words, Amazon need to make their concentration
to deliver systematic work performance in the business environment. Therefore, they are
able to attract different people to accomplish their results and outcomes as well. It is also
7
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helps to deal with the problems that are considered in the business to make innovative
results and outcomes (Brandenburg, Govindan and Seuring, 2014).
Principles of operation management Total quality management: Total quality management tool is the important aspect that
assists to considered principles among the staff members. In this way, at workplace of
Amazon all staff members need to concentrate on maintain high standards of activities
that helps to look toward the company operations and functions. In addition to this, it also
includes different elements such as focus on the consumer, improve employee
performance, etc. According to these activities, the company able to generate positive
results at workplace and attract customers towards their operations and functions (Ala-
Harja and Helo, 2015).
Just in time delivery: Just in time delivery is another important principle that helps to
focus on the manufacturing and production system of the business. In this manner,
methodology frame that reduce flow of time in the production process. Therefore, system
and responses generate effective results from suppliers to customers. This method also
helps to considered alternative development in the institute of technology. Therefore,
systematic work performance developed to effective production system in the business
environment (Banaeian, Mobli and Omid, 2018).
b) Roles of Amazon leaders and managers in the operations management
In the Amazon leaders and managers both need to pay their focus on the effective
activities and goals. In this consideration, different programs are developed that assists to
accomplish desired activities at workplace. However, managers and leaders both need to pay
their attention so that they will able to deliver qualitative products and services at workplace
(Kafetzopoulos and Gotzamani, 2014).
Leaders roles
Leaders play their roles to create new activities in Amazon so that they are able to
increases effectiveness and attain goals in systematic manner. In this consideration, systematic
work performances developed that helps to attain following roles: Set clear vision: In the selected enterprise, leader play role to set their clear vision toward
the goals and objectives. In this way, they are able to deliver innovative results which
assists to make proper functioning in the business environment. It is also helpful
8
results and outcomes (Brandenburg, Govindan and Seuring, 2014).
Principles of operation management Total quality management: Total quality management tool is the important aspect that
assists to considered principles among the staff members. In this way, at workplace of
Amazon all staff members need to concentrate on maintain high standards of activities
that helps to look toward the company operations and functions. In addition to this, it also
includes different elements such as focus on the consumer, improve employee
performance, etc. According to these activities, the company able to generate positive
results at workplace and attract customers towards their operations and functions (Ala-
Harja and Helo, 2015).
Just in time delivery: Just in time delivery is another important principle that helps to
focus on the manufacturing and production system of the business. In this manner,
methodology frame that reduce flow of time in the production process. Therefore, system
and responses generate effective results from suppliers to customers. This method also
helps to considered alternative development in the institute of technology. Therefore,
systematic work performance developed to effective production system in the business
environment (Banaeian, Mobli and Omid, 2018).
b) Roles of Amazon leaders and managers in the operations management
In the Amazon leaders and managers both need to pay their focus on the effective
activities and goals. In this consideration, different programs are developed that assists to
accomplish desired activities at workplace. However, managers and leaders both need to pay
their attention so that they will able to deliver qualitative products and services at workplace
(Kafetzopoulos and Gotzamani, 2014).
Leaders roles
Leaders play their roles to create new activities in Amazon so that they are able to
increases effectiveness and attain goals in systematic manner. In this consideration, systematic
work performances developed that helps to attain following roles: Set clear vision: In the selected enterprise, leader play role to set their clear vision toward
the goals and objectives. In this way, they are able to deliver innovative results which
assists to make proper functioning in the business environment. It is also helpful
8

perspective that assists to set targets and attain desired results as well. In addition to this,
if leaders perform their roles in systematic manner they can easily take important part in
the business to make advance results (Wang, Mathiyazhagan and Diabat, 2016). Motivate employees: Leaders of Amazon need to create their clear vision to motivate
other employees towards objectives and goals. In this consideration, all workers need to
take important part in business goals and objectives to accomplish activities as per their
own interest and qualifications. In this aspect, the chosen enterprise will able to attract
several customers together in the business. As results, it increases performance objectives
to share goals and targets (Patel, Guedes and Pearce II, 2017). Analyser: Further, leader also need to pay their role as the analyser. This is because, in
this role they assess functions and operations that are needed at workplace to develop
effectiveness. In addition to this, it also helpful to make sure that business will able to
attain their creativity with ascertain loopholes and issues that occurs at workplace. In this
manner, proper finding of the problems considered at workplace to develop creative
performance at workplace (Teller, Holweg and Kotzab, 2018).
Execute the strategy: In addition to this, leaders in Amazon considered their role to
execute strategy in the business environment. In this manner, they are able to deliver
systematic work performance to capture large market area in proper consideration. In
addition to this, chosen business also able to deliver creativity at workplace through
performance objectives attain in desired manner. After analysis and checking, leader need
to implement their strategy in business in systematic manner (Brammer and Walker,
2016).
Managers role
In respect to considered the manager role, in the chosen business it is important to focus
on the job description activities. This is because, in Amazon manager perform their functions to
prepare agenda to develop effectiveness and creativity at workplace. Hence, following are certain
roles determines by the managers at workplace: Performances management: Manager of Amazon need to implement role of
performance management. In this aspect, they can easily attain their desired results and
outcomes for generate more profits and revenue. Further, all employees are able or not to
attain the business goals also check that make systematic program in the business. It will
9
if leaders perform their roles in systematic manner they can easily take important part in
the business to make advance results (Wang, Mathiyazhagan and Diabat, 2016). Motivate employees: Leaders of Amazon need to create their clear vision to motivate
other employees towards objectives and goals. In this consideration, all workers need to
take important part in business goals and objectives to accomplish activities as per their
own interest and qualifications. In this aspect, the chosen enterprise will able to attract
several customers together in the business. As results, it increases performance objectives
to share goals and targets (Patel, Guedes and Pearce II, 2017). Analyser: Further, leader also need to pay their role as the analyser. This is because, in
this role they assess functions and operations that are needed at workplace to develop
effectiveness. In addition to this, it also helpful to make sure that business will able to
attain their creativity with ascertain loopholes and issues that occurs at workplace. In this
manner, proper finding of the problems considered at workplace to develop creative
performance at workplace (Teller, Holweg and Kotzab, 2018).
Execute the strategy: In addition to this, leaders in Amazon considered their role to
execute strategy in the business environment. In this manner, they are able to deliver
systematic work performance to capture large market area in proper consideration. In
addition to this, chosen business also able to deliver creativity at workplace through
performance objectives attain in desired manner. After analysis and checking, leader need
to implement their strategy in business in systematic manner (Brammer and Walker,
2016).
Managers role
In respect to considered the manager role, in the chosen business it is important to focus
on the job description activities. This is because, in Amazon manager perform their functions to
prepare agenda to develop effectiveness and creativity at workplace. Hence, following are certain
roles determines by the managers at workplace: Performances management: Manager of Amazon need to implement role of
performance management. In this aspect, they can easily attain their desired results and
outcomes for generate more profits and revenue. Further, all employees are able or not to
attain the business goals also check that make systematic program in the business. It will
9
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