This report analyzes the management and operations of Apple, covering key aspects such as managerial skills, leadership qualities, and the contributions of Steve Jobs and Tim Cook. It delves into the strengths and weaknesses of leaders, exploring various leadership theories like situational, system, and contingency leadership. The report also examines two theoretical approaches, Six Sigma and TQM, assessing their strengths, weaknesses, and the role of management in their implementation. Furthermore, it discusses the impact of these approaches on business value, providing a comprehensive overview of Apple's management and operational strategies. The report also presents an analysis of how factors within the business environment impact decision making within the company.