Analyzing Leadership and Operations at Corus Group Plc (Unit 4 Report)

This report provides an in-depth analysis of management and operations within Corus Group Plc, focusing on the roles of leaders and managers in various situations, such as improving brand image and minimizing workforce turnover. It explores different leadership theories, including situational, systematic, and contingency leadership, and evaluates their strengths and weaknesses. The report also examines key approaches to operations management, like Just-in-Time and Six Sigma, and highlights the significance of operations management in achieving business objectives. Additionally, it assesses the impact of factors within the business environment on operational management and decision-making, offering a comprehensive overview of the company's operational strategies and leadership approaches.

Unit 4: Management &
Operations
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Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Covered in ppt........................................................................................................................3
TASK 2............................................................................................................................................3
P2 Role of the leader and function of manager in different situation....................................3
P3 Theories and model of approaches including system leadership, situational leadership and
contingency.............................................................................................................................5
TASK 3............................................................................................................................................6
P4 Key approaches of operation management and the role play by manager and leader......6
P5 Importance and value of operations management to achieve business objective.............9
TASK 4..........................................................................................................................................10
P6 Assess the factors within business environment and their impact on operational
management and decision-making of leaders and manager.................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13
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INTRODUCTION
The term management and operations is explained as a process of managing and
controlling the business practices related with operational activities. Organisation offer different
product and services to the customers for assist the effectual management and operations and this
results towards maximise of company efficiency and profits. The selected organisation for this
report is Corus Group Plc. which performs function and operations in the steel industry.
Moreover, this report highlights on roles and characteristic of manager and leader along with this
their role in different situations (Al-Nady and et. al., 2016). The report will also focus on theories
of leadership to explain the ways related with leader and manager. Along with this report will
also discuss the role of operation manager to improve organisation efficiency. Key approaches of
the operations management and the importance and value of operation management to
accomplish business objectives will also learned from this report.
TASK 1
Covered in ppt
TASK 2
P2 Role of the leader and function of manager in different situation
Within an organisation there are different situations exists and same as in Corus Group
the leadership and management style both perform an important role within this situations.
Therefore, explanation of both roles is mention as below:
FIRST SITUATION- To improve the goodwill and brand image
Role of management
 To increase the goodwill management focus to implement unique and creative methods
for promote Corus Group operations (Cortés, Rodríguez and Franco, 2019). This defines
that increase in the sale products through appropriate and ethical perspective aid
individual for completion of their work in proper manner.
 Management provide and arrange training sessions for the engaged workforce and this
helps persons for complete of their work with less impacting on the brand image of Corus
organisation.
Role of Leadership
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 To enhance or improve the brand image and goodwill this is important for leaders to
complete all task in a unique manner which helps to gain competitive-edge in market.
 Brand image of the organisation is improved through induce update and latest
technology factors related with business. Moreover, leadership helps to motivate
workforce through improving the quality of business operations and functions.
 In the context of improving goodwill, this is understood that systematic leadership style
is adopted by leader. This results overall business operations productivity is improved
though improve the overall brand image of organisation.
SECOND SITUATION- Minimise the ratio of workforce turnover
Workforce is considered as one of the most important asset for Corus Group and other
organisation. This aids management for decide overall growth perspectives related with future
that helps authorities for obtain success (Creţoiu, 2019). Therefore, this is important for the
business to reduce their workforce turnover ratio because it keeps retain skilled and capable
workforce among the organisation. Leader and manager perform various functions and most of
them are considered towards betterment of workforce and enterprise. Some roles performed by
both authorities to control employee turnover ratio is mention as below:
Role of leadership
 The primary purpose of leader is to maximise the efficiency and effectiveness of an
organisation and for this retain of skilled and capable workforce is one of the most
important perspective which helps to complete all work with high or decided
productivity. This determines training and learning programmes is induced by the leader
and it helps for completion of task in a proper manner. Along with leaders maintain
healthy environment to retain the skilled workforce for completion of task with decided
situation and it helps for deal in proper manner.
Role of Management
 The main role of management is to generate effective strategies and plans which are
focused towards improve the overall workforce by providing rewards, compensation,
incentive, salary, etc. to raise the standard of living (De Boer and Andersen, 2019). This
encourage the workforce in a direct and indirect manner for sustain in the organisation for
longer period. Moreover, manager utilise motivational approaches to improve the
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workforce turnover ratio and this helps for complete of all work with engage of motivated
employees.
P3 Theories and model of approaches including system leadership, situational leadership and
contingency
Situational Leadership Theory- The situational leaders are the person who adopts the
styles according to current situations. With understand of the selected theory it is identified there
are two different models exists and they are directive and other is supportive. Both of them are
focused towards implement of appropriate leadership style which is mention as below:
Telling Leader- Leader is a person who takes decision and then communicates it to the engaged
workforce for completion of all task according to decided decision.
Selling Leader- In this leader generate different roles and delegate it to the Corus Group for
supervise the overall perspective that is used in completion of work with more efficiency
(Donohue, Katok and Leider, 2018). Further, team members provide suggestion to leader for
make accurate final decisions.
Participating- The leader motivate overall team-members for engage them in the decision-
making and they also provide the participative factors to individuals because this is used to
understand the staff role towards company policies.
Delegating- According to this leadership style, leaders engage effective and accurate decision-
making by delegate the authorities for implement right and accurate decisions. Further,
delegating leaders provide minimum guidance to the workforce for solve the issue.
Systematic Leadership Theory- One of the most important theory related with leader is
systematic leadership theory and this enable an organisation for perform all work in a productive
manner. From the perspective of Corus company leader generates the proper and systematic
system and this helps for each and every personnel to complete work in a productive manner
(Hossan, 2020). The current staff provide the knowledge to implement appropriate leadership
style and this help to raise the work standards which are difficult to match.
Contingency leadership theory- From the perspective of Corus organisation this is
identified leaders is a person who implements effective leadership style which is based on
different situations. From the perspective of contingency leadership all workforce is managed
according to the current market factors.
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Strength and Weakness of different approaches related with work environment
Situational Leadership Theory
Strength Weakness
 The major strength of situational
leadership is to deal with current
market conditions.
 Better and effective coordination is
identified that help team-members to
perform work in more appropriate
manner.
 The focus on needs and wants of the
Corus is too less.
 To make effective decision organisation
consider that all information from
current and previous factors is used.
Systematic Leadership Theory
Strength Weakness
 System leadership approach helps
organisation for accomplish all goals
and objectives related with business.
 Multiple dimensions and theories are
implemented by the management
through adopt systematic theory.
 All perspectives are not always
practical for management and it create
problem to induce right method.
 The nature of dependence and system
delay in decision making.
Contingency Leadership Theory
Strength Weakness
 The leadership style is more flexible
and this helps to implement them in an
easy manner.
 Staff and engaged workforce is also
able for delegate their view points.
 The practical implement of different
leadership style is complex.
 This is difficult for organisation to deal
with the contingency leadership style.
TASK 3
P4 Key approaches of operation management and the role play by manager and leader
The term operation management is explained as a process of managing and controlling
different types of activities and operations which exists in an organisation (Kerzner, 2017)(Kidd,
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2020). The main role of an operation management is to increase the company efficiency and
performance with use of different tools which include JIT, Kaizan, TQM and many more. This is
useful to complete work with more efficiency and some of the right approaches are mention as
below:
 Just in time approach- JIT is identified as one of the most important perspectives and
they are used to utilise all resources in an organised manner. It directly and indirectly
helps manager for perform work in specific time-period.
 Six Sigma Approach- The main role of six sigma approach is to identify and eliminate
the weakness of workforce through provide them effective training which improve the
company performance and efficiency by improving overall production line.
 TQM- The abbreviation TQM stand for total quality management approach and this is
useful for formulation of good quality product and services In the context of Corus group
this is identified as one of the most important perspective to minimise waste and improve
overall productivity.
Operational manager assumes a significant part in the association who need to administer and
observed entire exercises of creation division so proficient items and administrations would be
conveyed in the market which at last leads the firm towards meeting with the assumptions and
necessities of clients (Maher, 2018). Moreover, it is the board work in which functional
supervisors have obligation to oversee HR, supplies, procedures in viable way with the goal that
better nature of items would be created and conveyed at right time on the lookout. In Ford,
primary capacities of functional chiefs are to keep up with the nature of items and convey it on
schedule to the regarded clients. There are a few parts of tasks supervised by the manager and
leaders are given as beneath:
To satisfy customer need- For each firm, it is extremely fundamental to fulfil the longings the
requests of clients so they would be steadfast towards contributions of firm for a more drawn out
time frame outline. It is the principle job of tasks administrators in which they need to take
support from the advertising office and direct a statistical surveying with the goal that particular
requirements or requests of clients from association would be recognized and satisfied likewise
(Markert, 2020).
Oversight of financial data and Budgets- It is additionally a fundamental capacity of tasks
administrators in which they need to supervising the creation and the executives of spending plan
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so that necessary sum for performing capacities will be gotten at the hour of assembling items.
With regards to Ford, their functional administrators screens costs and expenditure of in general
divisions of association so unessential costs will be limited. They likewise give supports to the
administration in dynamic of costs so solid position would be acquired in the commercial centre.
Work flow and Staffing- Operations administrators of association have additionally obligation
to taking care of the staff prerequisites inside the work environment. On the off chance that there
is necessity of HR at working environment so they have obligation to take support from Human
Resource division through which recruiting and preparing of new representatives would be
finished in simple way. As they know in regards to the prerequisites of every division of
association so they need to change the work process and reallots the undertakings with the goal
that efficiencies of activities would be improved.
KEY APPROACHES OF OPERATION MANAGEMENT
Operations management is identified as an appropriate area of the management that is
considered towards the planning, controlling and managing production process (Martens and
Carvalho, 2017). This also includes the monitoring perspective of whole or overall business
operations and it is required by the management to identify and utilise need of individuals. From
the perspective of Corus group business functions perform an important role to complete task in
an appropriate manner especially, to implement the approaches that improve overall efficiency.
Some of them are mention as follow:
INVENTORY MANAGEMENT- The term inventory management is identified as one of the
most important approach which help manager for complete of their work according to
appropriate number of inventories. Various organisations such as Starbucks, Corus Group, etc.
are performing their work in an organised manner. Moreover, inventory management helps to
maintain proper stock of inventory in the organisation and this helps to manage all resources in
an appropriate manner. On the other side, Just in time approach is also used by management and
it helps for use all resources in an organised manner. Operation manage perform and manage
function which maximise the company efficiency and effectiveness by engage skilled and
capable workforce in the market (Meredith, Mantel and Shafer, 2017). Just in time approach is
utilised by the management of Corus Group and this helps to complete work with managing all
inventory in a proper manner.
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QUALITY MANAGEMENT- The operational function relates with excellence level of the
product and this discuss different elements related with company that include planning of quality
standard, deciding of proper standard, quality control, etc. The primary purpose of quality
management is to deliver high quality of products within the market. Total quality management
approach is used by management for maintain proper quality of products and this helps
organisation for retain loyal customers. Operation manager of the Corus Group is responsible for
perform all task with high quality. Moreover, manager also takes feedback and suggestion from
the engaged workforce so this helps management for formulate accurate decisions in order to
improve overall operations and functions productivity.
Importance of the leader and manager role
Globalisation is identified as one of the most importance perspective which aids all organisations
to perform their work at a similar platform. Therefore, Leader and manager are responsible for
formulation and implement of strategies which are decided by authorities to complete their work
in a proper manner (Mulder, 2018). Moreover, team-leaders take suggestion from workforce and
then delegate them to manager for induce action according to decided policy. Manager offer
rewards and compensation to workforce that is based on company performance and this is also
used for evaluate and review about the leader role to complete all functions in a smooth manner.
P5 Importance and value of operations management to achieve business objective
The term operational management is identified as one of the most important component
that utilise for manage and complete all operations in a proper manner. In simple terms,
operation management is a process which generally formulate plans, supervise and control
production process and service delivery. From the perspective of vital factors this is understand
that to accomplish company objectives and gain customer satisfaction the operational manager of
respective organisation. Corus Group engages all objectives and this helps the management for
match with business goals in a proper manner. Some importance and value of operation
management are mention as follow:
 To reduce waste- One of the most important component related with operational
management is to utilise the just in approach and this helps management for completion
of their work to reduce waste at the time of manufacturing products. On the other side,
extra cost generates challenges for organisation and due to this it is complex for
management to perform their work in proper manner (Ochieng and et. al., 2018).
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Moreover, the extra cost is managed through engage better production activities within
business.
 Convert raw material into finished products- One of the main motive for business
organisation is to maximise the production through use of engaged resources and this also
helps in generating better revenue for organisation. The primary function of operation
manager is to ascertain demand which match with the requirements of customers. Corus
Group also analyse the demand of their products and this is used to gain benefits by
offering good quality of products. In the context of operation manager this is identified
that management match with customer expectation for generate high revenue.
 Product quality- The first function of an organisation is to ensure the durability and
reliability of products related with operation management. One of the main functions of
operation management is to match the products with customers and delivery. With
engage of good product quality management engage better competitors for complete of
all tasks in a proper manner (Padalkar and Gopinath, 2016). Moreover, one of the
appropriate methods to ensure productivity is to perform company operations and
functions according to the decided policies and methods.
 Strategy- With formulate of appropriate strategy this is understand an organisation is
able to complete task in an accurate manner and the strategy formulation is one of the
most important function of operation management. Most of the manager perform their
task with induce of pre-planned activities. This also governs that plans and activities help
organisation for optimise company resources and develop of competitive-edge over
competitors. On the other side, strategy helps in complete of task according to decided
plan and tactics. It also provide value to persons for manage work with more efficiency
by complete the task with planned actions.
 Product development- All perspectives related with product quality helps in formulation
of all those products that are more effective. The current market scenario, consider good
quality helps in completion of task according to high product development (Trad and
Kalpić, 2019). Moreover, maintain quality aids operational manager for supervise all
steps related with business. This also results accomplishment of objectives helps to
analyse the plans related with current activities and operations.
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Evaluation of role of leader and manager to achieve business objective
Operational manager and the leader are identified as the pillar who aids an organisation
for accomplish of company goals and objectives. This is more important for the respective
organisation to engage both authorities for complete all work under the monitoring of individuals
and this also helps to accomplish all objectives with decided actions and methods. From the
perspective of multi-national organisation this is understand that intense competition is
generating challenges for management so the leader and manager considered to reduce waste by
formulate of effective strategy and this helps management for maximise profits related with
business.
TASK 4
P6 Assess the factors within business environment and their impact on operational management
and decision-making of leaders and manager
There are various external factors exists which impact on decision-making on the leader
and manager of Corus Group. The explanation of current organisation factors and their impact is
mention as below:
 Customer’s Demand- Customers are identified as one of the main stakeholders who
want to complete work in an organised manner and this define about impact on revenue.
Like, Corus Group deal in the steel products so if the number of customers is reduced
than profits of organisation is reduced. One of the main role of leader is to motivat and
encourage staff to induce effective decisions which helps to produce more efficiency
related with products.
 Impact of Corporate social responsibility on business operations- CSR activities
perform a crucial role and this helps management to generate positive factors related with
business operations of CSR group. This is also possible when an organisation complete
all social activities with decided approach. Moreover, with increase brand awareness
management is able to complete task in an appropriate manner. It also helps to increase
workforce in an organised manner through develop better and positive environment in
organisation.
 Impact of the culture on business operations- Culture is identified as one of the most
important perspective and this helps the organisation to generate positive impact on
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company operations (Yong, Lim and Ilankoon, 2019). One of the most important
perspectives which are related with business is to develop ideas that help to contribute
better factors and this helps to generate positive work environment in business.
Moreover, the positive culture is used for develop system which help to perform
operations properly.
 Impact of ethics and sustainability on business operations- This is important for each
organisation to complete task in an ethical manner. In the context of Corus Group this is
identified ethics and moral both are engaged by management and with performing
business in an ethical manner all work is managed and completed according to decided
working organisation. Unethical working also generates challenges because this creates
problems to manage the goodwill and organisation function in proper manner. Impact of
ethics results in development of work with developing more effective policies to manage
task in an ethical and sustainable manner.
Analyse of various factors and their impact on business environment
The current market conditions define about all factors and this helps in completion of
work according to business environment conditions. With the analyses of different systems the
current market scenario, use corporate social responsibility and this impact on company
operations and functions to do all business in a productive manner. Business Culture and society
culture are two different perspectives which also impact on company operations. The current
market is relates with international factors so this define that increase in business size considered
towards engage of different cultures at the workplace.
CONCLUSION
According to the above report, this is concluded that leaders and the managers are
integral parts for an organisation and they support management for survive in an intense
competitive-environment. Along with this there are different roles performed by the both
manager and leader which helps to complete all work in a smooth manner. Further, with
understand of situational leadership theory, contingency theory, and many more methods to
complete organisational functions in a systematic and efficient manner is also learned from the
report. In the last, theories utilised by the manager for overcome from different situations to
minimise the negative impact of external factors on organisation is also learned by this report.
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