A Comprehensive Report on Leadership and Operations at Sky Cottages

This report provides a comprehensive analysis of the leadership and operational management of Sky Holiday Cottages, a British company specializing in holiday home rentals. It begins with an introduction to management operations, followed by a detailed history and background of Sky Holiday Cottages, including its structure, branches, and the roles of leaders and managers. The report examines the company's operational management, including decision-making, situation analysis, and market analysis. It also explores various operational approaches, such as progressive approaches, and factors influencing operations. The report delves into the leadership styles employed, including situation, system, and contingency leadership, and provides a critical analysis of the leadership and management practices. The report concludes with an assessment of the company's operational efficiencies, offering recommendations for improvement and referencing key management concepts like Kaizen and Muri, and exploring the application of chaos theory and MBO within the organization. The analysis is supported by relevant academic sources.

Management
operations

TABLE OF CONTENT
INTRODUCTION......................................................................................................................2
History and background.............................................................................................................2
Structure & branches..............................................................................................................3
Operation management...........................................................................................................8
Operation approaches.............................................................................................................9
Factors influence operation management...............................................................................9
External factor analysis........................................................................................................10
Operational efficiencies........................................................................................................11
Conclusion and recommendations...........................................................................................12
REFERENCES.........................................................................................................................13

INTRODUCTION
Management operations can be understood as various parameters onto which higher
business goals can be developed onto new business targets through innovative strategic
planning fundamentals and to pertain new research steps to develop rational technical
efficiency for higher business objectives. The report explain how Sky holiday cottage
company can deliver various new ethical parameters and fuel quality, innovation within
operations planning.
History and background
Sky Holiday Cottages it’s a British company founded in 2015 by Graham Donoghue. The
business is well known for its self-reliant holiday home rental agencies with more than 25
years' business experience.
The business has 14,500 and plus homes Cottages at disposal in the United kingdom and
Ireland with displays that vary from small size cottages for two, to spacious properties with
rooms for 20 or plus people. The cottages are based in strategic areas than can satisfy any of
the costumers requirements, from a peaceful and quiet area in the countryside to a relaxing
hot tub weekend.

It is in the interest of the company to become the first class provider of holiday breaks in the
United kingdom, hence,they focus on maintaining and providing the best choice of holiday
homes and unmatchable customer service.
Structure & branches
The head quarter is located in Chester city centre, with several local stations in the
Cotswolds, ,Cornwall, Devon, Dorset and in the Lake District .
The company is composed of over 500 employees Who work together a team ,with the
motivation to:
 Accomplish together
 Gain experience
 Increase knowledge
 Be able to earn people trust
 Improve and develop ideas
Roles of leaders and managers
Leathers: are people who can influence others in doing what they want them to do in other to
accomplish objectives and direct the organisation in a way that makes it more cohesive an
coherent.
Managers: are people who have the ability to create and maintain an environment in
which,the employees can work together or individual, in the purpose to accomplish different
aims.
Points Role of leader Role of Manager
Decion makng Leaders in company involves
in each decisions.
All decisions taken in
company are controlled and
monitor by the management.
Introdcuing change Leaders introduce change inn
organisation so that all
objectives of company can be
achieved.
Leaders not just take part in
Management introduces
change in organisation only
when it is necessary for the
organisation.
As the change also consist up

introducing change but also
they involve in implementing
the change in organisation.
It is stated that leaders drive
the change in company.
with risk element so the
management only introduce
when it is extremely requires
for the organisation.
Manager only take part in
introducing change by they
do not personally involve in
implementing the change in
organisation.
Risk taker Leaders are consisted as the
risk takers in company.
In order to conduct
functional activities leaders
take risk which also allowed
advantages to company.
Managers do not considers as
the risk takers.
In general cases management
follow the traditional
approaches of operation
management.
Innovative Leaders are more innovative
in nature.
Leaders give huge emphasis
to bring innovation in
organisation so that more
effective opportunities for the
growth and development of
business can be created.
Managers do not considers as
the innovators in
organisation.
Solving issues Leaders take personal interest
in solving issues related to
employees.
Leaders play a huge role for
solving any issue related to
the employees of company.
Personal involvement of
leaders allows leaders to
solve issues in a timely
manners
Managers follow the set
process to solve the issues of
employee which take extra
take to solve the employee’s
issues.
Managers do not take
personal interest in solving
employee issues.

Management and leadership on Sykes holiday Cottages
The management an leadership in Sykes holiday cottages, as any other companies, is
structured with the leader at the top of all decisions but with the main aim to expand the
organisation awareness and reputation in a larger scale and provide innovative an unique
strategies tosatisfy customers needs. It is particularly the key aim of the leader to:
 Prioritize the aims of the organisation over individual ambitions; however plays a part
in directing and determining these organisation aims.
 Demonstrate confidence
 Create am inspiring vision and share values
 Communicate, listen, support and help
 Monitor progress but don’t micromanage
 Provide funds for the business progression
The manager in the other hand operates the inner organisation and focuses on achieving daily
tasks, directing and ensuring employees participation, supervising tasks and making profit
within the time given.
The key roles of the manager are:
 Create requirement for the project so that they not just fulfil the project scope, but
fulfil the actual need for the project.
 Create a folder structure for documents and assets making sure that everything created
or provided for a project is in the best order possible an ready to go.
 List out all tasks and plot them in a timeline calendar, thinking about where things can
go wrong and how to solve the problem.
 Ensure that the project is not in danger or costing more than expected by slicing the
overall budget into hours buckets both by roles and by task.
 Know the team and fulfil their needs so they can be successful.
Although the role of leaders and managers are very inspiring in the organisation, the
company still as to set good motivational propose to keep the workforce efficient and

increase the business opportunities. Therefore many companies have decided to adopt some
business phrase, which are kaizen and muri, as asset to guide the business idea in the
organisation.
Kaizen means continuous improvement and it applies as a guide for managers to be able to
guide the team an project by following six steps:
1. Discovering key parameters of improvement potential
2. Analysing the current methods
3. Generating new original ideas
4. Developing innovative implementation plan
5. Implementing the factors of plan
6. Evaluating the new paradigms of method
By following these procedure the company seizes opportunities and reduces chances of
looses.
Muri is another term that means “waist” and it as been adopt by organisations to limit and
control organisations in overproducing or over processing things they don’t really need, and
in consequence to that waste time, money and progression.
Chaos theory and MBO
Chaos theory is a theory introduced by Peter Drucker that analyses the impact of little actions
in the system, Peter also state that the future is unpredictable therefore people shouldn’t
hesitate doing things in life. Same ways this theory ha been applied to business by
organisation to remind companies that they are living in a self-organizing system which is
complex and adapt it self, hence creativity and flexibility are mandatory to alter to change.
MBO is a proactive way of managing that focuses attention on what must be accomplished
and not how to accomplish the objective. It is foal goal oriented rather than work oriented
approach. It tries to integrate the goals of an organisation and individuals, to combine long
and short term goals and to involve participation of subordinate managers in the goal setting
process.
Situation leadership: Situation leadership is a process where leaders in company take
decision based on the situation. This approach enables situation leadership and on the basis of
the outcome of the situation analysis leaders take the best decision in respect to the company.

Management in Sykes holiday cottage also usage the approach of situation leadership which
allows leaders to assess the situation and based on the assessment of situation leader’s tale the
suitable decisions (Şahin, Gürbüz and Şeşen, 2017). Resources of company also play a key
role while making suitable decision for business. This approach is an effective technique
which ensures suitable decision to handle a particular situation in business. Most of the time
the situation leadership is an effective tool in short run where the leaders needs to handle
some immediate situation.
System leadership: System leadership is also a key leadership approach channelizes in
companies. This approach drives management in Sykes Holiday Cottage to build a system
that can ensure effective functional activities of company. System leadership drives company
to establish an effective operation hierarchy that can improve the operation effectiveness of
company. Decision taken under system leadership benefited companies in long run.
Contingency: Contingency leadership is also a key leadership approach channelizes in
companies. Business environment is full of uncertainties which are addressed by contingency
leadership style. Contingency is defined as the immediate uncertain situation that needs to
handle by company in order to sustain in the business environment (Hampton, Tharp‐Barrie
and Kay Rayens, 2019). This is an immediate situation that needs to be controlled by
company. This leadership approach drives company to face a specific set back in the recent
time. Situation like pandemic, recession and other immediate situation which requires
immediate decision to deal with such situation.
Critical analysis of leadership and Management in Sykes holiday Cottages
To conclude, Sykes holiday Cottages has developed a very effective management and
leadership that develops the workforce and emphasizes the business objective moreover Its
unique concept and service allows him to compete with the ongoing changes in the business
environment.
Management operation
In Sykes holiday cottage key operation are:
 Planning
 Overseeing
 Control
 Strategy

Operation management
Operation management is a process to manage company’s operation factions. This
involve taking decisions, situation analysis, market analysis, monitoring and controlling the
operation functions and other associated operation functions that is required to manage the
functional activities of organisation. Sykes Holiday Cottage is associated with the following
functions as a part of the operation management.
Decision making: Management and leadership in Sykes Holiday Cottage need to take
various operational decisions. This involves on the basis of the needs of the functional
activities of company take appropriate decisions that can cope up with the needs of operation
(Liu and et.al., 2018). Leaders play an important role in taking various decisions related to
functional activities and other decision such as business expansion decision.
Situation analysis: Situation analysis is a process that involves management to assess the
situation. Situation analysis plays an important role for company to take important decisions.
In order to take decision related to product development and also related to business
expansion this tool plays an effective role. Leaders and management in Sykes Holiday
Cottage take the role in analysing the situation.
Market analysis: Market analysis is also a key functional activity associated with the
operation management. In order to sustain in such a competitive environment it is important
for companies to analysis the market so that crucial decision can be taken over service
improvement of cottage. In order to satisfy the needs of customer market analysis play an
important role.
Monitoring and controlling: Leadership and management in cottage take control the entire
operation hierarchy by monitoring each functional activity in company. This is also a key
operation management task which controlled and monitor by leaders. This involves ensuring
smooth functional activities of company. This also analysing weather the organisation is able
to meet its objectives with the support of its functional activities.
Operation approaches
Operation approaches follow by management in Sykes Holiday Cottage is called s
progressive approach. This involves controlling each functional activity of the organisation.
Management personally involves in every operation activity to control and monitor the work
efficiency. This also involves providing training to employees such as skill development
training and other key training that can ensure employee development in company.

Management also channelizes innovation in the organisation structure to improve the growth
potentials of organisation (Shi, Xu and Du, 2019). Operation management also involve
communication. Leadership ensures that the communication system channelizes in company
is proper. All shifts of employees must be proper so that no inconvenience can be entertained
in the organisation. Operation management play an important role in improving the level of
customer satisfaction which further play a key role for the organisation in achieving all
business objectives. As the Sykes Holiday Cottage involve in service sector which highly
depends upon the quality of services. This allows company to sustain and improve the growth
potential of organisation.
Factors influence operation management
Factors that influences the operation management in Sykes Holiday Cottage can be
summarises in following points.
Resources of company: Resource available in organisation plays an important role in
improving the operation efficiencies of company. All operations planned in company are
influenced with the resources of the organisation.
Employees efficiencies: All operations covered under operation management are influenced
with how efficient the employees of the organisation are (Bazmohammadi and et.al.,2018). In
case of efficient and skill human resources company can achieve the best operational
effectiveness.
Scale of operation: This is also a key factor which influences the operation management. Art
what scale the organisation is engaged in operations. The level of operation directly
influences company’s operation management.
External factor analysis
In addition to developing the internal system, Sykes holiday cottage also has to analyse the
external factors by using the PESTLE analysis which reviews the political, Economical,
Social, Technological, Legal and Environmental factors influencing the organisation.
Political
By political it’s intend the governmental decision or state affairs which changes have an
effect to the business development . With the recent event of terrorism and war, a lot of
countries are facing national instability. This makes travellers very concern of their personal
security, especially when the government is unstable forcing citizens to protest. This factor

brings an high disadvantage to the company associated to the tourism industry because it
limits costumers choices and preferences and as an uncontrollable external factor the
industries can’t prevent it.
Economical
Economically , the travelling industry is one of the best industries in the world but as any
other sector is not immune to state legislation while recruiting and staffing, especially when
there are some increase in taxation.
Social
Now that people have learned to embrace cultural, racial, religious and sexual diversity
travelling has become more enjoyable for the tourist and appreciable for the hosting
community. It is also one of the most profitable resources the fact people are willing to invest
in a country culture or local traditional corner shop that most of the time are underrated by
local citizens.
Technological
People nowadays are highly interested in the new technologies making travelling easier than
ever. This is not very favourable for the travelling agencies industry because it enables
customers to provide their own holiday without the help of a travelling assistant as a matter
of fact technological development is the biggest competitor in this industry. Nevertheless
travel agencies also adapt their strategy to fit the new trend be creating online websites which
benefited them because they make savings on location and employees.
Legal
As mentioned before, travel industry has to follow several legal laws ad regulations that
similarly to the political and economical factors are over their control. Most of the time,
because it relates to other countries, the agency has to follow not just it’s own country laws
but also the country it interrelates the business with; therefore it is fundamental in this
business to always keep up to-date with the world general political , economical and legal
factors.
Environmental
These element affect s the foundation of our business. The climate its always an important
issue to analyse before setting out our business, sometime it could also be cause of attraction.

With the climate changing know days it as become unpredictable and difficult to guarantee
customers satisfaction and safety, as the agency has no power over earthquake, hurricane etc.,
for example in recent years Japan and Italy have suffered from earthquakes. Sometimes this
force can reduce customer interest and affect the business progression (Schönsleben, 2016).
Operational efficiencies
Operational efficiencies can be improved with continuous development and focus
towards building new paradigms onto which Sykes Holiday Cottage shall program out its
development paradigms, which needs to be developed and factored onto various parameters
of innovation. Business management goals can be achieved with higher developed paradigms
operational efficiency and constructed effective innovation to achieve the set objectives
within the set parameters. Leaders play huge role in operational efficiency where employees
need to develop dynamic working patterns to build new potentialities and have the pertaining
power to move towards active innovation into set development parameters. Operational
efficiency need to be analysed with continuous deployment of all resources and technical
advancement among the set company goals which needs to be restored with continuous
resource advancement. Contingency leadership is one of the most innovative and rational
thinking approach under which leaders guide and supervise various new rational creativity
gaols through which profitability can be developed further. The Sykes Holiday Cottage shall
use smart trained employees with advanced skills and large effective pertaining knowledge
to bring transformative knowledge and advertise various new rational gaols onto which
higher functional strength can be programmed (Hitt, Xu and Carnes, 2016).
Conclusion and recommendations
The report has concluded various parameters of operations management which are an
integral part in management of company where operational efficiency are highly required
onto business goals. The skyes holiday cottage company have to actively look forward to
various new functional arenas for producing higher framework and for transforming their
business objectives which are pragmatically discussed above. The report also concludes how
rational development and fundamental aspects of technical efficiency enables to program out
various new narrative objectives and also to bring out more objectives onto which higher
strength can be formulated (Reid and Sanders, 2019). The report also concludes various
parameters to bring out importance of quality standards and technology usage onto various
fragments which will enable to factor out operational management factors. Macro
environment is also an important framework which enables to cater high growth fundamental

approach into company operational management and to build higher goodwill for long term
feasible position. Recommendations for higher operational efficiency can be discussed on
the basis that more employees shall be given training, acknowledge and keep on motivated
for building stronger business goals and strengthen the various perspectives onto which
higher development can be achieved. There shall be more integration of new technology
usage through which creativity shall be more accessible among consumer and the new
potential synergy onto larger extent.
REFERENCES
Books and Journals
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transformational leadership: the moderating role of gender. Leadership &
Organization Development Journal.

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underground utility tunnel. In 2018 International Symposium on Humanities and
Social Sciences, Management and Education Engineering (HSSMEE 2018). Atlantis
Press.
Shi, Y., Xu, J. and Du, W., 2019, February. Discussion on the New Operation Management
Mode of Hydraulic Engineering Based on the Digital Twin Technique. In Journal of
Physics: Conference Series (Vol. 1168, No. 2, p. 022044). IOP Publishing.
Bazmohammadi, N. and et.al., 2018. Optimal operation management of a regional network of
microgrids based on chance-constrained model predictive control. IET Generation,
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Hitt, M. A., Xu, K. and Carnes, C. M., 2016. Resource based theory in operations
management research. Journal of Operations Management, 41, pp.77-94.
Schönsleben, P., 2016. Integral logistics management: operations and supply chain
management within and across companies. CRC Press.