Leadership Management: Developing a Team Performance Plan Report

This report details a team performance plan developed for the Kookaburra Association, a sports organization. It includes responses to questions about team dynamics, performance planning, and policy development. The report begins with an email to the team regarding a meeting to discuss the performance management plan, which focuses on aligning individual and organizational goals to enhance customer attainment and participation. The plan outlines the organization's vision, objectives, and departmental goals, specifically for the Marketing and Communication department, along with individual objectives, performance measures, and strategic actions. The report also includes an email communicating the finalized team performance plan, highlighting training and development needs, and outlining a schedule for future meetings. Furthermore, the document presents a policy for maintaining a positive organizational culture, emphasizing the role of Human Resource Management in strategic decision-making and employee development. The report concludes with a summary of the policy and procedures, emphasizing the advantages of the new structured policies.

Running head: LEADERSHIP MANAGEMENT
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Name of the Student
Name of the University
Author Note

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TASK 4
Response to question 1: Email writing
Dear team,
I would like to inform you all for the scheduled date of meeting for understanding and
developing the performance management planning. The meeting will focus on the initiation
plan and discuss the requirement of employee involvement for the purpose of aligning the
performance management planning with the strategic goals in the organization. The
discussion will encourage each member present in the meeting to put forward any idea or
opinion regarding the designing of performance plan and about the constructed operational
plan.
Everyone is requested to reach the conference hall on Wednesday 12th 2019 for 1 hour
minutes brainstorming meeting, which will include the frame the discussion based on the
organizational values. The venue for the meeting is the C2 conference hall for
accommodating maximum participants. Hope to receive a revert mail in the respective chain
mail.
Let us have a productive discussion.
With warm wishes,
XYZ,
Marketing and communication manager
Response to question 2: Team Performance Plan
The team performance plan of Kookaburra Association will be based on the organizational
values and objectives for enhancing the performance level in terms of customer attainment.
The team performance plan for Kookaburra Association is presented below:

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 Vision- The vision of the organization is to increase the community participation of
soccer players by developing the value offerings of Kookaburra Association.
 Organizational Objectives- The main goal of the organization is to improve the team
performance in the organization for developing market demand.
 To increase the level of participation in the community soccer team
 To increase the rate of girl participation for the age between 5 and 18
 To improve the performance level of the marketing and operational team
 To align the individual member goal with the organizational objectives.
 Departmental objectives- The departmental objectives will be based on the functional
role of each departments. Each department of Kookaburra Association aims at
increasing and responding to the concerns of consumer base. The departmental
objectives presented below will be based on the Marketing and communication
department.
 To increase the employee involvement for extracting ideas for improving
customer value (Benn, Teo & Martin, 2015).
 To understand the changing demographics of the target consumers for
Kookaburra Association
 To communicate the strategized value offerings for the community players
 To improve the communication flow between management and employees
 To facilitate the communication flow amongst the team member
 To structure a marketing communication plan
 To organize effective events
 Individual objectives and goals- Individual objectives will be structured based on
personal career goals and growth requirement for the team members of marketing and
communication.
 To improve in the specific role of business

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 To achieve work satisfaction
 To receive appreciation for effective contribution towards achieving the goals
of enhancing participation rate of community players.
 Performance measures or KPI (Key Performance Indicators) - The team performance
measures for Kookaburra Association will be based on the goal of increasing the
number of community participants and improving female participation by developing
value offering for the consumers.
Qualitative measures-
 Customer or/and stakeholder satisfaction (Buckingham & Goodall, 2015).
 Communication effectiveness (communication flow amongst members and
management-team members)
Quantitative measures-
 Task dependency of the individual team members on the organizational
resources and functional department
 Workload efficiency of the distributed job roles in terms with accomplishing
departmental objectives of the business.
 Quantitative productivity of the allotted task programs.
 Strategic actions- The actions focussed on accomplishing the goal of increasing the
number of participants in community soccer and increasing the female participants in
the age 5-18. The strategic actions for specified goals are presented as follows:
 Market research approach for understanding the changing preferences and
requirements of demographics of community members.
 Conducting regular team meetings to comprehend the data collected during the
research (Mone & London, 2018).

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 Constructing strategic marketing communication plan for the purpose of
responding to the identified demand.
 Incorporating promotional plans for communicating and encourage about
soccer participation.
 Scheduling establishment plan in accordance with the timeline of achieving
the strategic goals of Kookaburra Association.
 Encouraging girl participants for the community soccer program can be
executed by the association of effective communication message with
selective media plan.
 Conducting engaging promotional plans for the purpose of achieving customer
involvement and increased participation (Srinivasan & Dyaram, 2018).
 Organizing events and programs which can increase the alertness and interest
for target audience (Wood, 2016).
 Allocating budget for the activities like marketing research, media selection
and executing marketing communication plans.
 Duration of achieving goals-
 Improving team communication flow- 2 months
 Aligning individual goal with team’s responsibility- 2 months
 Increasing customer satisfaction- 6 months
 Increasing number of participants- one and half years (significant results)
 Organizing productive events for the spreading awareness and encouraging the
number of girl participants in the community soccer- 4 months
 Team building goals-
 Increasing communication flow amongst team members
 Regular team sessions for understanding innovative ideas, opinions and
progress of the team members (Carvalho & Rabechini Junior, 2015).

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 Constructing appreciation sessions
 Understanding concerns of the team members
 Increasing number of participation in community soccer and encouraging girl
participation.
 Improving employee participation
Response to question 3: Email for team performance plan-
Dear team,
I would like to communicate the finalized team performance plan for the purpose of
documentation with optimum and efficient employee involvement. The performance
management plan is framed based on the organizational objectives of increasing the number
of participants for community soccer team and for encouraging the number of girl
participants. The team performance plan for Kookaburra Association for accomplishing the
goals is attached below. The team performance plan presents a comprehensive data of goals
on the basis of vision of Kookaburra Association, organizational goal, departmental
objectives and team building goals. The plan also demonstrates a list of performance
measures, which can assess the performance of the team members. The Key performance
indicators or performance measures are presented in two categories qualitative and
quantitative.
During the construction of team performance plan, few training and development
requirements were identified like the poor communication flow, unaware of the changing
demographics as well as the unaligned individual team member and organizational
objectives. The training and development activities for responding to the identified
requirement of the team can be training activities involving co-creation of ideas for customer
attainment and the activities involving analytical training for understanding the meaning of
extracted data about changing demographics. Another activity, which can be used for the

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purpose of improving the identified training needs is the training program for improving soft
skills of the team members for understanding different techniques of approaching target
audience.
I want to highlight the schedule of next meetings for discussing the approach for next 12
months in the direction of accomplishing desired participant growth. The meeting is
scheduled for next week Tuesday, June’2019. There will be a range of meetings for planning
the practices of marketing and communication for next 12 months. The meetings is scheduled
for every other week from next Tuesday.
The team performance plan is scheduled in accordance with the individual and organizational
growth. I hope to receive valuable feedback from each member of the team regarding the
potential effectiveness of the plan.
Let us have an amazing year ahead.
Warm wishes,
XYZ,
Marketing and communication manager
Response to question 4: Policy and procedures
The policy for maintaining a positive and productive organizational culture can be- Human
Resource Management should be involved in every strategic decision making as well as HR’s
involvement in training and development program.
a. The purpose of the policy is to develop a cohesive and productive organizational
culture where team members feel motivated and have respect for their effective
contribution towards the organizational goals.
b. The scope of the policy is to integrate the performance efforts of every employee of
Kookaburra Association for an effective outcome. The policy will target the

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behaviour and leadership ability of the marketing officer along with the understanding
of the team members.
c. The process of identifying poor performance can involve the incorporation of training
and assessment program by the contribution of HR department in order to understand
the performance rate of the team (Noe et al., 2017). The process may also involve
regular meetings for encouraging team member for coming up with ideas and
opinions relevant accordance with the objectives of Kookaburra Association.
d. The process of identification of professional development needs can be facilitated by
the implication of effective training and development programs. Performance
management programs can be used for the process of identifying personal
development needs (Weimer & Vining, 2017).
e. The budget allocated for each of the staff member in accordance with the operational
plan is 1,000 dollars per year, which includes transportation, research, training and
developmental program expenses.
f. The process that can be followed for evaluating and documenting the result of
professional development plan is the assessment of employee and team performance
in accordance with the set policies and objectives.
Dear team,
I am pleased to communicate the set policies and procedure for the accomplishment of
desired organizational goals. The new policy and procedure involves the involvement of
Human Resource department for assessing the implementation of selected training and
developmental programs. The advantages of the new structured polices reflects the ability of
addressing the need for setting a common base for effective communication flow, for

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understanding the significance of employee satisfaction, which in return can contribute
towards align individual objective with organizational objectives. The objectives of executing
required training and developmental requirements of the team can be accomplished based on
the structured policy framework. The incorporation of HRM in the marketing and
communication department will contribute towards ensuring efficient performance
throughout the team.
Warm wishes,
XYZ,
Marketing and communication manager

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References:
Benn, S., Teo, S. T., & Martin, A. (2015). Employee participation and engagement in
working for the environment. Personnel Review, 44(4), 492-510.
Buckingham, M., & Goodall, A. (2015). Reinventing performance management. Harvard
Business Review, 93(4), 40-50.
Carvalho, M. M. D., & Rabechini Junior, R. (2015). Impact of risk management on project
performance: the importance of soft skills. International Journal of Production Research,
53(2), 321-340.
Mone, E. M., & London, M. (2018). Employee engagement through effective performance
management: A practical guide for managers. Routledge.
Noe, R. A., Hollenbeck, J. R., Gerhart, B., & Wright, P. M. (2017). Human resource
management: Gaining a competitive advantage. New York, NY: McGraw-Hill Education.
Srinivasan, S., & Dyaram, L. (2018). Employee participation in corporate volunteering.
International Journal of Business and Emerging Markets, 10(2), 127-146.
Weimer, D. L., & Vining, A. R. (2017). Policy analysis: Concepts and practice. Routledge.
Wood, S. (2016). High-involvement management. In Encyclopedia of Human Resource
Management. Edward Elgar Publishing Limited.

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Appendix:
Team Members
Marketing and
communication
team members
Marketing and
communication
officer/manager
Stakeholders-
Representatives
of operational
and HR team
STRATEGIC
ACTION
DESCRIPTION
PARTY /
DEPT
RESPONSI
BLE
DATE
TO
BEGIN
DATE
DUE
RESOUR
CES
REQUIRE
D
Market research
approach for
understanding the
changing
preferences and
requirements of
demographics of
community
members.
Marketi
ng
Departme
nt
1st
july’2
019
4th
Augu
st
Transp
ortation
expenses
,
analytica
l tool and
support
of
operatio

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nal team
Conducting regular
team meetings to
comprehend the
data collected
during the research
(Mone & London,
2018).
Encouraging girl
participants for the
community soccer
program can be
executed by the
association of
effective
communication
message with
selective media plan.
Conducting
engaging
promotional plans
for the purpose of
achieving customer
involvement and
increased
Marketing
and
communicat
ion
department
20th
June’2
019
4th
Dece
mber
suppo
rt of
operatio
nal
team,
financial
resource
s, HR
departm
ent
support,
employe
e
involvem
ent

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participation
(Srinivasan &
Dyaram, 2018).
Organizing events
and programs which
can increase the
alertness and
interest for target
audience (Wood,
2016).
Allocating budget
for the activities like
marketing research,
media selection and
executing marketing
communication
plans.
Constructing
strategic marketing
communication plan
for the purpose of
responding to the
identified demand.
Incorporating
promotional plans
for communicating

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and encourage
about soccer
participation.