Leadership, Motivation, and Performance: A UK Retail Sector Study

This report investigates the impact of leadership on employee motivation and performance within the UK retail sector, specifically focusing on Sainsbury. The research explores various motivational theories, including Maslow's Hierarchy of Needs, Vroom's Expectancy Theory, and Herzberg's Two-Factor Theory, to understand how leaders can effectively encourage employees. It examines factors that motivate retail employees, such as recognition, responsibility, and career development, alongside employee expectations for informed service and instant satisfaction. The study utilizes a mixed-methods approach, including secondary research from articles and journals and primary research with a questionnaire administered to 30 Sainsbury's employees. The findings indicate a positive correlation between leadership and employee performance, particularly when leaders adopt participative styles, recognize achievements, and provide opportunities for growth. The report also discusses the influence of different leadership styles, such as transactional leadership, on employee motivation and the importance of providing rewards and incentives to boost morale and productivity. The research concludes with recommendations for leaders to enhance employee motivation and improve overall performance within the retail environment.

To investigate the impact of leadership
on employee motivation and
performance within UK retail sector;
A study on Sainsbury
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ABSTRACT
In the research it has been described about impact of leadership on employee motivation
and performance in Sainsbury. when employee are encouraged which directly impact on their
performance. This means that there is positive effect on their productivity. Through rewards
employees of retail industry are highly motivated. Motivation is a force that able to pushes a
person to work at high level. There are different theories of it such as Maslow, Herzberg two
factor etc. which is applied to motivate people. So, for that secondary research has been done
and data is gathered from articles and journals. Besides that, it is discussed about several
research methods which are applied within study along with philosophy, design, type,, etc.
furthermore, primary research is also been done for it with help of questionnaire. In that
sample size is 30 employees of Sainsbury. Thus by interpreting data it is stated that there is
positive impact on their performance when leader motivate. Moreover, leader encourage them to
attain goals and recognise efforts. However, their performance is hampered when leadership
style is changed. In Sainsbury participative style is mostly followed. The leader allow staff to
engage in decision making. so, it boost their confidence. The leader within organisation
recognise their achievement, provide benefits and assign them more roles. Besides that, in abc
leader follows particular motivational theory to encourage staff.
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Table of content
ABSTRACT....................................................................................................................................2
INTRODUCTION...........................................................................................................................4
LITERATURE REVIEW................................................................................................................5
Various factors that able to motivate employees in retail industry.............................................7
Expectations by the employees within retail industry................................................................8
RESEARCH METHODOLOGY....................................................................................................9
DATA ANALYSIS.......................................................................................................................11
CONCLUSION..............................................................................................................................25
RECOMMENDATIONS...............................................................................................................26
REFERENCES..............................................................................................................................28
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INTRODUCTION
In every organization leaders play vital role in it. They are responsible for attaining of goals by
performing task with employee. Moreover they provide direction and guide employee to perform
task in effective way. In addition it is necessary to motivate employee so that their performance
is increased and they are able to achieve goals in effective way. The main purpose of
encouraging them is due to work load and pressure staff are not able to perform task. Besides
that, when they are motivated their efficiency also improves. Here, leader play crucial role. They
encourage them with help of various techniques. In that they apply different leadership style to
engage staff in decision making. In addition, leader set a vision to them that where they have to
go. Through that, staff work in proper way. Along with it, leader communicate with them in
frequently to listen and solve their issues and problems (Graves, and Sarkis, 2018).
It is stated that when employee are encouraged which directly impact on their performance. This
means that there is positive effect on their productivity. Moreover, leaders are having capability
and ability to motivate staff. Also, it is analyzed that motivation leads to boost staff confidence.
Furthermore, their morale increases which enable in doing task in effective way. In addition, it
create a positive culture within organization and allow them to think outside box and bring in
creativity within their work.
Besides that there are different ways of motivating employee. It depends on leader ability and
skills that how they do it. For example by providing them benefits, by appreciate their
achievements, or recognition staff. Thus, it results in motivating them and generating positive
outcome. However, there are various types of leadership style that is applied in it. But it depends
on leader traits and characteristics that which style is applied to encourage staff. transactional
leadership has been used as a corrective approach, and has two dimensions: contingent reward;
and management by exception. Contingent reward means that leader uses rewards and
promotions in order to get the desired results from their followers. In management by exception,
leaders take corrective actions, when things go wrong and out of control (Smith, and et.al.,
2020).
Leadership provide an overview to staff that what they have to do and how. When their
morale is low than leader encourage by boosting confidence. Apart from that, in order to enhance
performance of employees it is necessary to motivate them. Thus, there is change in plans and
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strategies to work. Leader support in working in creative way. Besides that, they continuous
manage things in time.
It has been evaluated that there are different ways of motivating employee. Leader follow all
those way to do it and obtain results. Here, by giving rewards to staff such as incentive, bonus
etc this is way in it. Another way is to provide them equal growth opportunities. Leader also train
and develop them so as their skills and knowledge increase that results in generating positive
outcome. Therefore employee also feel motivated as they learn new things and apply it. It
automatically enhance their performance and efficiency. In this achievement is also way to
encourage. So, when staff achievement is recognize this allows others to also achieve higher
outcomes and get recognized. Hence, in this way they are motivated through leadership.
Employee performance and motivation are related to each other. If staff is not motivated then
their performance is not improved. Thus, these both are improved with help of leadership (Feng,
and et.al., 2018).
Research aim and objectives
Aim - To investigate the impact of leadership on employee motivation and performance within
UK retail sector; A study on Sainsbury
Objectives
 To evaluate different theories of motivation
 To analyse various factors that able to motivate employees in retail industry
 To examine on the expectations of the employees within retail industry
Research questions
 What are different theories of motivation?
 What are the various factors that able to motivate employees in retail industry??
 What are expectations of the employees within retail industry?
LITERATURE REVIEW
Theme 1 Different theories of motivation
Motivation is considered as a state of mind that is filled with energy as well as
enthusiasm which aids person to drive within a specified way to accomplish goals and
objectives. It is known as the force that able to pushes a person to work at high level of focuses
as well as commitment if things are opposite to them. Motivation is capable of translates into a
specified kind of the human behaviour.
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Mention below some of the motivational theories
MASLOW’s HIERARCHY OF NEEDS
As per the Abraham Postulated that an individual will feels more motivated when his needs are
achieved. The needs begins from lowest level of basic requirements as well as keeps moving up
as a lower level is filled. Mention below are some physiological needs
Physiological – These are lowest basic needs for survival such as water, food and home (Razak,
and et.al., 2018).
Safety – After physiological there is a needs of safety such as protection from threats, dangers
and many more.
Social belongingness- It focuses on love, affiliation, friendship and many more.
Self esteem- It is known as the needs regarding respect as well as recognition.
Self actualisation- It is consider as the opportunity for learning, personal development and
creative work.
Vroom theory of expectancy- It stated that people will be more highly motivated and productive
if their two conditions are fulfilled such as Individuals believes that their efforts will likely to
lead to the successful outcomes and secondly those people also believes that they will also
appraises for their success.
Hertzberg’s two factor theory focuses on two brand categories such as motivating factors and
hygiene factor. As these motivating factors are required for assuring satisfaction of the
employees and also used for higher performance. Also hygiene factors are required to make sure
that an staff member is not dissatisfied. Here hygiene factors unable to guarantee motivation as
well as presence of motivation factors within absence of hygiene factors also does not work
(Bande, and et.al., 2016).
McGregor’s theory X and theory Y
As per the Douglas McGregor formulated two distinct views of individuals that are relied on
participation of the employees. First one is negative as labelled Theory X and second one which
is labelled as y is considered as negative. Both types of the people exists. Relied on nature they
needs to managed things accordingly.
Theory X- Here the traditional view of the work force holds that employees are self centred, lazy
as well as lacking ambition. Thus a relevant management style is strong.
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Theory Y- It focuses on employees are motivated as well as eager to accept accountability. A
relevant management style is also focuses on creating a environment which is more productive
alongside positive reinforcement and rewards. It is found that there are different ways of
motivating employee. Leader follow all those way to do it and obtain results. Here, by giving
rewards to staff such as incentive, bonus etc this is way in it. Another way is to provide them
equal growth opportunities. Leader also train and develop them so as their skills and knowledge
increase that results in generating positive outcome.
Various factors that able to motivate employees in retail industry
As stated Heystek, and Emekako, (2020) of each and every employees feel valued when
their contribution towards firms makes a difference to the retail industry. By giving more
responsibility one can easily demonstrate their professional growth and makes them loyal
towards the entity. Such as enables employees to take responsibility of the areas of retail shops
that can easily encourage them to take the opportunity to grow. To motivate the employees to
sell the firm’s product the retail space must be look at its best. Employers needs to create a space
that can reflects lifestyle as well as brand that employees can selling to the consumers. A positive
and pleasant atmosphere with right attitude of the employees turns to sell more products.
As per the view of Abdullah, and et.al., (2018) several people have several things for
motivation. There were some of the staff members who were interested within a particular
department of business. Through enabling them to work as well as find them interesting to do
that as well as motivates them. Several retail staff members unable to consider that their job
within the retail sector provides them more cash ,especially initial days of the career launching
point as it is vital that staff members understand this thing. Retailer’s job can be difficult as well
as laborious but it can also reduces their stress by career development. If staff members becomes
motivated to work hard as well as achieves goal. By giving a clear path to the staff members
motivated them to do hard work as providing them training as well as explaining them to
management hierarchy as well as offering them to senior positions to them.
According to Graves, and Sarkis, (2018) Through rewards employees of retail industry are
highly motivated. As when providing them reward such as bonus, salary appraisal and many
more as they have something to work for it. One of the easiest way to motivate the employees is
that implementing a platform that is known as reward platform where it can chooses their own
rewards. As rewards platform provides gift cards, securing discounts as well as special items
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from their national and local spots. Staff members sends points to each other on such platform
for doing job well. By utilization reward platform also gives the personalization anyone needs
for the motivation of the retail employees without efforts as well as time.
Expectations by the employees within retail industry
Within the digital world ,data can be just one click away as nowadays shoppers now expect
to deal with employees who are well informed. It is vital for the whole team that have sufficient
amount of entity knowledge, product and service that can build trust as well as sell to the
consumers. Nowadays consumer needs instant satisfaction . Rather than wasting time in
unnecessary services times they can move to the other place. It’s about speed of service, multi
tasking ,proactively connect with consumers or various number of skills that can be expected by
the employers . staff members needs to delivers the sufficient service within an environment
which is known as busy retail environment.
In view of Smith, and et.al., (2020) With the rapid growth of information that is available
online in this internet world, if the solution provided by the consumers are not at up to the mark
and does not suit consumers than it will not take any long for the consumers to find out new
option and consumer will be discontinue for long period of time. As according to the employer
there might be wondering that how an employee performance can be measured more accurately
especially within a context of the fast increasing world. Such as mobile technology is evolving
with day by day as employees needs to be updated so that they can provide the right amount of
information to the consumers.
As said by Feng, and et.al., (2018) It is vital to cultivate an attitude of consumer first such
as from their needs, also offering them personalized as well as tailored services ,putting
consumer satisfaction at first. Mixing the skills of the efficiency, product knowledge as well as
consumer focused as the needs regarding selling are as per the consumers. It is vital that
employees require the selling skills such as cross selling ,up selling, but the focus must the
benefits of the consumer first.
As elucidated by Andersen and et.al., (2018) it is vital to set the clear performance
expectations for each and every employee during the ongoing process. Be clear and specific
what are the expectations by the employees as well as how as an entity’s employer can measure
their performance. Be specific what are the expectations as well as how it can be measured. As
per various banks performance expectations must be measured by firm as well as communicated
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through leadership or management. The overall goal of the firm of having the performance
expectations is for moving the firm creates a workplace accountability from one staff member to
another. It is a kind of the method that can be applied through a firm to focuses on the position as
well as progression expectations that can be performed through the employees. Here each and
every member needs to understands the significance of their responsibilities as well as role
that can influence the entity.
RESEARCH METHODOLOGY
The research methodology is the considered to be the proper and systematizes which is there
for conduction an effective research in more level of philosophical framework. In this section
methods related to research will be discussed. In this the methods of research will be described
by analysing pros and cons of the each technique that has been used in order to collect the data. It
includes the following:
Research type: Research can make use of two type of research in order to analyse and evaluate
the data. They can make use of qualitative and quantitative research type. In the qualitative type,
it includes the data based on theoretical framework. It has been analysed that this type of data do
not includes numerical facts and figures. It is really easy to collect this type of data and also it is
reliable (Razak, and et.al., 2018). Qualitative data has really wide scope and also the data related
to this can be collected on generalised facts and figures. It has been analysed that this type of
research can assist the researcher in generating new ideas and also various solutions to the
problems is been find out. In this the data can be collected by using videos, transcripts and other
things. On the other hand quantitative data will include data that has been collected on numerical
facts. In this various statistical software such as SPSS can be used to gather and analyse the data.
This will assist researcher in getting to end results. For the present study qualitative data is been
selected as it will be used to analyse the impact of leadership on motivation level of employees
with the experiment of employees.
Data collection: Primary and secondary are the two type of sources that can be used by
scholar in order to make research successful and find solutions to the problems (Daniel, Kumar
and Omar, 2018). In primary data collection the data is been collected with unpublished sources,
it is raw in nature. It has been analysed that this type of information is been gathered for specific
purpose. It can be used when sample size is smaller. In this the data is been collected by
researcher without going to any existing sources. This type of data is reliable and authentic and
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can also assist in finding solution to problems that has been faced by researcher while conducting
the study. In this the data can be collected by making use of surveys, questionnaires,
observations, interviews. This can assist researcher in getting end results. On the other secondary
data is basically that information that has been collected from the existing sources. It has been
analysed that this type of data can be used when the research is for wider purpose. It has also
been evaluated that data in this can be gathered with the help of company blogs, annual reports,
and published websites. For the present research primary data has been selected. It will be
gathered with the help of questionnaire.
Research philosophy: It basically means to analyse whether the clear information related to
the subject matter has been collected or not. There are two type of philosophy that can be used
by scholar. One is interpretivisim and other one is positivism. Interpretivisim is basically used
for the qualitative research. This can be used as the method inquiry and can be used to analyse
and determine the social experiences of individuals. This is been used to understand the meaning
that humans are been attached to the actions that has been done by them. It has also been
analysed that positivism philosophy is been used for quantitative strategy.
Research design: for the present research descriptive design has been used. Descriptive
research is a type of research that describes a population, situation, or phenomenon that is being
studied. This is been used basically for the qualitative study and can assist the researcher in
getting new ideas and also finding out the solution to the problems (Gastaldo, Rivas-Quarneti,
and Magalhães, 2018).
Research strategy: It is the step by step method that can be used in order to achieve the set
target of research. It has been analysed that there are two types of approaches one is inductive
and other one is deductive. For the present research inductive approach will be used. This is been
used as the study is been done on qualitative basis.
Sampling: It means that the data is been collected by targeted population. For the present
research simple random sampling is been selected. This is been selected so that no biasness
exists and all the participants are been provided with equal opportunities. For the present
research sample will be collected from 30 employees who are working in Sainsbury (Phillips and
Ritala, 2019).
Data analysis: It means that the important information has been extracted from the data that
has been collected. For the present study thematic analysis is been selected. This is basically
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been selected when the researcher is making use of the qualitative study. It has been analysed
that this type of analysis can assist researcher in analysing the information and also solution to
the problem is been find out.
Limitation and Challenges: There were several limitations that challenges that has been
faced by researcher while collecting the data. It has been analysed that primary research took lot
of time so research was been delayed. It was a really time consuming process and also it has
been analysed that there was difficulty in evaluating the causalities related to subject matter. This
research can also not be statistically presented (Ragab and Arisha, 2018). There were also
difficulties faced for generalising the research, so these were the challenges faced while making
the research.
Ethical consideration: Researcher needs to be engaged in following the ethical code of
conduct. They must make sure that no harm is been caused to participants while collecting the
data. They also needs to ensure that proper consent is been taken by participants before
collecting the data from them. This will enhance them in building relationship of trust and more
reliable data can be collected.
DATA ANALYSIS
Questionnaire
Name
Age
E mail id
Q-1 do you think that leader support you in completion of complex tasks?
Yes
No
Not always
Q-2 does leader encourage you to attain goals and recognise efforts?
Yes
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No
Not sure
Q-3 is there positive impact on your performance when leader motivates?
Yes
No
Sometimes
Q-4 does your efficiency increases when leader motivate you?
Yes
No
Not sure
Q-5 is any change in leadership style affect on your performance?
Yes
No
Q-6 do you think that performance is impacted if there is no motivation?
Yes
No
Not sure
Q-7 what type of leadership style is often followed by leaders?
Participative
Situational
Contingency
Transactional
Q-8 how do leaders motivate you to attain goals and objectives?
Providing benefits
Recognising achievement
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Assigning more roles
Q-9 do you feel motivated to work under leader?
Yes
No
Q-10 is your needs fulfilled when performance is improved?
Yes
No
Q-11 does leader follow any particular motivational theory or not?
Yes
No
Q-12 is there any impact on your performance due to leadership ?
Yes
No
Theme 1 leader support you in completion of complex tasks
Q-1 do you think that leader support you in completion of complex
tasks?
Frequency
Yes 17
No 5
Not always 8
Total 30
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s
Interpretation – the researcher conducted a study in Sainsbury to identify impact of leadership
on employee motivation and performance. So, for that primary data was gathered through
questionnaire and sample size was 30. Thus, it is stated that out of 30, 17 said leader support
them in completion of complex task, 5 said no and 8 said that not always leader support them.
thus it is analysed that leader of Sainsbury are highly supportive . they guide and direct staff
to perform their task in effective way. Along with that leader show them right way and path as
well. hence, with that it becomes easy to accomplish target assigned. Employee also take
support of leader if they get stuck.. hence, there is high team work shown by them.
Theme 2 leader encourage you to attain goals and recognise efforts
Q-2 does leader encourage you to attain goals and recognise efforts? Frequency
Yes 19
No 4
Not sure 7
Total 30
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Interpretation – in order to attain aims and objectives in Sainsbury a research was done on
examining impact of leadership on staff motivation and performance. For that questionnaire
was used to collect data of 30 employees. Therefore by interpreting data it is found that 19 staff
said leader encourage them to attain goals and recognise efforts as well. 4 said no and 7 was
not sure about it. hence, it is analysed that leader motivate staff to complete their goals.. after
that they also recognise efforts of them so that it boost morale and confidence. It enables in
increasing their efficiency and they are ready to take more challenging tasks. When they get
motivated so it automatically results in achieving of goals within specified time.
Theme 3 positive impact on your performance when leader motivates
Q-3 is there positive impact on your performance when leader
motivates?
Frequency
Yes 23
No 5
Sometimes 2
Total 30
15

Interpretation - there was a research done in Sainsbury. The research question was to find out
impact on leadership on employee motivation and performance. For that primary data was
gathered via questionnaire of 30 respondents. By analysing data it is said that out of 30, 23
said that there is positive impact on their performance when leader motivate, 5 said no and 2 was
not sure about it. hence, leader motivation create a positive impact on their performance. They
are able to put more efforts in performing tasks. Besides that, it boost their confidence as well.
in this way goals are accomplished within time. leader direct them in right direction that led to
attaining of goals
Theme 4 efficiency increases when leader motivate you
Q-3 does your efficiency increases when leader motivate you? Frequency
Yes 21
No 7
Not sure 2
Total 30
16

Interpretation - the researcher conducted a study in Sainsbury to identify impact of leadership
on employee motivation and performance. So, for that primary data was gathered through
questionnaire and sample size was 30. Thus, it is stated that out of 30, 21 said that their
efficiency increases when leader motivate them, 7 said no and 2 was not sure for it. therefore, it
is evaluate that motivation of leader allow staff to take more challenging tasks. As their
confidence is high this enables in working hard to attain goals. In addition, employees also get
idea about carrying out tasks in efficient way. Leader guide them in right direction and also
support in it. in this way they are able to carry out task in efficient way.
Theme 5 change in leadership style affect on your performance
Q-5 is any change in leadership style affect on your performance? Frequency
Yes 20
No 10
Total 30
17

Interpretation - in order to attain aims and objectives in Sainsbury a research was done on
examining impact of leadership on staff motivation and performance. For that questionnaire
was used to collect data of 30 participants. Here, it is stated that 20 said yes their performance is
hampered when leadership style is changed whereas 10 said no. So, it is concluded that in
different leadership style leader direct in differently. Thus, it distracts employee
concentration. Also, there are some staff who are not comfortable with particular style hence
they are not able to work in effective way and target are not achieved as well. therefore, it takes
time for them to understand leader direction. Hence, it highly impact on their performance in
negative way.
Theme 6 performance is impacted if there is no motivation
Q- 6 do you think that performance is impacted if there is no
motivation?
Frequency
Yes 18
No 7
Not sure 5
Total 30
18

Interpretation- there was a research done in Sainsbury. The purpose was to find out impact on
leadership on employee motivation and performance. For that primary data was gathered via
questionnaire of 30 respondents. It is analysed that 18 said that yes performance is affected if
there is no motivation, 7 said no and 5 was not sure in this. Thus, it is analysed that if employee
are not motivated then they are not able to tasks in effective way. Furthermore, there is affect
on their efficiency. They work in stress and do not put more efforts in it. so, when they are
assigned challenging goals they do not make efforts to attain it.
Theme 7 type of leadership style is often followed by leaders
Q- 7 what type of leadership style is often followed by leaders? Frequency
Participative 11
Situational 7
Contingency 7
Transactional 5
Total 30
19

Interpretation- the researcher conducted a study in Sainsbury to identify impact of leadership
on employee motivation and performance. So, for that primary data was gathered through
questionnaire and sample size was 30. It is evaluated that 11 said participative style is followed,
7 said situation, 7 said contingency and 5 said that transactional style is followed. So, it is found
that in Sainsbury participative style is mostly followed. The leader get engage with staff to take
decision. They take suggestions from them regarding what can be done in better way. Thus, it
creates a sense of feeling of togetherness within employee. They also participate in effective way
to take decision.
Theme 8 leaders motivate you to attain goals and objectives
Q- 8 how do leaders motivate you to attain goals and objectives? Frequency
Providing benefits 10
Recognising achievement 10
Assigning more roles 10
Total 30
20

Interpretation- there was a research done in Sainsbury. The research question was to find out
impact on leadership on employee motivation and performance. For that primary data was
gathered via questionnaire of 30 people. in this it is analysed that 10 said that leader recognise
their achievement, 10 said that provide benefits and 10 said that more roles are assigned to them.
therefore, leader encourage them by doing all these things. It led to working in effective way and
achieving goals. Besides that, their performance is enhanced as well. this all results in increasing
efficiency of staff.
Theme 9 feel motivated to work under leader
Q- 9 do you feel motivated to work under leader? Frequency
Yes 20
No 10
Total 30
21

Interpretation – here, a study was done in order to examine affect of leadership on employee
motivation and performance in Sainsbury. The primary data of 30 staff was collected for that.
By interpreting questionnaire data it is evaluated that 20 said that they feel encouraged to work
under leader and 10 said no. It means that employee feel comfortable to work under leader. They
know how they have to perform. Moreover, staff morale and confidence in boosted when they
work under leader. Through that goals and objectives are attained in efficient way.
Theme 10 needs fulfilled when performance is improved
Q- 10 is your needs fulfilled when performance is improved? Frequency
Yes 15
No 15
Total 30
22

Interpretation - here, a study was done in order to examine affect of leadership on employee
motivation and performance in Sainsbury. The primary data of 30 staff was collected for that.
By interpreting questionnaire data it is stated that 15 said their need are fulfilled when
performance is enhanced whereas 15 said no. Thus, it means sometimes employee get bonus,
rewards, etc by which their needs are fulfilled. however, sometimes even though their
performance improved buy needs are not satisfied. this is because they do not get what they
want. Also, when performance is improved it is not necessary that needs are satisfied.
Theme 11 leader follow any particular motivational theory
Q-11 does leader follow any particular motivational theory or not? Frequency
Yes 18
No 12
Total 30
23

Interpretation - here, a study was done in order to examine affect of leadership on employee
motivation and performance in Sainsbury. The primary data of 30 staff was collected for that.
By interpreting questionnaire data it is analysed that 18 said that leader in Sainsbury follow
particular motivational theory while 12 said they do not follow it. so, leader in Sainsbury
encourage staff by following Maslow and Herzberg theory. With that it becomes easy to identify
needs and fulfil them. furthermore, theory act as framework in enhancing performance as well
of them.
Theme 12 impact on your performance due to leadership
Q- 12 is there any impact on your performance due to leadership ? Frequency
Yes 19
No 11
Total 30
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Interpretation- the research was done on topic of leadership and employee motivation and
performance. In that primary data was gathered from questionnaire and 30 samples was taken.
Thus, from data it is identified that 19 staff said that there is impact on their performance due to
leadership. But 11 said no. So, it can not be determined that whether impact is positive or
negative. This is because sometimes there is negative affect as well of leadership. It highly affect
on efficiency as they are not able to work in proper way. Also, goals are not attained as well.
CONCLUSION
From the above study it has been summarised that motivation is really important in order to
enhance the performance level of employees. Report has also provided the details that in order to
increase performance level of employees, the manager’s needs to be engaged in fulfilling the
needs and demands of workers so that they stay motivated. This will also assist them in creating
employees loyalty which is really necessary for the growth of organisation. It can be said that by
providing rewards employees of retail industry are highly motivated. It has also been analyzed
that as when providing them reward such as bonus, salary appraisal and many more as they have
something to work for it. It has been analyzed that one of the easiest way to motivate the
employees is that implementing a platform that is known as reward platform where it can
chooses their own rewards. It has been summarized that managers has been involved in fulfilling
the psychological needs of workers so that they stay motivate and also this will assist managers
in increasing the efficiency of employees so that errors can be reduced. This has assisted them in
25

reducing down the frustration level and also this has helped them in increasing workers
belongingness towards organization. It has also been analyzed that the managers in order to keep
employees motivated needs to be involved in making sure that proper communication exists
between them and workers. This has assisted them in analyzing problems that has been faced by
workers and also they will be able to keep them motivated which is really necessary for growth
of organization as well as industry. Managers also has been involved in making sure that role and
responsibility to each employee is been provided according to their skills so that they become
motivated. This has assisted them in increasing efficiency which is really necessary for
organization to achieve the set target and mission. It has also been summarized from the report
that mixing the skills of the efficiency, product knowledge as well as consumer focused as the
needs regarding selling are as per the consumers. It has been evaluated that in order to keep
employees motivated, the manager has been engaged in asking them feedback related to training
so that if any gap existed, this can be fulfilled. This has impacted their performance level and has
also supported firm in growing and achieving their set target and mission. It has been
summarized from the report that managers has also been engaged in increasing motivation level
through non monetary rewards. In this they have made sure that workers have been appreciated
on social media platforms so that their performance level increases. This has assisted them in
increasing the operational efficiency and also productivity. Motivate employees can also support
organization in attracting more loyal consumers so that their profitability and revenue can also be
increased. This has assisted in achieving the set goals and objectives. It has assisted in growing
and earning profit.
RECOMMENDATIONS
There are several suggestions which can be followed by Sainsbury and their leader. It
will enable them to motivate staff in effective way. They are defined as below
It is recommended that employees offering reward for their greatest efforts as rewarding
motivates them and they feel valued. As reward can be in many forms such as give them bonus,
throw a party for them, honour team members, and also send someone to trip as a reward for
their performance. It is recommended that employees requires constant direction as well as needs
staff members proper flexibility and freedom. The structure can be flexible various retail stores
pay their employees per day and it is considered as a common among high end retail sales. Firms
needs to hiring right people for right job as it is the most vital place to start. Even if the firm
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desperate for the employees as vacant spot also might temporarily costing their business money
but at the same time also needs to remind that wrong employees makes them loss. Most of the
firms suffers from employee decrease turnover than through hiring better for the business right
from the starting.
Sainsbury can provide benefits and other rewards to employees in order to encourage them. this
will also led to increase in their efficiency and attaining of goals and objectives in efficient
way. In benefits company can provide bonus, incentives, etc to them. this will also automatically
motivate other staff as well.
The leader can apply different leadership styles as well to motivate staff. moreover, the impact
on performance can be evaluated as well of style. This will enable in selecting of appropriate
style.
The leader should measure performance of employees in various leadership style. Then, on
basis of that rewards and benefits are given to them. it will result in encouraging staff to
complete targets within specified time.
Here, Sainsbury leader can follow different motivational theories as well and on basis of that
staff can be encouraged. By following of theory their needs can be easily fulfilled in effective
way. Besides that, various theories can be applied in it so that it is easy to encourage them.
Sainsbury should organise motivational session in which all employees are being encouraged
together. This can be done within particular time period so that their efficiency is increased as
well. it will also result in creating a positive culture within company.
Employees can be engaged in decision making process and their suggestions are taken in it. this
will boost their morale and confidence. It will make them responsible to perform their role and
task.
Leader should give opportunities for growth and development to employee. This will motivate
them to grab those and it automatically increases their efficiency. They will be ready to take
challenging goals and putting hard efforts to accomplish it.
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REFERENCES
Books and Journals
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Andersen, L.B., and et.al., 2018. Leadership and motivation: A qualitative study of
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Administrative Sciences, 84(4), pp.675-691.
Bande, B. and et.al., 2016. Exploring the relationship among servant leadership, intrinsic
motivation and performance in an industrial sales setting. Journal of Business & Industrial
Marketing.
Bande, B., and et.al., 2016. Exploring the relationship among servant leadership, intrinsic
motivation and performance in an industrial sales setting. Journal of Business & Industrial
Marketing.
Daniel, B., Kumar, V. and Omar, N., 2018. Postgraduate conception of research methodology:
implications for learning and teaching. International Journal of Research & Method in
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Gastaldo, D., Rivas-Quarneti, N. and Magalhães, L., 2018, March. Body-map storytelling as a
health research methodology: blurred lines creating clear pictures. In Forum Qualitative
Sozialforschung/Forum: Qualitative Social Research (Vol. 19, No. 2).
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motivation in employees' provenvironmental behaviors. Journal of Cleaner
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Heystek, J. and Emekako, R., 2020. Leadership and motivation for improved academic
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Phillips, M.A. and Ritala, P., 2019. A complex adaptive systems agenda for ecosystem research
methodology. Technological Forecasting and Social Change, 148, p.119739.
Ragab, M.A. and Arisha, A., 2018. Research methodology in business: A starter’s guide.
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Razak, A. and et.al., 2018. Effect of leadership style, motivation and work discipline on
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Smith, T.D. and et.al., 2020. Safety specific transformational leadership, safety motivation and
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