Leadership Analysis: Reflecting on Jeff Bezos' Leadership at Amazon

This report offers a comprehensive reflection on the leadership style of Jeff Bezos, the CEO of Amazon. It utilizes the Gibbs Reflective Cycle to analyze his approach, emphasizing practical leadership over theoretical models. The report details the author's observations, feelings, and evaluations of Bezos' leadership, highlighting his skills in communication, innovation, and employee motivation. It explores his ability to set high standards, lead from the front, and foster a supportive company culture. The analysis includes an examination of Bezos' strategies, feedback mechanisms, and his ability to adapt to challenges. The conclusion summarizes key learnings and presents an action plan for future development, focusing on skill enhancement and strategic approaches. The report underscores the importance of a dynamic, open-minded attitude and a 'never give up' mindset for achieving business success, providing valuable insights for personal and professional growth.

personal & professional
development
Table of Contents

INTRODUCTION.................................................................................................................................3
MAIN BODY........................................................................................................................................3
Reflection on leadership....................................................................................................................3
CONCLUSION.....................................................................................................................................6
REFERENCES......................................................................................................................................7

INTRODUCTION
Leadership is defined as guiding employees in company towards achieving the
common goals and objectives. This report is based on the case study of Amazon Company
CEO Jeff Bezos in respect to his leadership style. Company initiated its business operations
in the year 1994 by the founder Jeff Bezos. Headquarter of the company is located in United
States of America. This report will be a reflection on the CEO of Amazon Company about his
leadership style. Precise approaches of the leadership of the Amazon Company’s CEO will be
projected in this report.
MAIN BODY
Reflection on leadership
This is a reflective cycle model call Gibbs Reflective Cycle which provides
description in different stages about learning. This reflective cycle involve stages like
evaluation stage, analysis, conclusion stage and what possible actions could have been taken
to improve the learning experience. At the end this model also prescribes the action plan that
can support the future development so that better learning’s can be identified as a part of the
project.
Description: I have analysed the leadership style of Amazon Inc CEO Jeff Bezos. I have
experienced that his leadership style is well diversified in nature. He is good with leading
employees in organisation. His leadership style is more practical based rather than
implementing theoretical approaches as a leader. At the initial stage of the project i observed
about different aspects of the personality of the CEO. I observed that he is good with so many
skills like communication skill, presentation skill, research skill, observation skill, analytical
skill, innovative, creative and so many different skills that has created positive impacts over
his leadership. He exactly knows what a leader should do in order to lead a organisation. He
always likes to lead from the front (Anderson and Sun, 2017). He always set work standards
which he follows on his own. Apart from the different skills he carry he also associated with
different personality trait that has further allowed the company greater success in the business
environment. He is very participative in nature. He likes to experiment with his ideas and
thoughts so that more advanced growth can be achieved. I also get to meet him personally as
well during the competition of this project. He gave me confidence to complete my
assignment and also shared some valuable thoughts that can create magic in my further

career. My entire experience of this project has been very great and also based on practical
learning in respect to leadership. I also identified the supportive culture the Amazon
Company has. Employees of the company are also very supportive they gave me the exact
information which was required to complete the project. I already set guidelines in the
beginning which has guided me throw out of my journey in this project. It can be stated that
his leadership style is very much practical implications a leader should follow rather the
theoretical based leadership.
This project has taught me different aspects about the corporate sector. My entire
experience of this project was more like learning as I have identified different traits and
factors leaders use to achieve the business objectives. I experienced that it’s more important
to follow the practical side of leadership like strategy formation, strategy improvement,
change management, research and many other practices that can deliver the best result. Being
a leader’s it becomes essential to set examples in the organisation from the outcomes. I have
experienced that a leader must be dynamic and open minded. It important being a leaders to
be more dynamic so that different practices can be implement to achieve the best result for
the business (Smith, Lewis and Tushman, 2016). It important for the leader to be challenging
enough. As the business environment is full of uncertain elements and also it is volatile in
nature which also caters plenty of challenges to the companies. Open minded attitude of
leaders makes them ready towards facing all such challenges. My biggest learning is that
attitude is the key to success in business. It’s important that a leader must convey the never
giving up attitude to its employees so that all human resources part of the organisation can
make themselves ready for any challenge associated with the business environment.
Feelings: My feelings about the entire experience have been very positive. I have learnt so
many different aspects related to leadership approaches and styles. The leadership style of
Jeff Bezos has guided me to learn and improve different skills such as communication skill,
problem solving skill, research skill, analytical skill and other skills require achieving higher
growth in the professional career. My learning of the project that the leader must be dynamic,
creative and innovative. My feelings towards the leadership are that it is important in
organisation to have the effective leadership (Clinton, 2018). I felt very nervous at the initial
stage of the project but as the project move forward my confidence level got improved. I
never did this before in my entire life to complete a practical project where i have to portrait a
particular characteristics and trait s about a certain personality. I was nervous initially as it

was my first experience of doing any activity like this. This is a sole project for me so that
also become a major challenge for me as all functions i have to perform by my own.
Evaluation: This project has been a great learning opportunity for me. I have collected both
good as well bad experiences. I have identified that some of the approaches and practices
used by the CEO of Amazon Company like motivating employees to improve skills like
research skills, communication skill, presentation skill, decision making and other key skills
and also the trait about the personality of CEO in Company. All the approaches used by
Amazon Company CEO have created positive results over the growth of the company.
Communication skill is also an important part of effective leadership. He likes to
communicate with all different stakeholders of the company about the activities and
operations company is associated with to earn the trust and loyalty of all such stakeholders in
respect to company’s operations (Higgs and Dulewicz, 2016). I felt that he can use more
practical examples while dealing with his employees so that they can take the complete idea
and brief about the idea or practice he is conveying to his employees. I felt that overall
personality of the CEO of Amazon has been one of the major reasons behind the success of
the company.
Analysis: Analysis is also an important aspect involve in the reflection. In the end of the
project this step involves analysing all learning outcomes an individual considered while
performing the project. I identified that my learning from the project is more productive as i
juts not learnt basic theoretical approaches leaders can use rather I got to know the practical
side of the leadership in an organisation (Lacerenza and et.al., 2017). I have learnt that in
order to deal with any issue leaders try to go in depth evaluation about the problem to deal
with such issues. I have analysed that leadership is more like facing all the challenge big as
well small with same determination to achieve the best result. I also evaluated about the
different strategies over the leadership style of CEO of Amazon. I also evaluated about the
Importance of taking feedback in companies. Feedback is an effective practice leaders follow
in organisation which allows the scope of improving the capabilities being a leader in
organisation. I have analysed the feedback must mention all key points like strengths of
operation, weaknesses in approaches and other points that enable leader to aware about the
potential areas that need to be developed on an instant basis. This has also supported Jeff
Bezos as a leader in making some specific changes to improve the outcomes of the company.

Conclusion: Conclusion is another crucial aspect involve in this reflective cycle model. I can
conclude that the project has taught me different aspects involve in the leadership of the
Amazon CEO Jeff Bezos. He is more concerned over the practical implication of the
leadership instead of applying only theoretical approaches on the leadership.
Action Plan: Actions plan is all about improving different areas that can generate the best
result in future.
Skill Strategies Evaluation of skill Time
Time management
skill
 Setting up the
bucket list of
actions.
 Making
priority list.
 Setting up off
boundaries.
Practical approaches
will support in
improving such skill.
7 weeks
Work management
skill
 Defining
vision in
beginning.
 Resource
analysis
 Setting up
objectives
By working on the
approaches i can
improve the work
management skill
(Laureani and
Antony, 2017).
6 weeks.
CONCLUSION
This is a reflection report about the leadership styles of the Amazon Company CEO
Jeff Bezos. His leadership is more concerned about practicality rather than theoretical
approaches of leadership. He likes to motivate his employees in order to achieve the business
objectives. He likes to lead from the front to his employees. It important is a leader to set
practical example while dealing with any side of the business.

REFERENCES
Books and Journals
Anderson, M. H. and Sun, P. Y., 2017. Reviewing leadership styles: Overlaps and the need
for a new ‘full‐range’theory. International Journal of Management Reviews. 19(1).
pp.76-96.
Clinton, R., 2018. The making of a leader: Recognizing the lessons and stages of leadership
development. Tyndale House Publishers, Inc..
Higgs, M. and Dulewicz, V., 2016. Developments in leadership thinking. In Leading with
emotional intelligence (pp. 75-103). Palgrave Macmillan, Cham.
Lacerenza, C. N. and et.al., 2017. Leadership training design, delivery, and implementation:
A meta-analysis. Journal of Applied Psychology. 102(12). p.1686.
Laureani, A. and Antony, J., 2017. Leadership characteristics for lean six sigma. Total
Quality Management & Business Excellence. 28(3-4). pp.405-426.
Smith, W. K., Lewis, M. W. and Tushman, M. L., 2016. Both/and” leadership. Harvard
Business Review. 94(5). pp.62-70.