Developing Manager Report: Skills, Styles, and Organizational Analysis

This report, structured around four tasks, delves into the multifaceted role of a developing manager within the business world. Task 1 contrasts management styles, leadership characteristics, and communication processes, using Virgin Holidays and Thomas Cook as case studies to analyze their organizational cultures and adaptations to change. Task 2 focuses on self-assessment, evaluating personal management skills, strengths, weaknesses, and setting development objectives, with a focus on the Clayton Crown Hotel and Frankie & Benny's restaurant. Task 3 explores team leadership and motivation, justifying managerial decisions, and recommending improvements. Task 4 examines how managerial and personal skills contribute to career development, reviewing career needs, current performance, and outlining a development plan. The report highlights various management styles, communication strategies, and leadership traits, offering insights into effective management practices and organizational dynamics.

The Developing Manager

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Comparison of different management styles....................................................................1
1.2 Leadership characteristics................................................................................................3
1.3 Evaluate communication processes in selected businesses..............................................4
1.4 Analyse organisational culture and change in selected business......................................4
TASK 2............................................................................................................................................5
2.1 Assess own management skills performance...................................................................5
2.2 Analyse personal strength, weaknesses, opportunities and threats..................................6
2.3 Set and prioritise objectives and targets to develop own potential..................................7
TASK 3............................................................................................................................................8
3.1 Lead and motivate a team for achieving targeted goal.....................................................8
3.2 Justification on managerial decisions for achievement of agreed goal with
recommendation for improvement.........................................................................................9
TASK 4............................................................................................................................................9
4.1 Way of own managerial and personal skills help in developing career...........................9
4.2 A review on career and personal development needs, current performance and future
needs for producing development plan.................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
In business world, manager is said to be a person who manages all the work and tries to
attain specific goals and objectives of an organisation. On the other hand, a developing manager
keeps an eye on structuring distinctive strategies and other smart ways so that management of a
company can help it in running business in a smooth manner (Ahmad, Ry Nielsen and Synnott,
2013). With the help of this, it can be said that enterprise whether it is small or big can give good
rivalry to its competitors. In modern era, high level of rivalry can be seen among organisations.
Thus, this took companies to develop various strategies through which risks can be reduce and
helped them in grabbing position at international market. In order to understand the conception
of developing manager assignment is being divided into four different tasks. Thomas Cook and
Virgin Holidays are two travel and tour operators that has been taken under first and the fourth
task. Along with this, for third and the second task two firms which took under i.e. Clayton
Crown Hotel and Frankie & Benny's restaurant. Report will include management style,
communication process and leadership characteristics. It will also show, organisational culture
along with alterations in it has also been discussed.
TASK 1
1.1 Comparison of different management styles
Management style can be known as different strategies in which managers try to make
planning, prioritizing, organising and functions of an enterprise. Through this, it can be said that
company's goals and objectives can easily get hit right on time. Management styles can help
managing people to develop strategies through which they can assign tasks to subordinates or
develop plans through which desired targets can get attain in much effective and appropriate way
(Allen and et. al., 2012). As per the requirements which gets changes within organisation, it is
must for a developing manager to keep on using different management styles through which they
can gain many benefits. In present context, comparison among different management styles that
has been followed by Virgin Holidays and Thomas Cook is being done beneath:
Management Styles Description Virgin Holidays Thomas Cook
Authoritative Style of
Management
This type of style
carrying an aim to
Authoritative Style of
management is being
Thomas Cook majorly
follows this sort of
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deliver long term
directions along with
vision employees.
With the help of this,
managers can improve
performance level of
its subordinates. On
the other hand,
manager carries whole
power on his/her own
hand and do not asks
or take suggestions
from any other person
like superiors or staff
members.
followed by Virgin
Holidays. In times
when company faces
issues at that moment
it is much required for
manager to make
quick determinations
through which they
can reduce the
complex situations
(Arnold and Boggs,
2015). On the other
hand, it has also been
found that company
may get into trouble as
well because of
dictator type of style.
management style.
With the help of this, it
can be said that
managers majorly can
take proper initiatives
by their own or can
take quick decisions
which have to be
followed by
employees. But, this
sort of approach can be
bring up conflicts
among staff members
and managers of
Thomas Cook.
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Participative Style of
Management
This type of style
consists with
feedbacks and
suggestions of
employees which is
being taken by
managers can be
known as
participative. This
style majorly being
utilised by many
companies and
managers in today's
business world.
Virgin Holiday's
owner and manager
mostly believes in this
sort of style (Arends,
2014). With the help
of this, they can easily
develop morale of
staff members through
asking them what
needs to be done next
in order to enhance
sales of company or to
gain competitive
advantages.
Thomas Cook do not
majorly take in use of
participative style
because they believe
that manager know
what is good for
company and for
employees. This can
be taken as a drawback
for participative
management style.
1.2 Leadership characteristics
In business world, it has been analysed that leaders plays vital role in an organisation.
Leaders carry a good position within an organisation along with high responsibilities. This has
helped business organisations through which they can start attaining specific goals and objectives
Vision of leaders stays very much clear which helps them in developing effective strategies
through which companies can directly hit their own targets. On the other hand, it is also been
located that effective strategies and policies which is being developed by leaders can be helpful
in delivering motivation to staff members (Aulton and Taylor, 2017). Some of characteristics of
leaders like good communicator, commitment and passionate, inspire others, honesty and more
should be their with in a leading person to become more effective for business organisations.
Virgin Holiday's leaders possess with many characteristics which is helping this firm to
gain many competitive advancements. Some of characteristics like decision-making capabilities,
accountability, delegation and empowerment can be considered as things that this organisation is
already having. Right determinations in correct time of leaders may aid company in gaining
many competitive advantages.
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On the other hand, as compared to Virgin Holidays, Thomas Cook leaders believes in
ruling and assign tasks to individuals of firm. At some points, it can be taken as threat for
Thomas Cook because conflicts will take place because employees do not get chances of putting
their own point of views. This may increase employee turnover which is not a good thing for a
business organisation.
Some leadership style used by managers and leaders of both companies are given beneath:-
 Autocratic style: Thomas Cook uses this type of leadership style because company
believes in ruling and not asking for any suggestions from anyone. Policies and
strategies that has been made by them has to be followed by employees without any
sort of failure (Babbie, 2013).
 Democratic style: Virgin Holiday's leaders and managers are following democratic
style, because they know how important it is for growth of the company in hitting their
targets to take advice from employees.
Some of the leadership characteristic are explained below:
 A successful leaders are not only self motivated but also encourage its team members.
For achieving its set targets and goal leaders on a regular basis lookout for different
strategies through which objectives can be achieved.
 A successful leaders are excellent in their decision making and even in hard situations
these leaders don't give up. They consider all possibilities and alternatives before making
any strategies which will be best for organisation in order to increase its sales and
profitability.
1.3 Evaluate communication processes in selected businesses
Communication process can be known as means of exchange of information through
informal or formal ways or with the help of different media. It is being located that both the
business organisations uses communication in different ways and these are given beneath:
Formal and informal communication: It is being found that, formal communication
element is being majorly used by Virgin Holidays with pre-defined channels or media. This type
of communication is systematic and smooth as well which helps Virgin Holiday's people to
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communicate or transfer information in proper manner. Apart from this, informal way of
communication helps in building up relationship among management and staff members
(Bianchi and et. al., 2011).
Downward, Upward and horizontal communication: This type of communication is
majorly being used by most of business firms through which many benefits can easily be gained
by them. It is being found that, majorly business companies like Virgin Holidays and their
managers and leaders can easily improve number of customers along with stakeholders with
making better communication with them.
Verbal and Oral communication: Virgin Holidays majorly uses verbal communication
while assigning tasks to individuals or to deliver information to customers. On the other hand,
Thomas Cook uses various approaches which is related to oral communication through which
many benefits can easily be gained right on time.
1.4 Analyse organisational culture and change in selected business
Sorts of Organizational structure and culture: Virgin Holidays is following best down
or vertical joining approach sort of structure. In this manner, whatever structure organization is
embracing must make an exceptionally energetic condition with the goal that workforce can play
out their activity keeping in mind the end goal to increase greatest advantages (Boud, 2012).
Virgin Holidays is giving a sound situation to its customers in which they are offering
appreciation to each and every person who is from various culture. Culture that is following by
Virgin Holidays is said beneath:
Power Culture: This is embraced by organizations with a specific end goal to receive
changes that are going in the market region. Thus it will empower firm in giving administrations
as per the decisions and inclinations of explorers or visitors.
Role Culture: As lodging industry is itself a major area and it incorporates parcel of
specialists who play out their errand to give fitting offices and administrations. It is being found
that role culture helps bosses in appointing parts and duties to its specialists for having successful
outcomes (Busse, Aboneh and Tefera, 2014).
Elements impacting change in culture:
Socio-culture factor: This factor can promptly affect making some sort of alterations in
business activities. In this way, it is urgent that this component is thought about while making
any sort of methodologies and plan of activity.
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Innovation: With the execution of new advances for instance; change during the time
spent innovation can impact organizations in giving better sort of administrations and offices to
its clients.
Demographics: Every territory have its own particular culture and as it is combined as
far as aggregate impact. Accordingly, at whatever point adjustments is done or joined it is critical
to have legitimate information of individuals who are living in a specific zone. Statistic profile
incorporates age, sex, occupation and so on (Cadmus and Johansen, 2012).
TASK 2
2.1 Assess own management skills performance
As per the case scenario, as being assistant manager of Clayton Hotel several skills.
There are several types skills of employee which are supporting me in taking fair and appropriate
decision. My job role improves and develops skill organisational staff is attracted with my skills.
Some of skills that I need to have are given below:
Decision making: It is the inclusive part of every business manger to take proper and
relevant decision for the business growth. It is necessary to corrective decision to develop
business towards the success (Cavanagh, 2012). Effective decision making skill helps me in
taking proper decision in the specific time period.
Problem solving: Problem is most common part of organisation which can be raised any
time. In context to Clayton hotel, various types of upcoming problem are raising because of
different types of customers. As being assistant manager, I have to use various tools and
technology to resolve regular based issues. This helps in increasing work efficiency of the
employee and also maximises the profit ratio of the hotel.
Communication skills: Effective communication skills is required to transfer view and
thoughts between two or more people. In hotel industry, it is necessary to express thought and
ideas to satisfy more number of clients and helps in persuading people. Through my past
experience in the same industry my effective communication skill have been developed and
helps me in convincing my customers, investors and stakeholders.
Leadership skills: There many skills in human being which are inbuilt and can not be
developed (Cozolino, 2014). My leadership skill helps me in influencing my teammates to my
guidelines with the motive of achieving goal of the hotel. It is necessary and required by my job
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role to monitor and persuade employees in order to achieve targets of organisation for business
growth.
Own management Skills Very
Rare (1)
Rare
(2)
Sometimes
(3)
Often
(4)
Always (5)
Problem solving skills ✔
Communication Skills ✔
Leadership skills ✔
Decision-making Skills ✔
2.2 Analyse personal strength, weaknesses, opportunities and threats
SWOT analysis is one of essential self assessment which helps in knowing personal
strengths, weaknesses, opportunity and threat. These elements helps me in identifying my
strongest sectors and it support me in knowing the inner weakest part. Along with this, personal
SWOT is beneficial in identifying the available opportunity for my career and threats which can
negatively impact my growth. These are elements are evaluated as below:
Strengths: With the help of the SWOT analysis, I have analysed that I am strong in
conflict management and good problem solver. While resolving problem in the hotel I prefer to
analyse both the parties and understand their point of view. This helps me identifying real culprit
and also supports in taking correct decision. It has reduced the reasons of problem occurrence
and also increased the profit of the hotel. As employees are performing effectively (Cummings
and Worley, 2014). Apart from this, I own the skill of effective communication which supports
my decision making ability and also helps in persuading customers, clients, investors and
working manpower in order to complete their work on time in effective manner.
Weakness:According to my job profile, my weakest part is that I am not supporting bias
activities in the managerial decision making process. As per my seniors consultation, sometime
it is necessary to follow biasses in order to achieve business success. This result bad relationship
with the team members.
Opportunities: According to current market situation, there are numerous of
opportunities available for my future growth. My continuous improving skills are increasing
number of option for me. As per my job profile I can become senior manager. For this I am
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improving my skills by adapting new technology and trying to enhance my knowledge in order
to get promotion as soon as possible.
Threats: As Clayton Hotel is concentrating on hiring high skilled employees who alos
owns same skills as mine which is becoming threat for me as competition for my job profile is
increasing within the hotel only. This is distracting me from doing my work properly and
creating feeling of insecurity.
2.3 Set and prioritise objectives and targets to develop own potential
I have found that, managers plays vital role when it comes to gain many competitive
advantages in targeted market. In present context, some of own potential based points here are
given below:
Deadline: I saw that time management is must for every single individual in modern
world. Therefore, it is much required for me to keep on improvising my own working style so
that I can easily hit my targets. For this it is required for me to join time management classes.
Research: Change are must for every single person. For this, I analysed that my own
research skills are not good enough which may put impact on my own. It is required for me to
develop these skills so that I can analyse that what things are lacking in me. I can go into
seminars where I can see how my seniors take initiatives which will help me out in improving.
Practising: Containing vast knowledge will not help out me in becoming more successful
unless and until I practice in regular basis. This will become much helpful for me to become
much effective at workstation.
TASK 3
3.1 Lead and motivate a team for achieving targeted goal
In order to get right work from employees and encourage them to do well, management
of a company use to motivate them on regular basis. As per scenario of Frankie & Benny's
restaurant, this firm use motivation as a tool to boost energy level of workers so that they can
provide better services to customers (Cusworth and Franks, 2013). Management of this company
applies following theories of motivation for increasing productivity of staff members:-
Maslow's Hierarchy Theory:
Physiological needs: It refers to basic need of people associated with business which
relates with living normal life in adequate manner.
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Safety needs: It is considered as main requirement of every person who is work in a
company where any kind of hazardous can be created. So, employers are needed to provide them
healthy and safe working environment. In terms of security, managers must pay enough to
workers so that they can become financially secured.
Social needs: Affection and love both are termed as prime factor which are needed to be
given to every individual at workplace. Therefore, managers of Frankie & Benny's restaurant
should encourage workers to work in team and cooperate each other so that feeling of isolation in
an employee can be reduced.
Esteem needs: It refers to self-respect kind of needs of employees therefore, employers
are required to give appraisals to them by recognising their performances.
Self actualisation: Under this stage, managers should involve employees in decision-
making activity so that feeling of equality in them can be generated (Firth, Maye and Pearson,
2011).
Vroom's expectancy theory:
Expectancy: It reflects that if people give much effort to organisation then it will help in
increasing performance of business.
Instrumentality: It shows that is employees perform well then higher outcomes can be
obtained in business.
Valence: This part relates with concept that is workers work as per expectation of
company then task will be done in systematic manner.
3.2 Justification on managerial decisions for achievement of agreed goal with recommendation
for improvement
In a firm where many people are working with each other for attaining a common
objective then it is obvious to face many issues by them. Similarly, to deal with such problems
and take adequate decision in the same sometimes incorporate with major mistakes. Therefore, in
this regard, managers are required to apply some theories of motivation at workplace in order to
improve performance of people. These theories may help in enhancing capabilities of employees
as well as of managers too so that better decision can be made. In addition to this, they must
applied effective communication technique in business which aids in developing good relations
between workers and managers (Ghobakhloo and Hong Tang, 2013).
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Managerial decisions is determine as an act of making up mind for a particular thing or
judgement. Therefore, it is considered as a process of selecting an effective choices from several
of them. Moreover, the process includes four functions i.e. identifying the problem, formulating
alternative solutions, make a proper choice from alternative solutions and lastly, implementation
and than monitoring of selection solution so as to know whether the choice will give better
results or not. For example: Earlier employees of Frankie & Benny's while performing their task
were not so motivated and because of which executing plan was not effective. Managerial
decision was also one of the main reason why workers were facing problems.
It has recommended to Frankie & Benny's to introduce more motivational theories in
business in order to encourage employees to give their best performance. It also helps in gaining
a high commitment of workers also so that better sustainability can be gained. Therefore, with
the help of motivational theories company will be able to achieve their goals and targets in a
spectacled time frame.
TASK 4
4.1 Way of own managerial and personal skills help in developing career
Due to intense competition, it is required by every person to incorporate some changes in
own skills and techniques so that better performance can be given. Under this manner, area
where a people needs to focus more on are managerial factor which includes high learning and
thinking abilities (Griffin, 2013).
Growth and development: In order to develop own skills and knowledges, first thing a
person needs is to develop at personal level. It will help in gaining high promotion while
working in a company.
Better decision making: For making better decision related to business profitability, a
person needs to acquire more knowledge of a particular field. By increasing knowledge, they can
become able to make proper decision which enhances performance of business in a better
manner.
Improved leadership characteristic: For leading and managing a firm in proper way,
managers need to possess and develop leadership quality of themselves. Through this quality,
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they can provide right direction to employees so that a task can be accomplished in set period of
time.
4.2 A review on career and personal development needs, current performance and future needs
for producing development plan
In hospitality and service sector, major role is played by managers. They perform various
activities in order to operate business functions in systematic order. Therefore, to acquire this
position, it is necessary for a person to evaluate own skills and prepare an action plan so that he
can develop his abilities. Thus, in this regard, a development plan based on actual performance is
given as below:-
Skills Required development Time required
Flexibility quality To run a business in adequate
and smooth manner, it is
needed by employers of a firm
to provide essential training to
workers so that they can
develop their skills and
knowledges.
60 to 75 days
Motivational power This type of skills require in
every firm for motivating
others to work well. This can
be develop by reading novels
of effective leaders.
45 to 90 days
Time management power In order to complete a work on
time, a people has to possess
time management skills. It will
help in completing major tasks
of business in given interval.
For this process, a person
requires to take management
classes (Hunt and Weintraub,
30 to 45 days
11

2016).
Leadership skills and power By effective leadership skills,
people at workplace can lead a
group easily towards a
common goal. Therefore, to
develop by attending seminars
and conference meeting in
which a person can understand
how effectively others can lead
their team.
3 to 4 months
Management skills This kind of skill make a
person able to manage a large
group of easily and provide
right guidelines to them so that
work can be done in proper
manner. It can be gained by
working under senior managers
(Aulton and Taylor, 2017).
25 to 45 days
Communication skills In order to improve own
communication skills, a person
needs to join spoken classes
and make conversation in
group.
3 to 4 Months
CONCLUSION
From the above comprehended report, it has been concluded that a developing manager
within an organisation plays a vital role which helps in hitting their targets. Companies can go to
next level, if it managers and leaders will contain a developing thinking. With the help of this,
they can develop many strategies along with they can make effective determinations as well
through which company can gain many competitive advantages. On the other hand, firm's
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SWOT analysis of company can be helpful for them in developing many strategies through
which enterprise may directly grab good position in short period of time.
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