This report examines leadership and management practices at Purple Mail Company (PMC), a UK-based courier firm facing challenges in leadership, management, and profitability. The report delves into the documentation required for effective selection and recruitment, including job descriptions, candidate specifications, and essential documents like qualification and experience certificates. It also analyzes the impact of legal, regulatory, and ethical considerations, such as the Employment Protection Act, Sex Discrimination Act, and Race Relations Act, on the recruitment process. The report highlights the HR manager's role in the selection process, including conducting interviews and assessing training needs. Furthermore, it explores the skills and attributes of effective leaders, differentiating between leadership and management, and analyzing various leadership styles like autocratic, democratic, and coercive approaches suitable for different situations. The report also discusses strategies for motivating staff, such as incentives, and emphasizes the importance of teamwork and its benefits within PMC, including factors involved in planning, monitoring, and assessing work performance and plans for improving. Finally, it evaluates the success of the assessment process at PMC.