Leadership Styles and Organizational Responsibility in Conrad Hotel

This report provides a comprehensive analysis of leadership styles, organizational responsibility, and Corporate Social Responsibility (CSR) within the context of the Conrad Hotel. It begins by examining different leadership styles, including autocratic, transactional, transformational, and democratic approaches, evaluating their application and impact on the hotel's operations. The report then delves into the concepts of organizational responsibility and responsible leadership, assessing their practical implications for business growth and development. Furthermore, the report explores the role of CSR and its relevance to consumer satisfaction and experience, discussing suitable social media practices. The analysis provides insights into how these elements are interconnected and contribute to the overall success and sustainability of the Conrad Hotel within the competitive hospitality industry. The report concludes with a summary of the key findings and recommendations for future strategies.

Emerging Trends in the Hospitality Industry
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Contents
INTRODUCTION...........................................................................................................................3
ASSESSMENT QUESTIONS.........................................................................................................3
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16
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INTRODUCTION
Hospitality business is the fastest growing in which acquire talent trends and adoption of
digital technology. It is likely that almost includes all industries, which are majorly impacted by
new waves of digital innovation. This report will discuss about the different type of leadership
style, practices in the organization. It will describe the concept of organizational responsibility
and responsible leadership. These are co-related with each other and evaluate the suitable
application in the business growth and development. Furthermore, this documentation will
determine the concept of CSR (Corporate Social responsibility) in which delivered the best result
or outcome. However, it will analyse the suitable social media practices and Implications for
better consumer satisfaction, experience.
ASSESSMENT QUESTIONS
Analyse the different leadership style and practices within Conrad Hotel
The leadership styles are based on the behavioural patterns that an efficient leader adopt
or influence behaviours of other followers. An effective leadership style is providing the right
direction, implementing suitable plan and motivating people (Francis, Wamathai and Jilo, 2020).
In Conrad Hotel, Manager is mainly focused on the adoption of leadership style that
works best way to explore as sign of business success. Basically, there are different kind of
leadership styles useful in the Conrad Hotel.
Here, discuss about the different leadership style as follows:
Autocratic Style-
In this leadership style, Manager of Conrad Hotel is following the regime seems to be
rigid in different ways but there is no space for change. Here, individual’s staff members can
assume all the power themselves and make decisions. An autocratic leader can give instruction
on the different staff members regarding the task executions (Hussain and et.al., 2020). This type
of leadership style is limiting the creativity of the working staff and try to gain new things.
Autocratic leadership helps for manager in Conrad Hotel to gain greater power to operate in best
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ways. In this way, manager can utilise in complex business situation or condition. Sometimes, it
is also giving the micro-management.
Autocratic leadership style is complete opposite of the democratic because manager of
Conrad Hotel follows own opinion or view point with any interruption of others. In this way,
staff members can assume all power to do thing themselves and make business decision as per
business requirements. Generally, Autocratic manager in Conrad Hotel gives the specific
instruction on different tasks as team needs to handle the complex business operations and
functions. Autocratic leadership style can limit the creativity of team members and implement
innovative thing in the Conrad Hotel.
Transactional Leadership style-
This type of leadership can thrive on the entire performance of enterprise, basis of
different motivation or inspiration. A leader of Conrad Hotel is get the best team through
intrinsic as well as extrinsic sources of staff member’s motivation (Malczewski and Jankowski,
2020). This type of transaction leadership style is not putting greatness into individual people but
it help to elicit it. By using transaction leadership style, Manager of Conrad Hotel is to source of
motivations and get things done in proper manner.
Sometimes, Manager is mainly focused on providing the fair rewards and recognition
program or event of Conrad Hotel, also highlighting the directives. Usually, manager will be
using transaction leadership style that will support to provide the entire performance of staff
members within hotel. Each and every group members are getting the best way to interact with
team and provide right directions. Generally, manager can inspire or motivate through
incentives, rewards and promotions. These are considered the different motivational elements in
which plays important role in the hotel business development.
Transformational Leadership Style-
This type of leadership style can rides on the concept of transforming existing processes
into something better ways. Individual people in Conrad Hotel to follow as always and lookout
for innovation. Therefore, it brings improve the entire business processes. Whenever, Conrad
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Hotel managers have been used the transformational leadership style that will inspire or
empower the staff members. At certain point, every group members have been established the
better coordination or communication with each other. In order to do some changes in the
business operational activities. Unlike transformation style, this can promote and give better
autonomy to let employees become creative or handle complex business tasks.
Transformational leadership style is basically relies on the better workplace
communication. In this form of leadership, it occurs on the impeccable example of interaction or
communication. This is because it depends upon the identifying the better options through
consideration of brainstorming technique (Ncube and Oni, 2020). It provide the better equal
opportunities to give importance of every staff members in marketplace. In Conrad Hotel,
Transformation leadership style is also excellent way of engaging employees, it has a positive
effects on the employee input, career development and staff member’s satisfaction etc.
Democratic Leadership Style-
A democratic leadership style is basically referred to the consultative, consensus,
collaborative, participative and affiliative style. It is based on the philosophy that two different
heads are better than other one. In Conrad Hotel, Manager who adopt the democratic leadership
style that help for encouraging the innovative ideas and sharing the better regular employee
participation. In this way, each and every members are focused on the encouraging team and
share their thoughts, suggestion. This will help for implementing the suitable solution in order to
help each other. In Democracy, Manager, retain the better business decision but they seek out
and take into accounts idea, thoughts and suggestions of team.
In Conrad Hotel, manager of hotel can emphasize the inputs and ideology of employees.
This is because when staff members will adopt the certain participation in the operational
activities. Through this democratic leadership style, a leaders do not provide the better order but
instead establish a better coordination with individual people. Democratic leadership style
provide the equal opportunities in regards of equality in workplace. There is something free flow
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of view point, opinion of individual in regards of management style. Sometimes, it can easily
acknowledge and discuss views on the all critical problem or issue in the Conrad Hotel.
Discuss the concept of “Organisational Responsibility” and “Responsible Leadership” in Conrad
Hotel, Evaluate the application of these concepts.
Organization Responsibility-
Organization responsibility is based on the process in which help for manager to identify
the suitable need or requirements for Conrad Hotel. Each and every actions are depending on the
enterprise policies and procedures. In order to fulfil all essential expectations level of different
stakeholders. In Conrad Hotel, Manager has been used the different frameworks for organising
all essential needs (Ramachandran and Ruthramathi, 2020). Sometimes, it also comprises with
organisational responsibility as there are sources. A positive organizational outcome is necessary
aspects to identify the acting responsibly which often presented as reason to do.
Organizational responsibility is mainly covered the wide range of process in different
areas of response and practices. Sometimes, it including the corporate social responsibility,
sustainable enterprise, organisational citizenship and social performance.
Essentially, Manager of Conrad Hotel can run day to day business operations, including
overseeing their personnel aspects. It ensure that maintain all facilities with proper manner.
Sometimes, Manager is taking the important steps to ensure consumer satisfaction level,
overseeing their upkeep of other financial records. Organizational responsibilities are depending
on the Conrad Hotel business operations. Although, it can be developed more understanding
towards different duties (Seffar, 2020). Usually, Conrad Hotel manager should expect to handle
the different tasks such as managing budget, supervising maintenance, customer service and
other kind of coordinating departmental tasks. A major responsibilities of manager to handle,
manage or control the business operations and functions. This can assume an essential
organisational responsibilities to maintain the tasks on regular basis.
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Responsible Leadership-
A responsible leadership is based on the process or method of interaction and
engagement with different stakeholders. In order to target the potential consumers while sharing
the goals, taking place in the Conrad Hotel. Manager of hotel is focused on the inside, outside of
business values and always trying to use principles of ethics. The concept of responsible
leadership should start only in the time of economic as well as transformation. Conrad Hotel in a
responsible manner which become standards. The awareness of Hotel manager in context of
transparency as well as fairness of different activities (Sobaih, 2020). The long term positive
aspect is basically depending on the current workplace environment which is always influence or
inspire staff members. Responsible leadership is not all about to gain better opportunities for
organization but also needs to do specific tasks in financial manner. In Conrad Hotel, Manager
should adopt the responsible leadership style which is always supports for creating an effective
working environment. Manager of Conrad Hotel has to fulfil legal as well as formal
requirements. They have make increased the more investment in the environment, relationship
and human resources with different stakeholder.
On the other hand, there are different ways to analyse the concept of responsible
leadership, which is mainly defined as global exercise of value based, ethical in pursuit of
business growth and development. Responsible leadership is defined as art of inspiration,
communication and also empowering the individual people to engage with sustainable
development, necessary change that are completely implies. In Conrad Hotel, manager can
develop understanding towards concept of responsible leadership. It can be analysed both
internally as well as externally (Yang, Henthorne and George, 2020). However, it should
consider the internal dimension in concern about the relationship between manager and staff
members. The Actual behaviour of manager in Conrad Hotel has been directly affecting on the
ethical decision, which has made by staff members. Responsible leadership has become consider
standard aspect when every day behaviour of manager is remain consistent. In this way, it is
representing the model of desirable behaviour and attitude of employees.
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The leadership responsibility is majorly contributes significantly to achieve their sustainable
business success by establishing a better trust, loyalty among team members in Conrad Hotel.
Manager can help to regain the right tasks in which operates from society. In this way, Conrad
Hotel can maintain the perfect reputation and develop a strong position in marketplace. Manager
is necessary to engage with leaders in resolving any kind of social problem in efficient manner.
Applications of “Organisational Responsibility” and “Responsible Leadership”
In context of public, private and third sector institution, organisational responsibility is all
about the concept in which provides the better facilities and service for potential consumers.
Third sector is related to the non-government, non-profit sector of enterprise. Generally, it
occupies a significant part in the social, political as well as economic condition of nations. In this
way, it has been continuously changing the organisational responsibilities (Yang, Henthorne and
George, 2020). At certain level, Tourism industry has been received growing attention over 30
years. Public and private, third party enterprise are majorly influenced with organizational
responsibilities and responsible leadership conceptual termed. These are basically adopted by
private, public and third party organization. In this way, it can easily identify the accurate result
or outcome of business in context of growth and development.
Frequently debated in between private, public and third party organization in which
should engage in organizational responsibility. It is all about the importance of society or
community. Usually, an organizations must have server as better constructive need of society
and maintain the consumer satisfactions. Different approaches can force the enterprise to re-think
about the social objectives.
On the other hand, responsible leadership concept should be adopted by private, public
and third part institution. These are mainly representing the framework, must take into account
within three different lines. Thus, it become easier for evaluating the better communication
performance among individual peoples. Whenever, it considerable of responsible leadership in
public, private as viewing about the information or data related to the sustainability practices.
These are majorly increasingly, focused on the exclusively on private sector disclosure practice.
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It is to be consider as important aspects to engage with sustainable business of tourism industry.
Usually, public business can deal with wide range of activities, practices that are establishing
linkage to concept of “organizational responsibility” and “Responsible leadership”.
Analyse that how CSR (Corporate Social Responsibility) delivers benefits to Conrad Hotel
Corporate Social Responsibility is concept in self-regulating enterprise model that helps
for Conrad Hotel in socially accountable. By consideration of CSR, Conrad Hotel is becoming
conscious about the significant impacts, identify the significant impacts of society including
environmental, social as well as economic.
Whenever, it engage with concept of CSR which means that represents overall business
process of Conrad Hotel. Enterprise can operate the business in different ways in which enhance
the society, environment instead of contributing in business tasks. Corporate Social
responsibility is one of the efficient concept that can exist into different forms. Sometimes, it is
depending on the Hospitality industry (Yang, Henthorne and George, 2020). By using CSR, it
provide the benefits, advantage of society while boosting their business brands. As importance of
CSR in business in which gained more valuable opportunities and establish as strong brand
position. Corporate social responsibility activities are helping to merge with stronger bond
between team members and management. It helps for enterprise to establish a better connection
with employees at the time of business operations and functions.
In context of Conrad Hotel, Manager has been discovered the business ability while
putting CSR, which plays important role to provide the better enhanced services. At the time of
economic crisis, CSR plays important role in which enforcing the conceptual terms. In order to
support for developing a countries which are heavily dependent on the hospitality industry. Thus,
it impact on the tourism industry as per environment and society. In attempt to stay on the
particular course with the change in the business environment and hospitality business. CSR
practices has begun to sustain the environment of Conrad Hotel and also protect their business
image, reputation in marketplace. This could be optimized the efficiency of fuel, minimizing
waste materials, saving the conserve water and other use of chemicals. In additional, Conrad
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Hotel has taken important steps, acquire CSR practices in different areas. But it is important to
sustain their brand position, image which help for enhancing the perception of potential
consumer. In order to develop or create guest loyalty or trust among them.
The Brand such as Conrad Hotel has been established a connection with social
community in term of diversity management practices. Moreover, it is also related to the CSR. In
this way, Conrad Hotel can be adopted the new concept CSR in environmental condition. It is
able to reuse all items and perform the different roles such as recycle norms, extend their efforts
into conducting a better audits. This is not only inspiring the individual people to handle the
business operations and functions.
The Benefits of CSR to Conrad Hotel-
Conrad Hotel that consider the practice of CSR in order to maintain the better brand
reputation, improved brand image and increase sales or production. This is becoming as visible
to the potential investors whereas they can easily establish as consumer loyalty or trust. In this
way, it become easier for Conrad Hotel to enhance a strong public relations and benefits
(Malczewski and Jankowski, 2020). For Example- Conrad Hotel has been contributions to the
society and community growth or development. There are different volunteers made up for short
term plan and generate positive result or outcome.
Conrad Hotel deemed as strong corporate citizen, which is always attracts towards the
better product as well as service. Manager of hotel can use CSR practices in order assists for
improving the morale, value of consumers. Sometimes, it can utilize to minimize operating
expenses.
In term of decision-making. Manger of Conrad Hotel should consider all kind of
environmental result or outcomes, which help for reducing the significant impacts of operation
within natural environment. Conrad Hotel management has been focused on the implementing a
better responsible measures. This is because of increasing the price or cost and directly
associated with consumption of different electrical appliances in the hotel.
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Many potential consumers are progressively more concerned with how Conrad Hotel
make their money, expecting enterprise to engage with different business responsible activities,
analysis the social, ethical, environmental impacts on the current society or community. Travel-
savvy consumers are usually conscious about the environmental condition and also having
environmental as well as social programmes in place which consider the better selection
accommodation (Malczewski and Jankowski, 2020). Furthermore, Corporate Social
responsibility is mainly involves the staff members in order to achieve organizational desirable
goal or objectives. It is not enough for individual people to devise new way to engage with
potential consumers. It make sure that all program work and involvement of staff members at
certain levels. It means that ensuring that everyone needs to be performed CSR (Corporate social
responsibility) policies and practices. Therefore, it can easily involve in implementing them.
In additional, Conrad Hotel with CSR (Corporate social responsibility) practices can
better way to attract, motivate and retain their employees. Each and every employees want to do
work for enterprise in context of positive image, reputation for doing good ways. Usually, they
have experienced of high job satisfaction which in turn to minimize actual turnover. Moreover
considering the global nature of business and demographic realities of workforce.
Hospitality industry, civil society and government used CSR to deliver benefits-
Tourism and hospitality is one of the important economic practices in context of revenue
generation or employment. This type of industry has been faced both negative as well as positive
impact on the environment. The tourism business has clearly take some necessary responsibility
and make better decision. These are made on the environment, human being and other social
consequences of important decisions. The long term success of hospitality industry depends on
the ability of CSR (Corporate Social responsibility), to provide the guidance in order to manage
or control sustainable development in the organization. For Example- Conrad Hotel can use the
CSR in which allocating the corporate strategy. On daily basis, it has been practices which
become imperative because of relationship with culture, environment and economic aspects. In
this way, it can easily examine the importance of CSR in hotel whether it is small or large. There
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is no doubt that CSR useful for hotel group, which is directly impact on the local as well as
global environment. Sometimes, it influencing the social communities to collect, store efforts for
small level in term of business establishment.
Apart from that government, civil society can be acquired the CSR (Corporate Social
responsibility) practices. Traditionally, governments that have been considered the principles of
responsibility and ensure that appropriate social, environmental and development policies. These
are also increased the problem or issues in the hotel business because there are only few
individual people responsible for the mitigation of negative consequences. CSR is applicable to
the voluntary on the side of enterprise, creation or development of environments. These are
always encouraging and stimulating the individual people on the basis of behavior or attitude.
That’s why, Government has been used the CSR practices but it is needed to respect the role or
responsibility towards enterprise (Malczewski and Jankowski, 2020). The role of CSR in civil
society, which means that always influence the human rights. It allows them to create as
encompassing framework which covered traditional human rights but it tends to implement CSR
practices in labour rights, environment protection. In this way, it has been identified the
advantage, benefit of CSR in the civil society.
Additionally, it is important thing that allows to take account of human rights at the time
of complex situation or condition. During this time, CSR will support for developed or flourished
appropriate entire civil society or community.
Evaluate the chosen hospitality based social media practices, implication for consumer
satisfaction and experience.
In Conrad Hotel, Manager is mainly focused on the social media practices which is
always supports for increasing the entire business visibility, demand in global marketplace.
Social media practices are considered the satisfaction level of consumers and their experience
towards accommodation services. When Conrad Hotel can use social media tool to target
potential audience those are influenced with promotional activities.
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