Research on Leadership Roles in ASDA: UK Retail Employee Motivation

This report presents a research project investigating the vital roles of leadership in enhancing employee motivation within UK retail organizations, with a specific focus on ASDA. The study includes a literature review exploring the concepts of leadership, motivation (both intrinsic and extrinsic), and different leadership styles. The research methodology encompasses both primary and secondary data collection methods, including questionnaires and a review of existing literature. The data analysis employs a qualitative approach to conduct a thematic study. Ethical considerations, such as confidentiality and informed consent, are addressed. The findings highlight the need for more effective leadership tools to guide workers and improve motivation. The reflective account discusses the challenges faced during the research, including time constraints and budget limitations, and identifies areas for improvement, particularly in acquiring additional secondary sources. The report concludes with a list of references.

“To determine some vital roles of leadership in
improving the sense of motivation in employees
in the retail organisations of UK- A study on
ASDA”.
Research project

Literature Review
The concept of organizational leadership tends to deal with
both expertise tactics as well as human psychology by
emphasising more upon the development of leadership skills
and abilities as per the view of Baffour Awuah and Amal,
(2011). It should however relate with the undertaken goals and
objectives of the organisation where a potent leader will refer
to deal with the hard times of industry and still develop by that
time. An intrinsic tool is in context to meet out the mental
needs of the employees by rewarding them with non monetary
means like higher grade responsibilities as a mean of providing
empowerment.

Cont...
Carlos Pinho, Paula Rodrigues and Dibb (2014) have
enlightened yet another source of extrinsic motivation
involve the tools of monetary benefits for the employees such
as bonuses and additive remuneration on carrying out a
considerable work. The two factor model of Herzberg is a
factual instance of such conceptual theory that is often being
referred by the leaders to inculcate in their day to day
practice for fulfilling the need base consideration of their
respective employees. Other than this, there together exists
varied styles and models of leadership that should be
referred by the leaders for aptly managing the carried

Significance of the research
The current research work is carried out to determine some
vital roles of leadership. It is with a prior sense of enhancing
the sense of motivation in the employees. Wherein, it is also
with a special context of the retail based organisations in UK
with an elected firm named ASDA (Braithwaite and et. al.,
2010). This investigation thus possess an important outlook
where it will greatly assist the leaders of ASDA. On whose
basis, they can hereby look upon such effective ways of
leadership. By which they can resultantly tend to improve the
motivational sense of their workers to carry out a more
productive work with an ultimate goal of benefiting the entire

Data collection measures
The data collection measures together exists with its two
imperative methods by referring to both primary and secondary
aggregation of information. Into which, the primary
accumulation of data will necessitate the surveyor to directly
approach the respondents and interrogate them on the basis of
a framed questionnaire. Research Instruments for Data
Collection, 2014). Wherein, another alternative of secondary
data assemblage will require to study pre established statistics
in verified publications like books, journals and online articles,
etc., from attested internet sites.

Data analysis measures
This is basically to analyse the above acquired set of data
by electing one of the two alternative measures to make
either qualitative or quantitative investigation. The present
research work has therefore depicted a qualitative analysis
of data to conduct a thematic study of the subject matter
(Mackey and Gass, 2015).

Ethical consideration
There together exists certain ethical responsibilities that are
required to be considered by the researcher to carry out the
study (Neuman and Robson, 2012). With respect to which,
the investigator in the present study is required to carry a
confidential interrogation in which, its obtained data should
not get accessed by any unaccredited set of users. This is for
instance to conduct a confidential study where the
researcher is not liable to reveal the given answers of the
respondents to an unauthorised user. Along with which, the
investigator is together required to take a prior consent of
the respondents to participate in the study with no forcible

M3
This is on summarising the above obtained outcomes of the research
that was carried out to determine the role of an effective leadership
in enhancing the sense of motivation in employees. It was with a
special context to an elected entity named ASDA where the
investigator have referred to interrogate 4 of their leaders in order
to acknowledge their adopted tact of leadership. After which, it has
been scrutinized that there exists a principle requirement of
employing some more effective tools to lead the workers in a more
guiding manner. This is on the basis of the acquired findings of this
survey where a large number of responents are not agreed by the
concept of self motivation. However, it often plays a vital role in the
life of many individuals who rigorously believes to get encouraged
via it by not following the traits of anyone else.

D1
Reflective account
It is on the basis of above carried out research on a retail based
enterprise of UK named ASDA where I have conducted it to
interrogate about the role of leadership that in turn motivate the
employees to a great extent. I have however faced certain
challenges that has tried to hinder my study with a limited
period of time and a restricted bugdet. However, my time
management skills have greatly aided me in it and I would call it
a strengthning factor over here. Due to which, I was able to
carry out my survey on time along with a planned budgeted
fund. Although, this investigation is in need of some more
improvements in terms of acquiring plentiful secondary sources.
For which, I am hereby required to amend my research skills.

REFERENCES
Baffour Awuah, G. and Amal, M., 2011. The impact of globalisation: The ability of
less developed countries'(LDCs') firms to cope with opportunities and
challenges. European Business Review. 23(1). pp.120-132.
Braithwaite, J. and et. al., 2010. Health service accreditation as a predictor of
clinical and organisational performance: a blinded, random, stratified study.
Quality and Safety in Health Care. 19(1).pp.14-21.
Carlos Pinho, J., Paula Rodrigues, A. and Dibb, S., 2014. The role of corporate
culture, market orientation and organisational commitment in organisational
performance: the case of non-profit organisations. Journal of Management
Development. 33(4), pp.374-398.
Mackey, A. and Gass, S.M., 2015. Second language research: Methodology and
design. Routledge.
Neuman, W.L. and Robson, K., 2012. Basics of social research: Qualitative and
quantitative approaches.
Research Instruments for Data Collection. 2014. [PDF]. Available through: <
http://campus.educadium.com/newmediart/file.php/1/giilmadstore/UgradResea
rch/ThesisWrit4all/files/notes/resInstr.pdf>. [Accessed on 23rd January 2017].

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