Leadership and Management Roles in Uber: A Detailed Report

This report examines leadership and management roles within the context of Uber, a prominent American company providing vehicle hire, food delivery, and package delivery services. The report begins by defining the roles of leaders and managers, highlighting their responsibilities in vision setting, decision-making, resource allocation, and performance monitoring. It then explores the characteristics of effective leaders and managers, including communication skills, time management, and delegation. The report differentiates between leaders and managers based on their goals, people management styles, and delegation approaches. Furthermore, it discusses contingency theory and various leadership styles, such as transactional and transformational leadership, within the Uber context. The second part of the report analyzes the roles of leaders and managers in diverse situations, including new product launches and crisis management. Finally, it discusses diverse leadership theories, including situational and systems approaches, and their implications for organizational effectiveness. The report provides a comprehensive analysis of leadership and management practices at Uber, offering valuable insights into the company's operational strategies and decision-making processes.

Management &
Operations

Table of Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
TASK 1............................................................................................................................................3
P1 Define roles of leader & manager.....................................................................................3
TASK 2............................................................................................................................................6
P2 Role of leader and determine function of manager in diverse situations..........................6
P3 Diverse Theories of Leadership........................................................................................8
PART 2............................................................................................................................................9
TASK 3............................................................................................................................................9
P4 the main approaches of operations administration and also leader and manager’s role...9
P5 Significance of operation administration in achieving objective of company................10
TASK 4..........................................................................................................................................11
P6 Assess different elements of environment of organisation that effect operational
administration and decision making.....................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Operation management considered as an area that signifies controlling, designing and
improvement of operation of organisation in process of production. In assistance of this, it also
involves redesigning of function which is linked with improvement of product and services. In
given assignment, UBER is determined as American company that provide vehicle facility for
hire, provide effective delivery of food, package delivery and many more. This company was
founded by Garrett Camp and Travis Kalanick in year of 2009. In addition with difference
between them linked with role. Apart from this, the approaches of leader are explained in
appropriate manner. In addition to this operation administration approaches, significance of
operation administration in enhancing profitability and element impose direct effect on operation
administration and decisions taken by leader is discussed in this assignment (Detroja, 2016).
PART 1
TASK 1
P1 Define roles of leader & manager
Background of the company:
UBER is determined as American company that provide vehicle facility for hire, provide
effective delivery of food, package delivery and many more. This company was founded by
Garrett Camp and Travis Kalanick in year of 2009. The organisational structure which is
followed by UBER is hierarchical term. It includes different level of individual person which is
controlled by various departments. The primal aim of success of organisation is having a talented
subordinate to offer quality and timely facility to its user.
Manager is responsible to control and administer subordinate within company. In
assistance of this, they perform duty for looking towards team in different situation faced. The
leader emphasized on encouraging subordinate to increase productivity as well as level of
creativity for achieving objective in pre-decided period of time. In assistance of this, the leader
provides direction to its subordinate that is used in appropriate execution of activity and function
of organisation. The role of leader and manager is given beneath:
Role of leader

Vision setting the primary reason is objective of subordinate which is linked with
company’s objective. It is significant for leader to provide guidance to subordinate those results
in vision is achieved within given time period.
Decision maker the other role which is played by leader is take appropriate decisions
according to condition that is occur in market so that advantages can be achieved by both
company and subordinate as well. In this process, it is important for leader to possess appropriate
communication skills that assists in providing information to subordinate in proper way.
Role of manager
Allocation of resources is determined as a major role which is played by manager that
assists organisation in earning higher level of profit margin and increase performance. The
manager assigned resources that assist in reducing cost of organisation and maintaining balance
between demand as well as supply. In reference of chosen organisation, the top management
emphasized on choosing right person that is used in appropriate allocation towards resources
Monitoring the role is to assess and monitor whole performance level of subordinate that
help in increasing appropriate strategy. In assistance of this, it is assessing that manager use
performance according to set standard that help in achieving objectives in timely manner. In
relevance of chosen organisation, the top management focuses on assessing performance level of
subordinate that assist in increasing productivity of organisation (Janta, 2016).
Characteristics of leader
Effective communication it is important for leader to possess appropriate
communication that assist in providing instruction or guidance to subordinate in appropriate way.
In assistance of this, it assists in maintaining appropriate interaction with subordinates which will
help in motivating those to perform work that help in achieving objectives of company.
Self control is the capability to understand what is good for organisation and what is not.
Therefore it encourage subordinate to achieve goal as well as vision in particular phase of time
period.
Characteristics of manager
Time administration the primal characteristics of manager is time administration that
assists in handling activity and functions in timely manner.
Delegation it is assess that manager provide authority to its subordinates as per
competency and perform various activities in proper manner.

Difference among leaders and managers:
There are different factor according to difference between leader and manager is given
below:
Dimensions Leader Manager
Goal Focused It is considered that leader
generate vision and goal of
organisation. In reference of
selected organisation, the
leader adopt creative mind to
influence subordinate for
achieving visions that is set by
leader (Tiwari, Wee and
Daryanto, 2018).
It is assess that manager
execute as per duty or task
provided to them by
organisation superiors. In
reference of selected
organisation, the manager
focuses on achieving objectives
but they do not possess ability
to motivate subordinate.
People management Leader focuses on linked staff
member as per skill and
confidence that help in
improving potential between
employees that help in
achieving target.
The role of manager is to
organise individual person
perform work within company
with aim to perform functions
in proper manner.
Delegation Usually, the leader do not
delegate authority, they
provide instruction to
subordinate to perform various
activities in proper manner.
It is a source that manager
provide responsibility to
subordinate and team member
to execute activity in proper
way.
Similarities among Leaders and managers:

In addition with these differences, it is considered that there is various kind of similarity
among leader as well as manager. It is also assess that both leader and also manager emphasis on
achieving objectives of organisation and increase performance level. Furthermore, both
emphasize on fulfilling need of subordinate for performing work with own potential and set
objective accordingly.
Contingency theory signifies that there is no specific style of leadership that is suitable to
particular condition that is occurs within an organisation. In this process, the manager function is
to increase insight regarding root cause related to situation and interact with its leader. The role
of leader is to use appropriate style of leadership by assessing situation and improve strategy
accordingly. This assists organisation to deal with uncertainty and issue. There are different
kinds of style of leadership which is adopted by leader of organisation that is given below:
Transactional style in this kind of leadership style, the leader improves strategy which is
followed by subordinate for achieving objective of organisation. In addition with this, the
subordinate are appraised by management of chosen organisation that help in completing
objective. In this style, the leader role is to influence employees that results in following
strategies in appropriate way. The role of manager is to check and assess activity which is
performed by subordinate with set standard that help in making necessary improvement and
increase performance level of organisation (Kimura and Inaba, 2017).
Transformational style the leader influence subordinates in order to bring innovative ideas
that are linked with good and services of organisation. In relevance of chosen organisation, the
top management make sure that it is necessary to have a positive atmosphere for subordinate that
help in bringing creativity within business organisation. The role of leader is to offer training to
its subordinate that help in increasing knowledge during particular phase of time period. The
manager focuses on providing suggestion to its subordinate in order to bring innovation for
organisation.
TASK 2
P2 Role of leader and determine function of manager in diverse situations.
It is assess that in every company there are various situations which are occur that
increases direct effect on performance of organisation. Therefore, the role of reader as well as
function of manager linked with this kind of condition

New product launch the manager of company is to assess consumption of vehicle services
provided by chosen organisation is enhanced at marketplace. For this purpose, the top
management of company focuses on improving services related to vehicle in order to capture
larger share of market and increasing level of performance. Therefore, there is different function
of manager as well as role of leader is given.
Role of leader according to this, the role of leader is to showcase innovative product to
subordinate in proper way. In assistance of this, it is significant to make clear feature that is
linked with innovative product. Furthermore, the role of leader is to organise conference that
show vision of producing innovative product that help in motivating subordinate in respect of
innovative product. The leader role is to increase their understanding level regarding perception
of subordinate in respect of innovative product that assist in improving positive mindset of
subordinate in respect of innovative product (Kumar and Singh, 2018).
Function of manager the major function which is played by manager is to perform
activities as per skill, knowledge and competence of subordinate. In assistance of this, the
manager adopts strategy that helps in introducing innovative product appropriately in market.
In specific situation, the primal role of leader is having an appropriate planning and
improving strategy according to goal of innovative product. After this process, the role of
manager is to allot task to individual person according to skill knowledge and talent. It is
significant for management team to monitor activities by subordinate as per set standard so that
whole objective is achieved in timely manner.
Crisis management is considered as a managing or handling crisis so that it does not
affect on performance level of organisation. In context of chosen organisation, the manager as
well as a leader confront crisis in time of recession. Therefore, the organisation reduce pay scale
which is given to subordinate that is reason of enhancing turnover as well as absenteeism rate
which imposes adverse impact on productivity and profitability of company that result in reduced
performance in market.
Role of leader herein, the role of leader is to motivating subordinate and improve good
relation with its staff member for retaining them for a longer period of time. In assistance of this,
it is important for leader to take appropriate decision and execute it in proper way to subordinate.

Function of manager is to gain information get information regarding issues and interact
it with leader of company. The other function which is played by leader is to allot task to
subordinate according to interest that assists in retaining subordinate for a longer period of time.
P3 Diverse Theories of Leadership
The role of leader and also manager changes over time which results in change in working
style. As per this traditional approach, the leader adopts autocratic style so that they do not
involve subordinate in their process of decision making. Furthermore, they also do not involve
subordinate in various managerial function like planning, organising, directing so that motivation
of subordinates get reduced during that time employees do not feel valuable for organisation. In
addition to this, in current time, the manager as well as leader use democratic leadership
approach as per which they include various managerial function (Lee and Cheng, 2016)
Situational approach as per this approach, they both are capable to improve proper
decision as per situation which they experience at workplace. Herein, the respective organisation
adopts managerial function so that tactics can be planned as per situation.
Strength the strength of this approach is it assists manager to improve decision for
improvement of innovative product and it also assists in improving decision for critical
administration and operation.
Weakness the weakness is that it is not determined as an appropriate approach for long
processes like new product improvement.
System approaches for this approach, the leader as well as manager both impose positive
condition so that employee or subordinate feel valued which help in improve work. Herein, there
are various management function included like motivation, planning and many more by
organisation manager for achieving goal successfully.
Strength the strength of this kind of approach is experience by respective organisation
while improving innovative product and faces critical condition and capable to achieve
objectives successfully.
Weakness the weakness connected to similar condition is that it needed lot of time.
Contingency approach as per this approach, the success of organisation is not connected
to capability there are two factors through which manager required to focus on situation as well
as skills. The managerial function include by UBER are directing, motivating and so on.

Strength of this kind of approach is that innovative product improvement and critical
administration not included all staff member (Shaosheng, 2016).
Weakness it is not appropriate for continuous changing condition like critical
administration.
PART 2
TASK 3
P4 the main approaches of operations administration and also leader and manager’s role
Operations management are activities which are regulated by a company to attain their
desired objectives in efficient way. Several operations are conducted in an organisation to be able
to successfully attain their desired objectives and goals. In context to UBER, they manufacture
quality luxury cars and whole process goes through several key operations functions, some of
them are mentioned below:-
Turning raw materials into finished goods – In this operation function respective
company focuses on providing innovative facility in accordance with consumer’s needs.
Operations are required to convert raw materials into finished goods. In this operation function,
role of manager is to frame strategies and also motivate and train staffs so they conduct their task
effectively. Moreover, responsibility of manager is to ensure that production is conducted
smoothly for success of company (Wu and Yang, 2018).
Logistic& inventory management – In this operation the respective companies
management is able to manage inventory in efficient manner which helps delivering products
according to markets demand. In these key inputs are proper logistics and stock management
system, focused employees, finished produce and much more. The main role of a manager is to
make sure proper availability of quality services accordingly to demand and also leader to
motivate employee to bring their best.
Also several key operational management approaches which are necessary to be adopted
by UBER, few are as below:-
Lean Production– In this approach UBER should be able to reduce wastage in their production
process without affecting their quality.

Role of manager - In this approach, manager’s role is to develop process to minimise
wastage and also develop strategies to reutilise wastages.
Role of leader –along with this, leader’s role is to ensure that plans are implemented in
effective way and they also provide guidance to employees to reduce wastage.
Total Quality Management– this approach helps company to motivate employees so to get best
of them and develop best quality services.
Role of manager - In this manager’s role is to develop strategies related to employees
training and developments so they can give their best.
Role of leader – In this leader’s role is to ensure all employees to involve in training to
enhance their quality so that desired goals can be attained successfully.
Just in time – this approach enables UBER to eliminate wastages related to time and work. The
role of leader and manager is to focus on what and when is needed, and products market demand.
Role of manager –In this manager’s role is to develop strategies to reduce wastages and
complete work timely.
Role of leader – In this leader to ensure all activities implemented in effective way so
that work is done smoothly.
P5 Significance of operation administration in achieving objective of company
Operations management is known as activities in business which creates high efficiency
within company. Respective management is also referred as converting materials into the goods
and services in to increase profitability (Yang, 2017).Along with this operation management also
help in attaining business goals to ensure operations and business activities are conducted
effectively. Also this will help company in effective conduct of processes to attain desired goals.
In context to UBER, several operations functions through which importance of operations
management can defined few of which are mentioned below:-
Fulfil customer's demand – This operation is vital for Uber as this enables them to
deliver quality services in the potential market in accordance with customers demand. Also adds
to business succession as this enables to fulfil customer's demand which enhances market value,
sales, and profit.

Maintain product quality – This operation function is vital for UBER as it enables them
to identify customer's needs & provide services accordingly. And also helps in satisfying
customer's demand & also retain customers which help to enhance market value and profits.
Improve production process –This operational function helps to conduct and frame
production process effectively to increase profitability and minimise errors. It is valuable for
companies’ growths through which they provide quality facility with minimum wastages which
enhance profits and reduces expenses.
Minimize operational cost - This is essential function of operation management as this
specifies the company’s capacity of production and minimise excess utilisation of resources and
also ensures that employees to focus on work and quality.
There are many ways through which UBER’s leader and manager can improve
operational & management to meet business goals smoothly and successfully (Yap, Tan and
Ching, 2018).
TASK 4
P6 Assess different elements of environment of organisation that effect operational
administration and decision making
There are several external factors of business environment which affects the business
functions and operational so accordingly management requires developing new plans and
strategies. Such external business environmental factors are explained in respect to UBER:-
Corporate social responsibility – CSR is referred as activities done by an organisation for
development of environment and society. It is important for companies to make CSR activities in
accordance with profit ratio as this helps in society development. While doing CSR activities
managers and leaders plays important role as they frames planning and also ensures execution of
activities done in best way. In context to UBER, Managers and leaders are responsible for
making CSR related decisions. CSR also effects on decision making of respective company as
when they make effective CSR their goodwill increases which helps them in motivating
stakeholders. This also helps in making decisions for growth of business (Zhou and Dai, 2018)
Business ethics – Business ethics are determined as situation in which appropriate business
practices and policies are implemented to arguably contentious subjects. This includes issues like

bribery, social responsibility, discrimination, corporate governance and many more. Business
ethics are changed by government according to changes in ethical issues and it is important for
companies to enhance their rules and policies. In context with UBER, manager evaluates and
makes decisions according to guidelines of business ethics. Moreover, leaders will make
decisions for ensuring all rules are properly followed.
Stakeholders – Stakeholders has vested interest in the company operations as either they
impact or get impacted by company’s functions. There are several stakeholders such as
communities, suppliers, investors, governments, associations, customers, employees &many
more. Decisions of managers and leader are based on stakeholders view as they help in building
business. In context with UBER, decisions of managers& leader get impacted by stakeholders
because they need to consider their perspectives and on the basis make strategies (Zihua,
Qingchao and Xiao, 2016).
CONCLUSION
On given report, it is assess that operation management considered as an area that signifies
controlling, designing and improvement of operation of organisation in process of production. In
assistance of this, it also involves redesigning of function which is linked with improvement of
product and services. This assignment will provide a discussion regarding role of leader and also
manager in different situation. In addition with difference between them linked with role. Apart
from this, the approaches of leader are explained in appropriate manner. In addition to this
operation administration approaches, significance of operation administration in enhancing
profitability and element impose direct effect on operation administration and decisions taken by
leader is discussed in this assignment.