Report on Leadership, Recruitment and Selection at C & J Clark
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AI Summary
This report provides a comprehensive analysis of leadership, recruitment, and selection processes within C & J Clark International Ltd. The report begins with an examination of the documentation required for recruiting new staff, including job descriptions and person specifications, and it explores the impact of legal and ethical considerations, such as the Equality Act 2010 and the Equal Pay Act 1970, on the recruitment process. It then delves into the practical aspects of the selection process, including the role of an HR manager, the formation of interview questions, and the evaluation of candidate CVs. The report also covers leadership skills, the differences between leadership and management, and various leadership styles. Furthermore, it discusses strategies for motivating staff to achieve objectives, the advantages of team working, and the effectiveness of teams in achieving goals. Finally, the report addresses factors involved in planning, monitoring, and delivering the development needs of individuals, as well as evaluating the success of the assessment process. The report concludes with an overview of the key findings and recommendations for improving leadership and recruitment practices within the company.

Working with leading
people
people
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Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Documentation to select and recruit a new member of staff.................................................1
1.2 Impact of legal and ethical considerations to the enlisting & selection process...................2
1.3 Take part in the selections process........................................................................................3
3.2 Demonstration of selecting one application and dealing with team members conflict as
well..............................................................................................................................................3
1.4 Evaluation of own contribution in the process of selections.................................................4
TASK 2............................................................................................................................................4
2.1 Explain the skills and attributes needed for leadership.........................................................4
2.2 Explain the difference between leadership and management...............................................5
2.3 Compare leadership styles for different situations................................................................5
2.4 Ways to motivate staff to achieve objectives........................................................................6
TASK 3............................................................................................................................................7
3.1 Advantages of team working for Clarks...............................................................................7
3.3 Effectiveness of team while achieving goals........................................................................7
TASK 4............................................................................................................................................7
4.1 Factors involved in planning and monitoring ......................................................................7
4.2 Plan and deliver the development needs of individuals........................................................8
4.3 Evaluate the success of the assessment process....................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11
APPENDIX....................................................................................................................................12
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Documentation to select and recruit a new member of staff.................................................1
1.2 Impact of legal and ethical considerations to the enlisting & selection process...................2
1.3 Take part in the selections process........................................................................................3
3.2 Demonstration of selecting one application and dealing with team members conflict as
well..............................................................................................................................................3
1.4 Evaluation of own contribution in the process of selections.................................................4
TASK 2............................................................................................................................................4
2.1 Explain the skills and attributes needed for leadership.........................................................4
2.2 Explain the difference between leadership and management...............................................5
2.3 Compare leadership styles for different situations................................................................5
2.4 Ways to motivate staff to achieve objectives........................................................................6
TASK 3............................................................................................................................................7
3.1 Advantages of team working for Clarks...............................................................................7
3.3 Effectiveness of team while achieving goals........................................................................7
TASK 4............................................................................................................................................7
4.1 Factors involved in planning and monitoring ......................................................................7
4.2 Plan and deliver the development needs of individuals........................................................8
4.3 Evaluate the success of the assessment process....................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11
APPENDIX....................................................................................................................................12

INTRODUCTION
Working with leading people simply means to work those who have ability to handle and
control all tasks and activities in best possible manner. In an organisation, responsibility of these
persons is to provide proper guidance or direction while accomplishing any task or activity. In a
large scale association, there is required a systematic leadership who can manage all functions
effectively and also able to make optimal utilisation of available resources (Alloway, Bibile and
Lau, 2013). The present assignment is based upon C & J Clark international Ltd., its a British
based multinational Shoe manufacturer and retailer company that established in 1825. The firm
offers its products and services over the world thus it requires those people who have enough
capability to lead entire working procedures in systematic way. The report is going to be
described entire concept of recruitment & selection and various leadership styles which can
motivate staff members to work effectively.
TASK 1
1.1 Documentation to select and recruit a new member of staff
There is required certain documents while recruitment and selection process thus collect
and keep proper records of all candidates. HR manager of the company wants all activities and
tasks should be done in proper manner then he or she focus on hiring those people who have
effective skills and capabilities. Following documents are required to select or recruit new
employee, such as -
JOB DESCRIPTION
There is a vacancy of Store manager in C. & J Clark international Ltd.
Post – Store manager
Type of Role – Permanent
Report to – Branch manager and other senior managers.
Salary – Up to £22,000
Main Purpose of the job – To be responsible for strategic direction and effective management
of stores and its trading activities. The person will be liable to support, coach and empower each
employee within store in order to attain company's goals and objectives through service
excellence, example setting etc.
Roles and Responsibilities -
Demonstrate leadership skills and sense of urgency to meet company's goals and
1
Working with leading people simply means to work those who have ability to handle and
control all tasks and activities in best possible manner. In an organisation, responsibility of these
persons is to provide proper guidance or direction while accomplishing any task or activity. In a
large scale association, there is required a systematic leadership who can manage all functions
effectively and also able to make optimal utilisation of available resources (Alloway, Bibile and
Lau, 2013). The present assignment is based upon C & J Clark international Ltd., its a British
based multinational Shoe manufacturer and retailer company that established in 1825. The firm
offers its products and services over the world thus it requires those people who have enough
capability to lead entire working procedures in systematic way. The report is going to be
described entire concept of recruitment & selection and various leadership styles which can
motivate staff members to work effectively.
TASK 1
1.1 Documentation to select and recruit a new member of staff
There is required certain documents while recruitment and selection process thus collect
and keep proper records of all candidates. HR manager of the company wants all activities and
tasks should be done in proper manner then he or she focus on hiring those people who have
effective skills and capabilities. Following documents are required to select or recruit new
employee, such as -
JOB DESCRIPTION
There is a vacancy of Store manager in C. & J Clark international Ltd.
Post – Store manager
Type of Role – Permanent
Report to – Branch manager and other senior managers.
Salary – Up to £22,000
Main Purpose of the job – To be responsible for strategic direction and effective management
of stores and its trading activities. The person will be liable to support, coach and empower each
employee within store in order to attain company's goals and objectives through service
excellence, example setting etc.
Roles and Responsibilities -
Demonstrate leadership skills and sense of urgency to meet company's goals and
1
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objectives.
Demonstrate and support employees to adhere to company's policies, expectations and
standards to maximize sales and profitability.
Communicate solutions, suggestions and ideas to make changes for better.
PERSON SPECIFICATION
Job Title Store manager
Details of job Responsible for ensuring that all business activities are managed in
proper manner. Motivate staff members to manage positive
working environment.
Qualification Should be graduate and post graduate
Strong knowledge of finance and accounting.
Experience Minimum 2 years of experience in store handling and retail
marketing.
Skills Leadership, customer focus, accountability & dependability,
decision making & judgement.
Further documents are also required at the time of joining, such as -
Qualification documents
Extra-curricular activities certificate if any
Identify proof
Passport size photo
1.2 Impact of legal and ethical considerations to the enlisting & selection process
Certain laws and legislations need to be followed by HR manager of C. & J Clark
international Ltd. in recruitment process. The person has to be aware with such laws and
properly followed them while recruiting people. Below is defined brief description of such legal
and ethical consideration - The Equality Act 2010 – The law was introduced with an aim to eradicate discrimination
between employees at the time of hiring (Arnold, Fletcher and Molyneux, 2012). The
2
Demonstrate and support employees to adhere to company's policies, expectations and
standards to maximize sales and profitability.
Communicate solutions, suggestions and ideas to make changes for better.
PERSON SPECIFICATION
Job Title Store manager
Details of job Responsible for ensuring that all business activities are managed in
proper manner. Motivate staff members to manage positive
working environment.
Qualification Should be graduate and post graduate
Strong knowledge of finance and accounting.
Experience Minimum 2 years of experience in store handling and retail
marketing.
Skills Leadership, customer focus, accountability & dependability,
decision making & judgement.
Further documents are also required at the time of joining, such as -
Qualification documents
Extra-curricular activities certificate if any
Identify proof
Passport size photo
1.2 Impact of legal and ethical considerations to the enlisting & selection process
Certain laws and legislations need to be followed by HR manager of C. & J Clark
international Ltd. in recruitment process. The person has to be aware with such laws and
properly followed them while recruiting people. Below is defined brief description of such legal
and ethical consideration - The Equality Act 2010 – The law was introduced with an aim to eradicate discrimination
between employees at the time of hiring (Arnold, Fletcher and Molyneux, 2012). The
2
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equality act states that employer will not make any discrimination on the basis of caste,
race, religion and color etc. So, while Clarks will conduct recruiting process it should
give equal chance to all people.
Equal Pay Act 1970 – The law signifies that employees who works at same position
should be provide equal remuneration. It helps in motivating and encouraging people to
show their efficiency in best possible manner. While formulating pay-rolls, HR manager
of Clarks needs to make sure that employees at same level are treated in well being
manner.
1.3 Take part in the selections process
My role as a HR manager -
As a HR manager, I have responsibility to take participate in recruitment and selection
activities of the company. In Clarks, presently there is a vacancy of Store manager. Thus, I need
to ensure that all tasks should properly conducted and right people get placed at right post.
Following steps will taken while selecting suitable candidates -
Selecting the recruitment and selection team – Top management of the company
decides who will be involved in recruitment and selection process. We are a team of 5
members while selection of new Store manager within organization.
Short listing the candidates – In this stage, team will identify a pool of large applicants
from various sources then shortlisted few people who have goods skills and competencies
to perform the job.
Interview session – Afterwards, shortlisted candidates called for interview sessions
through which our team can decide whether or not the person is suitable for job. I also
formulate certain common question to check intellectual skills of individuals. Final appointment – At last, Recruitment team selects final candidate for the job and
offer them appointment letter for the same.
INTERVIEW ASSESSMENT FORM
Candidate’s Name: ______________________________ Date: _______________________
Interviewed By: ________________________________
Scoring Candidate evaluation forms are to be completed by the interviewer to rank the
candidates overall qualifications for the position.
Under each heading the interviewer should give the candidate a numerical rating and write
3
race, religion and color etc. So, while Clarks will conduct recruiting process it should
give equal chance to all people.
Equal Pay Act 1970 – The law signifies that employees who works at same position
should be provide equal remuneration. It helps in motivating and encouraging people to
show their efficiency in best possible manner. While formulating pay-rolls, HR manager
of Clarks needs to make sure that employees at same level are treated in well being
manner.
1.3 Take part in the selections process
My role as a HR manager -
As a HR manager, I have responsibility to take participate in recruitment and selection
activities of the company. In Clarks, presently there is a vacancy of Store manager. Thus, I need
to ensure that all tasks should properly conducted and right people get placed at right post.
Following steps will taken while selecting suitable candidates -
Selecting the recruitment and selection team – Top management of the company
decides who will be involved in recruitment and selection process. We are a team of 5
members while selection of new Store manager within organization.
Short listing the candidates – In this stage, team will identify a pool of large applicants
from various sources then shortlisted few people who have goods skills and competencies
to perform the job.
Interview session – Afterwards, shortlisted candidates called for interview sessions
through which our team can decide whether or not the person is suitable for job. I also
formulate certain common question to check intellectual skills of individuals. Final appointment – At last, Recruitment team selects final candidate for the job and
offer them appointment letter for the same.
INTERVIEW ASSESSMENT FORM
Candidate’s Name: ______________________________ Date: _______________________
Interviewed By: ________________________________
Scoring Candidate evaluation forms are to be completed by the interviewer to rank the
candidates overall qualifications for the position.
Under each heading the interviewer should give the candidate a numerical rating and write
3

specific job related comments in the space provided. The numerical rating system is based on
the following:
5 – Exceptional 4 – Above Average 3 – Average 2 – Satisfactory 1 – Unsatisfactory
Educational Background – Does the candidate have the appropriate educational qualifications
or training for this position?
Rating: 1 2 3 4 5
Comments:
Prior Work Experience – Has the candidate acquired necessary skills or qualifications through
past work experiences?
Rating: 1 2 3 4 5
Comments:
Technical Qualifications/Experience – Does the candidate have the technical skills necessary
for this position?
Rating: 1 2 3 4 5
Comments:
Administrative and budgetary experience: financial planning, staff supervision, management
of resources – Does the candidate demonstrate the knowledge of these areas necessary for this
position?
Rating: 1 2 3 4 5
Comments:
Leadership Ability – Did the candidate demonstrate the leadership skills necessary for this
position?
Rating: 1 2 3 4 5
Comments:
Customer Service Skills – Did the candidate demonstrate the knowledge and skills to create a
positive customer experience/interaction necessary for this position?
Rating: 1 2 3 4 5
Comments:
Communication Skills – How were the candidate’s communication skills during the interview?
Rating: 1 2 3 4 5
Comments:
4
the following:
5 – Exceptional 4 – Above Average 3 – Average 2 – Satisfactory 1 – Unsatisfactory
Educational Background – Does the candidate have the appropriate educational qualifications
or training for this position?
Rating: 1 2 3 4 5
Comments:
Prior Work Experience – Has the candidate acquired necessary skills or qualifications through
past work experiences?
Rating: 1 2 3 4 5
Comments:
Technical Qualifications/Experience – Does the candidate have the technical skills necessary
for this position?
Rating: 1 2 3 4 5
Comments:
Administrative and budgetary experience: financial planning, staff supervision, management
of resources – Does the candidate demonstrate the knowledge of these areas necessary for this
position?
Rating: 1 2 3 4 5
Comments:
Leadership Ability – Did the candidate demonstrate the leadership skills necessary for this
position?
Rating: 1 2 3 4 5
Comments:
Customer Service Skills – Did the candidate demonstrate the knowledge and skills to create a
positive customer experience/interaction necessary for this position?
Rating: 1 2 3 4 5
Comments:
Communication Skills – How were the candidate’s communication skills during the interview?
Rating: 1 2 3 4 5
Comments:
4
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Candidate Enthusiasm – How much interest did the candidate show in the position?
Rating: 1 2 3 4 5
Comments:
Overall Impression and Recommendation – Final comments and recommendations for
proceeding with this candidate.
Rating: 1 2 3 4 5
Comments:
Interview questions to be formed by HR manager of Clarks -
Following is given some specific questions asked by the HR managger of the company, such as
-
What are your main strength and weaknesses?
What tasks, when executed incorrectly, directly impact sales?
How would you teach a colleague how to close the register?
Describe the inventory process at your previous store. What are the necessary steps?
How would you address shrink in your store?
What’s the most important decision you make every day as a store manager?
Role of a candidate who is applying for job role -
As an applicant, I am applying for the post of Store Manager in Clarks, it is my duty to
get brief description about the job thus to recognize what roles and responsibilities I need to be
performed in future. Before going to job interview, I need to carry out my CV, higher
educational certificate, pass port size photo, experience letter and further other documentations.
It will put good impact on HR manager of the company.
CV of candidate 1: -
Name – Maxine curry
Store manager
Email – xyz@gmail.com
Summary – Having a 7+ years of experience in multinational company as a Store manager.
Responsible for the store's product section, goal setting, visual merchandising, financial targets
5
Rating: 1 2 3 4 5
Comments:
Overall Impression and Recommendation – Final comments and recommendations for
proceeding with this candidate.
Rating: 1 2 3 4 5
Comments:
Interview questions to be formed by HR manager of Clarks -
Following is given some specific questions asked by the HR managger of the company, such as
-
What are your main strength and weaknesses?
What tasks, when executed incorrectly, directly impact sales?
How would you teach a colleague how to close the register?
Describe the inventory process at your previous store. What are the necessary steps?
How would you address shrink in your store?
What’s the most important decision you make every day as a store manager?
Role of a candidate who is applying for job role -
As an applicant, I am applying for the post of Store Manager in Clarks, it is my duty to
get brief description about the job thus to recognize what roles and responsibilities I need to be
performed in future. Before going to job interview, I need to carry out my CV, higher
educational certificate, pass port size photo, experience letter and further other documentations.
It will put good impact on HR manager of the company.
CV of candidate 1: -
Name – Maxine curry
Store manager
Email – xyz@gmail.com
Summary – Having a 7+ years of experience in multinational company as a Store manager.
Responsible for the store's product section, goal setting, visual merchandising, financial targets
5
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and for developing the shops online retail strategy.
Duties –
Promoting efficiency within all areas of the store in order to attain service standards in
line within company's expectations.
Completing all store administrative records and ensuring total compliance with related
policies and procedures.
Making sure that colleagues and specifically the retail assistants to develop and manage
online store shops.
Professional skills -
Creating a happy and relaxed atmosphere at workplace in which people feel good,n
Can recognise and meet and exceed the various need of every person.
Have a flexible approach to working in line with needs of stores.
Adhering at all times to strictest interpretation of relevant codes
Academic qualification -
Master in business management (2010)
Bachelors in business management (2007)
CV of candidate 2
Name
Email -
Summary – Resourceful assistant store manager equipped with extensive experience in retail
management and sales. Employs an excellent leadership skills and multi tasking strnegth.
Highlights -
Inventory management
Sales coaching
Focus on service and result
Recruitment and training
Payroll
Business development
Experience – Having a 7+ years in as an assistant store executive.
6
Duties –
Promoting efficiency within all areas of the store in order to attain service standards in
line within company's expectations.
Completing all store administrative records and ensuring total compliance with related
policies and procedures.
Making sure that colleagues and specifically the retail assistants to develop and manage
online store shops.
Professional skills -
Creating a happy and relaxed atmosphere at workplace in which people feel good,n
Can recognise and meet and exceed the various need of every person.
Have a flexible approach to working in line with needs of stores.
Adhering at all times to strictest interpretation of relevant codes
Academic qualification -
Master in business management (2010)
Bachelors in business management (2007)
CV of candidate 2
Name
Email -
Summary – Resourceful assistant store manager equipped with extensive experience in retail
management and sales. Employs an excellent leadership skills and multi tasking strnegth.
Highlights -
Inventory management
Sales coaching
Focus on service and result
Recruitment and training
Payroll
Business development
Experience – Having a 7+ years in as an assistant store executive.
6

Qualification – Bachelor in business management (2013)
After comparing CV of both candidates, HR manager of Clarks determine that both
people are best at their place and befitted for the job of Store manager. But in respect of choosing
one so that I would like to give preference to candidate 1 as firstly the person has defined all of
its skills and duties in briefly in CV. Another one is, the person has worked with reputed
company and also completed Master degree it shows that knowledge of this person is more
instead of second person. Therefore, I would prefer candidate 1 for the job of Store manager.
3.2 Demonstration of selecting one application and dealing with team members conflict as well
As per the give scenario, recruitment team of Clarks has selected two members A and B
for the job. Although both have similar skills, qualification and experience as per the job criteria.
This puts recruitment team into dilemma as they have to select only one candidate; it may arises
conflicts among team members. Therefore, as a HR manager its my responsibility to tackle this
situation and give suitable suggestions for the same. I applied middle class approaches thus to
stop disputes and select best one candidate.
In this manner, firstly I need to go through with CV of both candidates and evaluate
carefully their skills, capabilities, past experience and achievements. Then, one who is
more superior will be preferred.
Afterwards, I will called both applicants for re-interview and assess their leadership,
managerial and decision making skills through giving them a role play. It will support me
to chose the best one.
1.4 Evaluation of own contribution in the process of selections
HR manager of the company plays a vital role in selection process. Here, my
responsibility is to collect all necessary documents, i.e. CV, identity proof, job description etc. In
order to get large pool of applications, advertisements are also posted on company's website,
newspapers and job portals. Afterwards, all candidates must told about the entire job profile
through a job description. People who will come for face to face interaction must be judge on th
basis of skills and expertise knowledge.
I personally take interview of each candidate thus to ensure that effective people can be
selected. Since knowing their skills, adequate individuals will put on hold thus to selected best
7
After comparing CV of both candidates, HR manager of Clarks determine that both
people are best at their place and befitted for the job of Store manager. But in respect of choosing
one so that I would like to give preference to candidate 1 as firstly the person has defined all of
its skills and duties in briefly in CV. Another one is, the person has worked with reputed
company and also completed Master degree it shows that knowledge of this person is more
instead of second person. Therefore, I would prefer candidate 1 for the job of Store manager.
3.2 Demonstration of selecting one application and dealing with team members conflict as well
As per the give scenario, recruitment team of Clarks has selected two members A and B
for the job. Although both have similar skills, qualification and experience as per the job criteria.
This puts recruitment team into dilemma as they have to select only one candidate; it may arises
conflicts among team members. Therefore, as a HR manager its my responsibility to tackle this
situation and give suitable suggestions for the same. I applied middle class approaches thus to
stop disputes and select best one candidate.
In this manner, firstly I need to go through with CV of both candidates and evaluate
carefully their skills, capabilities, past experience and achievements. Then, one who is
more superior will be preferred.
Afterwards, I will called both applicants for re-interview and assess their leadership,
managerial and decision making skills through giving them a role play. It will support me
to chose the best one.
1.4 Evaluation of own contribution in the process of selections
HR manager of the company plays a vital role in selection process. Here, my
responsibility is to collect all necessary documents, i.e. CV, identity proof, job description etc. In
order to get large pool of applications, advertisements are also posted on company's website,
newspapers and job portals. Afterwards, all candidates must told about the entire job profile
through a job description. People who will come for face to face interaction must be judge on th
basis of skills and expertise knowledge.
I personally take interview of each candidate thus to ensure that effective people can be
selected. Since knowing their skills, adequate individuals will put on hold thus to selected best
7
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one among them. I would also ensure that there will no discrimination or partiality among people
on the ground of sex, colour, caste, religion, race etc.
TASK 2
2.1 Explain the skills and attributes needed for leadership
Clarks is needed a great leader who is enough capable to direct entire workforce in
systematic manner. Having an effective leaders, refereed organization can easily attain its goals
and objectives. Below is given certain necessary skills and attributes require for leadership -
Honesty – It is one of the foremost skills for leader, by having this attribute leaders of
Clarks can easily deal with their employees. Honesty and transparency also develops a
strong interpersonal relationship between leaders and their followers.
Decision making abilities – Having instant decision making skills within individuals
helps them to become future leaders; such abilities also helps people to grab opportunities
which are beneficial for firm (Azhar, 2011). Sometimes, while recruiting employees there
is required to take effective and critical decisions.
Communication skills – Job of a leader is to convey message top to bottom and bottom to
top management. In Clarks, leaders should have strong communication skills as they can
interact within departments and determine best solution of problems.
2.2 Explain the difference between leadership and management
Most of people confused with leadership and management, they thought both are similar.
But it is to be noted that these elements are completely variant from each other. In Clarks,
leaders and managers perform different roles.
Leadership Management
Leaders are having accountability of
generating attractive and innovative ideas so
that Clarks can generate new and unique
products.
Mangers on the other hand have duty of
examining that ideas are correct or not. They
make plans how to apply such ideas or
thoughts.
Leadership skills can be achieved after training
and development assistance (Bush and
Middlewood, 2013).
Whereas managerial skills comes automatically
in a person with experience and over the time.
For example – In Clarks, team leads give For example – As a HR manager in Clarks my
8
on the ground of sex, colour, caste, religion, race etc.
TASK 2
2.1 Explain the skills and attributes needed for leadership
Clarks is needed a great leader who is enough capable to direct entire workforce in
systematic manner. Having an effective leaders, refereed organization can easily attain its goals
and objectives. Below is given certain necessary skills and attributes require for leadership -
Honesty – It is one of the foremost skills for leader, by having this attribute leaders of
Clarks can easily deal with their employees. Honesty and transparency also develops a
strong interpersonal relationship between leaders and their followers.
Decision making abilities – Having instant decision making skills within individuals
helps them to become future leaders; such abilities also helps people to grab opportunities
which are beneficial for firm (Azhar, 2011). Sometimes, while recruiting employees there
is required to take effective and critical decisions.
Communication skills – Job of a leader is to convey message top to bottom and bottom to
top management. In Clarks, leaders should have strong communication skills as they can
interact within departments and determine best solution of problems.
2.2 Explain the difference between leadership and management
Most of people confused with leadership and management, they thought both are similar.
But it is to be noted that these elements are completely variant from each other. In Clarks,
leaders and managers perform different roles.
Leadership Management
Leaders are having accountability of
generating attractive and innovative ideas so
that Clarks can generate new and unique
products.
Mangers on the other hand have duty of
examining that ideas are correct or not. They
make plans how to apply such ideas or
thoughts.
Leadership skills can be achieved after training
and development assistance (Bush and
Middlewood, 2013).
Whereas managerial skills comes automatically
in a person with experience and over the time.
For example – In Clarks, team leads give For example – As a HR manager in Clarks my
8
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appropriate solutions of problems and focus on
how to make tasks more effective.
responsibility is to apply various concepts that
can make a job perfect and helps firm to
achieve its goals and objectives.
2.3 Compare leadership styles for different situations
There are many leadership styles can be adopted by mangers Clarks in order to
accomplish their working activities in best possible manner.
Autocratic leadership styles Democratic leadership style
In this leadership styles, only leaders or
managers have authority to take any kind of
business decision. Autocratic leadership styles
is only used where there is an ample range of
employees are working thus the leadership
style is acquire to manage each and everything
in proper manner (Mendenhall, 2012)
Here, leaders also involves their subordinates
in decision making process. They allowed their
followers to give ideas or suggestions to make
any working activity best.
For example – when there is confusion
between selection of two employees, as the HR
manager of the Clarks was only responsible for
re-examine the plan and take last decision.
For example – in recruitment process of new
store manage there is confusion between
candidate A and B thus the entire recruitment
committee was liable for selecting the best one
candidate. All people were involved in re-
evaluating CV and other skills of both
candidates.
Basis Similarities Differences
Autocratic and
democratic
leadership style
The autocratic and democratic style
values speed, focus, and certainty. In
both styles, thoroughness,
participation, and consensus are
treated as priority.
An Autocratic leader is involved
in power and decision-making to
himself whereas Democratic
leaders ate characterised by
consultation with their
subordinates and also involve
9
how to make tasks more effective.
responsibility is to apply various concepts that
can make a job perfect and helps firm to
achieve its goals and objectives.
2.3 Compare leadership styles for different situations
There are many leadership styles can be adopted by mangers Clarks in order to
accomplish their working activities in best possible manner.
Autocratic leadership styles Democratic leadership style
In this leadership styles, only leaders or
managers have authority to take any kind of
business decision. Autocratic leadership styles
is only used where there is an ample range of
employees are working thus the leadership
style is acquire to manage each and everything
in proper manner (Mendenhall, 2012)
Here, leaders also involves their subordinates
in decision making process. They allowed their
followers to give ideas or suggestions to make
any working activity best.
For example – when there is confusion
between selection of two employees, as the HR
manager of the Clarks was only responsible for
re-examine the plan and take last decision.
For example – in recruitment process of new
store manage there is confusion between
candidate A and B thus the entire recruitment
committee was liable for selecting the best one
candidate. All people were involved in re-
evaluating CV and other skills of both
candidates.
Basis Similarities Differences
Autocratic and
democratic
leadership style
The autocratic and democratic style
values speed, focus, and certainty. In
both styles, thoroughness,
participation, and consensus are
treated as priority.
An Autocratic leader is involved
in power and decision-making to
himself whereas Democratic
leaders ate characterised by
consultation with their
subordinates and also involve
9

In addition, Democratic and autocratic
leadership styles are very different in
their intent, the level of expertise of
the employees and the environment
where the leadership style is most
effective.
them in formulation of plans and
policies.
2.4 Ways to motivate staff to achieve objectives
Employee motivation plays a lead role in growth and success of the firm; it helps
attaining and retaining people at workplace for long run. In order to do this, managers are
required to properly understand basic needs of employees and try to fulfil them in best possible
manner (Mayfield, 2014). Therefore, Maslow’s hierarchy of needs theory can be suitable for
Clarks' for motivating staff members to attain its goals and objectives - Psychological needs – There are certain biological requirements of human beings, i.e.
food, drink, air, shelter etc. as if such needs of employees are not satisfied then they
cannot function in well being manner. For example – managers of Clarks needs to give
proper breaks and eating opportunities to employees. Safety needs – These urges involve physical, environmental and emotional safety and
protection from negative aspects of society in which people live. For example – job
security, financial security, health security etc. Social needs – it encompasses need for love, care, affection etc. Social needs of
employees link with encouraging teamwork and conduct social events. Esteem needs – Every individual wants self respect, achievements, rewards,
competencies, power, status, admiration and so on things. For Example – managers can
inspire employees to perform well through giving them rewards and appreciate them
(Lev, 2013).
Self actualization needs – It means realizing personal experience, seeking personal
development, self fulfillment and peak experience. Managers can give staff members
challenging jobs in which the employees’ skills and competencies are fully utilized.
10
leadership styles are very different in
their intent, the level of expertise of
the employees and the environment
where the leadership style is most
effective.
them in formulation of plans and
policies.
2.4 Ways to motivate staff to achieve objectives
Employee motivation plays a lead role in growth and success of the firm; it helps
attaining and retaining people at workplace for long run. In order to do this, managers are
required to properly understand basic needs of employees and try to fulfil them in best possible
manner (Mayfield, 2014). Therefore, Maslow’s hierarchy of needs theory can be suitable for
Clarks' for motivating staff members to attain its goals and objectives - Psychological needs – There are certain biological requirements of human beings, i.e.
food, drink, air, shelter etc. as if such needs of employees are not satisfied then they
cannot function in well being manner. For example – managers of Clarks needs to give
proper breaks and eating opportunities to employees. Safety needs – These urges involve physical, environmental and emotional safety and
protection from negative aspects of society in which people live. For example – job
security, financial security, health security etc. Social needs – it encompasses need for love, care, affection etc. Social needs of
employees link with encouraging teamwork and conduct social events. Esteem needs – Every individual wants self respect, achievements, rewards,
competencies, power, status, admiration and so on things. For Example – managers can
inspire employees to perform well through giving them rewards and appreciate them
(Lev, 2013).
Self actualization needs – It means realizing personal experience, seeking personal
development, self fulfillment and peak experience. Managers can give staff members
challenging jobs in which the employees’ skills and competencies are fully utilized.
10
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