Leadership and Management Skills in the Service Industry: TUI Report

This report provides a comprehensive analysis of leadership and management skills, specifically within Tourism Union International (TUI), a prominent travel and tourism company. It begins by defining essential management skills such as planning and organizing, and leadership skills, including communication and motivation. The report differentiates between soft skills (problem-solving, teamwork) and hard skills (computer programming, data analysis) and their application within TUI. It also explores the importance of digital technology and change management, including the application of Kotter's 8-step change model. Furthermore, the report identifies future management and leadership skills crucial for TUI's success, emphasizing communication, problem-solving, and team building. The conclusion highlights the importance of continuous skill development and change management for organizational growth and sustainability, referencing relevant academic sources to support its findings. The report aims to provide insights into effective leadership and management practices within the service industry, using TUI as a case study to illustrate key concepts.

Leadership and
management for service
Industries

Current management and leadership skills with specific
examples
Management skill- It refers to those abilities and competencies which are required
to an organization for the effective running and managing business operations an
activities so that the company can attain its set objectives in set period of time.
For the effective operations of the company there are some skills of management
are required which are as following:
• Planning - It is highly required for the proper management of the company. In
TUI, with the help of this the manager of the company can effectively make plans
for the business operations and activities so that the firm can properly manage its
operations.
• Organizing- This skill is required to create structure and help in supporting to
accomplish the plan.

Cover Content
• Introduction
• Current management and Leadership Skills
• Requirement of future management and Leadership skills
• Comparison on the basis of change management process between two organisations of
same sector
• Conclusion
• References

Introduction
Leadership is a continuous process in which leader inspire and motivate its
employees to achieve a desired objective. Challenges and complex problem in the
organization can also be faced in the best possible manner if proper leadership
style is used. The organization chosen for this report is Tourism union
international (TUI) which is a top most leisure, travel and tourism company.
Current management and leadership skills with specific examples along with future
requirement of this skills will covered in PPT. in last slides of PPT will discuss
about different kind of change management system within the organizations.

Current management and leadership skills with specific
examples
Management skill- It refers to those abilities and competencies which are required
to an organization for the effective running and managing business operations an
activities so that the company can attain its set objectives in set period of time.
For the effective operations of the company there are some skills of management
are required which are as following:
• Planning - It is highly required for the proper management of the company. In
TUI, with the help of this the manager of the company can effectively make plans
for the business operations and activities so that the firm can properly manage its
operations.
• Organizing- This skill is required to create structure and help in supporting to
accomplish the plan.

Continue...
Soft skills of leader: The soft skills of leader is problem solving, teamwork, empathy
etc. this help them to motivates co-workers to attain set objectives.
Soft skills of manager: listening, leadership, critical thinking etc. are some of the
soft skills of manger. This aid firm to gain competitive advantages in intense
competitive world.
Hard skills of leader: This skills is learned either in the working environment or in
external environment. Some of the hard skills are computer programming, writing,
mathematics, accounting etc. which help them to guide the staff in their work in
effective manner.
Hard skills of manager: manger acquire this skills in the working premises while
performing the roles and duties. This skills aid them to frame strategies which is help
to retain potential employees for longer time period.

Continue…
• Leadership skills - It indicates to those capabilities and competencies which are
help in encouraging and motivating an individual for the completion of the task
and work in given period of time. There are two types of leadership skills such as
soft and hard leadership skills, they are mentioned as below:
Soft skills
• Communication - In TUI, it is highly required skill for the employees because it
is a travel and tourism organization so it is necessary for them to have effective
communication skill so that they can make interaction with the tourist.
• Motivation - - It is another skill which is also required for the leader of the
company. For example, in TUI, when the employee are working in a team to
achieve a common goal and they feel demotivated cause of any ineffective factor.

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Soft skills
Discipline : It refers to complete the task and given activities within the time
and cost limit. Manager should have to develop the discipline to manage the
employees and direct them in efficient manner so they can fulfil the
organisational goal and objective.
Courage : It refers that manager should have courage to take the risk in TUI so
they can implement the external changes in the organisation for improving the
productivity and profitability of company.

They way to develop the soft skills
• Manager can develop the soft skills by communicating the information to the
employees so they can get the feedback from the employees regarding the
changes and improve their personality.
• It also helps them to develop the better understanding regarding the different
area and subjects.
• Manager can also develop their soft skills by managing the time in different
activities. They can set the target to complete the task. It helps them to improve
their discipline skills in TUI company.
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Continue….
Hard Skills - It refer to teachable abilities and set of skills which are easy to
quantify. These skills are leaned through classroom program, books or by other
training material. Some hard skills are as following:
Computing Programming - It required for the company to maintain the data and
information of the company.
Proficiency In a foreign Language - TUI belong from tourism sector so this
skill is highly required for the company.

Continue ….
Data analysis : The manager and leader should have to develop the skills
of data analysis so they can understand the reason behind the increase
or decrease of sales and profit in TUI due to the digital technology.
Marketing : The manager and leader require to proper knowledge
regarding the different marketing methods to promote their services and
product. The marketing skills help the manager to explore their
knowledge in different area and increase the sales of TUI by adopting
the effective marketing method.
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Digital technology change
• TUI uses the digital technology for the expanding their business in the
market and get the competitive advantage.
• They bring the strategic changes by digital technology. Prior the
adaptation of digital technology they use the traditional method of
promotion like the print media and television.
• Now they will use the social media for the promotion of their product
and services in the external market to aware the customer.
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Kotter's 8 step change model
Kotter model help the TUI to bring the changes with the greater efficiency.
The steps of kotter model are :
• Creating sense of urgency
• Creating guiding coalition
• Create vision for change
• Communicate vision
• Remove barriers
• Create short term goal
• Consolidate improvement
• Anchor change
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Requirement of future management and Leadership skills
• Both skills i.e. management and leadership are beneficial for an
organisation because it supports them in achieving their desired aims
and objectives. Requirement of these skills are varies on the basis of
organisational structure due to which these skills are also considered
as flexible in nature. TUI is operating its functions in hospitality
industry so that it is very important for the managers and leaders of
company to make changes in their skills and efficiencies according
to the demand of situation. Some of the skills which are required in
future are discussed as below:
• Strong communication - - It is an important skill which should be
acquired by managers and leaders of TUI so that they can perform
their roles and responsibilities effectively in future period of time.

Continue…
• Problem solving - It is also an effective skill that should be acquired by leaders
or managers of TUI which will provide support them in managing conflicts and
issues of workplace.
• Team building - This is an effective competency that should be improve by
leaders and managers of TUI so that better results can be obtained in future
period of time.
From the above skills it has been recommended to the managers of leaders should
improve these skills so that better outcomes can be received in future period of
time. Apart from that, deficiency of these skills can lead the dissatisfaction
among the employees of firm so that it is important for leaders and managers
of TUI to improve their skills according to situations for obtaining better
results in future.

Conclusion
From the above discussed information, it has been concluded that leadership and
management both are very important so as to making growth and success of
organization Along with it, there are some effective skills and competencies that
should be acquired by managers or leaders of organization so that desired goals
can be obtained in marketplace. Change management process is also essential at
workplace because without it, any organization can't take growth and
sustainability in market.

References
Chen, W. J. and Cheng, H. Y., 2012. Factors affecting the knowledge sharing attitude
of hotel service personnel. International Journal of Hospitality Management. 31(2).
pp.468-476.
Fitzgerald, L., and et. al., 2013. Distributed leadership patterns and service
improvement: Evidence and argument from English healthcare. The Leadership
Quarterly. 24(1). pp.227-239.

THANK YOU!!!!!