Management Report: Starbucks Leadership and Kevin Johnson Analysis

This management report analyzes the leadership style of Starbucks, with a specific focus on the servant leadership approach employed under CEO Kevin Johnson. The report provides an overview of servant leadership, its principles, and challenges, highlighting its application within Starbucks and drawing comparisons with other organizations like Marriott International. It evaluates Kevin Johnson's leadership, examining his strategies, positive and negative elements, and his use of technology and employee prioritization. The report further explores the reasons behind Johnson's strong personal brand, emphasizing his ethical considerations and decision-making. Finally, the report offers recommendations for Starbucks to enhance its leadership, focusing on continuous innovation, employee development, and adapting to market changes, aiming for sustained competitive advantage.

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Leading Business Organizations

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Contents
Part 2- Management Report based on the Starbucks leadership style.............................................4
 Introduction...........................................................................................................................4
 Overview of the servant leadership style and challenges.....................................................5
 Evaluation of Kevin Johnson’s leadership style...................................................................7
 Why Johnson has such a strong personal brand as an effective leader..............................10
 Recommendations...............................................................................................................12
 Conclusion..........................................................................................................................13
References......................................................................................................................................14

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Part 2- Management Report based on the Starbucks leadership style
 Introduction
The report includes the different aspects of the leadership aspect used by Starbucks as Starbucks
follow the best style to manage the different aspects of the business. The report includes the
discussion based on the Kevin Johnson leadership style which treated as one of the important
leaderships for the better management of Starbucks. The company implements the innovation by
using this leadership style and it improves the overall growth of the business. The report will be
discussed about the different management perspectives used by Starbucks (Le Ng, et al., 2016).
The servant challenges will also be discussed in the further information of the report. Johnson is
the CEO of the Starbucks and this treated as a good leader of the business so the qualities of
Johnson as a good leader will also be discussed in the organization. As Starbucks follows the
business strategy that is suggested by Johnson and these strategies are responsible for the proper
growth of the business.

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 Overview of the servant leadership style and challenges
Servant leadership is one of the best styles that properly improve the overall organization.
Servant leadership is other than the traditional process where the main focus of the leader is to
manage the organization. This leadership theory includes the belief that effective leaders need to
strive for others (Leavy, 2015). The servant leaders include customers, partners, community and
employees. The servant-leader need to behave like a servant first. It is the natural tendency of the
servant leader to serve first. This theory of leadership is responsible to enrich the individuals and
improve the overall process of business.
The servant-leader mainly focuses on the growth of the people and communities. Several
organizations follow this style to improve the overall growth of an organization. Servant
leadership has several principles that are used in the organization to maintain the overall aspects
of leadership. The main principles of leadership include awareness, listening, persuasion,
empathy, healing, stewardship and foresight.
Several organizations adopt this leadership theory to achieve better growth in the organization.
This leadership theory is too important in the overall organization. Apart from Starbucks, several
other organizations have also used this theory of leadership. Marriott International uses the
servant theory to increase the overall growth of the organization. Marriott uses this leadership
theory to manage the culture of service to the organization and customers.
The company gets several profits by adopting this leadership theory in business strategies
(Mason, et al., 2017). The company makes the proper shareholder value for the employees. By
using this leadership by Marriott, it has been determined that servant theory a good practice of
leadership that improves the various strategies of the organization. So, other than Starbucks, the
best example of this leadership is included in Marriott International.
Along with the advantages, servant leadership also face several difficulties and challenges in the
business environment (Maamari and Saheb, 2018).

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The problems faced by the servant leaders are described as below-
Growth Problems
The organization and their employees cannot achieve much growth after adopting the servant
leadership as this leadership defies the process of serving which create many problems for
employees.
Too Internal
The servant-leader cannot encourage employees to do work properly and companies suffer their
bottom line. Employees look inward for managing the several aspects of the business.
Less Motivation among employees
The servant-leader makes less motivation among employees and properly affect the overall
organization. Less motivation affects the overall organization and decreases the growth of
business in the market.
It takes time to put in place
This leadership takes too much time to put in place so that the different functions and activities
of the organization also get affected. The time affects the different aspects of the management.

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 Evaluation of Kevin Johnson’s leadership style
Kevin Johnson is a president of Starbucks who is the best leader that manages the several
services of the organization and improve the overall growth of the organization. This leader
follows the servant style and uses the different strategies of the growth by managing the human
connection. Kevin Johnson adopts several approaches to improve the overall leadership of the
organization (Johnson, 2012). He is the person that smartly manages the overall activities of
Starbucks. The several aspects of this leadership style include that Johnson have no fear to make
big changes in the organization.
The recent interviews provide different observations regarding the use of the servant theory in
the business of Starbucks. Kevin Johnson also uses the appreciative inquiry approach in
managing the servant leadership in Starbucks (Focht and Ponton, 2015). Appreciative inquiry
helps Kevin Johnson in maintaining several issues of the organization. Employee growth
becomes proper by using this technique in business functions. Kevin Johnson recent interviews
give the information that he manages the overall functions by using the leadership so that
Starbucks becomes popular among the global market and achieve better profitability in the
market.
There various positive elements seen in the Kevin Johnson leadership as these aspects improve
the overall process of the organization. The positive elements of Johnson leadership improve
several aspects of the business.
Some of the positive elements seen in the leadership of Johnson are discussed below-
1. Leader Johnson have no fear of making big changes in the organization.
Johnson creates several big changes in the business and he doesn't afraid any of the
business activities to create changes in the business. As these changes are responsible
for achieving better growth in the market (Chen, et al., 2015). That’s why Starbucks
achieves overall goals and objectives in the global business.
2. He uses technology as an important part of the business

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Johnson uses the technological aspects for the betterment of the business. The
technology is too effective and important in increasing the growth of the organization.
The organization adopted the technology to make the work easier and effective.
3. He prioritizes the employees
Johnson prioritizes the employees to manage their motivation in the proper process.
The prioritization of the employees increases the different management aspects that
maximize the profits of Starbucks.
Along with the several positive elements, the Johnson leadership also includes the several
negative elements that create hurdles in the overall management of the organization. As the
Jonson leadership includes the servant leadership style so it creates several disadvantages in the
overall business.
Some of the major negative elements of Johnson leadership are discussed below-
1. The servant leadership create dissatisfaction among employees
The Johnson adopts the servant leadership theory so it creates different dissatisfaction
among employees and it affects the overall growth of the business (Winston and Fields,
2015). The employee’s dissatisfaction is not better for the overall organization.
2. The servant leadership create mischiefs among employees
This leadership style is responsible to create several mischiefs among the employees of
the organization so it can also create several problems in the business organization. The
mischiefs among employees are not good for the betterment of the business.
3. This leadership affect customer attraction in the business
Customer attraction is one of the most effective practices in the business as it improves
the productivity and profitability of the business as the customer attraction depends on
the sales of the organization. The leadership of Johnson decrease customer attraction
towards the company.
The key stakeholders play an important role in the business of Starbucks as they are responsible
for increasing or decreasing the overall aspects of the employees. All the stakeholders of
Starbucks follow the different approaches in the business and some think that Johnson leadership
style is better for the organization and some thinks that Johnson leadership is bad for the
organization (Liungholm, 2016). The stakeholders of the organization include employees,

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customers, investors, governments, environment, suppliers and many more aspects. For some of
the stakeholders, leadership style provides positive impacts on the business and some others
think that it provides negative impacts on the business.
The employees, investors and suppliers think that this leadership style gives negative impacts on
the business as this treated as servant leadership which serve the different process and services to
the people. This creates dissatisfaction among employees so they think that this leadership style
is negative for the organization (Peterlin, et al., 2015). The other stakeholders like customers,
government and environment think that this leadership style is positive for the organization as
they get better services and products by the business so they don’t get any problems by this
leadership style.

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 Why Johnson has such a strong personal brand as an effective leader
It has been examined that the Kevin Johnson leadership style is effective and better for the
overall organization as he includes as one of the best leaders in the global market of the business.
Starbucks achieves several advantages after adopting Johnson as a global leader in the business.
He provides several effective points in the business and improves the business strategies so that
the organization achieves better growth in the business. Johnson treated as a global effective
leader that increases the position of the business in the global market (Panaccio, et al., 2015).
He has made several good decisions for the personal brand that is Starbucks so that it becomes
the best brand in the global market and achieves several profits in the international market. In his
tenure of CEO, he made several good decisions for the business like he implements better
business strategies to improve the process of the organization and he extends the market
positioning in the business.
The decisions of the Starbucks leader give a positive impact on his brand by taking several
decisions for the betterment of products used by the business. By adopting the leadership style,
Johnson reduces several ethical issues from the business so the brand gets easily popular among
the customer. The ethical issues also get reduced by adopting the different strategies of the
business. It has been determined that overall, this leadership style of Johnson gives several
advantages to the personal brand and improves the business of Starbucks in the global market.
According to the case study, it has been determined that there are several reasons adopted by the
CEO of Starbucks due to which the company adopt the profits of the business. Johnson made
several interviews related to the product and business strategies (Sipe and Frick, 2015). By this,
the product gets famous among the customers and improve the overall profits of the business.
Kevin Johnson made several ethical considerations for the betterment of the business and this
improves the different strategies. Leader of Starbucks adopt the different strategies of the
business and it creates many benefits for the overall organization.
The interviews of Kevin Johnson include the several positive impacts in the business and it
improves the overall process of the business. These interviews improve the several aspects of the
business and it increases the overall stability of the business. Kevin Johnson takes several
decisions to improve the overall growth of the business (Allen, et al., 2016). The business

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increases its profitability by adopting different management perspectives. The benefits of ethical
considerations made by Kevin Johnson includes that it supports customers for analysing their
choices, its response to racial discrimination incident. The leader adopts different management
practices to improve the position of the business in the global market.

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 Recommendations
Starbucks needs to adopts different recommendations for the betterment of the business and to
implement the sustainability and competitive advantage. The recommendations improve the
overall business aspects differently. The main recommendations need to follow by Starbucks
includes:
1. The company need to implement continuous innovation in the products
The continuous innovation in the products is too important and effective in the overall business
profitability. The continuous innovation is too important and effective in the overall process and
it increases the customer attraction towards the products of the Starbucks (Eva, et al., 2019). The
product innovation is one of the necessary steps need to take by the organization to maintain the
profitability in the global market. The continuous innovation is too effective and too important
for the business process. Starbucks maintained its competitive advantage by being the leader in
the innovation of the products. Starbucks leads by its competitors due to the implementation of
continuous innovation in the products.
2. The company need to focus on the quality of food
In attaining the growth of the organization, the company need to implement the better quality of
food in the organization. The quality food increases its sustainability in the business environment
and achieves better profits in the business market. The quality of the food and drinks is too
efficient as it gives a different process to the organization. The focus on the quality of food
makes the process effective and this helps the business in maintaining sustainability in the
organization (Sendjaya, 2016). The sustainability is too important and effective in the overall
process and it increases the overall sustainability in the environment of the organization.

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 Conclusion
This report includes the different aspects used by Kevin Johnson in the leadership style. The
above report describes the leadership style used by Starbucks to improve the business and several
aspects adopted by Kevin Johnson for the betterment of the business. The servant leadership has
been briefly described in the above report and the several challenges of this leadership are also
included in the above information. All of the aspects can be improved by using different process
of management. The appreciative inquiry technique is also responsible for the better
management of the business. Starbucks needs to follow some of the recommendations like
product innovation and food quality that has been described in the above report. The description
of this report is all related to the features of the leader Kevin Johnson of Starbucks.