MBA401 Assessment 2: Video Presentation on Steve Jobs' Leadership

This presentation analyzes the leadership of Steve Jobs, focusing on his visionary approach and its impact on Apple. It highlights key factors such as his focus, innovation, and effective communication. The presentation examines how his leadership effectiveness can be measured through employee engagement and actions, emphasizing his ability to translate vision into reality. Furthermore, it discusses how his leadership contributed to Apple's success, including the iPhone revolution and brand loyalty. The presentation also portrays Jobs as an unconventional leader, known for demanding excellence and delivering blunt criticism, and concludes by emphasizing his influential and impactful nature, making him a role model and a successful mentor. The presentation is based on the assessment brief provided for the MBA401 course.

Leadership of Steve
Jobs

Leadership of Jobs
• His visionary style of
leadership aimed at seeing
the core activities of the
company through marketing
prism.
•He always reconstructed the
orientation of the
organization.
•He developed new products
and made sure that the
product became popular
amongst the customers.

Components of leadership of Steve
Jobs
Focus: He was a very focused leader that has helped him to
achieve great heights.
Innovation: He did not believe in selling the same things
again and again and introduced new unique items to capture
the entire market.
Effective communication: He was very clear with his
intentions and made sure that the employees understood
the sole purpose of the organization.

Ways to measure the effectiveness of the
leadership style of Steve Jobs
• Engagement: The impact and engagement of the
leader was not very effective. Not every individual
wanted to work with the leader. Nevertheless, he would
always bring out the best in the employees.
•Actions: Steve Jobs was a doer and made sure that the
actions were giving him fruitful results. He could
translate his vision into reality.
• Leader characteristics: His vision was unrivaled. He
had tremendous passion and dedication to create and
re-create it.

Organizational success
• Steve jobs – a brand unto
himself: By his visionary
leadership style, he put Apple at
the forefront of the personal
computing revolution.
• Iphone revolution: He had
launched the iPhone in the year
2007 and the impact was
unmatched in the sector of mobile
communication. He could foresee
the future and his actions
depended on that.
• Apple services and brand loyalty:
Steve Jobs made sure that service
to the customers is the objective of
the organization in order to
increase the revenue generation.

An unconventional Leader
• He had a unique style of managing and leading
things and people.
•He was a very High maintenance co-worker.
•He demanded excellence and dedication from his
staffs.
•He was well known for his blunt delivery of
criticism.
•He was genius in whatever he did and his ability
could help him to articulate the vision and
mission of the organization.

Conclusion
• Steve Jobs was an influential and
impactful leader.
•He is a true role model
• The success of the brilliancy of
Steve Jobs has been unchallenged
and untouched.
•He was a very successful mentor,
one of the greatest leaders and an
idol for all his employees and the
common people.

Reference
M. Taylor, C., J. Cornelius, C. and Colvin, K., 2014. Visionary
leadership and its relationship to organizational
effectiveness. Leadership & Organization Development Journal, 35(6),
pp.566-583.
Bilton, N., 2014. Steve Jobs was a low-tech parent. New York
Times, 10(09).
Yoffie, D.B. and Cusumano, M.A., 2015. Strategy Rules: Five Timeless
Lessons from Bill Gates, Andy Grove, and Steve Jobs. Harper Business.
Robinson, B.T., 2013. Appletopia: Media technology and the religious
imagination of Steve Jobs. Baylor University.
Cornelissen, J.P., 2013. Portrait of an entrepreneur: Vincent van Gogh,
Steve Jobs, and the entrepreneurial imagination.
Allio, R.J., 2013. Leaders and leadership–many theories, but what
advice is reliable?. Strategy & Leadership.

Thank You