Leadership Style and Strategic Implementation at Sunshine Healthcare

This report, prepared for ESOFT Metro Campus-Kandy's Master of Business Administration module on Leadership and Strategic Management, examines the relationship between leadership styles and strategic implementation within Sunshine Healthcare Lanka Ltd. It begins with an introduction to Sunshine Holdings and Sunshine Healthcare, followed by a literature review defining leadership, its importance, and organizational structure, including the leadership processes at Sunshine Healthcare. The report explores transformational and democratic leadership styles, strategic management, and the strategic formulation of the company. A PESTEL analysis is conducted, and the relationship between leadership and strategic management is analyzed. The report provides recommendations and concludes with a self-reflection, offering a comprehensive understanding of leadership's impact on strategic success within the organization. The report incorporates organizational structure and leadership process at Sunshine Healthcare to support the analysis.

The relationship between leadership style and its effect on strategic
implementation in Sunshine Healthcare Lanka Ltd.
ESOFT METRO CAMPUS-KANDY
MASTER OF BUSINESS ADMINISTRATION
MODULE NAME
LEADERSHIP AND STRATEGIC MANAGEMENT - MN7185
LECTURER’S NAME
MR. NILUKA AMARASINGHE
BY
P.K.W HASITHA DISSANAYAKE
REGISTRATION NO.
20048014

Acknowledgement
I would like to express my gratitude to all those who supported me to finish the essay. A special
gratitude I give to our lecturer, Mr. Niluka Amarasinghe, whose contribution in stimulating
suggestions and encouragement, precise teaching methods. Furthermore, I would also like to
acknowledge with much appreciation for the help of wife for her endless motivation and support
to complete the task.
I would also like to show my gratitude to the Sunshine staff for sharing the required details of the
organization, and providing understanding about certain areasduring the course of this research.
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Abstract
Sunshine Healthcare have been one of Sri Lanka’s leading pharmaceutical importer and
distributor of Surgical, Diagnostic and Pharmaceutical products in the Sri Lankan market, and
the proof is in the figures which tell the story. The Author assesses the leadership capability in
relation to national and international competition and discusses how these are influencing your
competitiveness. The author identifies the extent of upgrading needed with respect to your
strategic implementation to meet corporate objectives. Sunshine Healthcare proposes a
technology strategy that will help your firm to acquire the technology needed and upgrade your
technological capabilities. The author elaborate upon the support required from other functional
areas to effectively implement the technology strategy through its leadership traits.

Table of Contents
Acknowledgement......................................................................................................................................i
Abstract.......................................................................................................................................................i
List of figures............................................................................................................................................iii
1.0 Introduction.........................................................................................................................................1
1.1 Sunshine Holdings...........................................................................................................................1
1.2 Sunshine Healthcare........................................................................................................................2
2.0 Literature review.................................................................................................................................3
2.1 What is leadership?.........................................................................................................................3
2.2 Importance of Leadership...............................................................................................................3
2.3 Organizational structure at Sunshine HEalthcare........................................................................5
2.3.1 The process of leadership at the Sunshine HEalthcare..........................................................5
2.4 Leadership styles..............................................................................................................................6
2.4.1 Transformational leadership style...........................................................................................6
2.4.2 Democratic Leadership style....................................................................................................7
2.5 What is strategic management?......................................................................................................8
3.0 Strategic Formulation.........................................................................................................................9
3.1 Importance of strategic management.............................................................................................9
3.2 PESTEL Analysis............................................................................................................................9
4.0 Relationship between leadership & strategic management........................................................12
5.0 Analysis...........................................................................................................................................14
6.0 Recommendation...........................................................................................................................16
7.0 Self-Reflection................................................................................................................................18
References................................................................................................................................................19

List of figures
Figure 1: Organizational structure...............................................................................................................5

List of Tables
Table 1: SWOT Analyses..........................................................................................................................11
Table 2: Recomendations..........................................................................................................................17

1.0Introduction
1.1 Sunshine Holdings
The Sri Lankan economy has had a difficult few years, and it has taken great perseverance to
overcome the obstacles it has faced. Healthcare, home appliances, agribusiness, and clean energy
have all done well for the company. The diverse portfolio is the result of the objectives set, and
we feel it is already paying off. This focus stems from the way we approach our responsibilities
to the nation, natural resources, communities, workers, and shareholders.
The catastrophe that shook the nation in April 2019 badly hampered the national economic
growth, which fell to 2.3 percent in 2019 from 3.3 percent the year before. The theology business
was severely impacted, and it had a negative influence on other industries such as air cargo,
home public transit, consumer and business commerce, sport and leisure, and agribusiness. The
exchange rate was under pressure, foreign investment was evacuated, price indices and trading
volume on the Colombo Stock Exchange fell, and employment growth weakened. Despite the
fact that the country began to recover by the end of 2021, the COVID-19 epidemic and the swift
steps taken to slow it down would have an economic impact that has yet to be assessed.
According to the Central Bank of Sri Lanka, the financial repercussions of the epidemic and
subsequent lockdown will be far worse than those of the 2008 Global Financial Crisis. As
individuals try to avoid being exposed to the virus and transmitting it, the social impact may
continue much longer than the economic cost. As a result of our investment opportunities in
mobile applications and the skilling of our workers, we were able to transition to distant working
with relative ease, and the Company has once again rallied around us to get us operating as
efficiently as possible under the circumstances and continue serving our clients.
At this stage, it's impossible to say how the rest of the year's forecast will have to account for the
effects of COVID-19. While we have always been a cautious company, we are being even more
cautious with our investments and judgments about how to move the company forward. The
Board continues to give us with sound advice and guidance, and I appreciate their assistance. I'd
want to express my gratitude to our investors, business partners, staff, and consumers for their
continuous support and faith in us. The bonds we've forged will be critical in determining how
we respond to the difficulties and uncertainties that 2022 will bring.

We commit to upholding the ideals and continuing to provide long-term value to all
stakeholders. We provide efficient services for healthcare, medicines, and pharmaceutical
products through all these new highly companies, with the former encompassing the retail sector,
based on long-term collaborations with reputable worldwide and local authorities.
1.2 Sunshine Healthcare
The healthcare industry outperformed forecasts. The Medical Gadgets Division was strengthened
by its designation as the sole distributor for 3M's medical devices. We've adopted a positive
stance to completing deliveries in Colombo within 24 hatches and 48 hatches outside. The
Pharma division likewise met its targets, and the founders were happy with market results. We
integrated the supply chain and kept working to meet ISO 9001:2015 performance standards and
National Medicines Regulatory Body (NMRA) Good Distribution Practices (GDP) criteria, as
we had for the previous 53 years. Healthguard, which accounts for 15% of the healthcare market
and is at the vanguard of customer-centric objectives, was hit hard by the national downturn but
rebounded in the second half of 2019. The focus on wellness and attractiveness has gotten a lot
of positive feedback, which no other participant in the industry can match. One Galle Face, the
company's first location in a mall, was a huge success. Its initiative exemplifies the movement in
Sri Lankan society from high-street shopping to malls, which are increasingly becoming the one-
stop shop for all of a consumer's requirements.
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2.0 Literature review
2.1 What is leadership?
Leadership is the process of leaders that influence themselves to reach the company goals along
with the change (Burns, 1978). Leaders are the best use to individuals, who helps to build their
own capability, and a sense of perception, and helps to grow, and be better supporters (Tucker &
Russell, 2004). As mentioned by Cohen (1990), leadership is described as the art of determining
others to their utmost performance to achieve any goal or objective. Similarly, Jacobs Jacques
(1990), defined leadership as a procedure of providing a meaningful direction to cooperative
attempt, and consume to achieve a goal. Leadership impacts relationship among leaders and
followers who plan actual alterations and results that considers their shared motives (Keskes,
2014). Leadership consists of leading, inspiring and encouraging others.
2.2 Importance of Leadership
Leadership in management or administration is the major component in a company in order to
accomplish the objectives which result of the vision, mission, and motives which are developed
by the leaders of the organization. The leadership is important in an organization due to the
reason that leadership plays a key role in strategic business planning. Leadership is the key to
grow a business so that it moves adequately and productively (Bass & Riggio, 2006). Importance
of Leadership are explained below:
 Leadership helps in affecting the behavior of individuals.
The administrator impacts the fellow workers with the leadership capability. He influences the
employees under his control in a particular way that will cause the employees to perform to the
best level in order to accomplish the goals of the organization. So, a good leader tends to achieve
good results from their employees.
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 Helps Followers in Fulfilling their Needs:
A leader organizes a strong relationship with their subordinates and attempts to accomplish their
requirements.A group of people follows a particular person due to the reason that for them to
perform a task with guidance, and in need of security, provide opportunities and give them the
ability to work. A person who would monitor and be responsible for these necessities of the
employees, the employees also tends to accept and favor the leader.
 Assists in Introducing necessary changes
Since the business environment is developing quickly, in regards to facing the dynamic changing
environment people have to be under the control of a leader, then he tends to create the
atmosphere and make the employees implement for the changes with a strong leadership
potentiality.
 Supports in conflict resolving
Under the influence of the leader, he can resolve any type of conflict that occurs in the
organization. A leader has the characteristics to allow his subordinates to give the priority to
express their ideas and views. By understanding the atmospheric condition of the conflict, a
leader attempts to offer solutions, and reduces the risks of getting negative results.
 Supports the subordinates in Training and Development
A leader contributes largely to the training and development of his followers. He exposes them to
experience new techniques in work and help them to be great leaders.
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2.3 Organizational structure at Sunshine HEalthcare
Figure 1: Organizational structure
Source: Author Developed
According to the hierarchy in figure 1 it is identified that under the leadership of CEO both the
Director Operations and Divisional Head functions accordingly. Without proper leadership in the
top management the strategic plan will not be successful and the subordinates will not be
motivated and committed to overcoming the situation if they are not supported by essential
leadership.
2.3.1 The process of leadership at the Sunshine Healthcare
The main challenge of the Sunshine administrators today is to merge ideas, creativity, and unique
people, with differing perceptions in the organization where their main goal is to accomplish or
reach the goal of the organization. Since the company is a broad and a complex structural
organization leadership is critically necessary (Arthur, et al., 2011). The growth of the process of
leadership in a company is not an immediate fix, instead of a process that is designed to be long
lasting, strong and appropriate to the company structure. In order to standardize a program at the
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CEO

Sunshine initially, the administration requires deciding on the effect it has on the employees and
the distribution channel staff. Then focus on the objectives of the program and develop the skills
and then advise the management of the change that is needed to be done (Burns, 1978).
According to the program with effective leadership, the strategic plan is designed and it is
assessed and followed continuously until reaching the objectives. The organizational leadership
needs to be productive and sufficient to function the strategic plan. The fast track of a change
process and constant need of stakeholders motivate the leaders to go forwards and provide
strength to be an effective leader.
2.4 Leadership styles
Throughout the past few years to the current situation, the leadership styles used by the Sunshine
were transformational leadership and democratic leadership style. A detail description of each
leadership style is described below.
2.4.1 Transformational leadership style
Leadership is a topic that has captivated researchers for decades and remains a noticeable part of
the study in the community sciences. The significance and conceptualizations of leadership have
been established along with the development of the area. Although leadership concentrated on
the study of generals, politicians, and men of great standing in the past, modern leadership
exploration has inspected the effect of leadership in the lives of many kinds of individuals, for
instance, managers, nurses, coaches, parents, and teachers (Tahseen, 2010). This demonstrates
the possibility for the presentation of guidance model. Leadership is regarded as a worldwide
phenomenon in humans (Bass & Stogdill, 1990), even though it has received a number of
divergent viewpoints. Certainly, it has been commented upon that, "There are almost as many
definitions of leadership as there are persons who have attempted to define the concept”
(Stogdill, 1974). Primary trait theories of leadership endeavored to detect the collective features
that distinguished leaders from non-leaders.However, it failed to recognize the prominence of
situational and circumstantial influences. Situational contingency developed as a result of the
responses to the deficiencies of trait theory and behavioral methods to leadership and the
acknowledgment of divergent leadership styles (Bass & Riggio, 2006). This happened to
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