BPP University MSc LBO: Leadership Style Analysis Report

This report provides a comprehensive analysis of leadership styles, theories, and strategies. Part 1 delves into leadership theories, organizational behavior, mission, vision, strategies, and motivational theories, with a focus on the author's democratic leadership style. Part 2 explores servant leadership, the leadership style of Kevin Johnson at Starbucks, and the application of appreciative inquiry. The report examines the effectiveness of Johnson's leadership, the reasons behind Starbucks' brand reputation, and offers recommendations for increasing profitability. The report covers various leadership styles, including transformational, transactional, and servant leadership, and discusses the challenges and strategies associated with each. The analysis includes an examination of motivational theories, such as Maslow's hierarchy and equity theory, and their application in a business context. Overall, the report provides insights into effective leadership practices and their impact on organizational success, including the role of stakeholders and the importance of aligning leadership with organizational goals.

RUNNING HEAD: LEADERSHIP 0
LEADERSHIP STYLE

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Table of Contents
Part-1................................................................................................................................................2
Introduction......................................................................................................................................2
Leadership theories and organizational behavior............................................................................2
Organizational mission and vision...................................................................................................2
Leadership strategies.......................................................................................................................3
Motivational theory.........................................................................................................................4
Potential style of leadership.............................................................................................................4
Conclusion.......................................................................................................................................5
Part-2................................................................................................................................................6
Introduction......................................................................................................................................6
Servant leadership style...................................................................................................................6
Leadership style of Kevin Johnson..................................................................................................7
Appreciative Inquiry Process.......................................................................................................7
Discover...................................................................................................................................8
Dream......................................................................................................................................8
Design......................................................................................................................................9
Deliver.....................................................................................................................................9
Global leader..................................................................................................................................10
Recommendations..........................................................................................................................11
Conclusion.....................................................................................................................................12
References......................................................................................................................................13

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Part-1
Introduction
A leadership style is a leader's method of providing direction, implementing plans, and
motivating people (Scott et al., 2018). Various authors have proposed identifying many different
leadership styles as exhibited by leaders in the political, business or other fields (Khorakian &
Sharifirad, 2019). Therefore, in the report reflective analysis is done by describing leadership
theories and styles adopted by managers. The report also describe key stakeholders involved in
developing vision, mission.
Leadership theories and organizational behavior
In my opinion, there are some major questions such as what is the type of leadership I adopt
while guiding the employees and the other question is did I succeed everyone around me which
leaders asked from itself to understand the capability of themselves. The leadership should have
effective and major aspects to succeed in future which includes efficient communication it is
because of communicating right message to the right person (Mango, 2018). The other aspect is
creativity in which leaders should be creative to provide innovative decision and plans so that
overall objective will be achieved.
I believe that leadership style is considered the approach and procedure of giving guidance to the
other people in the organization. This also supports the employees by encouraging them to
perform efficiently. The contingency leadership style and theory, transformational leadership and
servant leadership style are the different leadership style which is suitable and relevant for the
uncertain and complex environment of business (Connolly et al., 2019). In my opinion, aspiring
leaders require appropriate knowledge for all leadership style because they have to deal with
various complex situations in the organization and has to manage diversity of people.
Organizational mission and vision
I perceive that organizational mission describe the overall goals and objectives of the
organization. It also demonstrates the framework through which employees can accomplish the

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objective. The vision is the means of approach which defines the purpose of the organization
which employees has to achieve in future (Hsieh & Liou, 2018). It also defines the values and
philosophies of the organization. In my opinion leaders link the mission and vision with the
needs and demand of the team members. The leaders also contribute by analyzing the internal
and external organizational environment (Mango, 2018). I believe that stakeholders such as
employees provide several ideas in developing the mission, the other stakeholders include
suppliers and investors also contribute by providing the opinions about achievable outcomes.
The aspiring leaders measure the contributions of all the stakeholders because of deciding the
involvement of the each members of the organization. So that strategies will be made to involve
the other persons that principles of more participation will be accomplished by the leaders
(Rudolph et al., 2018). Therefore, in my opinion the estimation shows that aspiring leaders play
significant role in development and growth of their team members. The aspiring leaders adopt
some leadership theories to encourage stakeholders which include behavioral leadership theory
and transactional theory.
Leadership strategies
In my opinion the leadership strategies is the type of approach and procedure which is made by
the leaders itself to guide and motivate the employees. In this leaders adopt suitable leadership
style so that both employees and organizational objective will be achieved (Khorakian &
Sharifirad, 2019). I also perceive that change leadership is the capability of the person to
encourage other people for building the platform to change. In this leader do various activities
which include managing the project, providing coaching, change organizational design (Tourish,
2019).
The organizational potential considered the ability and capability of the organization to perform
various activities. It also defines the characteristics and structure to accomplish the objective of
the organization. The business context is considered the specialized aspect which is used by
various organizations for particular activity. In this all the procedure and activities are performed
within the specified structure and procedure (Burnes et al., 2018). In my opinion aspiring leaders
understand various leadership strategies of different business context because of motivating the
team so that they show their skills and capabilities to accomplish the goal of the organization.

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Motivational theory
In my opinion motivation theory is the procedure which is used by the leaders to encourage and
induce the team members to accomplish the goals of the objective. The leaders adopt Maslow’s
needs hierarchy theory, Adam’s equity theory to motivate the employees of the corporation
(Rudolph et al., 2018). I believe that there are intrinsic and extrinsic categories of motivation in
which intrinsic is related to the achievement, competence etc and extrinsic is related to the pay,
feedback etc. The employee motivation is considered the procedure and framework in which
leaders make necessary efforts to encourage employee in all activities of work-related.
I believe that appreciative inquiry is the approach of change management which focuses on
investigating the efficiency of the organization and identifying the reasons of efficiency. The
aspiring leaders adopt contingency, change leadership theory and servant leadership theory to
evaluate the degree and application of motivational theory in business context because through
this leaders understand the gap between the objective and efficiency of the employees (Scott et
al., 2018). Through this aspiring leaders also develop new motivational theories so that
inefficient employees also perform better because of high motivation.
Potential style of leadership
In my opinion, my leadership style s democratic because I believe to be involving everyone in
decision making and provide sufficient authority to the other members so that decision will be
made according to their capability and suitability. I provide guidance to the employees so that
they feel motivate and participate in all the activities of the organization. My key strengths are
good communication skills in which I communicate well according to the behavior and
capability of other members.
The other strength is to increase team work in the organization by using contingency leadership
so that I can adopt the change according to the needs and requirement of the situation. The key
challenges I find is diversity of the employees because of differences in the behavior of the
person. Therefore to increase the leadership ability I could adopt attend various training sessions
to learn discipline and to develop the ability for awareness of situation.

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Conclusion
From the above it is conclude that leaders adopt various leadership theories such as transnational,
transformational to encourage the team members to provide positive results. Therefore, it is the
important approach which also supports organization to accomplish the overall objective. The
leaders also use motivational theories so that they can persuade all the employees in the
organization to give efficient outcomes.

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Part-2
Introduction
Leadership refers to the ability of an individual or an organization to guide individuals, teams, or
organizations toward the fulfillment of goals and objectives (Laureani & Antony, 2019).
Therefore, the leadership is the major aspect which induces everyone in the organization and
uses various strategies so that goals and objectives of the organization will be accomplished in
efficient manner. It is also estimated that leadership also support organization by maintaining
good environment in the organization (Lemoine et al., 2019). There are various leaders which
apply different leadership styles so that efficiency will be maintained in the organization. In this
report, the all role of servant leadership style are discussed, the evaluation of Kevin Johnson’s
leadership style by adopting appreciative inquiry technique are also identified. The report also
discussed the reasons of effectiveness as well as brand reputation which Johnson has in the
market. The recommendation is also provided in the report to increase profitability of Starbuck’s.
Servant leadership style
The servant leadership style is adopted by many leaders in the 21st century is to because serving
is the main objective of servant leadership. The estimation describes that earlier the main object
of the leaders is to work and perform according to the requirements of the company. However, in
the 21st century this leadership style focus mainly on indentifying the needs and requirements of
the company (Hoch et al., 2018). The servant leadership persuade the employees to perform by
keeping their needs on first priority and develop strategies so that they get develop and perform
their tasks in efficient manner. This type of leaders accomplish the activities by following the
norms and culture of the organization as well as also puts focus on the requirements of all the
associates which provide customer services rather than allowing them to serve the leaders (Ford
& Harding, 2018). Therefore, the estimation describes that the mindset of the leaders shift and
focus on serving this leads in increasing the development of the organization and also results in
personal growth of the employees.
The organization also face various difficulties in practicing the servant leadership because in this
leaders has to provide justification of the decision and strategies adopted by them which brings

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the culture of the organization upside-down. Therefore, it is estimated that this become very
dangerous for the big corporation in the 21st century due to complex environment (Karatepe et
al., 2019). The other challenge is the behavior and attitudes of the leaders because in the 21st
century the attitude of the leaders to develop their own strategies and policies rather than serving
other people in the organization (Khorakian & Sharifirad, 2019). This sometimes can decrease
the motivation level of the leaders. The estimation describes that many leaders which are
working in the organization of UK take the benefit of the employee by giving them more
responsibility and authority in the uncertainty and volatile environment. (Mango, 2018)
There are various other challenges which organization suffered from due to unclear environment,
applying servant leadership reduces the managerial authority in 21st century because the overall
concept of this style is to keep the needs of the managers on priority basis which decrease the
function of management in the organization (Hendrikz & Engelbrecht, 2019). In the 21st century
due to complex and uncertain circumstances it become difficult for the management to use
servant leadership style because the estimation describes that in UK organization frequent
changes takes place in the organization and there is less stability among the employees as well as
structure of the organization (Ford & Harding, 2018). The servant leadership can also reduce the
motivation level of the employees because the objective of this is to solve the problem when
occurred. In 21st century due to dynamic and uncertain environment it is difficult for the
managers to give efficient results this decrease the satisfaction among the employees.
Leadership style of Kevin Johnson
The goal and objective of Starbucks is to encourage as well as to raise the spirit of the human
and estimation describes that this objective is achieved by developing better organizational
culture and through personal growth (Locke, 2019). Therefore Johnson the chief executive and
president of Starbucks become global leader and manage all the activities and functions which
include human resources, digital transformation in the organization etc (Laureani & Antony,
2019). The several other goals are to offer quality products and to expand their business in the
international market.
Appreciative Inquiry Process

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SOURCE: (Hsieh & Liou, 2018)
Discover
The objective of Starbucks is achieved because of servant leadership style adopted by Johnson to
serve the customers according their needs and requirements. The CEO focuses on needs of the
team members and links it with the objective of Starbucks. The CEO also faced various ethical
challenges such as discrimination, developing conflicting as well as unrealistic goals. The CEO
adopts the strategy of focusing on individual needs so that equality and appropriate goals will be
developed (Ignatius, 2019). It is estimated that the target of Starbucks also achieved because
Johnson considered technology as major part and does activities with teams who are tech-
focused. Therefore results in providing quality products and increase profits that is in the year
2018, the revenue of company in UK was increase and goes up to £388m.
Dream
The vision of future to expand their operations in the international market by offering quality
products and by following the principles of organization to maintain workforce diversity so that
better services can be served to the customers (YouTube, 2019). The estimation describes that

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Johnson also make involve everyone indecision making and improve financial performance of
the organization by recovering all outstanding debts of the company and by reducing the wastage
and expense. The CEO also provides payment option to the consumers so that they can pay
through mobile apps for the coffee and other products (Gelles, 2019). Therefore, the views of
former as well as existing employees also describes that in company there is more team work and
participation because of better leadership and coordination.
Design
The estimation describes that in the perception of Johnson the vision of Starbucks will be
achieved by serving the needs and requirements of organization, team members and consumers
of the organization. Therefore, for planning the CEO develop various ethical considerations for
improving the financial performance of the organization and develop strategies to aware the
consumers about nutritional choice and by reducing 25% sugar (YouTube, 2019). The CEO also
develops awareness to provide the information about the benefit of working with the company.
Some of the policies include that 30% discount will be given to employees on food items etc.
This is done to encourage attract competent and specialized employees in the company (Hoch et
al., 2018). Therefore, the planning also involved to overcome the ethical challenges by being
against discrimination and to maintain workforce diversity to gain competitive advantage and
expand.
Deliver
Johnson in the interview demonstrates that through maintaining the balance between the needs of
employee and organization the plan must remain achievable. The sustainability of the plan will
be achieved by offering various employment opportunities through this several opportunities is
provided by the CEO. The donation was also made by CEO to provide support to the society,
that is in the 2017 donate up to £150000 to local charities and it will be increased in future to
increase contribution in the society (Hsieh & Liou, 2018). The company can also adopt some
environmental act to reduce the impact on the environment. Through achieving the objective in
sustainable manner current employees of Starbucks says that it contributes more to the economy
(YouTube , 2016). The current employees also revealed that it is the “partner perspective”
company because of taking the experiences of the employees, partners through the survey
method. Johnson also adopts various health and safety act as well as arrange open meeting to

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aware the employees about the important information so that all the employees and CEO serve
the changing demands of the consumers.
Global leader
Johnson have strong personal brand because of adopting the concept of effective global leader,
the CEO use servant leadership style and serve the requirements. However, the brand image will
only be increased due to ore innovation ad creation; for this CEO work as global leaders. In this
Johnson guide and lead diverse people in the organization. The estimation describes that in the
year 2018, 9% of the workforce are Black or African, 6% are Asian etc. Therefore CEO develops
efficiency and increase the effective of each task which was performed by their team members
(YouTube, 2019). It is because Johnson guide and focus on the needs and requirements of
different region people. In the year 2018, organize several programs and strategies to maintain
good working environment among diverse stakeholders. This results in raising the motivation
level of the stakeholders through which better activities are performed in Starbucks by providing
innovative coffee through adding new ingredients (Hendrikz & Engelbrecht, 2019).
The CEO also increase the reputation of brand by changing their business strategy according to
the dynamic condition, in this Johnson adopt contingency leadership theory so that they change
their behavior according to the situation and attitudes of team members (Gelles, 2019). This
shows that Starbucks works with more team work and estimation describes that there are more
coordination among the employees in the company. In the year 2017, he was working to increase
services of the consumers so that it does more innovation in food as well as beverages so that
Starbucks can expand their operation in China (Ilkhanizadeh & Karatepe, 2018). Therefore
through leadership Johnson and their team members also develop ethical considerations which
include decreasing the 20% sugar and provide different drinks to the customers. This is done so
that better culture is maintained in the organization and expands innovative activities in different
regions (Ilkhanizadeh & Karatepe, 2018).
The estimation describes that the personal brand image of Johnson is increased among the
employees and customers because of using the principles like honesty, innovation and creativity
in the operations (Gelles, 2019). This support, Starbucks to diversify their operations by adding
more products such as sandwiches, tea as well as baked goods, it is done to target more

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consumers. The president increase loyalty among the consumers by organizing programs so that
awareness about the products and ingredients will be increased (Mbonu & Worlu, 2018).
However, still some issues and challenges faced by Starbucks which is become difficult for
Johnson to deal with them.
Recommendations
Starbucks suffered from various while achieving the objective of the organization which includes
more competition. It is because several organizations offer similar products to the costumers and
does similar marketing efforts to large number of customers. Therefore, some companies in UK
also used servant leadership style to offer serve the demands of employees as well as customers.
such as Costa Coffee etc (Gelles, 2019). The other major issue is dynamic nature of the
consumers it is because estimation describes that preferences of the consumers changes overtime
and leaders develop goal of servant leadership to serve the needs of consumers so it become
challenging for the leaders to focus on the requirements of the consumers due to dynamic
environment (Nishihara, 2018).
To overcome this problems Johnson can adopt contingency leadership it is because this can
support Johnson to change their leadership style according to needs of the situation. This
leadership theory is appropriate because in the 21st century leaders cannot stick to one leadership
style. This can help Johnson to take competitive advantage and develop efficient strategies for
maintaining sustainability by contributing in social and economic environment (Gelles, 2019).
Through this leadership style Starbucks can add different ingredients according to the
preferences of the consumers so that it can also gain success in current era. It is estimation
describes that profits of Starbucks does not increased in same ratio. This can also help the CEO
of Starbucks to increase expansion because leaders have to change the environment and style
according to the different region and different workforce in the organization (Chand & Perry,
2019).
The issue of company can also be solved by changing the principles of managers in Starbucks, so
that all the managers follow and operate their activities by following those principles and
philosophies (Abdulrazak & Quoquab, 2018). It is because for different regions same principles
does not work in organization and can reduce the functioning of the organization. This can