Leadership and Management Report: Google's Strategies and Analysis

This report provides a comprehensive analysis of leadership and management practices within Google. It begins by differentiating between the roles and characteristics of leaders and managers, highlighting their responsibilities in fostering employee motivation and achieving organizational goals. The report then explores the functions of leaders and managers in various situational contexts, including technological changes, labor turnover, and conflict resolution. It examines how Google leverages leadership to address these challenges and maintain a productive work environment. Furthermore, the report delves into different leadership theories and models, such as situational leadership, system leadership, and contingency leadership, assessing their applicability within Google's organizational structure. The report also explores key approaches to operations management and the importance of this function within the company. Internal factors affecting the organization are also discussed, providing a holistic view of Google's management strategies. The report provides a valuable resource for students seeking to understand effective leadership and management principles in a real-world context.

MANAGEMENT AND
OPERATIONS

Contents
INTRODUCTION...........................................................................................................................3
ACTIVITYTASK 1.........................................................................................................................3
P1. Different roles and characteristics of leaders and managers ................................................3
TASK 2............................................................................................................................................5
P2. Role of leaders and managers in different situational context...............................................5
P3. Different theories and models of approach ...........................................................................7
TASKACTIVITY 32.......................................................................................................................8
P4. Explain the key approaches to operations management and the role that leaders and
managers play..............................................................................................................................8
P5. Importance of operations management .................................................................................8
TASK 4............................................................................................................................................8
P6. Internal factors affecting the organization.............................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Management is the activity of dealing with or controlling things or people. Operation is the area
of management which is associated with the process of controlling and designing the process of
production and manufacturing in the organization. Operations and management ensures that the
operations carried out in an organization makes use of resources efficiently and effectively.
Operations produce products, manage quality and creates service. Present study will lay
emphasis on Google. It is the American multinational company that deals in services which is
internet related. The services provided by them is online advertising, search engine, cloud
computing software and hardware (Shimojo and et.al., 2015). Report will provide the differences
between role of leader and managers. It will also focus on the role of leader and manager in
different situational context. Study focuses on the different approaches of operations
management. It will also provide the importance of operations management in business
TASK 1
P1. Different roles and characteristics of leaders and managers
Leader- A leader is a person who is engaged in the activity of influencing and motivating
people. This individual holds a superior position in the organization.. They are also seen as the
idol by their followers. Leaders in Google are the person who provide support to the other
employees. They assist other employees and their team members in improving their performance
by providing them constant motivation. Leaders make use of open communication so that they
can easily understand the needs and demands of team members in the firm. Google have the
most fascinating leaders because of which the rate of turnover in company is very low.
Managers- A manager in a company can be defined as a person who is involved in
managing various activities in the organization. The activities can include handling of human
resources, promoting the products and services of firm can also act as a negotiator (Alharbi and
Raahemifar, 2015). Google is involved in hiring those managers who are responsible for
overseeing a department or a group of employees.. Managers of Google are engaged in providing
training to workers and employees so that they can enhance their skills which can help them in
outshining their career. This also supports organization in retaining the workers and attracting
new and efficient employees. Managers are also involved in monitoring and controlling the
expenses and budgets. They provide motivation to workers and employees by giving them
monetary and non-monetary incentives. This assists Google in reducing employee turnover.
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Managers of the company are also engaged in solving the problems which lies between
employees or management of the firm. They make better relationship through open
communication.
Basis Leaders Managers
Honesty and
Integration
Leaders have the characteristic
of performing all the task with
honesty and integrity. Leaders in
Google have the strong moral
principles which are fully based
on honesty. This characteristic
makes them different from the
managers. Employees remains
loyal with the firm, if their
leaders are honest and
supportive (Hussain and et.al.,
2018).
Managers have the characteristic
of accountability. They are
accountable to provide the task to
all the workers working under
them. Managers may or may not
perform with honesty as they can
think about their personal
benefits.
Time management Leaders of Google have the
characteristic of managing all
the work on timely basis. They
also motivate their team
members to finish the work on
time. For this the leaders are
involved in providing the
training to manage the time.
They motivate them to prioritise
the tasks.
Managers have the characteristic
that they have full knowledge of
the department in which they are
dealing (Marzband and et.al,
2016). They may not have an
effective time management.
Managing people Leaders in Google have the role
of motivating and inspiring
people to perform better. This
supports the organization in
increasing the productivity and
Manager's basic role is to manage
the employees working in the
organization. They manage
workers by proper planning and
organizing. Proper management
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profitability for them. of employees supports in better
working. It also develops
relationship between them.
Decision making One of the main role of leader of
Google is to make decision.
They make those decisions
which provides benefits to all the
members of team working in an
organization. This supports them
in retaining the employees
Manager has the role of
communicating policies, rules
and regulations to the employees
working in Google. This also
assist them in solving the
problems which is underlying
between them. It also makes the
environment better in the firm
TASK 2
P2. Functions of leaders and managers in different situational context
Leaders and managers perform various roles and functions in the situations which is been
faced by Google. This includes the following:
Technological changes- Technology has the powerful impact on the lives of every individual.
Google has to follow the advancing technology, in order to gain the competitive advantage. The
new business world is made up of connected device, secured connections and artificial
intelligence that provides solutions to various problems.
Functions of leader- The leaders of Google has the most important role, when the organization
is going to change the technology. They are engaged in providing more flexibility to their
workers and team members whenever these types of changes happen in the company. A leader
now has the most wide-reaching channels of communication available. They can influence their
employees, motivate their sales teams, build customer loyalty and connect with peers through
various social media platforms and blogging (Gu, Li and He, 2015).
Functions of managers- Managers of Google are involved in providing training to the workers
on the new technology, software or hardware installed. This will support employees in
performing better on the new techniques used. Training on these things can also remove the
frustration of workers which can come because of the changes. It can also motivate and support
workers to perform better (Marzband and et.al, 2016). This increases their efficiency to work.
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When managers provide support in the changing technological conditions they are able to retain
the efficient and skilled employees. This increases the operational efficiency of firm.
Labour turnover- This is a situation where the employees or workers are leaving the
organization either because of conflict or dis-satisfaction with the management. A company
which high level of employee turnover faces the cost of recruiting and hiring the employees. This
situation can reduce the profitability aspects of Google.
Functions of leader- Retaining employees is one of the most important role for the Leader of
Google. Workers can be retained by leaders through motivating them, inspiring them and
appraising them. Also leaders make use of communication, so that they can analyse the needs
and demands of workers so that they can fulfil them. This can assist them in reducing the
employee turnover in Google. Motivated employees create a sense of belongingness in the firm.
So improved relationship between leaders and team workers can reduce the attrition rate.
Functions of manager- Employees who are uncertain about the future of the company may
leave the organization, so managers have the role to provide them with clear vision and mission.
This assists them in reducing the turnover rate in Google. A vision sets out the company’s future
direction and the employee’s place in the company, helping to dispel rumours and other
misinformation that can destabilize a workforce. Employees can also leave the company because
of the unclear roles and objectives, so manager has the role to provide them with clear mission.
This can support them in staying motivated (Van Dooren, Bouckaert and Halligan, 2015).
Conflict- Situation of conflict in Google can arise because of the miss-communication, dis-
satisfaction or no support from the management. In this type of situation, the employees
generally leave the firm. When this situation arises the good will of the firm can get hamper and
also the brand image can be hampered.
Functions of leader- Leader of Google has the main role to accommodate with the situation.
They are engaged in creating the better environment for the employees of Google. Mostly open
communication is used by them to avoid the situation of conflict. They also have the role to
collaborate with the team members. In this the leaders come up with new and creative solutions
to the problems faced by the employees or workers. This can assist them in overcoming the
situation of conflict.
Functions of managers- In the situation of conflict the manager of Google has the role of
mediator who is engaged in finding solutions to various solution to the problems which are
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arising conflict in the organization. Their first role is that of an investigator, listening and asking
questions to fully understand what is going on between each of the involved parties. The
manager’s second role is that of mediator, collaboratively identifying solutions with the
employees to bring the conflict to peaceful resolution. This can help them in removing the
situation of conflict which is pertaining in the firm.
P3. Different theories and models of approach
The different theories and models of approach that can be used by Google includes the
following:
Situational leadership- Situational leadership is that type of approach in which leaders
and managers acts according to the various situation that may arise in the Google. The leaders
and managers can follow this leadership style. Situational leadership can motivate the morale of
employees and supports them to perform better in Google. It creates an environment which is
productive (Chopra and Meindl, 2016). In this type of leadership, the leaders and managers have
the role of taking the decisions and informing other people about the decision which has been
made by them. In this type of leadership, the workers simply do what is been asked from them..
This can also help them to retain the employees in the firm.
System leadership- Systems Leadership enables the leaders in an organisation to create
the conditions where people at all levels can work productively to their potential (Ferguson,
2018). It uses sound principles about human behaviour to create models of good leadership,
organisational strategy, systems design and social process. In this type of leadership, the leaders
and managers of Google has the role to motivate employees working at all levels. In this type of
approach, the leaders and managers ask the employees to choose the task they want to perform.
They delegate responsibilities to them. Also they are assigned with the role to make the workers
more responsible and confident. Delegating responsibility can develop the confidence in them.
Contingency leadership – Contingency leadership theory is associated with where the
leadership styles matches with the situation and is correct. Contingency Theory of leadership
says that a leader must be able to identify which management style will help. achieve the
organization's goals in a particular situation. It can also assist the leaders and managers in
making the work better of all the employees working in Google. The leaders and managers of
Google also have the responsibility to provide bonus to the employees and motivate them to
meet the sales goals. Leaders and managers also assist the team workers in achieving the
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objectives which has been set up by them. This help them in building relationship with the team
workers and also assist them in retaining the workers in the firm. The ability to adapt to external
pressures and changes is also an advantage. It supports in reducing employee turnover.
Contingency theories state that leaders will be able to exert more influence if they are able to
have good relationships with the employees.
TASK 3
P4. Explain the key approaches to operations management and the role that leaders and managers
play
Covered in PPT
P5. Importance of operations management
Covered in PPT
TASK 4
P6. Internal factors affecting the organization and decision making by leaders and managers.
There are various factors that can
affect the role of leaders and managers in the
Google. It includes the following:
Corporate social responsibility- This
factor also affects the role of leaders and
managers. In this the leaders of Google have
assigned with the role of distributing the
profit made in the firm to the charitable
activities. This can help the organization in
building a good brand image and will also
attract the consumers. Managers also
motivate the employees to effectively utilize
the resources and also leave for the future
generation., This increases the reputation of
the Google company. Leaders and managers
also have the responsibility to perform the
charitable activities. They can hold public
events and conferences.
Values- Operation management according
to business values is foremost concern of
enterprise where it is important for the
leaders and manager to focus on managing
work and use of resource keeping in mind
perspective and working vales of Google.
Managers are focused on maintaining
confidentiality of information of department
However, Information communication in
alignment by manager leads to
communication gap which can impact
effective of business operations. Managing
interdepartmental communication keeping in
mind business values impacts decision
making managers in Google. On the other it
is important for the leader to manage
employee motivation but the individual
cannot work or motivate staff beyond values
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of business which leads to satisfaction and
lack of motivation by leaders.
Ethics- Business ethics consists standards
that guide personal and working teams
behaviour in the world of organisation.
Stakeholders states these conventions &
they can change over time. The basic
elements of these standards have been
written as regulations and laws.. Codifying
ethical standards into purposeful legislations
that spell out what is acceptable and not
acceptable provide opportunity for business
people to minimise the possibilities of
behaviour that may lead to legal issues.
Understanding the ethical decision making
procedure can assist individuals and
organisations to design strategies to avoid
any kind of misconduct.
The idea that the environment needs to be
treated as an individual is relatively new, but
it is essential according to the environmental
movement all around the world that no
organisation or business should be
conducted without an awareness of the thin
balance between corporate profits and health
of the environment. It is really good
business practice for employees to be aware
that the long term sustainability of their
organisation and their profitability is highly
dependent on the their safeguarding the
natural environment. Therefore, Google
focus on motivating their employees as well
as other people to protect and conduct
practices for creating healthy environment.
CONCLUSION
From the above study, it has been summarised that leaders and mangers assist the
organization in improving the quality and services of the products and services. Thy also
supported the organization in overcoming the various situations that includes technological
changes, labour turnover and conflict. The organization has also made use of total quality
management to enhance the quality and making effective utilization of resources. Also leaders
and managers has motivated workers to perform better. They have motivated them by giving
monetary and non monetary incentives.
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