Leadership Strategies Amid Uncertainty: Hilton Hotel Report

This report provides an in-depth analysis of leadership strategies employed by Hilton Hotel, focusing on the impact of COVID-19 and the challenges of decision-making in uncertain environments. The report begins with an introduction to the business sector and the importance of effective leadership, particularly in the face of market uncertainties. It then provides a brief overview of Hilton Hotel, its global operations, and its competitive landscape. The main body of the report introduces key management and leadership theories, including scientific management, system management, situational leadership, transformational leadership, and democratic leadership styles. A critical evaluation of these leadership styles follows, assessing their effectiveness in the context of the hospitality industry. The report analyzes Hilton Hotel's current strategies, including its hierarchical structure and its adaptation of strategies to survive in the market. Finally, the report offers recommendations for emergent leadership skills, such as the ability to analyze market trends and make decisions in uncertain situations. The conclusion summarizes the key findings and emphasizes the importance of adaptable leadership in the evolving business environment. The report is a comprehensive study of leadership in the hospitality industry, providing valuable insights into strategic decision-making and the impact of external factors on organizational performance.

What emergent leadership
skills do you consider may be
effective in analysing and
assessing strategies for making
decisions amid uncertainty
caused by

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
A. Briefly Introduce the organisation..........................................................................................3
B) Briefly introduce the key management and leadership theories/models/methods/styles.......4
C. Critically evaluate the leadership styles.................................................................................7
D. Analyse the current strategy that is followed by Hotel Hilton ............................................12
E. Recommendation .................................................................................................................14
CONCLUSION..............................................................................................................................15
REFERENCE.................................................................................................................................17

INTRODUCTION
Business sector is changing & is evolving with period of time. In this competitive era, it
has become important to focus on leadership style and role so that organisational goals are
accomplished in proper manner. It is difficult for an organisation to carry out their functions &
operations in proper manner (Buil, 2019). With this increase of competition in business field, a
leader's role has increased at wider scale. In market, uncertainty is bound to occur which makes it
essential for entity to have effective leader who can deal with such situations. Main aim of this
report is to understand the impacts of COVID 19 on leadership styles due to uncertainties. To
examine uncertain situations it is necessary to scan market & conduct a deep analysis so that
emerging trends & changing situations are properly determined (Alonso, 2020). Analysis of
these business situations is crucial so that strategies are implemented accordingly by leader.
With use of tactics & strategies it is easy to accomplish short & long term objectives within
period of time. Hilton Hotel, a multinational hotel & resorts hospitality industry headquartered in
U.S. The hotel operates at global level and has many branches such as U.K, India, Australia etc.
There are also various types of competitors like Hyatt,Marriott, IHG & Loews Hotel. This report
comprises of overview of chosen hotel, key management leadership theories & models, critical
analysis of management & leadership theories, critical analysis of current leadership strategies
& recommendations.
MAIN BODY
A. Briefly Introduce the organisation
Hilton Hotel, a global brand & hotel service providers a largest group of hotels
headquartered in U.S. It was founded by Conrad Nicholsan Hilton in May 31, 1919. It is also to
be considered as one of the most fortune hotels of all time according to Future Magazine. The
hotel legacy is old around 101 years. It has expanded its business around the world. It also is
being considered as best hotel to provide satisfactory to both employees & customers at higher
scale. There are around 584 Hilton Hotels & resorts properties with 216,3179 room that are
franchised with 77,451 rooms in 2019 (Fischer, 2016). It mostly targets business as well as
leisure travellers locations such as city centres, near airports, conventions centres & many
popular destination across the world. Hilton Worldwide is known to be parent enterprise. This
hotel is cost expensive as they deliver & provide quality of services to customers as well as

guests with wide number alternative options. Different types of services & amenities provided
by them are WI-FI availability, lodging, events hosting, car parking, personal room service,
room booking & cancellation services etc. Other these services such as accommodation, food &
drinks, restaurants, bars, car rental etc. are being provide to customers & guests.
Depending upon locations or prices are charged by hotel. They have been using differentiation
strategy within their business which makes it easy for them to differentiate themselves form their
competitors in proper manner. Furthermore, this has been also stated that impact of COVID 19
has too affected overall organisational structure at wider scale. The hospitality industry has been
changing their market strategy due to this pandemic situation. As because, it is making it difficult
for leader of firm to carry out their activities properly. Furthermore, it is examined that leader of
company are using their leadership styles in correct way. Moreover, profitability & efficiency of
output has been lowered due to COVID 19 (Gupta, 2019). It has become necessary to focus &
determine these unexpected events so that objectives are attained within period of time. In
context of Hotel, they follow hierarchical structure in which superiors take major decisions
within management.
Due to rise of hospitality industry, hotel is being focusing on adapting of effective
strategies to survive in market for longer period to deal with their competitors appropriately.
These impacts are necessary to be tracked by respective corporation so that it is useful for them
to implement their marketing strategies properly. Due to increase of competitive level within
same sector, it is essential for leaders to use their skills at em,regency level (Hunter, 2018)
Therefore, from above introduction of organisation it has been stated that it is a large
enterprise which deals in hospitality & services. With wide area of business operations, they
have been to achieve their objectives. Moreover, through accessing to large market, their base is
strong.
B) Briefly introduce the key management and leadership theories/models/methods/styles
Management as well as leaders both are inter-related with each other. A leader is one
who has capability to change in decisions of others & get work done from others as well (Araslı
and Arıcı, 2019). Both are necessary for an enterprise as they are responsible for generating
profit to company at larger scale. Theories are necessary to be understood as they help in
applying of knowledge in proper manner to a field of study or area. It is duty of leader to have
appropriate knowledge about such theories & styles which is beneficial for them to get work

done in correct by others. The arise of pandemic situations has created a massive affect on
business. There are various types of management as well as leadership theories which are
focused by Hilton Group & are described below-
Management theories-
 Scientific management theory- It is a type of management theory & is also used by
Hilton Hotel which was proposed by Fredrick Tylor, in which he stated that they need to
be money is not only factor which can motivate employees instead tasks are required to
convert into simpler form so that productivity increased at larger scale. In relation of
Hilton Hotel, they too uses scientific management theory on basis of which they clearly
specifies role of work to subordinates so that they deliver higher productivity & output.
This theory also reflects a relationship between employer as well as employee. Leader of
firm use this manageable theory into actual course of practice. By properly focusing on
this theory it is easy for selected firm to motivate workforce to achieve more positive
output at workplace.
 System management theory- According to this theory it states that organisation
depends upon principles such as integration of various sciences, natural & social (Jiang,
2020). It is most effective management theory which is being adopted by Hilton Group
in which it focuses on carrying out of system as a whole rather than on sub-system.
Therefore, it has been also examined that by properly focusing on this higher
productivity is achieved. It too shows that an organisation is viewed as whole than sub-
system of components. This system theory assist in improving of mind set of people.
Above specified theory states that it is necessary for management of chosen entity to
adapt these management theory within enterprise. Both these scientific management & system
theories are beneficial for achieve better (Sethibe, 2018). Through considering of these theories
assist in improving of productivity & output at workplace. It depends upon management &
organisation to prefers which suitable theory which can be used by them to deal with external
changes properly.
Leadership theories/ styles-
A leader of an entity uses leadership theories on basis of which their make decisions at
workplace. It is important for leader to use such theories in effective manner. Furthermore, it is
to examined that in context of Hilton Hotel, leader of entity to use these theories with proper

considerations. These different types of leadership guides leaders to how to behave & monitor
team or team member. There are various reasons for using this style as it help in solving of
complex problems, enhances better way of working (Johanson, 2017).
It is difficult for leaders to achieve their goals without use of effective leadership style.
Moreover, several types of leadership styles are discussed below-
Situational leadership style-
According to this style of leadership, it shows that there are different type of situations
according to which leaders are styles are used. In this type of leadership style, leader of Hilton
Hotel, use their leadership style depending upon situations & apply that style at right people.
This situational leadership is being most effective one as it helps leaders to understand different
situations (Maria Stock, Zacharias and Schnellbaecher, 2017)(. Through focusing on this style, it
is easy to make decisions in most efficient manner. Due to occur of different situations in
business, important of this style has increased at wider scale. Main benefit of this style is that it
help in improving critically understanding of situations, events that occur.
Transformational leadership style-
According to this style of leadership, it states that change is an important part & leader
works with team to identify change. On the basis of this leadership style, it is also easy to focus
on market changing situations which assist in higher development as well as growth (Sanda and
Arthur, 2017). In relevance of selected entity, they assures that this is highly considered to be
used by leader & CEO of firm. The mediation role of leadership styles in integrated project
collaboration: An emotional intelligence perspective. Changes are to be implemented &
identified effectively. Also, when using this style leaders conduct both internal as well as
external analysis which help them to understand need for change in management or at
workplace. According to given case scenario it is necessary to use this transformational
leadership by leader within Hilton Hotel as impact of COVID 19 has created a big change in
hospitality industry. This leads to identifying of change & then making decisions properly
(Jones, 2020). This is adopted with proper considerations so that changes which occurred due to
any external factor such as current pandemic situation are easily examined & accordingly
decisions are made appropriately.
Democratic leadership style-

It is another type of leadership style in which it reflects the degree of participative of
employees or group of member's within decision making. This democratic leadership style is
beneficial for large organisations & private leaders. In reference of chosen entity, leaders can
opt for this style depending upon situation & work environment. It is used at time when they
decisions are need to be adopted at priority level. It is crucial to participate in decision making
process so that better ideas are selected as well as strategies are effectively used. As, selected
hotel is large it I advised to them to use this type of style because allowing every employee in
decisions making & taking participate actively by leader results in engaging with team at
workplace efficiently. It is often seen that when subordinates & leaders both participate in
decision making better output is achieved (Kairys, 2018).
Thus, it is stated that above explained paragraph shows that by properly focusing on
these leadership styles objectives are attained within time interval. Furthermore, it examined that
there need to be proper aware about these styles which assist in achieving of goals related with
organisation. Management & leadership both are essential part which help in examining of
strategies & skills which are required to adopted.
C. Critically evaluate the leadership styles
In order to manage effectively the function and operation of company manger along with
leaders of company needs to follow an appropriate leadership style so that each and everyone
will be focused towards accomplishment of common organisational goal (Sethibe and Steyn,
2017). There are various leadership theories, models to enables leaders successfully motivate and
encourage their employees for the accomplishment of common goal. Along with this not all the
theories, models and styles will help leaders or mangers to manage the whole workforce within
company and for this it is important for them to possess some various types of skill, ability
characteristics and behaviour that need to be unique. However, there are many factors that can
effects the influence leaders of employee or company (Adnan and Valliappan, 2019). For this it
is important to analyse the benefits and demerits of all theories. In relevance this, some of the
strength and weakness of above mentioned theories are discussed below in context of Hilton
company:
Situational leadership style:
Strength:

The main strength of this leadership style is that this framework is easy to understand as
well as. When managers and leaders of company effectively wish to adapt any leadership style
for getting work done in appropriate manner within given time, wants to build relationship
among employees as well as wants to raise the development level of followers then this will fit
the best leadership style (Zhang, Cao and Wang, 2018).
Situational leadership style is best and commonly used model across whole industry of
business as it aids leaders to improve the employee commitment and increase employee
retentions. Different situation required various types of leadership style and time this theory will
provide path to leaders about which theory or model fits the fit for a specific situation. In
relevance to this most of the leaders follow one leadership style regardless of situations.
Additionally this theory aids employees to get enough support and encouragement but
cannot get suffocated and over managed (Berraies and El Abidine, 2019). In this the objective of
all leaders is to improved the development, advancement and motivation of team members and
for this it will help them to simply this problem.
Limitations:
Along with benefits this theory holds some weakness also and these are as follows:
Situational leadership style relies more on attaining an expect or specific need rather than
related with the long term need of team. Apart from staying a focused on overall objective,
situational mangers will fall into plan where they have to analyse and need to respond
immediately. Even if it allows to put out fires and morals but it also creates issues related with
the personal development (Tortorella and et.al., 2018). So it is not beneficial for the
accomplishment of long term goal. In relevance to given Hotel Hilton, this organisation is wide
and larger and operates its function at global level that requires mangers to follow appropriate
model and this will not suitable for them as it only focuses on exact need.
Leaders of Hilton company find themselves in a position where they need to complete a
specific task with the help of specific manner and it will find flexibility of being flexibility that it
will become disadvantageous (Woods, 2019). It is because they need to follow a set policies,
rules and regulation that are not flexible. Due to this mangers and leaders are not flexible and
then their strength are taken away from them.
Transformational leadership style:
Advantage:

Transformational leadership style tends to retain workers more often than other form of
leadership. Along with this they are also able to retain their consumers too. Those who are using
this leadership style seeks to satisfied the goal of company along with personal need
simultaneously (Wang, 2020)). Which means everyone posses a specific role and responsibility
within firm that keeps them engaged.
Additionally this will helps leaders to attain its higher level productivity from team
members as they seeks to meet the demands of personal motive. As well as it creates and
manages all the changes within the firm. In context of transformational leaders, they perform an
excellent job for incorporating new vision into the current situations. Along with this they are
good enough to recognise gap and problem in vision and objective process. That permits them to
make adjustments correctly on the basis of situations immediately (Volz-Peacock, 2016). It
creates enthusiasm which is a contagious. In relevance to this when someone experience a good
time then they need to share that with their followers. That will increase the productivity with
higher levels along with team moral and lowers the retentions rate of employee with firm.
Moreover, leaders and manger of company perform more task for the accomplishment of
organisational goal along with this they also work for achieving higher level efficiency for them
selves and for their followers. It has been founds that it is the best theory in order to engage
peoples with their learning process for this position (Rusli, 2016). All the leaders in this will
work to simulate the intellects of employees, creating healthy and positive workforce
environment as well as provide individualized learning supports. This will give higher level
engagement of employees and performance of team members.
Limitations:
It is not necessary it always offers positive outcome, it gives negative outcome potential
as well. The use of this theory will only be successful if it maintain a open line communication
with team members (Niemelä, 2019). By which it is possibility of transformation of possibility
and rightness of task from leaders to employees. In context of this, if it will not happen then goal
of company will not be achieved in stipulated time.
In addition to this, it requires maintenance of enthusiasm into team members for attaining
specific goal of company and for this leaders of company need to provide a constant stream of
feedback to team members about their progress. This need to be carried out frequently for the

successful execution of this leadership style (Mroz, 2018). Along with this in this type of theory
followers need to agree at all points with their leaders
Democratic leadership style :
Benefits
In relevance to this, it perform well when managers of company wants to deals with
complex task. For this leaders of company needs to possess knowledge for solving problems. It
empowers leaders 6to perform task along with team members based on consequences. As well as
it encourages creativity by which the productivity and profitability of employees along with
company will increased. It allows workers to develop a path or plan that aid them to assess their
won performance. Additionally it provides strength to leaders for building relationship with the
team members and it encourages honesty at workforce among employees (Lewis, 2018). Further,
this enhance the job satisfaction level and knowledge of workers as well as build a stronger
vision for future.
Limitations:
It carries weakness along with advantages i.e. it can create negative emotions in team
members related to task as it is not solicit for opinion, perspectives and experience. Sometimes it
leads to procrastinations also as well as it takes time to reach the consensus (Kunnanatt, 2016)
All these are the weakness of this democratic theory.
Visionary leadership style:
Strength:
In context of visionary leadership style, a job like CEO is needed to drag a best talent
within company, this is because a talents search a talent. So the most talented and skilled
employees wanted to perform functions with them. As well as the strength of the vision is to
deliver motivation within workers (Kumar, 2020). It has been found that it is the most natural
form of motivations and one of the most powerful theory within firm. When times becomes
tough then it become easy for employees to lose sights towards goal of company. A visionary
leaders could aids employees to collects and remind everyone why they are hired what are their
roles on future of company and how they will feel once they attained the goal of company as a
team.
In visionary leadership all members of company have their all clear goal, objective,
mission and vision of company along with role and responsibility. So in this all team members

are engaged towards their task and responsibility for performing task in effective manner as well
as for achieving company goal in given time framework (Kiersch, 2017). In this it is the
responsibility of leaders to provides clarity about projects and roles for the engagement of
employees.
Weakness:
This theory consumes a lot of time for executions of decision and it has been found that it
it become ineffective during crises situations. This sometimes encourage employees towards
procrastinations. As well as it rarely various from teams members to reach consensus decision.
So all these are the weakness of visionary leadership style (Kairys, 2018). Vision tends to one
thing but the action is another. If a leaders is too focused on what's happening in future then it
may not have same level of drive to enforce actions to make it happen and there are also chances
where they will not be much devoted as much on pressuring present problems.
In addition to this, it is failure to communicate vision and get everyone on same level often the
results in company there is breakdown. As well as focusing on long term goal may puts impact
son short term goal and day to day operations of company (Jones, 2020). Fixation of leaders
vision can give output in other potentially good ideas being tossed asides. When vision of
company is not real that time visionary leaders needs a team which can brings them back down
to earth.
From above mentioned theories and leadership the best leadership that fits in the case
would be transformational. As in this all mangers and leaders are focused towards long term goal
along with exact needs where as in others are not. As well as this theory is based on changes and
flexibility, so after this pandemic situation of covid-19, the given firm neds to adopt changes in
their operation and function for achieving goal and objective of company (Johanson, 2017).
Along with this it provides several benefits to leaders for managing the effectiveness of
employees as it always focus to perform task ethically and it mainly emphasis on effective
communication. All these are the benefits of transformational leadership style.
Management theories-
 Scientific management theory- It is a management theory which is also used by Hilton
Hotel which was proposed by Fredrick Tylor, in which he stated that money is not only
factor which can encourage personnel instead tasks are required to convert into simpler

form so that productivity increased at larger scale. In relation of Hilton Hotel, they too
uses scientific management theory on basis of which they clearly specifies role of work to
subordinates so that they deliver higher productivity & output. This theory also reflects a
relationship between employer as well as employee. Leader of firm use this manageable
theory into actual course of practice. By properly focusing on this theory it is easy for
selected firm to motivate workforce to achieve more positive output at workplace.
Advantages-
 Main benefit of this management theory is that it encourages subordinates in proper
manner for longer period of time.
Disadvantages-
 In this drawback of this theory is that it not applicable to all employee.
 System management theory- This theory, it states that organisation depends upon
principles such as integration of various sciences, natural & social (Jiang, 2020). It is
most appropriate management theory which is being adopted by Hilton Group in which
it focuses on carrying out of system as a whole rather than on sub-system. Therefore, it
has been also examined that by properly focusing on this higher productivity is achieved.
It too shows that an organisation is viewed as whole than sub-system of components.
Advantages-
 Main benefit is that it assist developing of business & carrying out every activity with
focusing on principles.
Disadvantage-
 Drawback is that it is not suitable for small firms.
According to may viewpoint, leadership plays a vital role within a company for this
leaders to needs to posses some skills and strength in order to carry out all functions in effective
manner as well as for completing all task within given time framework. Additionally there are
various theories and style are available for leaders to leads and guide employee effectively. In
relevance to this, I am a CEO of Hotel Hilton and follow democratic leadership style which
includes participative, in which I always includes my staff members in decision making process
so that each and every individual within firm will able to feel how they are important for the
firm. As well as I m all able to to motivate and encourage them foe performing task effectively.
For this I effectively communication with all my followers so that the followers will easily