Boral's Leadership Strategies for Business Expansion in Australia

This report provides an analysis of leadership strategies within the Boral organisation, focusing on its business expansion plans in Brisbane and the Sunshine Coast, Australia. It highlights the company's need to recover from losses incurred due to the COVID-19 pandemic by implementing new marketing strategies and high-quality development software. The report includes a media release and email communication outlining these plans, emphasizing customer acquisition and product line expansion. It also assesses the role of a marketing manager, including responsibilities like creating content and converting site visitors into leads. A personal development plan (PDP) is detailed to improve employee skills in communication, problem-solving, and analytics. The report concludes by underscoring the importance of personal development in enhancing individual and organizational performance, referencing various academic sources on leadership and organizational development. Desklib offers similar solved assignments and study tools for students.

Provide leadership across the
organisation

Table of Contents
Task 2...............................................................................................................................................3
1. Media release...........................................................................................................................3
3. Introduction..............................................................................................................................5
Overview of business...................................................................................................................5
4. PDP ( Person development plan).............................................................................................6
5. PDP report................................................................................................................................7
REFRENCES...................................................................................................................................8
Books and Journal........................................................................................................................8

Task 2
1. Media release
Media Release
Boral
Boral is announcing the business expansion at Brisbane and the Sunshine Coast in
Australia
Boral company is manufacturing based organisation and Building the material ,
construction and also Materials. This organisation is adopting specific social media
technology so that company can effectively Improve their current management
situation . Through media release company can appropriately recover their losses and
also adopt new marketing such as high quality development software. Through media
release, this Australian company can effectively is spread the awareness of their new
plan so thatcompany can appropriately expand their business with the help of specific
business expansion methods. Boral organisation is a large corporation which providing
innovative products and gain more profitability rate but because of covid-19 pandemic,

company is facing some uncertainty and loss situation so in order to remove the impact
of this situation company is preparing a plan related with the business expansion so that
company can establish their new market in the Brisbane and also Sunshine Coast ,
Australia. Some Specific business expansion strategies are considered by the the
manager of the company such as customer acquisition and also expanding some
specific product line. With the help of this strategy, we can effectively maintain their
business operations in another location so that company can effectively provide high
quality of goods and services to the new targeted audience and also provide the
customer and innovative goods so that company can effectively improve their
marketing and make their position more strong.
Date - 10 / 10/2021
Contact details -
Email – [e-mail]
North Sydney , Australia
2. Email
Email
To: boutiquebuildaustralia/[e-mail]
Subject: Ideas discussed at the meeting
From: [e-mail]
Reply-to: [e-mail]
Hello, members
Thank you for all of your hard work and determination to the success of this organisation.
This message is to bring to your attention to a strategic plan change that was discussed at a recen
t company meeting. The meeting's main topics of discussion were the company's development in
to the Brisbane and Sunshine Coast areas. All of the committee members' suggestions are taken i
nto account when it comes to the presence of risk elements when doing various business duties.
Any questions can be reported by replying to this email to the provided address, and additional ta
lks can be had by individually emailing me.
XYD
Marketing Manager

3. Introduction
The art of encouraging a group of individuals to work together toward a single goal is known as
leadership. It can really entail directing employees and teammates with a technique to suit the
customers’ requirements in a corporate setting. The main motive of this report is to focus on the
specific leaders across the organisation so that appropriate leaders of the company can provide
their best contribution in order to improve the market position of the company. Boral
organisation is considered in order to complete this report. Boral is a multinational corporation
which providing lots of goods and services to their customers. Company is facing some loss
situation so company is looking forward to change their strategy and adopt and implement some
specific new strategy in order to improve their business in various location.
Overview of business
Boral Limited is a worldwide corporation that manufactures and distributes construction and buil
ding products. Its headquarters are in Australia, but it also has operations in the United States&
Asia. Boral has around 17,000 workers working across 17 countries at 672 operational sites & 15
4 distribution sites, and total sales of A$5.86 billion in the year 2019.
Goals and Objectives
In order to improve their market situation and gain more profitability rate, company is trying to
set some specific goals and also objectives whether it is short term or long term so that company
can effectively reach the target outcome. Some specific goals which are considered by the
organisation in context of business expansion such as Communication skills, interpretation
skills, decision making skills, teamwork skills , critical problems solution skills, analytical skills.
description of job role
Marketing manager position
We’re searching for a fantastic, data-driven digital marketer to handle the entirety of our
company’s marketing funnel. You’ll be in charge of driving people to the website, converting
that traffic into new leads for the company, and nurturing those leads into sales, both of which
marketing leadership will assist you with.
Roles and responsibilities –
 Create and maintain a robust content/editorial schedule that drives quality traffic to our
owned properties (including blog posts, whitepapers, ebooks, reports, webinars,
infographics, etc.).
 Convert site visitors into new leads, especially advertising leads, by using calls-to-action,
landing pages, and link building content (including offers).

Strengths and weakness analysis
The main strength of the high quality of goods and strong customer base and main weakness are
lack of technology.
4. PDP ( Person development plan)

DetailsofProfessionaldevel
opment/Network Type Date/
s
C
os
t
Expectedben
efittoself
Expectedbene
fittoteam
Communication skills ☐Formaltraining/
course
☐Industrynetwork
ingevents
☐Subscriptions
☐Conferencesinin
dustrysector
26
Dece
mbe,
2021
$1
5
Improve
confidence
level
Motivation
Interpersonal skills ☐Formaltraining/
course
☐Industrynetwork
ingevents
☐Subscriptions
☐Conferencesinin
dustrysector
15
Janua
ry
2022
$5 Self
development
Networking
Critical problems solving
skills
☐Formaltraining/
course
☐Industrynetwork
ingevents
☐Subscriptions
☐Conferencesinin
dustrysector
5
Febru
ary
2022
$3 Solve their
own
problems
Solve
problems of
their team
Analytical skills ☐Formaltraining/
course
☐Industrynetwork
ingevents
☐Subscriptions
☐Conferencesinin
dustrysector
1
Marc
h
2022
$4 Improve
decision
making skills
Take decision
for the team
members.
5. PDP report
Personal development is the practice of developing a plan for self improvement in the
context of a job, education, relationship, or for self-improvement, based on knowledge, beliefs,
evaluation, main objective, and preparation. Personal development plan is helpful to maintain the
current skills and develop the new skills so that individual can effectively enhance their

performance level. With the help of personal development plan, individuals can appropriately
evolve their competencies as per their interested job role so that they can effectively shape their
career and improve their career development opportunities.

REFRENCES
Books and Journal
Ainscow, M., 2020. Promoting inclusion and equity in education: lessons from international
experiences. Nordic Journal of Studies in Educational Policy, 6(1), pp.7-16.
Bednářová, M., Hiršová, M. and Komárková, L., 2019. Leadership style and its influence on
employee identification with the organisation: A study from a Czech hospital.
Epstein, J.L., 2018. School, family, and community partnerships in teachers’ professional
work. Journal of Education for Teaching, 44(3), pp.397-406.
Wiblen, S. and McDonnell, A., 2020. Connecting ‘talent’meanings and multi-level context: A
discursive approach. The International Journal of Human Resource Management, 31(4),
pp.474-510.
Matovu, K., 2017. Could your organisation handle a human disaster?. Occupational Health &
Wellbeing, 69(8), p.24.
Moorosi, P. and Bantwini, B.D., 2016. School district leadership styles and school improvement:
evidence from selected school principals in the Eastern Cape Province. South African
Journal of Education, 36(4), pp.1-9.