Analysis of Change Initiatives at Cafe 13: Leadership & Strategy

This report focuses on change management strategies for Cafe 13, a canteen-style restaurant facing increased competition. It explores the application of Kurt Lewin's and Kotter's change management models, detailing each stage and step within the respective frameworks. The report emphasizes the importance of leadership styles and business strategy in designing and implementing change initiatives, including participative leadership and differentiation strategies. It discusses how leadership can effectively guide employees through changes, such as potential wage cuts, and highlights the significance of clear communication, collaboration, and continuous improvement. The report concludes by emphasizing the necessity of adapting to change to sustain success in the market and achieve organizational goals, such as increased profits and customer satisfaction.

LEADING AND MANAGING
CHANGE

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Planned approach to change........................................................................................................3
How leadership style and business strategy should taken into consideration to design future
change initiatives.........................................................................................................................5
CONCLUSION................................................................................................................................8

INTRODUCTION
Organizational change refers to a process in the organizations through which there is an
alteration in the way in which state of affairs are managed. When it is initiated in the companies
there is resistance shown by the different members of the staff. Thus there is a requirement on
the part of the managers to adopt techniques through which they can ease the change process. In
this case study, focus will be made on Cafe 13 which is a Canteen-style restaurant serving the
customers. In this report, focus will be made on taking a planned approach to change.
Additionally, analysis of leadership style and business strategy for designing of change
initiatives will be done as a part of this project.
MAIN BODY
Planned approach to change
For implementing the required change in Cafe 13, John Cummings will be required to
make use of Kurt Lewin's change management model. By making its use, the organization will
be able to easily go through the process of change and thus in this way will be able to transform
its processes to meet its needs and requirements in the future time period.
There are various stages in this model. The explanation of these stages is as follows-
Unfreezing- This is the first stage of the model. This is quite important as here the
existing status quo of the organization is broken and the change process is initiated. Here it is the
role of the managers to initiate the change. As Cafe 13 has seen a dip in its sales with the arrival
of competitors it has to modify its approach to sustain in the market. Thus the role of John
Cummings here will be to break the status quo and make sure that the changes are initiated to
improve the condition of the Cafe in the comparison of the competitors.
Change- This is the second stage in the model. Here, the actual change process takes
place. In the context of Cafe 13, John Cummings has to oversee this stage and ensure that the
changes are implemented. The changes in the form of wider range of dishes, serving of hot
breakfast snacks form 8.00 a.m. and themed menus should be implemented because they will be
crucial in order to make sure that the Cafe is able to survive after the increase in its level of
competition.
Refreeze- This is the third stage in the mode. Here, after the change process has been
implemented the focus of the managers should be to return to a state of normalcy. In Cafe 13,

once the required changes are carried out John Cummings can aim to make sure that the workers
get used to the new way of working.
Use of Lewin's theory-
John Cummings need to implement changes related to dishes, change in breakfast snacks
time and themed menus. For this purpose, existing systems in the organization needs to be
changed. This will help in bringing the required efficiency and effectiveness in the processes of
Cafe 13 which will help in facing the new competition.
Results-
Through the implementation of Lewin's model John Cummings hopes that the expected
results will be obtained in Cafe 13. Therefore this will help a lot in achievement of the desired
level of sustainable success in the future time period.
John Cummings can also make the use of Kotter's Change Management Model to
effectively implement change in Cafe 13. The steps in this models are as follows-
Increase urgency- In this step, the focus has to be put on creating an urgency of change
in the organization. Therefore the focus of John Cummings should be on creating the necessary
urgency for the change to be implemented in Cafe 13 so that it can sustain in the face of rising
competition.
Forming Powerful Guiding Coalitions- Here, the organizations should be able to focus
on forming teams which will be able to guide through the change. In Cafe 13, the focus has to be
put on them so that the change can be implemented effectively. John Cummings therefore should
focus on team formation to transform Cafe 13.
Developing a vision and strategy- The focus of companies here must be on
development of vision and strategy which is required for the change process. John Cummings
has to make sure that the transformation of Cafe 13 is done in an effective manner.
Communicating the vision- Here the focus of managers is to make sure that the vision
of change is implemented in the organization. In Cafe 13, John Cummings will be required to
communicate the vision of change to the people in the organization.
Removal of obstacles- When a change process is initiated there are certain obstacles
which are there for the managers. In the context of Cafe 13, John Cummings should identify
them and remove them for smoothly implementing changes.

Creating short-term wins- There will be short-term wins when change process is
initiated. These will help a lot in long-term. John Cummings should be able to create these wins
for successfully implementing changes in Cafe 13.
Consolidating gains- When there are certain gains which are achieved in implementing
changes they should be consolidates. Therefore John Cummings will be required to consolidate
them in Cafe 13 to implement the changes successfully.
Anchoring change- Here it is the responsibility of managers to ensure that the changes
are anchored properly. John Cummings needs to ensure that the right changes are implemented
in the Cafe 13 so that it is able to solve its problems.
Use of Kotter's model-
The use of this model can be made by John Cummings so that step-by-step change can be
brought in Cafe 13. This is going to help in identification of problems in the change
implementation process and therefore identifying the ways through which they can be solved in
an effective manner.
Results-
When this model will be implemented in Cafe 13, John Cummings hopes that the desired
results will be achieved through it. Therefore it will be helpful for the managers to obtain a
strategic edge over the competitors in the market.
How leadership style and business strategy should taken into consideration to design future
change initiatives
To implement and execute the changes within the organisation in an effective manner it is
very significant for the organisation boss to adopts a appropriate style of leadership. It is because
of achieving the task in an effective and efficient way. This helps the John Cumming, to
properly guide and direct the manpower in a proper way so that targets can be achieved within a
specified period of time. In this a person that have a strong style of leadership have to easily
align the employees actions and behaviour towards the change that was present in the business
environment in a positive manner. It also showcasing the benefits for the John Cumming in Cafe
13' by formulating the various styles for gaining the competitive advantage within the market.
Implementing change by adopting the effective leadership style showing the successful results to
the firm. Because due to this company can easily gain the critical situation in favour. In this if an
organisation cannot follow the appropriate style of leadership that Cafe 13 faces the major loss

and this also create a negative impact on the brand image. As because of poor financial condition
of the Cafe 13, Elia food, UK can instruct John to cut the wages of their employees by 5% over
the next six months to overcome the issue of shortage of financial resource. For this John can
create a healthy and concerned working environment at the workplace so that employees are
satisfied for their work and pay and corporates John for achieving the goals in an effective
manner. In this it is very essential to focus on the effective leadership style so that this change
can be executed properly.
As a management of the Cafe 13' they plan to adopts the change that is based on the low
wages given to the employees for a certain period of time. In this John can adopts the
participative leadership style. This style of leadership shows that in the organisation manager
gives the rights to their employees to take participate in the decision making process so that they
feel secured on their jobs and work effectively even on the low wages. Because of this workers
can feel more satisfied and motivated within firm and gives the innovative ideas so that company
will earn higher profits. Due to this employees wages get enhanced that is the major motto of the
firm. This will effectively benefiting when the firm can reduced the pay of their employees for
next six months.
Beside this company can adopts the differentiation strategy where they offers the
varieties of food range according to the festive time so that they can attracts the large base of
customers and company will earn higher profits and revenues. This strategy helps the firm in
enhancing their financial resources so that they can solve the problem of reduced wages of the
employees. This will motivates and excite customers towards the new range of goods and
services due to this enterprise also gain the high profits and gaining the competitive advantage
within the marketplace. This leadership style helps in enhancing the good relation of the
employees with the John and due to this workers are working effectively and give their creative
ideas so that Cafe 13' can modify the range of products and effectively attend the customers.
This helps in gaining the high market share and reducing the employee turnover within the
business firm. This also helps in increasing the base of customers that helps in designing the
future change initiatives. For this Cafe 13' can follows the 3c's of change leadership so that their
objectives can be achieved and helps in retaining the employees and attracting the customers by
reducing their complaints by 30%. Model of change leadership can be shown below.

 Communication- In this John can effectively communicate the information of Cafe 13'
to the Elia food UK, in a clear and understanding way. Due to this changes can be
implemented successfully in Cafe 13 and employees are working effectively and
efficiently. In this employees are clear their thoughts and issues with the manager so that
changes can be done appropriately and company will gain higher profits and revenues.
 Collaboration- Without a proper coordination with the employees no company can
achieves the task in an appropriate way. In this John can make a effective relation by
using participative leadership so that collaboration can be shown between the teams and
managers. This helps in examine the skills, abilities of the employees in the Cafe 13'
according to this manager can easily convinced the workers for their low pay for next six
months.
 Continuous improvement- This aspect represents that the company manager can
constantly focus on the motivation factor for adopting the change related to low pay by
enchaining the aim of maintaining the good relation with the customers so that large base
of customers get attracted. Continuous improvement in the firm can provides the major
benefits to the company in a way of increasing the customer base, revenues, profitability,
pay benefits etc. It is the major aim of the firm that was achieved by the Cafe 13 by
implementing the continuous improvement aspects. This helps in receiving the results in
an prominent and positive manner.
These factors helps the cafe 13 to achieves the target for earning higher profits and
reducing the issue of shortage of financial resources due to this Elia food UK can lowering the
wages of the Cafe 13 employees.
CONCLUSION
To the above explained report it is to be concluded that in order to sustain in the
marketplace. It is very essential for the company to accept the change in order to gain higher
profits and gaining the competitive advantage in the marketplace. For this it is significant for the
company to understand the issues and adopts the change according to that. In this Cafe 13 can
face the issue of low financial resources, improper communication, employee turnover, customer
dissatisfaction etc. to overcome these problems company can properly synchronised the business
activities. For this making a proper plan for adopting the change is beneficial so that firm will get
successful results. For getting the positive results organisation can adopts the effective leadership

style and business strategy so that profits will be enhanced by attracting the large base of
customers.