MNG81001 Management Communication: Leadership & Strategy Execution

This report examines how leaders utilize communication to execute strategies in the 21st century, focusing on the shift from tactical approaches to more strategic and elevated levels. It analyzes three articles: one discussing strategic communication in the C-suite, another exploring deans' use of Twitter for communication, and a third investigating employees' perspectives on strategy execution in facility management in Thailand. The analysis includes the thesis, blueprint, recommendations, conclusions, and implications of each article. Key themes include building trust through communication, personalizing values for employees, enabling communication among employees, and the importance of clear communication from managerial staff to subordinates for effective strategy execution. The report concludes that strategic communication is crucial for organizational functioning and highlights the need for managers to foster strong interpersonal relationships and clearly communicate company strategies.

Article Analysis One
Title of Article: Strategic Communication in the C-Suite
Author(s): Paul A. Argenti
Publication Information: International Journal of Business Communication 2017, Vol.
54(2) 146–160
What is the thesis of this article?
The ways that are used by the C-suite executives in order to deal with the matters that
are related to the execution of the organizational strategies with the help of the
communications that are used within the corporate world.
What is the blueprint of this article?
The article focusses on the concurrent strategies that are relevant to the strategic
communication within the business organization. The article further continues to deal
with the interviews that were used for the study and the other published accounts for
the strategic executions through communications.
What recommendations (if any) are provided?
The recommendations provided are as enlisted below.
 Building confidence and trust through communication.
 Personalised values and strategies for the employees of the organisation
 Enabling communication amongst employees and co-workers.
What conclusions are drawn?
The strategic communications are more important within a business organization so as
to enable the proper functioning within an organization.
What implications (if any) are provided?
NA
What quote will you use from this article?
“Communication is important in overcoming resistance to proposed changes, as well
as developing further improvements and implementing them. Motivating and
communicating with employees is highly correlated with effective change
implementation.”
MNG81001 Assessment 1 Session 1 2018

Article Analysis Two
Title of Article: Leading by Tweeting: Are Deans Doing It? An Exploratory
Analysis of Tweets by SEC Business School Deans
Author(s): Jefrey Naidoo and Ronald Dulek
Publication Information: International Journal of Business Communication 2017, Vol.
54(1) 31–51
What is the thesis of this article?
A discussion on the matters that pertain to the use of the social media in the matters
that are related to the communication that must take place within the various business
schools.
What is the blueprint of this article?
The article opens with an examination of the ways in which the deans of the colleges
tend to deal with the social media. The study moves further to deal with the
engagement of the leaders within the social media as well as the linguistic styles that
are adapted by the leaders.
What recommendations (if any) are provided?
The deans are suggested to communicate in a more realistic manner like over the
meetings and conferences.
What conclusions are drawn?
The interaction over micro blogging sites are not the appropriate communication
method by the deans.
What implications (if any) are provided?
NA
What quote will you use from this article?
“Twitter’s pragmatic influence on the domain of microblogging also needs to be
acknowledged. Stated simply, Twitter may be at the forefront of a reconfiguration of
the way microblogs are seen and used.”
MNG81001 Assessment 1 Session 1 2018

Article Analysis Three
Title of Article: Employee’s perspective towards strategy execution in facility
management in Thailand
Author(s): Rapeerat Thanyawatpornkul, Sununta Siengthai and Lalit M. Johri
Publication Information: Facilities, 34(11/12), pp.682-702.
What is the thesis of this article?
Investigation of the various perspectives of the employees towards the execution of
the strategies of the facility management business organizations that are existent
within the territorial boundaries of Malaysia.
What is the blueprint of this article?
The article tends to undertake the qualitative analysis method approach in the
composition ofc the same. The major factors that proved to be the data for the article
tended to deal with the interviews that were conducted within the concerned
company.
What recommendations (if any) are provided?
NA
What conclusions are drawn?
The interpersonal relationship development is one of the important factors that are
related to the better execution of the strategies through the communication within the
organization.
What implications (if any) are provided?
The managerial staff must communicate with the staff in a clearer manner in order to
deal with the factors that are related to the strategic implications within the concerned
business organization.
What quote will you use from this article?
“Managers should communicate with their subordinates with a clear understanding of
the company strategy, as well as build long-term relationships with employees.
Employees need to understand the communication between staff and managers. It
enables a proper and smooth operation in executing the company strategy.”
MNG81001 Assessment 1 Session 1 2018