Business Project: Amazon Leadership Styles and Performance Analysis

This report provides a comprehensive analysis of the leadership styles employed at Amazon and their impact on the company's overall performance. It begins with an introduction outlining the purpose, background, and rationale for the study, followed by a literature review that explores the relationship between leadership styles and organizational performance, with specific focus on Amazon. The research methodology section details the research philosophies, approach, data collection methods, and ethical considerations. The findings reveal the effects of different leadership styles on Amazon, highlighting the prevalence of democratic leadership. The discussion section examines the impact of democratic leadership on Amazon's performance, supported by relevant literature. The report concludes with recommendations for effective leadership styles and strategies for enhancing productivity and problem-solving within the organization. This report aims to assess how leadership styles affect Amazon's performance, providing insights into effective leadership practices in a large-scale business environment.

BUSINESS PROJECT
How leadership styles affect
the performance of amazon

Table of Contents
1.0 Introduction ...............................................................................................................................1
1.1 Purpose of study ..............................................................................................................1
1.2 Background of study ........................................................................................................1
1.3 Rationale .........................................................................................................................1
1.4 Research question ............................................................................................................2
1.5 Research Objectives ........................................................................................................2
2.0 Literature Review.......................................................................................................................2
2.1 Leadership style and organizational performance............................................................2
2.2 Effect of leadership styles on organization's performance...............................................3
2.3 Effect of leadership style on Amazon's performance......................................................4
2.4 Leadership styles are employed by Amazon leaders........................................................6
2.5 Techniques to increase its productivity and solving problems........................................7
3.0 RESEARCH METHODOLOGY..............................................................................................7
3.1 Introduction......................................................................................................................7
3.2 Research philosophies......................................................................................................7
3.3. Research approach...........................................................................................................8
3.4 Collection of data ............................................................................................................8
3.5 Validity ............................................................................................................................9
3.6 Data analysis.....................................................................................................................9
3.7 Ethical considerations.......................................................................................................9
3.8 Limitation of study ........................................................................................................10
4.0 Result and findings..................................................................................................................10
4.1 Effects of leadership style on the company....................................................................10
4.2 Leadership style followed by Amazon...........................................................................10
4.3 Insecurity about work and need of direction..................................................................11
4.4 Impacts of leadership style on company's performance.................................................11
4.5 Opportunity to participate in decision making process .................................................11
4.6 Providing guidance without pressure is the key to being a good leaders.......................12
4.7 Leaders provide effective and supportive communication.............................................12

4.8 Leaders allow to solve problems on your own...............................................................12
4.9 Recommendation for effective leadership style............................................................12
5.0 Discussion ...............................................................................................................................13
5.1 Introduction....................................................................................................................13
5.2. Democratic leadership impact on Amazon performance .............................................13
5.2 Summary ........................................................................................................................14
6.0 Conclusion...............................................................................................................................14
6.1 Introduction ...................................................................................................................14
6.2 Recommendation ...........................................................................................................15
REFERENCES..............................................................................................................................16

Topic: Leadership style of Amazon.
1.0 Introduction
1.1 Purpose of study
What is purpose of the study explain what is the purpose of the study use the tittle
Leadership styles are the behavioural structures which leader adapt to effect the behaviour
of their subordinates. (Citation need to be inserted here ) Through this, they provide
directions to their followers and motivates them to achieve the objectives and goals.
Leadership is the way of person that utilize to lead other people. The most appropriate
leadership style depend on the function of leader and subordinates as well as situation (Jing
and Avery, 2016). Some leaders can not work comfortably with high degree of
subordinates which are participations in decision-making. Moreover, the specific situation
aids determine the most effective style of interactions. The leadership style plays an
essential role in any company in context of solve the problems and difficulties. Leadership
styles raise the motivation and productiveness of workers but it depends on the style
selecting accurate leadership style and applying it accurately. This can help to increase
motivation and improvement of skills of leaders as well as their followers within the firm.
1.2 Background of study
Leadership style means to characteristics and behaviour of leaders when directing,
motivating, guiding and managing the group of people. They can also motivate other to perform,
create and innovate. Leadership style means behavioural activities that engaged by leaders to
incorporate in organizational and personal interests in the following of the objectives and goals.
The kind of leadership available in the company which has great deal to do with execution of the
strategies (Yahaya and Ebrahim, 2016). There are many features of leadership styles such as risk
taking, technology, participation and so on. These kinds of leadership style helps to raise the
productiveness and efficiency of leaders and their followers within the company. This can help
to increase motivation and improvement of skills of leaders as well as their followers within the
firm.
1.3 Rationale
The reason of selecting topic which leadership style of Amazon because it is very
important for the leaders, employees as well as company. The reason for choosing this topic,
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because of, there are large level of adequate informations and data are available related to the
topic. Through this topic, researcher easily attaining the results and also aids to further research.
This kind of topic is very essential aspect which help to leaders and follower within the
organization (Vargas, 2015). The leadership style play essential role in raise the productivity and
solving the issues within the company. With this, leaders increase motivation of followers and
achieving the goals and objectives of firm. Leadership style have impact on performance of
individual and company. This can help to effective team work and accomplishing the goals and
objectives of firm. This can help to increase motivation and improvement of skills of leaders as
well as their followers within the firm. Need to identify problem within amazon use
use these journals below please identify a recent issue with amazon and mention in results and
findings
Amazon ways 14 leadership principles behind the world's best disruptive company:
In this, various issues faced by selected company such as:
 Driven of innovation as consumer voice.
 High level of competitors.
 Large degree of bureaucracy.
 Unavoidable of manual labour.
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1.4 Research question
 Explain the effect of leadership styles on organization's performance?
 Discuss the effect of leadership style on Amazon's performance?
 What leadership styles are employed by Amazon leaders?
 What are Recommendations Company can use efficient techniques to increase its
productivity and solving problems?
1.5 Research Objectives
Aims:
“To assess the purpose of the study to examine how leadership styles affect the
performance of Amazon.”
Objectives:
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 To analysis the effect of leadership styles on organization's performance.
 To assess the effect of leadership style on Amazon's performance.
 To outlines the leadership styles employed by Amazon leaders.
 To recommend company to use efficient techniques in increasing the productivity and
solving the problems.
2.0 Literature Review
2.1 Leadership style and organizational performance
According to that Nguyen and eta.l., (2017) Leadership is an expansion of attribute which
verbalizes product about quality as employed professional. A leader is no more seen as strong
and authoritative attribute informative people what to do or what not to. Leaders is someone who
has the ability to take the team members in the right direction be leading them from the front not
the otherwise. Leaders style is mixture of behaviour of leaders which adapts during the
completion of the activities and ways of creating their relationship with followers and, so that
they can direct and motivate them effectively. Leadership style means to behavioural shape
engaged by leader to combine personal and company interests in the pursuit of objectives and
goals. The kind of leadership style available in firm which has great deal to do with the execution
of strategies. The centre of leadership style lies in task behaviour, relationship behaviour and
effectiveness.
As per the view of Masa'deh, Obeidat and Tarhini, (2016) Organizational execution is
difficult as well as dimensional process in business profession. It open up outcome of the
company or real result of firm that can be measured against intended outputs, objectives and
goals. The organizational performance includes three fields connected with firm like fiscal
performance, shareholder return as well as product or services market performance.
Organizational performance can also be utilized to view the different ways by which company is
operated in relation to level of profits, market share and quality of goods in terms of other
companies in the same industry.
2.2 Effect of leadership styles on organization's performance
In order to that Asrar-ul-Haq and Kuchinke, (2016) Effects of leadership on execution is
also essential because leadership is one of key driving force for rising performance of
organization. Effective leadership is seen as strong beginning of management improvement and
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continuous competitive advantages. Visionary leaders make strategical imagery of some
upcoming state, communicate that vision through framework as well as utilisation of figure,
model the vision by performing systematically build commitment towards the visions. Visionary
leadership will outcome in broad level of connection, belongings, motivation and performance in
the new environment of organization. There are different leadership styles such as autocratic,
democratic, transactional, bureaucratic and so on.
It can be said that high level of competitors of Amazon company can have negative
impacts on its performance and growth level. When an industry have several strong branded
companies then customers it can decrease sales and profitability of the company. Due to
increasing competition, it puts pressure on Amazon company to bring innovation and more
invest in technologies that can increase its overall cost. SO it can be said that competitors can
hinder the performance of the company.
Large degree of bureaucracy means to have a pyramid command structure. It has strict
rules and regulations which can sometimes become the reason of labour turnover that is not good
for the company. It has many layers that can make the structure more complex so it can be said
that it can decrease its brand image.
As per the view of Choi, Kim and Kang, (2017) Autocratic leaders are standard and
dominating in nature. The autocratic leaders need their followers to activity according to them. It
is to find out the effect of leadership styles on the organizational performance. For that,
autocratic leadership is also called as authoritarian leadership style. These leaders are less
originative and only promote one-sided communication. This severally influences the motivation
and satisfaction level of workers. Autocratic leadership controls the workplace, socialization and
conversation that is warmed for effective organizational performance.
In the contrast Jing and Avery, (2016) Democratic leadership in which decision making is
centralized as well as joint by all the subordinates. The expected for weak performance as well as
poor decisions making is high in the democratic leadership. It is also called to motivate workers
to act better than their positions as well as thoughts are valued. The large difficulty linked with
democratic leadership is premise which everyone included has an equivalent stake in decision
making with shared level of expertise.
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2.3 Effect of leadership style on Amazon's performance
In this context Yahaya and Ebrahim, (2016) Leadership style play important role in any
of organization in context of solving problems and difficulties. There is considerable impact of
leadership style effects the culture of the Amazon which is turned influence its performance.
There are many of leadership styles such as transactional, transformational, bureaucratic and so
on. If the leader is always willing to provide something in return, so that is called as
transformational leader used in the company which named in Jeff Bezos. This can involve
number of things like promotion, pay raise, new accountabilities and performance review. The
major issue with transformational leadership is the expectation (JEFF BEZOS: HOW HIS
UNIQUE LEADERSHIP STYLE SET AMAZON APART, 2016). Therefore, this kind of
leadership can be determined as dealing of targets and rewards among the management and
workers.
In order to that Vargas, (2015) Leaders can be followed bureaucratic leadership style
within Amazon. Bureaucratic leaders effect group under them to move policies as well as
procedures configured by leaders. The leaders are powerful attached to their procedures as well
as processes but not to their people. This is reason why leaders happen to be reserved. This
technique is not effective as it does not lead to improvement and motivation of the workers.
These leaders focus on their activities being completed in the systematic manner. Bureaucratic
leadership has negative effect on execution of Amazon. Bureaucratic leaders do not generate
workers of their company to perform in anticipated manner that can lead to develop performance
of company (Bureaucratic Leadership style, 2018).
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Illustration 1: Bureaucratic Leadership style
Source: (Bureaucratic Leadership style, 2018)

2.4 Leadership styles are employed by Amazon leaders
According to that Nguyen and et.al., (2017) Leaders adopting the democratic leadership
style at the Amazon which is positive impact on organizational execution. Democratic leadership
in which decisions making that is centralized and shared by all followers. In this leadership, the
possible for weak performance and poor decision-making is high. Democratic leadership is also
called to prompt workers to act improved than their views and thoughts are valued. Democratic
leadership has positive impact on performance of Amazon. This kind of leadership prevents
workers to make decisions along with sharing them with team and leaders. In democratic
leadership styles, approval as well as critical appraisal are provided subjectively and signified of
accountability which is also developed between the workers (Democratic Leadership style,
2018). Democratic leadership affects positively on execution of company as it gives chances to
worker for expressing and implementing their creative thoughts and take part in the procedure of
decision-making within the firm. This leadership style also make upcoming leaders as well as
aids company in the long run.
According to that Masa'deh, Obeidat and Tarhini, (2016) This leader is one who direction
on group discussion as well as participants and as result it positively effects the execution of the
subordinates. Thus, this kind of leadership style can be utilised for rising performance and
efficiency of Amazon. Thus, it can be declared that democratic leadership has positive effect on
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Illustration 2: Democratic Leadership style
Source: (Democratic Leadership style, 2018)

execution of organization. Hence, leaders are followed democratic leadership style for improving
performance, raising the productivity and efficiency of followers as well as company. This can
help to increase motivation and improvement of skills of leaders as well as their followers within
the firm.
2.5 Techniques to increase its productivity and solving problems
According to that Masa'deh, Obeidat and Tarhini, (2016) It is not necessary to follow
only one kind of leadership style and also they have various options which help to increase
productivity and solving problem of firm. Company needs utilizing the different techniques like
conflict resolution, innovative thinking, time management skills which help to sole problem and
increase productivity of the company. Leaders can be utilised finesse and expertise to manage
conflict and make positive impact on everyone included in the condition. They can also
innovative thinking and creative problem solving skills to communicate with staff, management
and consumers. These abilities are important for efficiency, building excellent relationship with
consumer, inspiring staff and accomplishing objectives and goals of individual as well as
organization. Leaders requires time management skills and focus on high priority activities and
tasks. Time management skill help to work smarter not harder.
3.0 RESEARCH METHODOLOGY
3.1 Introduction
Research methodology is very essential part of the research. It vis the process which is in
use to collect message and data for the purpose of making business judgement (Ness, 2015). That
is include publications research and other research techniques. This methodology is includes
philosophies, approach, data collection, sampling, data analysis, validity and limitation of study.
3.2 Research philosophies
Research philosophies are most essential part of research methodology it is deals with
knowledge department, nature and sources of data. That are deals with the sources, nature and
development of knowledge (Quinlan and et.al., 2019). There are 4 kind of research philosophies
such as the pragmatism, realism, positivism and interpretivism. Pragmatism philosophy is the
mixed and multiple method of design which is used in both quantitative and qualitative research.
Positivism research philosophy is high structured and large sampling of research philosophy.
That is help to measurement, quantitative but can be used in the qualitative research. Other hand
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