Evaluating Leadership Styles and Their Impact at Sainsbury's

This report investigates the impact of leadership styles on employee performance and productivity within Sainsbury's. It begins with an overview of leadership, the company's background, and research aims, including the identification of effective leadership styles. The literature review explores the importance of leadership, evaluating leaders' roles in enhancing employee performance and productivity, and examining leadership styles like democratic and transformational approaches. The report also covers marketing strategies, impact analysis of leadership styles, and constraints faced. It concludes with recommendations for Sainsbury's to improve leadership and enhance employee outcomes. The report emphasizes the significance of clear vision, effective planning, inspiration, crisis management, and a positive work environment, highlighting how these elements contribute to Sainsbury's success in the competitive UK market.

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Table of Contents
INTRODUCTION...........................................................................................................................3
Overview of the topic.............................................................................................................3
Background of company.........................................................................................................3
Research aims and objectives.................................................................................................3
How to achieve objectives......................................................................................................4
Background of the problem....................................................................................................4
TIMESCALE...................................................................................................................................4
BACKGROUND SEARCH (LITERATURE REVIEW)......................................................6
To identify the importance of leadership within a workplace of Sainsbury...........................6
To evaluate the role of leaders in improving performance and productivity of employees...7
To investigate the best leadership styles which can be opted by Sainsbury's to enhance their
performance and productivity.................................................................................................7
MARKETING STRATEGY...................................................................................................8
IMPACT ANALYSIS.............................................................................................................9
CONSTRAINTS...................................................................................................................10
RECOMMENDATIONS AND CONCLUSION..........................................................................11
Recommendations................................................................................................................11
Conclusion............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Overview of the topic
The leadership is a quality of the person who is termed as the leader to influence the other
people in order to motivate them in achieving the goals. The leadership helps in increasing the
efforts of the employees of the organisation (Abdullahi, Anarfo and Anyigba, 2020). The
leadership helps the organisation in setting directions, building inspiring vision and mission and
for creating always something creative and new. Leaders create a great impact on their
subordinates with there leadership styles in improving their skills and encouraging them to
always achieve something big. There are various leadership styles in the framework of concept
of leadership that the organisation acquire according to their company's mission and vision.
Hence a good leader with the suitable leadership style satisfy their employees and customer
which ultimately help in gaining larger profits for the company.
Background of company
J Sainsbury plc also known as Sainsbury's is the UK's seconf largest supermarket chain.
Jon James Sainsbury founded the company in 1989 at London, UK. The company has divided its
interest in three areas Sainsbury's Supermarket Ltd., Sainsbury's Agros and Sainsbury's bank.
The company is well versed in selling its products on the online platform from 1997. The is
always trying its best in achieving the top position in UK's market by gaining competitive
advantage.
Research aims and objectives
Research aim
The main aim of this research is “to determine the impact of leadership styles over the
performance and productivity of employees”. A study on Sainsbury's.
Research objectives
 To identify the importance of leadership within a workplace of Sainsbury.
 To evaluate the role of leaders in improving performance and productivity of employees.
 To investigate the best leadership styles which can be opted by Sainsbury's to enhance
their performance and productivity.

How to achieve objectives
The above mentioned objectives are achieved by the researcher by putting forward the
below mentioned research question. The researcher has developed the question as per the
objectives to understand the topic and its aims.
Research questions
 Discuss the importance of leadership within a workplace of Sainsbury?
 Describe the role of leaders in improving performance and productivity of employees?
 Describe the best leadership styles which can be opted by Sainsbury's to enhance their
performance and productivity?
Answers of these questions will help the research in accomplishing it objective for this report
which will benefit the company like Sainsbury's in improving and enhancing its leadership styles
which will benefit the company in increasing the performance and productivity of the employees.
Background of the problem
Each and every organisation requires a good leader who can provide them with proper
guidance and direction to accomplish the task successfully (Alheet and et. al., 2021). But every
organisation face the issue in leading their manpower due to the improper leadership style or due
to the changes made in the organisation. The organisation highly face the issue of employees
resisting to adapt any changes within the operations of the business. Therefore it very important
for the businesses to have a outstanding leaders and with leadership qualities and skills to turn
the company towards the path of success.
TIMESCALE
Gantt Chart: It is the systematic block representation of the respective task according to the
scheduled period of time (Radwan, 2020). A Gantt chart is helpful for the businesses in
designing and coordinating the various tasks to show what work is scheduled at what specific
time and day so that the tasks are completed before the time or on the time. Hence Gantt chart
helps the leader in providing the proper guidance to their employees.

BACKGROUND SEARCH (LITERATURE REVIEW)
To identify the importance of leadership within a workplace of Sainsbury
According the point view of Sophie Thompson, (2019) a good leader make the workplace
and its operation more efficient with its leadership skills. A efficient and better leadership is
important within the workplace of the Sainsbury's. The efficient leadership helps the organisation
in achieving the better goals and objective and make the employee concentrated and focused
towards their work. There are the various importance of the leadership within the workplace of
the Sainsbury which are described underneath: Clear vision: The leadership in the Sainsbury's working place provide the employees and
employers with the clear vision to work. As the leaders of the company communicate
clearly and effectively with their subordinates and explain the vision of the company to
employees. Effective planning: In Sainsbury's the leaders with their leadership style create a
effective action plan for completing the respective tasks at specific time and with
creativity. Inspiration and motivation:The leaders of the Sainsbury's always motivate and inspire
their employees to do their task with full energy and efficiency so that they can raise up
thee bars of talent and skills and accomplish more success in life. Crisis management:The biggest importance of the leadership is the it helps in avoidance
of the conflict between the employees and maintain the integrity. The leaders of the
Sainsbury's with their leadership styles maintain a good employee relations (Al-Awlaqi
and et. al., 2021). Provide good working climate:leadership is highly important in providing a healthy and
lively environment to the employees which help them in retaining their employees and
also in flourishing their performance in their work.
 Provide guidance and direction:The leadership is highly important in the Sainsbury's to
provide their employees with the guidance to operate their work in store, banks and in
their sector and also in directing them a correct path for success.

To evaluate the role of leaders in improving performance and productivity of employees
According to the perspective Mark Hodges, (2018), Leaders are the person in an
organisation leads the company's employees in achieving the task properly in an effective
manner. The leaders can be a mentor or a guide who direct its employees regarding the
achievement of the goals. The leaders play a very significant and essential role in improving the
performance and productivity of the employees. The below mentioned are some of the roles that
a leader plays in an organisation are:
 Leaders give path to the employees by directing them towards achieving the goals of the
company. It is role of a leader to show their employees a proper direction for their task to
be completed with outstanding performance and productivity.
 Leader also plays role of a friend to the employees as it is very necessary for the
employees performance to make them feel satisfied and recognisable in the organisation
by their leaders. The leaders regularly ask the employees to share their felling, problems,
desires and opinions in the firm and always try to u8nderstand them.
 It is a role of a leader to build up the trust for their employees and also in the employees.
The leader always trust in the skills and responsibility of their employees without any
doubt and trust their efficiency and efforts too (Zheng and et. al., 2020).
To investigate the best leadership styles which can be opted by Sainsbury's to enhance their
performance and productivity
According to the perspective of Bruna Martiuzzi, (2019), The organisations adopt various
leadership style within the workplace to improve their performance and profitability. The
Sainsbury's manager also believes that an organisation must adopt more than leadership style in
its organisation for better planning and controlling of the employees.
Recently, the company has a democratic leadership style for the employees to engage
them in the decision making process of the organisation. The democratic leadership within the
Sainsbury's allows the employees to become more responsible and independent in their work and
decisions. This leadership tends to build the leadership skills in the employees of the Sainsbury's
thereby enhancing their performance and productivity. The democratic leadership style motivates
and encourage the employee to work with more passion for the company and achieve the desired
goals an objectives on time with greater creativity and efficiency. The company should also

adopt the transformational leadership style to make their employees easily adaptable to the
changes made in organisation with the evolving technology and also to increase the skills and
knowledge of the employees with the new changes made in operations and daily activities of the
organisation. Sainsbury's also improvise the autocratic leadership style in its daily routine tasks
to complete them at time within the working hours and also to maintain the seniority within the
organisation.
MARKETING STRATEGY
Marketing strategy is a action plan to run the organisation in a systematic manner to
achieve the desired goals and objectives. The main aim behind developing the successful
marketing strategy is to achieve a competitiveness and to reach the potential customers for their
products and services. With the help of the concept of crafting market strategy Sainsbury can
understand the below mentioned areas for the productivity and profitability of the company
(Shemla and et. al., 2020). Competitive advantage: The competitive advantage is the privilege that the organisation
has over the rival companies of the same industry which allows the company to have
better product and profit margin than the rival company (Buulolo Ratnasari and Nasrul,
2020). Sainsbury operate in the market of UK with the various competitor's. The fair
trade is the biggest competitive advantage that Sainsbury holds in the market of UK. It is
said by the CEO of Sainsbury that the ethical trade with the proper implementation of
legal laws the company always has competitive edge over its rival companies. With this
advantage Sainsbury forward the message of ethics and fair trade to the customers via its
marketing strategies. With the product differentiation also company can have a
competitive advantage from its competitors. Market segmentation:Market segmentation is the cutting of of market in more specified
group or teams to identify and fulfil the needs and preferences of the customers. The
market segmentation is done on the basis of the similar taste , lifestyle, income, choices
and location of the consumers (Ciulla, 2020). The Sainsbury is retail company in UK
where the operates through three segments which are retail, property investment and
financial service. The company has diversified itself in the various industry of the UK by
providing different facilities to the customers such as energy and gas, loans and
insurance, groceries, entertainment etc. the companies marketing strategy evolve as per

the customers and main focus is on delivery values and ethics to customers via there
segmented products and services. Hence, this market segmentation strategy helps the
company in identifying the correct market for its customers to increase profitability and
brand image. Market existence: Every organisation when start their business enterprise have a motive
to create their long term existence in the market. A market is a place where the
organisation sell their products to the potential customers (Vaughn, Sugerman and
Furman, 2020). The organisation can only create its stable existence in the market by
fulfilling their needs and wants. To do this the organisation plan various activities and
strategies to capture the largest market share s well as the lifelong existence with
profitability. Sainsbury's always use the marketing techniques, promotional methods and
advertising channels to make their product familiar to the customers thereby ensuring
their existence in market vis the sales of their product. The target market of the
Sainsbury's in its retail segment of grocery are females and families. The company has
lifelong existence in the UK market and always try to innovate something new to
maintain its existence.
IMPACT ANALYSIS
The leaders and their leadership style has a great impact on the employees of the
organisation. The efficient and good leadership always helps the organisation in motivating their
employees which in turn supports the companies employment turnover ratio. The impact of good
leadership always foster the skills of the employees and their loyalty towards the company
whereas the bad leadership results in conflicts and low productivity (Sosik, Chun and Ete, 2020).
Therefore it is essential for the organisation to look at their leadership qualities in order to
enhance the employability in the workplace. Employees are always looking forward to their
leader in order to achieve more success and growth therefore it very important that the leaders
action are fair and ethical to motivate their employees. The leaders of the Sainsbury's feels that
for the better performance of the employee it is very important to identify and implement best
leadership style. It is analysed that in Sainsbury's the leaders follow the democratic leadership
style which is highly centralized for the growth and development of the employees. Sainsbury's
believe in satisfying their employees for the better management and effective decision making.
The democratic leadership of the Sainsbury's is useful for the organisation in involving their

employee in all the decision making which ultimately helps the company in highly motivating
the employees. It is analysed that the company also acquire autocratic leadership to complete
some of the daily routines in a efficient way. Employees aid in creating favourable and
comfortable environment within the enterprise which boost the morale to do the work
effectively. Also, it is power of employees to influence the consumers to buy the product because
it doesn't matter which business it is the views and opinions of employees are likely to make
some impact on the consumers. Therefore it is important that organisation always maintain a
good leadership style by picking the perfect and suitable leadership style for their employees to
develop their skills and to polish their work with politeness by providing them with better
direction for their task (Mukonza and Swarts, 2020). Hence, a leadership should always have
positive impact on the employees to amend their performance.
CONSTRAINTS
Arranging of finance- Finance is the blood of any business and to start any business finance is
required. The requirement of money is required on the basis of type of business that the owner
wants to start which can be of wholesale, retail, production or anything There are many areas by
which small business can acquire the money which can be either taking bank loan,
crowdfunding, venture capital and many more. These sources of finance can help the business in
arranging the finance which helps the owner to operate their activities effectively. These finance
will also help the business to achieve their short term and long term goals (Igalla, Edelenbos and
van Meerkerk, 2020).
Finding a location- Business location mean that area where it will be easy for the
business to carry their operations and for the consumer to receive products and services easily.
But to find the perfect location is always a hurdle for the business because ultimately they have
to make sacrifice in one or the other thing (Karatepe and et. al., 2006). Business wants that
location where the transportation cost is low to purchase and deliver the raw material, also for
delivering the product to consumers. Not just this the business also wants that area where they
can create monopoly of the product which means no other competitor selling the similar product.
But such places are difficult to found to carry the activities.
Government approval- Sometimes it is difficult for the business to start their own
business as government does not approve it or sometimes businesses have to follow some long
procedure to conduct their operations. Many economists have also said in their interviews that

government regulations create hurdles for the small business (Kusnadi, Yulianti and Purnomo,
2020). Government approves the business only when they know that business is carrying its
operations within the rules and regulations otherwise it would not be easy for the business to get
the government permission.
Resistance from local business- When any business has to establish its operations in the
market they have to face some resistance from the local business. This constraint is caused
because they know that establishment of new business will diversify their consumers and when
consumers will be distributed it can decline their sales (Braganza and et. al., 2020). Also the
existing business have already set up their market and when new business arrive it will lead to
increase in competition. Local businesses have already created their monopoly and when
suddenly some new business comes it creates difficulty.
Resistance from local people- Local people resists for any new business to set up in the
market because it creates confusion in their mind as to which product will be better for them .
Not just this, some consumers produce products which are of low price and when any new
business establishes their operations and too of high price then local people usually don't accept
it. The products which are offered by the new business does not match with the lifestyle of
individuals which is also the reason of resistance.
RECOMMENDATIONS AND CONCLUSION
Recommendations
After analysis the above impact of leadership in the business like Sainsbury's it is highly
recommended that the organisation can only run smoothly and purposefully with the appropriate
implementation of leadership styles and skills. The leaders are recommended to sharpen their
leadership qualities and skills regularly with the evolving business environment. It is also
suggested that the employees must also be involved in the decision making process to improve
their leadership skills as well as make them responsible and reliable for future work. It is
recommended to Sainsbury's to adopt laissez faire leadership style in their organisation to make
employees more skilled and independent for their work. Because this leadership will bring the
employees more close towards the organisation and thereby lower the employment turnover
ratio. I also recommend that every organisation must adopt fair trade ethics like Sainsbury's to
gain the competitive advantage. It is advised that the organisation should always motivate and

encourage the self esteem and self actualization of it employees by their leadership qualities to
foster the company's performance and productivity.
Conclusion
It is concluded from the above report that the organisation doesn't work with single
leadership style rather they adopt two or more leadership style together to accomplish different
tasks. The report conclude that the effective leadership with a good leader is only way to make a
business achieve its high desired profitability, performance and productivity. The leadership
creates the great impact on its employees performance and also brings the loyalty to the firm.
Hence, it is very important to have the appropriate leadership style to run and control the
employees and functions of the businesses.

REFERENCES
Books and Journals
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