Leadership Styles and Approaches: Whitbread vs. Marriott Analysis

This report critically evaluates leadership abilities and responsibilities within established leadership styles, focusing on Whitbread's 2018 Annual Report and a comparison of the leadership styles of the CEOs of Whitbread and Marriott. It discusses emergent leadership, emphasizing the importance of data analytics, continuous learning, collaboration, and intellectual humility. The report also explores leadership traits such as consistency, fairness, and predictability in decision-making. Different leadership styles, including autocratic, democratic, and transformational leadership, are examined, with a self-evaluation revealing an autocratic style, highlighting both strengths in quick decision-making and weaknesses in communication skills. The analysis aims to provide insights into effective leadership strategies for organizational success.

Table of Contents
INTRODUCTION (250)..................................................................................................................3
TASK 1............................................................................................................................................3
TASK 2............................................................................................................................................8
Conclusion ....................................................................................................................................14

INTRODUCTION (250)
In the global organization, all the companies want to have the proper level of
development in understanding the demands of the customer along with the level of risk and
uncertainness which the company have to keep in consideration for the level of development of
company. Leaderships is something which is been considered beyond the appoints of manger
which is considered as the factor which is influencing other. In business everybody at one point
of time or another which is considered as the probably one who have witnessed the results of
leadership which have the consideration of being poor (Uslu, 2019). This has the consistence is
the listless along with confused employee who are not able to have proper motivation for there
employees in leading towards the stagnating sales, excess costs, and crumbling profits. In this
report there will be discussion on the understanding of the concept and importance of critically
evaluating ability to fulfil key responsibilities of the leadership role within the context of
established leadership styles. With addition to that the company have tends to gain the really
powerful tents trust of employees in having proper level of gathering the respective data which
will helps in developing the strategies of company along with motivation of skilful employees in
more perspective manner. With next to that there will be Critically analysed the Whitbread
Annual Report 2018 along with having the compare and contrast the leadership styles and
approaches of the CEO of Whitbread and hotel Marriott.
TASK 1
Emergent leadership is considered as the type of leadership in which the member of the
group are not appointed with the respective elective role. Rather than they are responsible to
have development of the leadership styles as per there interaction with groups. The company
which is trying in order to have gain over competitive advantage in market are majorly focussed
on the new types of leadership which turn to have the value addition to the company. There are
consistency of many researchers that the gaining success over large number of employees is
using majorly big data analytics which is in order to have determination over continuous learning
along with collaboration and intellectual humility to have the specific characteristics of been
successful employees in company (Rast, 2015). The company has to have proper evaluation of
the work of the leadership is not just to have recruitment and management of the working culture
of company. On other hand the company have tends to gain the really powerful tents trust of
employees in having proper level of gathering the respective data which will helps in developing

the strategies of company along with motivation of skilful employees in more perspective
manner. In the organization such as Marriott there had been method to have recruitment of
employee-as using various methods of recruitments having the linkage with future orientation of
job. The company tends to have the adaption of the soft skills of leadership in order to have gain
over predictive success which is tends to having the proper establishment of humility,
collaboration and providing them love to learn and re learn for development of company in
gaining more level of competitive advantage and further level of development.
With respect to that company tends to have the generation of ability of cognitive which tends to
be primary research or attribute of success and the level of experimentation is considered to be
less importation for development of company. There is discordance of veracious level of
emergent leadership which have inclusion of desire to learn in order to have ability to process
and integrate the disparate bits of uniformitarianism into the authenticated solution which is
considered as the important parts for development of contents knowledge. The emergent leaders
have the classification of employee which these qualities will be considered as someone who is
above the learning of an expert. The expert have the consideration over the fixed knowledge and
rigid thinking over the different aspects for developmental of company. On other hand the non
expert will help in uncovering something which is hidden and turn to be miracle fort company
tentativeness development (Ghasabeh, Soosay, and Reaiche, 2015). On next to that humility
have the importances tends to layering as because humility one cannot have learning from there
respective failure and mistakable in order to have success sharing with others. An individual who
are considered as the emergent leader which not haver deprived for having power or position in
the company. On the other hand they will try to have development of ability which can have
encompassed of steering things into there respective directions along with having the
competencies to develop the social situation. En the emergents leaders, there should be proper
identification of appropriate timing and intensification of opportunity steer than just enjoying the
official status of an leader. The leader should have the compromise nature in order to have letting
someone to make the time and things perfect which will have relinquishing power. The
important aspects for leadership traits as considered to be Consistency, fairness and predictability
in decision-making. The employee have to have maintenance over understanding the landscape
of management with unpredictably to have management limits in freedom and creativity. The
company should have the proper evaluation of the employees in p4ovidingimprovemnt of the

further managers and respective employee as the factor should have the consistency along with
being respectful and training team in fairer manner. As per the big data providence for the
importation have the developing of better understanding in quality of decision-making along
with respective leadership. On the other hand the researcher have predicted that there still need
for the various elements of human insights along with judgement and human inspiration. As
these will helps in analysing the various direction is considered be correct or not. It has been
believed that there are need for the fundamentals' information in order to have creation of
employees overexcitement and level of happiness which have the providence to them in order to
get extra mile happiness. The company should have the establishment of understanding theta
every employee have contribution as well as feeling sense of responsibility to solve the
occurrence of issues In order to have success in organizational collaborative foundation.
To be a leadership is about having a very well above rather than simply being appointed as
manager. An effective leadership have the identification of the factor which can help in
influencing and providing motivation the employees to wards the respective gaols and strategies
of company. In having the proper evaluation of the leadership traits to have proper understanding
of various level of traits (StorbergWalker and HaberCurran eds., 2017). There have been many
attempts to define these qualities over the years, and perceptions of what distinguishes leaders
have changed. The leader should have the basic availability of the traits in order t have
succession in organization to be achieved as the global level of adversary which makes the
company more level of understandable in different marketeers. As per the researcher have the
indemnification of the following basic traits which is considerer to be necessary for development
of company. The larder is having consideration of basic element in attracting attention by
exercising the level of strong vision commitment for the accomplishment. The leaders are to be
considered as the trustworthy and along with chasing the proper level of self-awareness which
will help in providing the personal development by chasing the level of self objective for
development. In discovering the traits which necessary to been emergent leader, I have founded
that I was having the mostly attainment of these traits which will helps in developing the several
individual gaols in longer perspective of decision-making. On the other hand the leader should
have the proper level of development of communication skill along with understanding of
negotiation skill. Unfortunately I am lacking is developing the communication skill which is
creating the level of difficulty in having proper level of interaction with my follow mates and

other team for development of organizational vision and mission with strategic
impersonalization.
There are various leadership style which is an important aspect for development of leader
in this positive world (Gotsis and Grimani, 2016). Leadership styles vary according to
organizational structure, people, environment, and task. Leaders promote loyalty among
subordinates by keeping an open mind, being self-aware, and being inquisitive. No matter have
key of responsibility you are entertaining , there is level of expectancy in making the exhibition
of leadership skills in workplace which is having the major consideration over extension of
personality which have speaker up in volume reminding the elective of credibility as the working
professionals. Interlayering were all have the consideration of having piscicultural leaders inside
ourself. There are occurrence of different situation and challenges in company which needs to
have providence of better solution rather than consuming between management with leadership
or vice versa. The difference leadership style on set of responsibility along with having the
challenges in having distract level and styles of leadership as being the personality types and
clarity in kind of leadership which have the level of retrogression of the different in wants
turning out rt be more difficult. There are difference in the leadership style which have the
mostly as autocratic, democratic and the transformational leadership are been considered as the
important aspects of development of leadership style in the company.
The leader in the respective company have the major role in developing the vision and
mission of company which can have providence of linkages in to organizational goal and
objective for the further level of development (Murphy, Jansson and Hoyt., 2017). The next is
having the consideration over making of collection of data which will helps the company leaders
and manager to have proper evaluation's of current situation of company along to meetup the
needs for respective future development. The leaders should have the capability to identify the
level of prevailing gaps in company to make the proper utilization of opportunity which with
effects of plan which is needed to be created in implementation of the strategy of leadership
development In more perspective manner. The company tends to have the depend on capable
leadership to guide them through unprecedented changes . In the current situation companies are
failing to have the proper adaption of the change along with appropriated implementation of the
strategic plan in more successful manner in order to have establishment of future which is
considered to unpredictable. But many top executives bemoan the lack of leadership bench

strength in their companies and wonder what will happen once the baby-boomer generation of
leaders finally steps aside.
In order to have the evaluating the style of leadership in myself as been introduced as the
being autocratic, as per the Reichenpfader, Carlfjord and Nilsen, 2015.autocracy is been
co0nisdered as re one dimensional style of leadership style which have handling of full power
along with authority to the respective leader and manager. In this respective style of leadership,
leaders are able to make the all level of decision without having in level of consultation in
respective to their subordinates or team members. In this leadership style, the leader is having the
responsibility to make decision and communicate to team members in order to have followed up
on immediate basis. As considered into the net shell the leaders have the inconsideration to be
ultimate decision makers which is favouring the autocratic leadership style. I have identified as
the one in myself having strong level of profile along with follow-up of very strong on schedule
and
have a quick decision-making process. In the other hand this leadership style in also highlight
the major level of weakness in me which is impacting the level of decision-making I am trying to
proclaim in my personality for development. As there leadership style have the taken the full
level of responsibility in all the decision-making in teams handling with taking the respective
review this process in turning out to be very busy which can have leading to stress and health
problem. The Fenner, and Piotrowski, 2018. also stated that I can be turning out bad to the
employee who are considered the highly skill ans motivated workers as this will provisional
dampen morales along with resurrection in creativity and productivity of company team
members. This style in considered as good one in taking best decisions there is lack of team input
from team members who have experience and skills. On the other hand just unlike to
professional or transformational leadership the company have the tendency to be more self
evaluated and motivated which makes positive impacts in teams members in order to have
completion of task as per the respective requirement and creativity. The company have
consideration that in absence of authoritative leadership there is no consideration of team
members in making them to work. However, the main weaknesses of this approach, are
lack of creativity, creation of hostility within a group and no allowance of collaboration.
The further relevance I have identified in my understanding about the implementation of
leadership model in my personality along with context of organization role and values, there is

maximum level of relevance in making the implementation of the authentic leadership model
which is dealing about sincerity. In am aware of the side effect in holding which is having the
refection of values in the respective way of speak, act, and lead. Staying true to those values use
to express a sense of authenticity and genuineness (Debnath,. and Mishra, 2017). This also helps
in developing the credibility of leaders which is try to make them more trust worthy. This model
has identification of the respective characterization which is tailoring all about the self-
awareness, relational transparency, balanced processing, and internalized moral perspective.
There is major weakness of this authentic leadership model is that most of the leaders who are
considered to be real will in moments and genuine as competitive to phony who is hard to read
and figure out. In addition to that having the lack in authenticity as considered to be right things
in which I am not feeling to have the best interest in yourself along with team and organization.
The proper dealing of authentic leadership would have the level of requirement ion order to have
communication with daily purpose of life. In having the emotional leadership roller-coaster there
is lack of focus is the thing which is actually I am experiencing. The authentic leadership model
can be turning out to be bad model as the there are existence of leaders who are having the value
in acting truthful, candid, and connected to who you really are is important, and is a leadership
quality worth aspiring to. I am not an easy person who can be turning out to change my
perception and behaviour that can be had the feeling of everything to be naturals and change can
be considered in good and prosperous aspects for development of company in order ton the
competitive advantage for development in marketing environment.
TASK 2
Whitbread plc is the British multinational hotel and restaurant company which had
become the largest brewery in the world. The company is been considered as the UK leading
hospitality company (Najmaei, Quazi,and Behnia, 2017). The company is identified as the aim to
be the best budget hotel business in world by providing the best services or value for the money.
The company having the delight for customers so that they can come back again and again along
with having proper focus on efficiency of every day which will drives towards the long term
growth which s considered to be profitable. Whit bread's plan is to deliver long-term growth in
earnings and dividends, combined with a strong return on capital. The company have the
development of the and execution in more of disciplined way as with the consideration of

strategic priorities. The company tends to have the development of the priorities which will helps
in developing of the company in order to have gain over the profitably of company as having
innovative growth of UK core business with next on focusing on the major strength of company
in order to have the development and growth at international level.
The last one is about the enhancing of captaincies to have support over long term which
means as the winning teams of the company having the delight for customers so that they can
come back again and again along with having proper focus on efficiency of every day which will
drives towards the long term growth which s considered to be profitable ( Kiersch and Peters,,
2017). In inlays of the annuals repost it has been identified that the operation team retention in
the company have the constants recension as comparative to last years that is 88.88 %. The team
retention have the consideration to be important in order to have providence of better services to
customer along with having reduction in cost of training and development. With next to have
talk on brand performance which is being evaluated in thee different area that is premier inn,
restaurants and the costa. With respect to the restaurant, the premier inn and costa has
experienced the level of downfall as competitive to previous years. The company have the
experiencing the excellent ways of customers have evaluation of performance along with
preferences over the respective other competitors. . The last one is about branded expansion s
absolute growing of company in UK and overseas which is considered as important part to the
company strategic performance and priorities in order measure the progress. The company have
sleek a downfall in growth in number of premier inn rooms in UK as comparative to year 2017.
As per the annual repost the company tends to have the measurement of robust
performances as being in year along with challenging in costa sale and trading. On the other
hand company tends to have intensification of slow level of growth in market of hotel
development (Antonakis and Day eds., 2017). But on other hand the company have the tendency
top have productions of solid level of performance in financial terms as the Revenues for the
continuing business were up by 2.1% to £2,049 million and underlying operating profit was up
by 0.6% to £466 million. Statutory profit was down by 39.1% to £260 million.
The next is that company is majorly focusing in developing the as company is trying to have
focus on strength along with 23 important innovation properties of company for further level of
development which will helps in enacting the capabilities to support the long term growth
development. White breads have the tendency to have proper evaluation of services which is

making customer more reliable to the working with having over all development to make the
services more appropriates and make them have returning of services to extreme level. The
company despite having short term challenges, the competitive position of Whitbread. There is
ongoing level of disciplined way of allocation's of capital along with focusing on the proper
execution of in making development of strategic plan. The market development of the company
have proper grabbing of market share from the declining independent hotel sector in the UK and
Germany. There is level of deliveries the ability to have proper earning in growth along with
dividends as combined in straining return of capitals which ensured over the long term.
There is composition level of development on company operation's which delivery the robust
level of financial operations dining the respective years of 2018. Whitbread plc company tends
top have group revenue up 2.1% to £2,049 million and underlying profit before tax increased by
1.2% to £438 million (Tirmizi, Williams and Tirmizi, 2019). With addition to that company have
makes the level of makes to new hotels as which helps in offsetting the inflation along with
lowering the net finance costs which benefited from deposit of the Costa sale proceeds. As last
company has level of experience the UK forth quarter which is consisting of major uncertainness
which have impacted the business in terms of appropriates planning and spending leisure. The
firm favour premier inn was majorly affected which having the reflection of high regionalize
presences and higher level of proposition of domestic customers rather than the competitors. The
London market have the consideration of stranger market as comparative to nearby is heavily
impacts in international travelling which tends the premier in to have gain limitedly benefit.
However, despite the short-term weakness in the UK regional market, the long-term structural
opportunity remains attractive and Whitbread’s strong balance sheet ensures resilience.

Compare and contrast leadership styles and approaches
Leadership requires for each and every organization to develop and innovate their
business at a large scale and help companies to improve their effectiveness and develop their
business at a large scale. Require at each and every level in an organization. Leadership makes
work easy and develop working in an organization. Help to motivate employees effectively
towards achievement of goals and tasks in an organization. Require to make effective use of
resources and to develop and innovate business of an organization(Amanchukwu, Stanley and
Ololube, 2015.) . Whitbread is an British multinational hotel in united kingdom that provide their
services to their customer to motivate them and to develop their effectiveness at a large scale.
Whitbread uses transformational leadership in which team members are obey the rules and
regulation set by their leader that also help to develop and innovate effective utilization of their
products and services. It help leader to bring efforts of their employees towards development and
achievement of goals. Leaders also have a right to punish ineffective employees. Theory help to
develop job satisfaction in their employees so they work according to their requirement. This
style help leaders of whitbread to inspire their employees it provide employees vision of their
company that they want to achieve in future in this leaders spend their time to communicate with
their employees and help them to achieve goals and objectives of their business. Hotel Marriott
uses transformational leadership style to guide their employees and make them to complete
effective work in their organization and help them in overall development of their business at an
extreme level. In hotel leader use power to motivate their employees to work in their
organization according to requirement which help them in overall development and to improve
effectiveness of their services. In this style hotel leaders provide opportunities to their members
to give their suggestion that help organization to develop their business. Due to this style of
leadership employees of Whitbread are demotivated and it increases their staff turnover. Which
overall effects their profitability in an organization. Team members are not able to develop
creativity and help organization to develop their business.
Decision making
In hotel Whitbread they give opportunities to their employees to show their views and
points to develop strategies for their business and require to develop overall
organization(Armstrong, 2016.) . It help to increase employees participation and develop

strategies require for overall development and effectiveness of organization. Skilled employees
comes with effective plans and policies that help organization to develop and make effective use
of resources available to them. Leadership style help hotel Whitbread to get innovative ideas that
have ability to develop and creativity in their products and services.
Whereas in hotel Marriott they use autocratic leadership which help them to take decision
effectively and quickly according to their requirement but it demotivate their employees and
have low participation of the members due to power of leader it reduce morale and de-motivates
their employees and effects their overall creativity that help business to develop.
Influence
Leaders in Whitbread works to influence their employees to motivate them to work
effectively in their organization an help towards development of organization goals. Influence
them to work hard to achieve their personal goal which help in overall development of
organization(Bolden, 2016.) . Leaders are role model for employees and they follow their
leaders. Members in a team of hotel respect their leader and work according to guidelines set by
leaders.
Whereas leaders of hotel Marriott will use power to get work done from their employees
this de motivates and decrease their effectiveness while working for organization. Leader pay
less attention to influence their employees and more emphasize to complete work.
Motivation
Leaders of Whitbread have clear goals and objectives that their organization wants to
achieve and provide clear specification and guide their employees towards achievement of those
goals. Motivation help to get effective work from employees and help organization to develop
and innovate new products and policies and help organization to achieve their goals and
objectives. Leaders help follower to achieve their personal goals to motivate them make them
understand use of new technologies and trends in an organization.
Hotel Marriott leaders are put less attention towards innovation and development of
employees and more emphasize to develop organization and to achieve goals and objectives of
business. They will not build positive relation with their employees which de-motivates them and
reduces their efforts towards development of organization and make them ineffective for
organization.
Productivity