Analysis of Leadership and Teamwork at Virgin Media - Report

This report provides a comprehensive analysis of leadership and teamwork principles, focusing on their application within Virgin Media. It begins by outlining the recruitment and selection process, including legal, regulatory, and ethical considerations, as well as potential pitfalls and strategies for improvement. The report then delves into the skills and attributes essential for effective leadership, differentiating it from management, and exploring various leadership styles suitable for different situations. Furthermore, it examines ways to motivate staff, aligning with Maslow's hierarchy of needs. The report also assesses the benefits of team working, evaluates team effectiveness in achieving goals, and outlines factors involved in planning, monitoring, and assessing work performance. Finally, it addresses the assessment of development needs for a Virgin store manager, concluding with an evaluation of the success of an assessment plan. The report uses relevant theories and examples to provide practical insights for management.

Working with
And
Leading people

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
1.1 Documentation to select and recruit a new staff....................................................................4
1.2 Impact of legal, regulatory and ethical considerations to the recruitment and selection
process.........................................................................................................................................4
1.3 Selection Process...................................................................................................................5
1.4 The possible reasons for ineffective and unfair recruitment practices in selection and
recruitment and evaluate your own contribution to make the process more effective and fairer5
TASK 2............................................................................................................................................6
2.1 Skills and attributes needed for leadership............................................................................6
2.2 Difference between leadership and management.................................................................6
2.3 Leadership styles for different situations...............................................................................7
2.4 Ways to motivate staff to achieve objectives.........................................................................8
TASK 3............................................................................................................................................8
3.1 Assessment of benefits of team working...............................................................................8
3.2 Effectiveness of team in achievement of team goals.............................................................8
4.1 Factors involved in planning the monitoring and assessment of work performance.............9
4.2 Assessment of development needs of Virgin store Manager.................................................9
4.3 Evaluation of success of assessment plan..............................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
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INTRODUCTION
Several approaches and strategies are used by managerial person to run business
smoothly. Present study is focused on understanding of leadership and team work approaches.
For better understanding of these concepts, Virgin Media has been considered in this report.
Study includes description of selection procedure, motivational practices and importance of team
management. This description is supported by suitable theories to assist management in practical
application of these approaches in their business organization.
TASK 1
1.1 Documentation to select and recruit a new staff
Sales marketing plays a significant role in the advertising of product. To achieve this
objective, Virgin Media requires a person to enhance its sales with the help of promotion in the
marketing; this in turn will meet the goals of company (Wilkinson, 2014). Every person related
to sales activities such as training manager, field sales manager, supervisor, etc. is required to
achieve standard targets in proper manner:
Job description Job Title: Store Manager Department: Marketing Responsibilities: Engaging in promotion of Virgin Media in the local market of London,
coordinating with the sales team to meet the objectives, enhancing the talent of every
individual, hiring and recruiting person for sales team according to the requirement of
human resources and reporting the higher authority of sales department (DuBrin, 2012).
 Person specification:
Two years degree from an accredited college in MBA (Master of business administration)
and any equivalent qualification is required. At least, three years of experience in sales marketing
and computer proficiency is must.
1.2 Impact of legal, regulatory and ethical considerations to the recruitment and selection process
The impacts of legal, regulatory and ethical considerations to the recruitment and
selection processes are explained. Legal responsibilities of the Virgin Media is to recruit and
select candidates not on the basis of caste, gender, religion, disabilities, racism, etc. They should
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be selected on the foundation of equality and capabilities (Condry, 2010). The formal training
must be given to every individual so that he or she becomes flexible to work in the
organization’s existing environment.
Regulatory framework designed by the government should be followed. Minimum wage
rate according to the act of labor law, job security of the person should be given so that he
doesn’t get fired at any time from the organization (Buckley, 2009). As per the ethical
consideration related to recruitment and selection, job offer made by the Virgin Media should be
written and also time should be provided to respond about the proposal.
1.3 Selection Process
Selection process means getting the right person for right job. It is very important for the
Virgin Media. Following is the process of selection: Prepare a selection process: In this process, selection of qualified individual is made
from the applicants who have applied for the job. The applicants are selected on the basis
of qualification required and experience (Wagner III and Hollenbeck, 2014). Selection of
candidate will be done on the basis of written test, aptitude test, personality test, etc. Panel selection: Human resource manager selects candidates by asking relevant questions
related to the job role, body language, confidence, communication skills and other related
abilties (Selection methods, 2015). Awareness of interview bias: Some time, interviewee does partiality with some
candidates by taking strict interview and with some; they are lenient because of the
protected characteristics.
 Short listed candidate references: The shortlisted candidate references helps in making
final decision of selection. Cross checking will help to know that no wrong candidate is
hired.
1.4 The possible reasons for ineffective and unfair recruitment practices in selection and
recruitment and evaluate your own contribution to make the process more effective and fairer
The possible reasons for ineffective and unfair recruitment practices in selection and
recruitment are as explained. Recruitment of individual for the given profile by Virgin Media
should be conducted in an ethical manner. Bias effect such as similarity, halo, horns, etc doesn’t
occur as it will result in backlash recruitment and selection process (Singh and Sushi, 2013).
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Another important reason of ineffectiveness is false statements provided by the candidates. It
should be conducted in a fair manner and capable person should be given the opportunity. The
document record should be maintained by the human resource manager for future reference.
TASK 2
2.1 Skills and attributes needed for leadership
Skills and attributes needed for leadership is achieved when the needs and demand are
fulfilled at the Virgin Media:
Skills Meaning Importance
1) Communication
2) Motivation
3) Strategic
Thinking
4)Confidence
5)Good Listener
Effectively communicated
information will enhance the
productivity.
Helps in performing the work
efficiently and effectively. It
boosts up the person to meet
the organizational goal.
To change and adopt new
strategies according to
environment (Haywood and
Tzuriel, 2013).
Inspires other and build trust
of other.
A good listener can make
people understand the
assignment well.
Less creation of error
at the work done.
Employee gets target to
perform better as
incentives and bonuses
are given for
performing good.
This helps in
performing in different
environment.
Best combined efforts
of team come out.
Employees give new
idea and suggestion to
do project.
2.2 Difference between leadership and management
The difference between leadership and management are as follows:
Basis Management Leadership
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1) Meaning
2)Related to
3)Kingpin
4) Viewpoint
5)Example
This work helps in doing systematic
and organized activities to
accomplish the goal.
Work related
Helps in managing work
Work on the principles and
guidelines will reduce risk
The projects done by employees do
not implement the rules and
regulation and act within the
framework of government. This
gives rise to management to come
into action and dissolve the problem
by doing things in step wise step
and execute within the law
framework.
To influence, motivate to work
and contribute in meeting the
organizational goals and
objectives.
Workforce related
Motivate people to work
New ideas to work solve the
problem of the people (Hacker
and Walker, 2013).
The employee gets de-
motivated and do not perform
the assignment well. Leader
came into action, knows the
reason of demoralization and
helps in improving the negative
thought and gives an aim to
work for Virgin Media.
2.3 Leadership styles for different situations
Leadership styles for different situations helps in overcoming the problems occurred in
the Virgin Media. The different leadership styles are:
1. Transcational Style: In this style, task is given to perform in the manner to fulfill the
circumstances. The higher pay scale is given to the employees who work more or other
benefits given in the Virgin media. They probably follow same style throughout the year
(Types of Leadership Styles, 2015.). This helps in finding out the mistakes in an
assignment which is to be done in a specific manner.
2. Transformational style: In this kind of style, the leader decides the changes that are
needed while implementing the assignment. This is made by adopting the ideas and
suggestion given by the employees. This gives rise to enthusiasm and guidance in the
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people to execute their work as well as motivate them by giving ideas as they feel the part
of the Virgin media.
2.4 Ways to motivate staff to achieve objectives
The manner in which Virgin media motivate staff to in line with Maslow's hierarchy of
needs theory is explained by five important psychological needs of the human. The first need,
according to this theory, is self actualization need that is related to the personal wants from the
Virgin media such healthy working environment, etc (DiPaola and Tschannen-Moran, 2014).
Second is self esteem need in which recognition in company is given by getting rewards,
appreciation in monetary and non monetary terms. Thirdly, it is belonging needs, in which
aspects related to making friends by interacting in the organization is made. Fourthly, safety
needs, in which job security and stable job position in the virgin media and last but not least it
focuses on the physiological needs in which basic needs of a person from the job in expected
such healthy environment.
TASK 3
3.1 Assessment of benefits of team working
Team can be defined as a group in which all individuals work together to achieve
common goals. Team working is beneficial for all business entities as it enhances efficiency and
productivity. Furthermore, employees provide priority to the organizational goals instead of
personal benefits (Cummings and Worley, 2014). All individuals are motivated for the
accomplishment of work in an effective manner. In a team, people provide better ideas by which
work can be completed in a better way. Team work also reduces conflicts in an organization by
increasing mutual understanding of individuals.
3.2 Effectiveness of team in achievement of team goals
Effectiveness of team in achievement of goals and objectives can be assessed by
qualitative and quantitative techniques. Description of these techniques is enumerated below:
Quantitative techniques
By making the use of quantitative techniques, organization can compare the changes in
revenue and profitability in order to assess effectiveness of team. In this aspect, increasing team
will show favorable performance while decreasing trend will show ineffective performance
(Cameron and Green, 2015).
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Qualitative techniques
In this technique, ability of team will be assessed in achieving deadlines and standard
targets. For this aspect, management of Virgin Media can make use of 360 degree appraisal
technique.
4.1 Factors involved in planning the monitoring and assessment of work performance
Management of Virgin media is required to monitor work of their subordinates in a
proper manner in order to assure their standard performance (Alter, 2013). For this aspect,
management is required to consider following factors in the planning of monitoring and
assessment of work performance: Standards and targets: All employees should be provided with the description of
standard performance and target with the job allocation. With this approach, employees
will be able to understand their duty and will act accordingly. Deadlines: For the completion of work in timely manner, job must be allocated with the
deadline which is required to meet by employees (Hacker and Walker, 2013). In
situation, where there is frequency in submission of work after deadline then senior
authorities are required to take appropriable steps.
 Comparison of actual and standard outcome: Actual output is required to be assessed
with the expectation made by management in planning process. In situation of severe
variances, management is required to make modification in their operational strategies.
4.2 Assessment of development needs of Virgin store Manager
Assessment of development needs can be done on the basis of SWOT analysis of store
manager of Virgin Media. With this tool, initially strength and weakness of manager will be
determined and on the basis of it, development plan will be prepared. Development plan of the
store manager will be supported by induction training in which description of their roles and
responsibilities will be provided (Singh and Sushil, 2013). Further, guidance will be provided by
member of senior manager so they can carry out their work effectively.
4.3 Evaluation of success of assessment plan
Success of assessment plan can be made by considering the factor that supports in
achieving the objective.. With the completion of development plan, store manager should have
good interpersonal skills so that they can work in an effective manner. Further, they should be
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able to guide subordinates for the completion of daily task. Feedback can also be taken from
another employees regarding work of store manager in order to know their review. In this aspect,
adverse review will depict that development plan is not successful and vice versa (Buckley,
2009). At last, comparison of performance of store manager should be done with the planned
outcome to determine future steps.
CONCLUSION
In accordance with the present study, conclusion can be drawn that organization is
required to develop standard process for selection and recruitment to enhance the strength of
human resources. For this aspect, they are required to follow the regulatory and ethical
framework. Management authorities should make use of effective strategies to motivate and
guide team members. For this aspect, they can make use Maslow motivational theory. In addition
to this, they are recommended to promote team work in order to attain aims and objectives of
business in an effective manner.
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REFERENCES
Books and Journals
Alter, S., 2013. Work system theory: overview of core concepts, extensions, and challenges for
the future. Journal of the Association for Information Systems. 72.
Buckley, 2009. The Theory and Practice of Training. 6th ed. Kogan Page Publishers. pp.12.
Cameron, E and Green, M., 2015. Making sense of change management: A complete guide to the
models, tools and techniques of organizational change. Kogan Page Publishers.
Condry, S. E. 2010. Handbook of Human Resource Management in Government. 3rd ed. John
Wiley and Sons.
Cummings, T and Worley, C., 2014. Organization development and change. Cengage learning.
DiPaola, M., and Tschannen-Moran, M., 2014. Organizational citizenship behavior in schools
and its relationship to school climate. 11(5).pp. 424.
DuBrin, A., 2012. Leadership: Research Findings, Practice, and Skills. 7th ed. Cengage
Learning.
Hacker, K and Walker, D. K., 2013. Achieving population health in accountable care
organizations. American journal of public health. 103(7). pp 1163-1167.
Haywood, H. C and Tzuriel, D., 2013. Interactive assessment. Springer Science and Business
Media.
Pritchard, A., 2000. Leading People: Learning from People. Journal of Educational
Administration. 38(1). pp.102 – 103.
Singh, A. K and Sushil., 2013. Modeling enablers of TQM to improve airline performance.
International Journal of Productivity and Performance Management. 62(3). pp 250-
275.
Wagner III, J. A and Hollenbeck, J. R., 2014. Organizational behavior: Securing competitive
advantage. Routledge.
Wilkinson, J., 2014.Leading, Managing and Developing People. Industrial and Commercial
Training. 46(4). pp.229 – 230.
Online
Selection methods. 2015. [Online]. Available
through:<http://www.cipd.co.uk/hr-resources/factsheets/selection-methods.aspx>.
[Accessed on 6th February, 2016].
Types of Leadership Styles. 2015. [Online]. Available through:<https://www.legacee.com/types-
of-leadership-styles/>. [Accessed on 6th February, 2016].
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