Analysis of Leadership Practices and Theories in Morrisons LTD

This report provides an analysis of the leadership strategies employed by Morrisons LTD, focusing on the leadership styles and theories that contribute to the company's success. It highlights the importance of communication skills, decision-making processes, and strategic planning in Morrisons' leadership approach. The report also discusses the company's focus on employee development, cross-cultural communication, and the promotion of female staff into leadership roles. Different leadership theories, including democratic and situational leadership, are examined in the context of Morrisons' business practices. The advantages of these leadership models, such as developing a positive brand image, achieving business goals, and boosting productivity, are also explored. Customer relationship management strategies and employee engagement initiatives are discussed as key components of Morrisons' leadership approach. The report concludes by emphasizing the importance of discipline, situational awareness, and group discussions in achieving organizational goals and fostering employee self-confidence. Desklib provides access to this and many other solved assignments.

Leadership of Morrisons LTD

TABLE OF CONTENTS
Discussing the Leadership of Morrisons LTD............................................................................3
REFERENCES................................................................................................................................5

Discussing the Leadership of Morrisons LTD
With the help of leaders, company can do the right things as they give direction to build
an inspiring vision and create something innovative. Leadership is all about mapping out where
company need to go to achieve success and work effectively as a team (Goleman, 2021).
Leadership is the process in which leaders motivate their team members and employees to meet
required goals. Morrisons ltd leaders have adopted leadership skills in order to encourage team
such as communication skills, decision making process, building relationships outside and inside
company and strategic planning. Leaders of the present company focuses on developing their
employee’s performance and practice cross-cultural communication. Morrisons has developed
the management of its business that provide direction to more than 490 stores (Hiebert and Klatt,
2021). They have appointed talented staff with the aim of the making strong supermarkets. The
leaders of the company focus on training and development of female staff. The company
increases the number of female staff in its leadership teams in order to accomplish goals. With
help of positive leadership skills, the company management team can provide knowledge to
followers and encourage self-confidence.
According to expert an effective leader possesses, strong communication skills,
management skills, decision making, innovative and creative thinking and providing problem
solving method. Morrisons leaders are capable of getting employees motivated and encourage to
work toward the goals. Moreover, the leadership style is adjusted on the basis of skill level of
employees and performance (Kolenda, 2021). Leadership theories and styles plays a vital role
point and employee’s feedback. Leaders take a risk to bring up something new and innovative
like Morrisons plc offers a new products or service for different segmentation of customer and
try to control the risk of company in the same work. Leadership theories used by Morrisons will
emphasize traits and classifies into various types. The leaders of Morrisons plc have adopted
democratic leadership style.
Situational leadership- Morrisons has adopted situational leadership in order to take
decision related to their business (Northouse, 2021). The managers and leaders of the company
will be able to take benefits of both relationship leadership approach and task-oriented strategy.
The leaders have to delegate power to team members on the basis of their interest and
specialization. In this way they have fulfilled the work desire and needs of employees. Managers
and leaders of Morrisons plc shared values and belief by giving effective directions to team

members. To build long term relationship the company has adopted strategies of customer
relationship management. Therefore, in this way employee engagement and motivation among
them can be ensured.
Advantages of using leadership models used by Morrisons
 Morrisons develop positive brand image which helps them to build sustainable
competitive advantage in the market (Leadership theory, 2021). Accomplish the
business goals which include employee’s motivation, the company has focus on
skill development by providing them training and learning programs.
 By adopting these strategies, Morrisons boost its productivity and profitability,
satisfy investors and employees expectations. For more profitability, the leaders
of the company need to practice discipline on daily basis and develop situational
awareness among employees.
 Group discussions are permitted in the company so that better decision can be
taken by team to meet organisational goals. Leaders appreciates and give
feedback to employees for successful accomplishment of target which can boost
up self-confidence.

REFERENCES
Books and Journals
Northouse, P.G., 2021. Leadership: Theory and practice. Sage publications.
Kolenda, C., 2021. Leadership. Rowman & Littlefield.
Gallos, J. V. and Bolman, L. G., 2021. Reframing academic leadership. John wiley & sons.
Goleman, D., 2021. Leadership: The power of emotional intelligence. More Than Sound LLC.
Hiebert, M. and Klatt, B., 2021. The encyclopedia of leadership. McGraw-Hill.
Online
Leadership theory. 2021. [Online]. Available through:
<https://searchcio.techtarget.com/definition/leadership>