Video Transcript: Leadership Theories and FMCG Industry Analysis

This document presents a video transcript analyzing the application of various leadership theories in contemporary organizational management, particularly within the FMCG industry. The transcript features a host and five speakers discussing leadership in a dynamic business world, the contested nature of leadership in the FMCG sector, and the practical application of different leadership models. Key theories discussed include transformational leadership (with the 'four factors researcher' framework), LMX leadership (with 'individualized concern' and 'motivation to the out-group'), adaptive leadership ('Six Behavior Approach'), and strengths-based leadership (with 'self-reflection' and 'self-analysis'). The speakers explore how these theories can address the challenges faced in the FMCG industry, offering insights into resource allocation, decision-making, and overall organizational growth. The transcript concludes with a summary of the discussion and includes a bibliography of relevant academic sources.

Running head: VIDEO TRANSCRIPT
VIDEO TRANSCRIPT
Name of the Student
Name of the University
Author Note

1VIDEO TRANSCRIPT
00:02-The title Slide appears with jingle “Application of leadership Theories in Contemporary
Organizational Management Process:
00: 04- The host appears on the screen and introduces himself to the viewers
00:06- Host invites the five speakers.
00:07- Host introduces all of the five speakers.
00:08-Host-asks the first speaker about his opinions on leadership in a dynamic business world.
00:09-The speaker gives his views on leadership in a dynamic business world.
00:10-The host asks the second speaker about the reason, why leadership should be considered
an essentially contested concept in FMCG Industry?
00:11-Second speaker points to the fact that FMCG industry is a highly competitive industry,
hence proper allocation of the resources and also prudent decision making are essential in FMCG
industry. This is one of the reasons why leadership is considered to be a highly contested
concept.
00:13-Host moves the discussion forward by highlighting the fact that, the opinions of the
leaders often differs when someone asks them about the applicability of several kinds of
leadership theories in real world.
00:14- Host asks the second speaker to mention the leadership theory that he considers to be the
most compatible with the challenges faced in dynamic business world.

2VIDEO TRANSCRIPT
00:16-The second speaker talks about Transformational leadership, along with its impact on the
growth of FMCG Industry.
00:18- Host asks the second speaker about the ways Transformational leadership can be applied
to FMCG industry.
00:19-The second speaker talks about “four factors researcher” framework as the suggestion to
proper application of Transformational leadership in FMCG industry.
00: 20- Host asks the third speaker to mention the leadership theory that he considers to be the
most compatible with the challenges faced in FMCG Industry.
00: 21- The third speaker talks about LMX leadership along with its impact on the growth of
FMCG Industry.
00: 23- Host asks the third speaker about the ways LMX leadership can be applied FMCG
Industry.
00: 25- The third speaker talks about “individualized concern”, “motivation to the out-group” as
a suggestion to implement LMX leadership in FMCG industry.
00:27- Host asks the fourth speaker to mention the leadership theory that he considers to be the
most compatible with the challenges faced in FMCG industry.
00: 28- The fourth speaker talks about Adaptive Leadership along with its impact on the growth
of FMCG Industry.
00:30- Host asks the fourth speaker about the ways Adaptive Leadership can be applied in
FMCG Industry.

3VIDEO TRANSCRIPT
00:32- The fourth speaker talks about “Six Behavior Approach” as the suggestion, along with its
applicability in FMCG industry.
00:34- Host asks the fifth speaker to mention the leadership theory that he considers to be the
most compatible with the challenges faced in FMCG industry.
00: 36- The fifth speaker talks about Strengths-Based Leadership along with its applicability in
the FMCG industry.
00:38- Host asks the fifth speaker about the ways Strengths-Based Leadership can be applied to
FMCG industry.
00:39- The fifth speaker talks about ‘self-reflection’ as well as ‘self-analysis’ for the purpose of
applying the strength based leadership in FMCG industry.
00: 39-The host summarizes the entire discussion.
00: 40- Ending slide with Jingle.

4VIDEO TRANSCRIPT
Bibliography
Northouse, P. G. (2018). Leadership: Theory and practice. Sage publications.
Van Wart, M. (2014). Dynamics of leadership in public service: Theory and practice. Routledge.
Antonakis, J., & Robert, J. (2013). House (2013).'The Full-Range Leadership Theory: The Way Forward',
Transformational and Charismatic Leadership: The Road Ahead 10th Anniversary Edition (Monographs
in Leadership and Management, Volume 5) (pp. 3-33). Emerald Group Publishing Limited.
Parris, D. L., & Peachey, J. W. (2013). A systematic literature review of servant leadership theory in
organizational contexts. Journal of business ethics, 113(3), 377-393.
DuBrin, A. J. (2015). Leadership: Research findings, practice, and skills. Nelson Education.
McCleskey, J. A. (2014). Situational, transformational, and transactional leadership and leadership
development. Journal of Business Studies Quarterly, 5(4), 117.

5VIDEO TRANSCRIPT